Maseno University

School of Computing and Informatics

Department of Information Technology
UCI 302: E-COMMERCE
Lecturer: Dr. Oteyo Obare
Purpose of the course

To introduce the learner to the concepts and terminologies of e- commerce and to

provide the learner with sufficient knowledge and skills for effective participation in e-
business.

ELECTRONIC-COMMERCE - TOPICS - DETAILS

I. Introduction to electronic commerce (EC) basics

a) Definition of terms
b) History of EC
c) Classification of E-Business Transactions
d) Revenue Models
e) Benefits and Limitations of EC
f) Factors affecting e- commerce in Kenya

II. Enabling Technologies and infrastructure

a) The internet and the World wide web
b) Client server computing
c) Intranet and extranets
d) Connecting technologies for networks such as broadband

III. The E-Marketplaces structures and mechanisms

a) Introduction to Electronic markets
b) Electronic markets components participants
c) E-Market places; storefronts and electronic malls
d) Information portal
e) Transactions, intermediation, and processes in E-commerce

IV. Internet Consumer Retailing

a) Introduction and definition of terms
b) E-Tailing business models
c) Travel and tourism services online
d) Internet job market
e) Real estate, insurance, and stock trading online

V. Consumer behavior Market research and advertisement.

a) The consumer decision making process
1
 b) Personalization, loyalty, satisfaction and trust in EC
c) Methods of conduction market research online
VI. Internet marketing
a) The marketing and Advertising
processes in B2B B. Web
advertising
b) Online advertising methods

VII. E-Commerce security

a) Challenges of Stopping E-commerce crimes
b) Confidentiality, integrity and availability
c) Security tools; hardware and software
d) Threats and Attacks; Technical and Non-technical
e) Securing E-commerce communications

VIII. Electronic payment

systems

a) The payment revolution

b) Payment cards
a) Other forms of payment

IX. Legal and ethical issues in e- business

a) Introduction to Ethics and Privacy
b) Legal and Ethical Challenges and Guidelines

Main course text

Turban E. D., Electronic Commerce, 2008 Managerial Perspective (Pearson

International
Edition)

Reference Books

i. Ward Hanson, (2007), Principles of Internet Marketing, South-Western

College Publishers).
ii. Capron H.L., Computers: Tools for information age (5th Edition).

Assessment: Examination - 70%: Coursework - 30%