Main Components of a Business Plan

Cover Page
a) Citation
Title Page
a) Company name and contact information.
b) Logo
c) Tagline
Table of Contents
Executive Summary
a)Company background and purpose
b)Mission and vision statement
c)Management team introduction
d)Core product and service offerings.
e)Target customers and segments
f)Competitive analysis
g)Marketing plan
h)Projected budget (give a summary of your starting capital, your actual expenses, and your total
expenses)
Company Overview
a) Business and industry overview
b) Historical timeline of your business

Product and Service Offerings

a) List of product offerings (with description on each)

b) Competitive advantage
Competitive and Market Analysis
a) Market size
b) Target market segment(s)
c) Projected volume and value of sales compared to
Competitors
d) Differentiation from competitors
Sales and Marketing Plan
a) Pricing strategy
b) Marketing channels
c) Promotional plan
d) Distribution methods

Organizational Management Plan (Presented in graphic organizational chart)

a) Names of founders, owners, advisors, etc.
b) Management team’s roles and personal details, (apply the functions of business)
Operating Plan
a) Physical location(s) of your business (in 3d map view)
b) Production workflow (must be presented in graphic organizer/chart)
c) Raw materials and sourcing methods (Ingredients and process in making the product)
Financial Plan
a) Projected Starting Capital
b) Projected Startup Cost
c) Number of products produced from the starting Capital.
Note: Financial plan must be presented in table form
This financial pla n is assumed to be your monthly projection.
Appendix
a) Screenshot of your business Webpage
b) Design of your promotional materials.
Brochure and Tarpaulin
 A Business Proposal
Presented to the Senior High School
Faculty Southwestern University Phinma

In Partial Fulfillment
of the Requirements for Business Enterprise Simulation and Entrepreneurship
(ABM 009) and (APP 004)

List of Names
(Alpha list- single spacing)

Month, Year to be presented