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Vik 1 7
Vik 1 7
Objective:
To conduct an in-depth analysis of the handloom soft silk saree industry, focusing on market
trends, competitive dynamics, and technological advancements, with a specific emphasis on Powerloom
Sarees located in Mettupalayam, Tamil Nadu. The objective is to identify growth opportunities, assess
challenges to be addressed, and formulate strategies for sustainable development within the context of
Powerloom Sarees' operations and market positioning...
Observation:
I have visited the powerloom saree weaving industry. Overall occupational health and safety
management practice in my own handloom soft silk saree weaving industry was found to be good.
Production process:
1. Designing:
• The process starts with designing the saree, which includes selecting patterns, colours, and
motifs. Designers may create designs manually or using computer-aided design (CAD)
software.
2. Yarn Selection:
• High-quality yarn is essential for producing durable and attractive sarees. The
yarn selection process involves choosing the right type, colour, and quality of
yarn based on the design requirements.
3. Warping:
• In this stage, the selected yarn is wound onto a large frame called a warping machine.
This process aligns the yarn strands parallel to each other and creates the warp, which is
the longitudinal set of yarns used in weaving.
4. Sizing:
• Sizing involves applying a protective coating to the warp yarn to improve its strength and
flexibility during weaving. This coating, typically made from starch or other sizing agents,
helps prevent breakage and ensures smoother weaving.
5. Weaving:
• The sized warp yarns are loaded onto the powerloom machine, along with the weft yarn.
The powerloom machine then interlaces the warp and weft yarns to create the fabric.
The design and pattern programmed into the powerloom dictate the final appearance of
the saree.
6. Finishing:
• Once the weaving is complete, the saree undergoes various finishing processes to
enhance its appearance and texture. This may include washing, dyeing, printing, or
adding embellishments such as embroidery or zari work.
7. Quality Control:
• Throughout the production process, quality control measures are implemented to ensure
that the sarees meet the desired standards for color, texture, durability, and finish.
• Finally, the finished sarees are packaged and prepared for distribution to wholesalers,
retailers, or directly to customers. Proper packaging helps protect the sarees during transit
and storage.
Encouraging approaches:
1. Technology Upgradation:
2. Skill Development:
• Investing in training and skill development programs for powerloom workers can
improve their efficiency and enable them to operate modern machinery effectively. This
can be done through partnerships with technical institutes, vocational training centres, or
industry associations.
3. Access To Finance:
• Ensuring easy access to finance for powerloom operators, especially small and medium-
sized enterprises (SMEs), can facilitate investment in infrastructure, technology, and
capacity expansion. Financial institutions can offer customized loan products tailored to
the needs of the powerloom sector.
4. Market Linkages:
7. Quality Assurance:
Deficiency Observed:
1. Outdated Technology: Many powerloom units still rely on outdated machinery and
technology, leading to lower productivity, higher energy consumption, and inferior product
quality compared to modern alternatives.
2. Lack of Skilled Workforce: Inadequate training and skill development programs result in a
shortage of skilled workers who can operate and maintain modern powerloom machinery
effectively. This leads to suboptimal productivity and quality standards.
5. Quality Control Issues: Inconsistent quality control measures and lack of adherence to
product standards result in variable product quality, which affects market acceptance and
competitiveness, particularly in export markets.
INTERACTING WITH THEM ABOUT WEAVING
7. Limited Market Access: Difficulty in accessing domestic and international markets due to
lack of market linkages, marketing infrastructure, and awareness of market trends and preferences
hinders the growth and profitability of powerloom industries.
Conclusion:
In conclusion, addressing deficiencies in the powerloom industry, such as outdated technology,
lack of skilled workforce, and poor infrastructure, requires collaborative efforts. Upgrading technology,
investing in training, and improving infrastructure are key steps to enhance productivity and
competitiveness. Access to finance, quality assurance, and supportive policies are also vital for
sustainable growth. By tackling these challenges together, we can unlock the full potential of the
powerloom sector and contribute to economic development while ensuring environmental sustainability.