New Zealand

Active Users
2500000

Statistics

globAl engAgement on FAcebook

800 million
2000000

active users

1500000

350 million
mobile users

1000000

2.2 million
500000

500 million
engage with Facebook on external websites or install an app each month

active users

Source: Internal Facebook Data, Nov 2011

80 connections
The average user is connected to 80 community pages, groups and events

Age DemogrAphic

genDer DemogrAphic

55+ 45-54

13-17

54%
female
18-24

75%
Of users are outside of the USA

35-44

25-34

46%
male
16% 11% 10%

14%

25%

23%

50%
of users return on a daily basis

top sites
Top Sites* Facebook Google Sites Microsoft Sites Yahoo! Sites Fairfax Media Total pages viewed (000) 1,276 598 235 150 95 Unique visitors (000) 2,278 2,634 2,660 2,357 1,935 Average time spent per visitor 5 hours, 28 minutes 3 hours, 11 minutes 1 hour, 43 minutes 1 hour, 4 minutes 36 minutes Average visits per visitor 31.6 32.1 11.4 11.5 12.1

130
average number of Facebook friends

* Top sites, listed according to page views

Source: comScore, Oct 2011

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