diddendaadieudss qeddeddddddeddag a qsddandaaddeddad > o o 3 2 < asddsaddaddeddeddwit SOLUTIONS yess GLOBAL TESTING Salesforce Certified Marketing Cloud Email Specialist Time Remaining : 01:12:17 65 of 65. ‘An email markster is creating an emall to promote the new Norther Trail Outfitters mobile opp. Which text should be used for the callte-action button to erve the most engagement? A) Ournew motile app 5. Donnlosd our naw mobile app here .@ Donnlosd now Mark this item for later review. CES EE EYawit ING SOLUTIONS Pye GLOBAL TES! Salesforce Certified Marketing Cloud Email Spec Time Remaining : 01:12:20 64 of 65. ‘Northern Tall Outfiters [NTO) is concemed kes sender reputation may have been impacted recently. NTO wants to review if tis stemming from a recent import of subscrivers Which metric should be analyzed a5 a possibi indicator of tad sender reputation? AL Click rate 8. Seng voume 6. Block bounces Mark this item for Inter review. SS EeSalesforce Certified Marketing Cloud Email Specialist Time Remi ing : 01:17:13 Lor 6s. ‘The date team at Northem Tral Outhittars wants to eend a dally report ofall subscribers emeiled in the lat 24 hours to their Enhanced FTP Export folder The file sheuld contain unique emell addresses. Ata minimum, which eetivities should be configured in ‘Automation Studio to meet thelr requirements? A. > Filter, Data Bet B. © SQL Query, Data Extract, C.) SQL Query, iter, Date Extract 3c, Fla Transfer Transfer Mark this item for later review.nee GLOBAL TES! awit ING SOLUTIONS Salesforce Certified Marketing Cloud Emai Specialist Time Remaining : 01:12:23 63 of 65. [Northern Tall Outfiters [NTO) warts to implement a single ‘audience dtip campaigh and then, overtime, era versions with tests of random audience splits with different messages, ‘Which tool shoulé NTO use to accomplish these iterative tests? A. @ Journey Builder 8. Contact Bulleer €. Autemasion Studie Mark this item for Inter review. Ssawit ING SOLUTIONS Pye GLOBAL TES! Salesforce Certified Marketing Cloud Email Spec Time Remaining : 01:12:25 62 of 65. 'A marketer has started Using Datorama Reports te enhancetthelr ‘email performance and engagement monitoring. \Which festure should improve Daterams Dashboard usablity? A) Sender Profile B. Tags © Campaions Mark this item for later review. SS ESawit ING SOLUTIONS Pye GLOBAL TES! Salesforce Certified Marketing Cloud Email Specialist Time Remaining : 01:12:28 ot of 65. 'A marketer needs to send static emails to all 20 members of the creative team for proofing as part ofa huge audience email campaign, Which Praviaw & Test Content Personalization option should be used? A. Based on Preview 8. Based on Subscriver Preview Listor Data Extension C. © Based on Racpiert Test Data Extension | eck this Item for later review. BS Res) a Esawit ING SOLUTIONS Pye GLOBAL TES! Salesforce Certified Marketing Cloud Email Specialist Time Remaining : 01:12:36 60 of 65. [An Insurance company has launched a rew campaign ts target Individuals between 64 and 65 that are not yet enrolled and are ‘opted Into emall All subscriber dats is stored in one deta ‘extension, How should the marketer use low-code to create this segment? A. © Create date fiter on the data extension, 8. Denne 2 Subscriber Fier C. Wirks a query to creates fitsred data extension Mark this item for Inter review.nee GLOBAL TES! awit ING SOLUTIONS Salesforce Certified Marketing Cloud Email Specialist Time Remaining : 01:12:39 59 0f 65. ‘Northern Tall Outfiters sends out 50,000 ermal on a Friday. On Menéay morning, the merketing team has te go through out-of office messages and unsubserbbe massages to fing customer responses to the eral ‘Which feature should help the team? A Publication Liste 5.) Query wacking aata exact €. © Reply Mall Managemer Mark this item for Inter review. Ssawit ING SOLUTIONS Pye GLOBAL TES! Salesforce Certified Marketing Cloud Email Specialist Time Remaining : 01:12:42 58 of 65. ‘The marketing team warts to target sutscribers with a'thank YYou'efferfor all aubseribers who heve opened an email in the whole past yeer Which tool should they use ta identify the subscribers to sand a AL) Open data view BQ Tracing Date extract Total Opens measure Mark this item for Inter review. Sswit SOLUTIONS yess GLOBAL TESTIN Salesforce Certified Marketing Cloud Email Specialist Time Remaining : 01:12:45 57 0f 65. [Northern Tall Outfiters' looking at solutions that provide vwarrings/edviee automaticaly about Erall Sends using Artificial Inteligence. Which standard too! best dose this? A.) Einstein Copy Insights 5. Einstein email Racommendations 6. @ Einstein Messaging Insights Mark this item for later review. CES EE EYwit SOLUTIONS yess GLOBAL TESTIN Salesforce Certified Marketing Cloud Email Specialist Time Remaining : 01:12:48 56 of 65. [Northern Tall Outfiters [NTO) is using a custom Preference Center, but they found unsubscribes from Contacts that never visited the Preference Center. What contributes to thess unsubscribe reasons? A.) Universal Unsubscribe 5. Profile Canter Unsubscribe .@ Ust Unsubscribe heecer Mark this item for later review. CES EE EYawit ING SOLUTIONS Pye GLOBAL TES! Salesforce Certified Marketing Cloud Email Specialist Time Remaining : 01:12:51 55 of 65. ‘Northern Tall Outfiters [NTO) warts to be notified of any ‘abnormal subscriber behavior with te Weekly Deets! email Which feature provides rotifiation badges to alert NTO of any performance issues? A.) Einstein Messaging Insights B. © Einstein Engegement Scoring ._ Einstein Email Recommendations Mark this item for later review. CES EE EYawit ING SOLUTIONS Pye GLOBAL TES! Salesforce Certified Marketing Cloud Email Specialist Time Remaining : 01:12:54 58 of 65. Northern Tall Outfitters wants to ensure a group of subscribers never rectives a promotional email Which configuration ensures these subscribers do NOT receive these emale? A.) Add an Auto-Suppression lst to the default sender prefle. B. © Configure Auto-suppreccion let forthe Commercial classication . Acid subscribers to the Account opt-out lst. ) Mark this Item for later review.awit ING SOLUTIONS Pye GLOBAL TES! Salesforce Certified Marketing Cloud Email Specialist Time Remaining : 01:12:57 53 of 65. 'A marketing drector wants to receive dally reports of sends ‘cross all business units to be incorporated into ther rternel dashboard. What should be dore to ensure the report is sent ts the director each dey? A. Schedule report to export as a web page. B.) Sehecule report ana email ie tothe director 6. © Schedule report and emi the link to dovnload, Mark this item for Inter review. Ssawit ING SOLUTIONS Pye GLOBAL TES! Salesforce Certified Marketing Cloud Email Specialist Time Remaining : 01:13:00 52 0f 65. [After receiving approval rom theirteam, a marketer scheduled ‘promotional email send. After the send wat scheduled and the tear was noted, they recelved adeltional fecbeck which called for edits to the email copy. ‘Where should the marketer cancel the send? A. Overview tab in Email studio 8. Percing tab In Content Bulaer €. Tracuing tab in Journey Sullear Mark this item for Inter review. Ssawit ING SOLUTIONS Pye GLOBAL TES! Salesforce Certified Marketing Cloud Email Specialist Time Remaining : 01:13:03 stot 65. |A marketing specialist at Northern Tral Outfters wants to automate sending the weekly nevslette: to subscribers, The ‘audience Is located in one data extension, but they also wart to send to a partner seed list ‘Which toc! method should the specialist use? A. Multi-Step Journey 8. © Automation Stuale Email Activity G..-) Guided Send Activity Mark this item for Inter review. Sswit SOLUTIONS yess GLOBAL TESTIN Salesforce Certified Marketing Cloud Email Specialist Time Remaining : 01:13:06 50 of 65. ‘Northern Tall Outfiters' recesigring Its brand guldstines and wants to ensure its emeils are accessible Which best prectice should the email designe: follow to meet accessivilty standards? A.) Minimize wiitespace. 5. Bulld image-based emeits. . @ Use contrasting colors Mark this item for later review. CES EE EYawit ING SOLUTIONS Pye GLOBAL TES! Salesforce Certified Marketing Cloud Email Specialist Time Remaining : 01:13:08 49 of 65. [Northern Tall Outfiters [NTO) warts to simplify ajourney that has e decision spit 2tlor to every email send to remove certain subscribers from the Journey. What should NTO do to simply the joumey? A. © Uitilze ext crteria forthe journey. B. Ensure the Contact entry mede is No re-entry C.__ Use the Update Contact activity, Mark this item for later review. Ss EEawit ING SOLUTIONS Pye GLOBAL TES! Salesforce Certified Marketing Cloud Email Specialist Time Remaining : 01:13:11 48 of 65. ‘Northern Tall Outfiters [NTO) sends 5C0,009 emalls per month land shares its sending domain and IP with ether customers \Which action ensures NTO's sending reputation remains Intact? A.) Request Private Domain to leverage SPF ang KIM authentication. 8, Request three Decieated IPs to spread out the ing volum 6. @ Implement an SAP with Private Domain and 2 Desicatec IP Mark this item for Inter review.wit SOLUTIONS yess GLOBAL TESTIN Salesforce Certified Marketing Cloud Email Specialist Time Remaining : 01:13:13 47 of 65. ‘Northern Tall Outfiters [NTO) warts to display the most recent special event inal of thet-commecal emai ‘Which festure should help NTO achieve this with least emount of work? A. ©) Reference Content Block B. © Dynamic Content Block ._ Einstein Content Selecton Mark this item for later review. CES EE EYwit SOLUTIONS yess GLOBAL TESTIN Salesforce Certified Marketing Cloud Email Specialist Time Remaining : 01:13:16 46 of 65. 'A marketing manager wants to see how the crass-channel customer population hes changed over the last 6 months Which report should be run to provide ths information? A, © Audience Engagement over Time c. Conteets Analytics Mark this item for later review.PQs enews GLOBAL TESTING SOLUTIONS Salesforce Certified Marketing Cloud Email Specialist Time Remaining : 01:13:19 45 of 65. ‘A marketing team uses email templates as 2 means to create a consistent style guide. The team hes recently updated the primary template to colnside with company-isde rebranding: however, content approvers are reporting they are nat seelng the new changes reflected ini step needs to be competed A. © ‘Update Emall Now’ needs te be sppiled to asch eral B. The template must be aparoved before updates ore reflected Gx) The emall must be recreated using the updeted Mark this item for Inter review.PQs enews GLOBAL TESTING SOLUTIONS Salesforce Certified Marketing Cloud Email Specialist Time Remaining : 01:13:22 44 of 65. [Northern Tall Outfiters needs to configure Journey Bulider to continue # Welome joumey efter the customer confirms the ‘account creation by submitting the form on the website. Which type of activity should be used? A. © Behavior! Trager C. Engagement Spit Mark this item for later review. ESS EES TDawit ING SOLUTIONS Pye GLOBAL TES! Salesforce Certified Marketing Cloud Email Specialist Time Remaining : 01:13:25 43 of 65. The marketing team at Northern Trl Outfiters observed 2 bounce rete of 23% for thei lst email send, \Which best practice should they folow to uphold their sender reputation? |A.) Continue monitoring the bounce rate for changes. 5. Ensure emails CéM-SPAM compliant 1. @ Remove the bounced addresses before the next send. Mark this item for Inter review. Fess [re [reer af sn anee GLOBAL TES! awit ING SOLUTIONS Salesforce Certified Marketing Cloud Email Specialist Time Remaining : 01:13:29 42 0f 65. 'A marketing team wants to schedule automatic delivery of Detorame pivet table data to an Amazon Web Services (AWS) 53 bucket every Nendey at 6:00 a.m. hich method meats their naed=? A. © Report Scheculing in Datorama Reports B. Report Defintion Activity In Automation Studio C.__) File Transfer Activity In Automation Studio Mark this item for later review. CES EE EYSalesforce Certified Marketing Cloud Email Specialist Time Rem: ing : 01:13:32 At of 65. 'A marketer has schedules an ema that was approved in receives @ message from thelr manager that changes are neeced ‘and email approval has been witheravin, What | happen with the scheduled send, ifno other ection 's A. >) The cond te paused unt! approved again B. © The originally approved version ofthe email will send, CG.) The send Ie cancelled when the 9 withdrawn, Mark this item for later review.awit ING SOLUTIONS Pye GLOBAL TES! Salesforce Certified Marketing Cloud Email Specialist Time Remaining : 01:13:55, 40 of 65. [Northern Tall Outfiters needs to send a transactional emailto all customers who purchased aa item that wes recently recalled, ‘The small must be sent teach applicatle customer even ifthey have unsubscrived ‘Which component shoule be configured to provide this ‘unesionaity? A.) Devery Profle B._ Sender Profile 6. @ Send Clesifation Mark this item for later review. SS SSnee GLOBAL TES! awit ING SOLUTIONS Salesforce Certified Marketing Cloud Email Specialist Time Remaining : 01:13:58 39 0f 65. 'A marketer for Nortrarn Trail Outfitters needs to see test emails for each subscriber in a data extension ‘What should the marketer do to ensure the cata extension appears as a Racipient Test Data Extension in the Test Send ‘A. Associate the date extension to the Campaign, 8. Save the data extension in he Test Foi 6. @ Create the data extension aro Tetable Mark this item for Inter review.PQs enews GLOBAL TESTING SOLUTIONS Salesforce Certified Marketing Cloud Email Specialist Time Remaining : 01:14:01 38 of 65. Every day; Northern Tral Outftters (NTO) ads new luxury cooler line purchase date to 8 dedicated data extension. To give these customers a high-end purchasing experience, NTO wants, tp send a customized ‘congratulations’ ermal the day they are posted in the data extension, and follow up with a review request 14 days eter \Which automation solutions should be set up to accommodate this request? A. Filtered Date Extension and Email Send Flow 5. © Journey Builder ard Behavioral Thggers C. Automation Studle and Journey Builder Mark this item for Inter review.awit ING SOLUTIONS Pye GLOBAL TES! Salesforce Certified Marketing Cloud Email Specialist Time Remaining : 01:14:04 37 of 65. 'A marketing manager wants ta import the Net Sent extract nto 9 data extension to leverage £3 en exclusion audience, \Which steps should be configured within Autemation Studlo to ‘accomplih this? A, ©) Tracking Extract > Import Activity > SQL Activity B. © Tracking Extract > File Transfer > Import Activity C._) Tracking Extract > Import Activity > Date Mark this item for Inter review. Fess [ne [reer af sn aawit ING SOLUTIONS Pye GLOBAL TES! Salesforce Certified Marketing Cloud Email Specialist Time Remaining : 01:14:07 36 of 65. The customer service team at Northern Trail Outfiters‘s ‘reporting thet customers are complaining abeut emalis ending Lupin thelr spam folders. The marksting team Is asking for a solution that can check ifthe email contains any flags that can classty Itas spam. \Winicn Marketing Cloud tool shoul help do this? A>) Subeert B._ Test Sends C.@ Content Detective Mark this item for later review. SS SSPQs enews GLOBAL TESTING SOLUTIONS Salesforce Certified Marketing Cloud Email Specialist Time Remaining : 01:14:10 35 of 65. 'A marketer has created a primary data extersion that contains all active subscribers with fields containing key demographics ‘and subscriber attrlbutes. Eacr week, there are up to 10 teems ‘that send to segments of thelr subscriber base, ‘What should they use to ensure they have fresh data for these senas? A. >) Select Refresh on Schedule option in Dats Extension Entry Source configuration B.A verification step in the serd automation 6. @ A rightly automation with after activty Mark this item for later review.nee GLOBAL TES! awit ING SOLUTIONS Salesforce Certified Marketing Cloud Email Specialist Time Remaining : 01:14:16 34 of 65. 'A marketer has been asked to collect consumer information using Marketing Cloud fer users obtained from sodel channels for future mailing. What should the markater do to accomplish this? A.) Use an interactive form from Email Stuclo to collect this information, B. © Use Web studio te eapture query parameters from social media link. | Use Journey Builder to build an aucience using A stucie, Mark this item for later review. FS EE EE EEawit ING SOLUTIONS Pye GLOBAL TES! Salesforce Certified Marketing Cloud Email Spec Time Remaining : 01:14:20 33 0f 65. ‘When building an email audience, a marketer frst runs a query to update o deta extension referenced in the audience query. Which configuration should be used to ensure the exclusion = “updated before the audienca query nine? A.) Place the auclence SQL Query Activity In a step after the exclusion SQL Query Activity 8. In the step with the twe SQL acthities, place Wat step between them. C. © Place the aucience SQL Query Activity below the exclusion SQL Query Activity Mark this item for later review. FS EE EE EEnee GLOBAL TES! awit ING SOLUTIONS Salesforce Certified Marketing Cloud Email Speci Time Remaining : 01:14:26 320f 65. Northern Trall Outiters (NTO) wants to manage subscriber preferences at the communication theme level. NTO's subscribers are stored in data extensions. Which Marketing Cloud feature should be used to achieve this? A. © Publication Lists 5. Auto-Suppression Lists . Journey Bulger Sends Mark this item for later review. SS EEawit ING SOLUTIONS Pye GLOBAL TES! Salesforce Certified Marketing Cloud Email Specialist Time Remaining : 01:14:59 st of 65. Northern Tral Outfitters s bulding an automation that shoulé fun as seen as @ process completes on the company's weDste. ‘The process does not have access 10 SFTP. How should the automaton be configured to run? A.) Schedule the automation to run hourly, B. Use a File Drop starting source, ©. @ Tigger the automation vie API Mark this item for later review. SS aie BAS Sheen's awit ING SOLUTIONS Salesforce Certified Marketing Cloud Email Spec Time Remaining : 01:15:13 30 of 65. ‘The nebste team at Northern Tall Outfters has noticed performance izues on the site when the marketing teem sends Promotioral emails. ‘What should the marketer do to prevent this problem? A. © Configure Send Throtting, B. Segment emall sends by domain, G.__ Use Einstein Frequency Split in Journey Bulder Mark this item for later review. CSS EE SEwit SOLUTIONS yess GLOBAL TESTING Salesforce Certified Marketing Cloud Email Specialist Time Remaining : 01:15:16 29 of 65. ‘A marketer with Northern Tra Outfitters needs to review how different variations of an emed will render in afferent eral clenes. [Which tool should the marketer use? A.) Send Preview B.@ Test Serd G._ Content Detective Mark this item for later review. Ss EE aPQs enews GLOBAL TESTING SOLUTIONS Salesforce Certified Marketing Cloud Email Specialist Time Remaining : 01:15:20 28 of 65. 'A marketer typically sends to a fitered cata extension that ccontsine thelr primery oudience, They need to target onty @ portion ofthis population for an upcoming send, What should thay do to further segment their audience? A. © Copy the data Fiter and build a new data extension with addltional ftar crzeria, 8.) Use the Split option to tempararly adé addtional fiter erteria C.__) Copy the filtered cata extension and ade ‘edlitionalfitererteria Mark this item for later review.awit ING SOLUTIONS Pye GLOBAL TES! Salesforce Certified Marketing Cloud Email Spec Time Remaining : 01:15:24 27 of 65. 'A marketer is askec to create a sendable data extension from Vorieus tables including orders, subscribers, and product line stems, The resulting date extension wll be used as an entry source for a journey, ‘Which tool should help create this table? A. Audience Studio 8. Automation stuaio ./) Data Designer Mark this item for Inter review. Ssawit ING SOLUTIONS Pye GLOBAL TES! Salesforce Certified Marketing Cloud Email Spec Time Remaining : 01:15:27 26 0f 65. 'A marketer has noticed an increase in unsubscribes. They would like to address this concern but, going into holiday season, ‘want to avold eliminating planned emails. What should they use to easily focus their marksting efforts on subscribers uo are least likely to unsubscribe? A. © Sexring Sait 5.) Path optimizer C. Frequensy Split Mark this item for Inter review. Ssawit ING SOLUTIONS rane BAS Sheen's Salesforce Certified Marketing Cloud Email Spec Time Remaining : 01:15:31 25 0f 65. ‘The marketing team warts to spilt thei primary customer dat extension into 10 separate segmerts, to use for future A/S testing scenarios, Which feature should be used to easily segment the data extension? A. © Rendom Date Extension 8. Filter Deta Activity C.0) SQL query activity Mark this item for Inter review. SsPye GLOBAL TESTING SOLUTIONS Salesforce Certified Marketing Cloud Email Specialist Time Remaining : 01:15:34 24 of 65. Northern Tral Outfitters (NTO) hasa new product launch ‘Which tool should enable NTO to easily target the most loyal subscribers? ‘A: © Einstein Engagement Scoring 8.) Path Optimizer C. >) Google Analyties Audience Mark this item for later review.awit ING SOLUTIONS Pye GLOBAL TES! Salesforce Certified Marketing Cloud Email Spec Time Remaining : 01:15:38 23 of 65. ‘When reviewing spam complaints fom recent email sends, 2 marketer from Northern Trall Outfitters (NTO) idertifies an email ‘address that has consistently marked promotional email messages fromm NTO as soem, ‘What should the merketer do to prevent the subscriber from Fecevng turer commercial messages? A.) Use the complaint exclusion lit an futur B. © Ade the subscriber to the auto-suopression lst C. Delete the subscriber fram All Subseribers. de Mark this item for later review. ES EE EE)awit ING SOLUTIONS Pye GLOBAL TES! Salesforce Certified Marketing Cloud Email Spec Time Remaining : 01:15:41 22.0f 65. ‘The customer success team at Northern Trall Outfitters wants to build out « profile for ite subscribers to improve segmentation for future sens Which cortent block should the team use to capture the Information directly from the inbox for some subseribers? A. Einatein content block 8. © Interactive Email Form block C.) Smart capture block Mark this item for Inter review. ES SE EE) CEwit SOLUTIONS yess GLOBAL TESTIN Salesforce Certified Marketing Cloud Email Specialist Time Remaining : 01:15:44 21 of 65. Northern Trail Outfitters NTO) has child business units that shore customers, Te track customer engagement, NTO wants to Identify the business unit In each of Its Inks. Which personalization sting should be appended as a parameter? Mark this item for Inter review. SsSalesforce Certified Marketing Cloud Email Specialist Time Remi ing : 01:15:47 20 of 65. Northern Trail Quttters (NTO) recelves a dally fle crop of customers whe have mode recent purchases: NTO would like to end outa "thank you' email te frst time they show up in the file crop. How should Journey Builder be configured to meet this requirement? A. © Configute Journey Settings to ‘alow no re-entry. B. Configure Journey Entry Event to allow no re entry. G.) Configute Journey Email Send to dedupe on emell address. Mark this item for later review.PQs enews GLOBAL TESTING SOLUTIONS Salesforce Certified Marketing Cloud Email Specialist Time Remaining : 01:15:51 19 of 65. 'A marketer has built a journey that they want to run each time, new date i imported from SFTP, The deta is NOT in an attribute ‘group In Contact Buller. \What should the marker do in order to accomplish this? A. © Select the Recurring schecule type for the entry source in Journey Builder 8. >) Schedule and activate Triggered Sends for the ‘messages In the journey co Sele automation ts populate the Entry Source Data Extension, Mark this item for later review. r=Salesforce Certified Marketing Cloud Email Specialist Time Remaining : 01:15:57 18 of 65. Northern Trail Outiters allows non-ragistered customers to provide © phone number for open orders. The provided contact Information Is to be deleted after 30 days. Which feature provides a way to automaticaly maintain a data extension’ records? AL Delete Fiter Activity 5.) Contact Delete AP Mark this item for Inter review.Salesforce Certified Marketing Cloud Email Specialist Time Remaining : 01:15:59 a7 of 6s. 'A marketer wants to enable better fitering oftheir sets In ‘What Is the best approach to do this? |A. >) Add a description to each asset upon B.@ Adé asset C._) Adé descriptive tags to each asset upen creation ste folders upon ceation Mark this item for later review.wit SOLUTIONS yess GLOBAL TESTING Salesforce Certified Marketing Cloud Email Specialist Time Remaining : 01:16:03 16 0f 65. Northern Tra Outfitters [NTO) wants to use customer cengogement te automatically send content te increase click rates In ts holiday prometione! emt. Which feature should NTO use? A.) Einstein Messaging Insights B._) Enhanced Dynamic Content ¢.@ Einstein Content Selecton Mark this item for later review. EES SE EYPQs enews GLOBAL TESTING SOLUTIONS Salesforce Certified Marketing Cloud Email Specialist Time Remaining : 01:16:10 15 0f 65. 'A marketing manager identified an upceming emal campaign for theie team to test diferent subject line voices. They went to first test witha pilot croup and then send the winning subject ne ‘out to the remaining customers. How should Path Optimizer be configured to handle these requirements? A. © Configuie a Holdback group to he targated by the B._) Select winning path three days after jeurney fectvation. '8 Random Split before Path Optimizer for the Mark this item for Inter raview.awit ING SOLUTIONS Pye GLOBAL TES! Salesforce Certified Marketing Cloud Email Spec Time Remaining : 01:16:14 1s or 6s. Northern Tra Outfitters is hiring a third-party vendor to host @ eb page tied to a promotional aweepatake, The marketing manager Would like an email sent from Journey Builder as exon as the subscriter submits the form. ‘What should be used to enter this subscriber into a journey? 1A. © APL Event Entry Source B.) ClouaPages entry source C.) Contact Event Entry Source Mark this item for Inter review. ES SE EE) CEie BAS Sheen's awit ING SOLUTIONS Salesforce Certified Marketing Cloud Email Spec Time Remaining : 01:16:18 13 of 65. Northern Tral Outfitters nants to make sure important subscriber updates, such as unsubseribes, are reflected within the platform as soon as they happen due to regulatory concerns, What should be sad to bast achieve thie in real tine? A.@ APls B. File Drop Automatons Co) SOL Query activites Mark this item for later review. Ss EE aPQs enews GLOBAL TESTING SOLUTIONS Salesforce Certified Marketing Cloud Email Specialist Time Remaining : 01:16:21 srores. Northern Trail Outfitters sending daly batch file of customer dota to Marketing Goud vie fie drops. When the Autoreation runs, the fles are often empty and date points are not avellable for processing, ‘Which component of automation Studio ensures that steps within the Automation are only executed when a certain erteria is fuflea? A.) Veriteaton activity B.@ Wat Activity Sk Automationawit ING SOLUTIONS rane BAS Sheen's Salesforce Certified Marketing Cloud Email Spec Time Remaining : 01:16:24 itor es. Northern Trail Outiters wants to ensure that the Email Address ‘eld value is not duplicated in a data extension \What should @ marketer do to ensure the Emall Address field values are unigue? A. Select ‘Deduplicate by Email checkbox. B.@ Mark the felé as tre Primary Key. C. Use Ema Aciress as Subscriber Kay. Mark this item for later review. EES EES ETSalesforce Certified Marketing Cloud Email Specialist Time Remaining : 01:16:27 10 of 65. ‘A marketer wants to quickly view the lick performance for a peaiic email, including Total Clicks and Unique Clicks, Which area of the application should provide this data? A.) Sena Perrormance Tab B.C) Tracking Convers C.@ Email overlay view Mark this item for later review.PQs enews GLOBAL TESTING SOLUTIONS Salesforce Certified Marketing Cloud Email Specialist Time Remaining : 01:16:30 vores. Norther Trail Outtters (NTO) notices # larger than narmal drop. in engagement and a spice in unsubscrives after its sales team added @ newsletter that s sert three tines a week, In addition to the normal commercial marketing messages sent throughout the week ‘ini action shoule be taken to reduce the number oF unsvbscribas and increase engagement for NTO's program? A.) Focus on action-dtiven subject lines. B._) Replace one email by complementary SMS. 6. © Create more focuses segmented ists for messaging Mark this item for later review.PQs enews GLOBAL TESTING SOLUTIONS Salesforce Certified Marketing Cloud Email Specialist Time Remaining : 01:16:33 sof 6s. Norther Trail Outfitters wants to moniter customer status hile they flow through a pest purchase journey. Which configuration Is required to make decisions on this data? A.) The entry source cata extension has a primary Key and subscrioer key, B._) The Upeate Cont updates. The status date Is connectes to the contact in an attribute group, totus Activity is used to mah Mark this item for Inter review.PQs enews GLOBAL TESTING SOLUTIONS Salesforce Certified Marketing Cloud Email Specialist Time Remaining : 01:16:37 Totes. Northern Trail Outfitters receives nightly files from ite data warehouse to meintain oat-eut compliance ecrass multiple marketing platiorms. These fles contain only the previous day's opt-out updates. If run fells, it must be manually rerun to maintain compliance How should the notfication 9¢ recelved I the date Import Is unsuccessful? A.) Marketing Cloud alert Manager Settings 8, Automation Runtime Exrar Notification Settings 6. © Import completion Activity totfeation Settingswit SOLUTIONS yess GLOBAL TESTING Salesforce Certified Marketing Cloud Email Specialist Time Remaining : 01:16:40 sores. ‘A healthcare marketer would ke an email sent to patients as soon es they request a passiord reset for their account \Which journey types the best solution forthe marketer to set A.) Single Send Journey 5. Mut-Step Journey ¢.@ Transactional Send Journey Mark this item for later review. CSS EE SEawit ING SOLUTIONS ie BAS Sheen's Salesforce Certified Marketing Cloud Email Spec Time Remaining : 01:16:44 Sofes. Northern Trail Outiters [NTO) needs a quick listing of all email sends from the past colendar year across oll business units. 1. shoUld include baste metres for each send, Which outof-the-box report erovides what NTO needs? A. © Emall Performance Over Tire 5. Email Sends by User G. Account Sené Summary Mark this item for later review. CSS EE SEie BAS Sheen's awit ING SOLUTIONS Salesforce Certified Marketing Cloud Email Spec Time Remaining : 01:16:48 4ofes. Northern Tral Outiters’ analytics team has requested data to power @ dashboard that con moniter the performance of emails ‘across the company, \Which Marketing Cloud function should he used to get this date autometically on a dally basis? AL) Tracking Extracts B._) Report snapsnots .@ Google Analytics Integration Mark this item for Inter review. Ssawit ING SOLUTIONS nee GLOBAL TES! Salesforce Certified Marketing Cloud Email Spec Time Remaining : 01:16:51 Sof 6s. Northern Tral Outiters wants to use an Al-based approach to tanget aubscribers whe are net receiving toe many emails but ‘are engecing constantly with the emails sentto them, Which feature should helo achieve this? A.) Einstein Messaging Insight B. © Einstein engegement Frequency €.) Einstein Engegement Scoring Mark this item for later review. CSS EE SEwit SOLUTIONS yess GLOBAL TESTING Salesforce Certified Marketing Cloud Email Specialist Time Remaining : 01:16:54 2of 6s. ‘A customer requested Northern Trll Outfitters NOT record any clicks or opens performed by them, ‘What should be configured to ensure compliance with this request? A) Exclusion Seript B. © DoNotTiack attribute G.) Consent Management Mark this item for later review. SS EE