4‘ International Conference (Hybrid Mode) on 26" April, 2024 (Friday) LE UE UTS UTS Ceuta)ABOUT THE COLLEGE NPR College of Engineering & Technology is one of the premier institutions in South Tamil Nadu, India situated near Natham in the Dindigul District. The institution was established in the year 2008 by Titan Educational Trust with the exalted aim of uplifting rural students to excel in the field of Engineering and Technology. It is approved by AICTE and affiliated to Anna University, Chennai. The institution was accredited by NAAC with A Grade and 3.25 CGPA in 2021 and received Autonomous status in 2023. The institution encompasses a lush green environment with lawns and gardens in pristine surroundings conducive to learning. The institution offers 7 Under Graduate courses in Engineering, one Post Graduate course in Engineering as well as Management Studies. Our college is an institutional life member of various professional bodies like ICI, ISTE, IETE, and CSI. Our institution has Centre of Excellence in CISCO, loT/Embedded Systems Laboratory, Industrial Automation Laboratory, Advanced Manufacturing Processes Laboratory, The college has a vibrant Placement Cell, Women's Development Cell, Men's Development Cell, Industry - Institute Interaction Cell, Internal Quality Assurance Cell, Research & Development Cell, Intellectual Property Rights Cell,Incubation Center, Innovation Club, and signed MoUs with leading National and International engineering industries. Being the green campus, our college was honored with the IGEN Award and the JAL SAKTHI Award for clean and smart campus by AICTE in 2019. ABOUT THE DEPARTMENT The Department was established in 2009, which is known for its quality Management edu- cation, World-Class infrastructure, and Qualified & Experienced faculty members. Well-de- signed state-of-the-art smart-class rooms, Computer Facilities, and a well-equipped library are the hallmarks of the department. The Department of Management Studies offers MBA program on a 2-year full-time basis. The curriculum has been crafted by Anna Univer- sity to give students a clear perspective on developing, implementing, and assessing compa- ny's strategies. Every Semester the Department conducts programs like Guest lectures, HR Connect, Workshops, Industrial visits, Outbound training with Trekking, Coffee with CEO Meet up, En- trepreneurship Development & enhancement leadership skills through Industry and Corpo- rate involvement. Teaching & Faculty members are well-qualified and have vast experience in research to teach and supervise students. Experienced and domain specialized faculty with sound Indus- trial and academic experience enhance the teaching learning process. ABOUT THE THEME OF THE CONFERENCE The world of managing people and processes continue to change dramatically. Managers are faced with the conflicting challenges of understanding and motivating an increasingly diverse workforce, being open and accountable to a wide variety of stakeholders, planning for the future in an increasingly changing environment and considering the ethical implications of decision making. Contemporary Management offers a fresh and integrative view of the manager in the workplace in line with this changing environment. It views the manager as a person, working with people and within an organisation, and holding values and ethics. As such, modern issues such as diversity, cultural change and global management are given careful _ attention. OBJECTIVE OF THE CONFERENCE The basic objective of holding this international conference is to create a common platform for students, faculty members, researchers and_ industrialists on “Contemporary Management”. This would also result in innovate ideas and emerging concepts in Contemporary Management.GUEST SPEAKERS AT TLE oe (oa Loner eC GFinance Studie: Ere aes WAAR Dest Ene eae eh Ret insitaey Tiruchirappalli Ors. Senbaganathan, ee COePMecirea mene aces ae OrKarupnasamy Ramanathan, Pesach ete eae Hindustan Institute of Technology & Science (Deemedtobe Universi Chennai Last Date for SES ET ey 74 For Registration] Date of conference SAIL Aly) PLR WAIL ADVISORY COMMITTEE Dr.V.Joseph Paul Raj, Professor, Department of Management Studies, ‘Anna University Regional Campus, Madural Dr.K.V.Nithyananda Professor, Department of Management Studies, 5 Indian Institute of management (IIM), Trichy. Dr.C.K.Muthukumaran, Professor, Department of Management Sti, ‘Alagappa Insitute of Management, ‘Alagappa University, Karalkudl Dr.ManjulaNagarajan, Professor, Department of Management Studies, Thiagariar Scheel of Management, Madura Dr.R.Sivarethinamohan, Associate Professor, Department of Management Studies, Symbiosis centre for Management Studies, Bengaluru. Dr.S.Manimaran Professor & Head, Department of Management Studies, SNA College of Engineering & Tecnolony, Dingigut Dr.Senthil K. Nathan, Associate Professor, Department of Management Studies, ‘SRM University, Trichy. Dr.G.MuraliManohari, Associate Professor & Head, Department of Management Stuies, | ae Sit krishna Aaya eS Coltege of Arts & Science College, 4 Coimbatore. — Dr.T.Meharajan, Associate Professor, Department of Management Studies Directorate of Distance Education, MK University, Madurai Prof.Ramkumar Faculty of OB and People Analytics, Gitam Deemed University, Bengaluru, i Dr.K.R.Senthil Kumar Librarian, Sri Krishna Arts and Science College, Coimbatore,Papers that are original, and have not been reproduced elsewhere are invited for the conference, Papers need to be typed in Times New Roman with font size 12 & 15 line spacing. A margin of linch at all Eee Ot cc) The entire manuscript should not exceed 3000 words including abstract, references, tables and figures. The front page should be accompanied with the author's profile containing name, qualification, Ree eer cs Not more than three authors per paper are permitted and each author needto register separately. ESUB ene uc ne cura ane racs Digital Marketing oer Cre neg een C Cea CL Surd ee eet Mer eeu cca eee cre ga eee eu meuee) Creu) Ete ueaT) eae ur CY ur nee ma LCN ato Dr.B.Maruthu Kannan | Dr.B.Velmurugan .Binith Muthukrishnan Mrs.V.Tamilselvi PUBLICATION DETAILS for payment Maen cy eer tard Pree oe ae ey area Reta) eae) are euer Cueuls Cea Een) Feet anen ee eur ata) OTS ues ArT io Mr.N.Kiran Mr.A.Mohamedsulaiman: Ms.T.Dhanamala_——-Ms.P-Prithika ER PARTICIPANT