PURPOSIVE

COMMUNICATION
COMMUNICATION
 1. Communication comes from the Latin word “communicare” meaning to share, to
render or to make common to many.

 2. Communication is (sometimes) characterized as the process of transmitting and

receiving messages

 3. Communication includes the process of using verbal and non-verbal messages in order
to create meaning within and through context, cultures and channels.

 4. Communication (is) the transactional mechanism by which people interacting in a

specific context, discuss the interpretation of verbal and nonverbal symbols, to achieve
mutual understanding.

 5. Communication includes the transfer of information and meaning between senders

and recipient using one or more written, oral, visual, or electronic media
 ELEMENTS OF COMMUNICATION
1. SENDER/RECEIVER

 is the person who initiates the process of communication and establishes the message’s
purpose. The receiver, on the other hand, is the person to whom the message is intended and
delivered. In simultaneous communication, these two elements consecutively communicate
with each other, making them a “transceiver”, transmitting and receiving messages
simultaneously..

2. MESSAGE

 contains the information, thoughts, and feelings shared by the persons involved the
communication process. The intent of the message is decided by the sender, and this can be
one of those three forms: informing, persuading, or taking action.
3. CHANNEL/MEDIUM
 how the message is transmitted. The air act as the medium for verbal and face-to-face
communication, in which messages are transmitted by sound and light waves. A
channel can also be sensory such as how someone holds or shakes hands with you. It
can also be any other means, like the use of technology or any other means.
4. FEEDBACK.
 is the receiver’s response to the message of the sender. Feedback makes a
communication become a two-way process. It indicated how the receiver perceived
the message--- how it is regarded, heard, understood; it conveys the emotions or
thoughts of the recipient about the message or to the sender.
5. CONTEXT.
 refers to the circumstances—situation, condition, and atmosphere in which the
communication takes place. It affects the way messages are sent and received by the
communicators. Room temperature, lighting, furniture, pacing, as well as the
atmosphere and relationships that exist between the communicators may be part of
the environment. The manner in which you convey and perceive messages will
depend on whom you speak.
6. NOISE.
Noise refers to the impediment to successful communication. It is
something that stands in the way of mutual understanding.

A.EXTERNAL NOISE
 arises from the communicator’s surroundings.
B. INTERNAL NOISE
 involve sounds that are self-related to the behaviors, thoughts, views,
which can impede the effective sending and receiving of messages.
C. SEMANTIC NOISE
 gets in the way when there is a different interpretation of a certain
word or gesture by the people involved in the conversation.
7. FRAME OF REFERENCE
Frame of reference is a dynamic collection of assumptions and behaviors
that we use to filter perceptions to create meaning. This involves our
personal views, schemas, interests, principles, culture and other aspects
in which our judgment are biased. For instance, when you hear a group of
people laughing, you’re not going to laugh unless you know the reason
they laughing.