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    BBA GROUP B MINOR - 0001 - 0001 - 0001 - Copy 1

    Uploaded by

    aadij007007

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    © All Rights Reserved
    Download as PDF or read online from Scribd
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    Theory Paper Part A Introduction Program: Degree | Class : BBA Year: I Session: 2023-24 Subject: Retail Management Course Code M3-BBAB2T v Course Title BBA (Group B) - Marketing 3 | Course Type (Core Course/ Discipline Specific Elective/Elective/Generic Elective/Vocationab....) Paper : Minor / Elective (Group 8) 4 | Pre-requisite (if any) The student must have studies this group in 2"! year (Diploma) 5 | Course Learning outcomes (CLO) On successful completion of this course, the students will be able to: Understand the Fundamental Concept of Retail management. Understand the shopper’s behaviour Understand the consumer’s behaviour Understand merchandise management. Understand visual merchandising Understand E-Retailing system Understand E-Payment system. a Credit Value 6 Credits 2 Total Marks | Max. Marks: 30 + 70 Min. Passing Marks:35 Nac Prof. Dr. S.K. Khatik Chairman, Central Board of Studies Professional Management, BBA Course Part B- Content of the Course Total No. of Lectures-Tutorials-Practical (in hours per week): 3 Hours L-T-P: 90 Unit | Topics No. of Lectures (1 Hour Each) Fundamentals of Retail Management :Basic concept of Retailing, Types of Retailer, Multi-Channel Retailer organize ratability organized Retailing in India, Retail Market Strategy, Retail Format and target market, Growth Strategies, Pricing Strategy Consumer’ behaviors, Determinants of consumer Marketing strategy, consumer decision making Process, Organizational consumers Behavior, Post purchase behavior Service Retailing-Importance of service retailing and its Challenges. Consumer Behavior in Services zone of Tolerance, Service Perception and Expectation, Service strategy, Service triangle, marketing mix, Marketing segmentation. 18 Merchandise Management: Merchandising Philosophy, Merchandising plans, Merchandise budget, financial inventory control, Pricing Strategy Basics of Visual Merchandising, Retail Store site and design, Store layout, Image mix, Store Exterior and Interior, Color Blocking, Signage and Understanding Material Planograms 18 E-Retailing: Introduction: The concepts of E-Commerce, E Business and E-Marketing Evolution of E-Commerce, E-Commerce Vs Traditional Commerté, Network infrastructure for E-Commerce, Internet, Extranet. E~ Commerce. applications: Consumer Applications, Organization ‘Applications, Procurement-Online Marketing and Advertisement, Online Interactive Retailing, E-Commerce-Business Models: B2B, B2C, C2C, B2 Government, Government to Government. 18 E-Marketing: Information Based Marketing, E-Marketing Mix — Cost, Connectivity, Convenience, Customer, interface, Speed of delivery-Web retailing, Process of website development. E-Retailing/ reverse Marketing. Electronic Payment Systems: Introduction to payment systems, On-line payments 18 Chairmar Professional Management, BBA Course Central Board of Studies Electronic payment systems- Prepaid E-payment systems, Post-paid E- 5 _| payment systems, E-Cash or Digital Cash, E-Cheque, Credit cards. Smart 18 | cards, Debit cards. Keywords/Tags: Internal Assessment: Continuous | Class Test Assignment/Presentation Comprehensive Evaluation (CCE) 30 External Assessment: Section(A): Very Short Questions University Exam Section Section (B): Short Questions 70 Time: 03.00 Hours Section (C): Long Questions Part C-Learning Resources Text Books, Reference Books, Other resources. Suggested Readings: © Michaellacy, Barton A Weitzand Ajay Pandit, Retail management, Tata Mc Graw Hill Education Pvt. Ltd. New Delhi. « KVC Madaan, Fundamental of retailing, Tata McGraw Hill Education Pvt. Ltd. New Delhi. © Swapna Pradhan, Retail management, Tata Mc Graw Hill Education Pvt.Ltd New Delhi. » K.Rama Mohana Rao: Services Marketing, Pearson, 2 Ed. New Delhi. © Valeri eithmal, ary J Binter, Dwayne D Gremler and Ajay Pandit: Services Marketing, Tata McGraw Hill, New Delhi © Kalakota & Winston-Frontier of E-commerce, Pearson Education Suggestive digital platforms/ web links https://nptel.ac.in/content/storage2/courses/downloadsnew/110104070/noc19mg28_assignment 8.pdf https:// onlinecourses.swayam2.a¢.in/imb1 9mg02/preview Suggested equivalent online courses: Part D-Assessment and Evaluation Suggested Continuous Evaluation Methods: Maximum Marks: 100 Continuous Comprehensive Evaluation (CCE): 30 Marks University Exam (UE): 70 Marks ‘Any remarks/ suggestions: Prof. Dr. S.K. Khatik Chairman, Central Board of Studies Professional Management, BBA Course dais wa oT aria oat arta: sate | pan: date aig 4:2023-24 farra: Ga wae 1 | sere aT ate ‘M3-BBAB2T 2 | wea aT atta BBA (Group B) - Marketing 3 | semen ar sarearard/ Rafer afte caftea cafteay sata Paper : Minor / Elective rafteaatrerra.....) CGroup- BD 4 ee wr A ga wag oF dia af sere far a Peet) Slam aan A cieemiGrats |W o wea wind S ae, Bia PeTeted 7 arsz#a)(CLO) vera err © ae wae a Ren sige BAT © Serer & aaer yw | © wailed & Bae ot WHET | ° amRavd a As | ee fageremeaersttit a wast | 0) SRe fer genet a Aa | ofa wie A wae 6 | een 6 Credits 7 | eae afaaan aa: Taran Taiet aH35 30+70 arta. Tera At faa Taq Sear graer-apeihaa- Tas (afteaTeAea):3 Hours L-T-P: 90 areart det ware faut peer area) 1 au wae Gt Het art ge Rat A ye sau, |aew fader S vo, edt Ast |e fat dines Yew fw, ana A wafer Yaw faa, Yaw aR wr hfe, Gar wrod sik cer aoe, floret wrhfrai, yer Pak wig ht | wa eae, wad aeeR } Pale, oodtan feore ® AE OI SER | — Prof. Dr. $.K. Khatik Chairman, Central Board of Studies Professional Management, BBA Course atta Referi—aide Retort Hr Aer SR Tee Ara | HeTye, Tay aren site aren, Gar wre, Sar Prete, fares Perr, faces fee ota 3 4 orien ae! wesrehort weer aie fir fries, wleeftit ai, mise auc, fiche yh Pretaer, apa Pree wort | fegormesaaftir a ys ai, Rea ee ue ot ROM, KR ate ofserePir Ferenc am, Alka AE Se Refer uRaagetrd, {fora site g-aréfea, gat an flare, g-ahrt war onGRe area, cas eHRGTR wR soir) owt, UHET ae eee gfe: aoter ogRedgr, ero ooh, sieieieorongs anifér si feared, sia amet gevgftes Refit, erdftore aise: Ff 2 ad 2th, 2 a 4 2 WoR, WER WWE | amet Gat Gena water,

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