International Marketing

Module 11
Buan, Jamilah Marie M.
BSBA IV – 4

EVALUATION
Which channel strategy is suitable for the company that your groupmates have chosen for
International Marketing Plan? Discuss briefly.

We chose direct and indirect selling as the channel strategy in our International
Marketing Plan. Direct selling can be called as person-to-person retail, an efficient method to
establish long-term customer relationships and expand a flexible, low-cost business, send
targeted messages to specific groups of prospective customers based on demographics and
buying patterns. On the other hand, indirect selling is the selling of a product or service by a
third party, such as a partner or affiliate, rather than by a

company's employees. There is no personal contact between the seller and the buyer.

Indirect sales allow a business to easily boost sales without having to employ more salespeople.
Direct selling reduces advertising cost because the customers itself can advertise or share their
experience about the product, while in indirect selling, it creates campaigns to market the
products through affiliates because affiliates or third-party intermediary are only paid when a
sale is made, this method is effective.

Our group chose Andok’s to be established in Indonesia. Here in the Philippines,

Andok’s has branches nationwide which is known as one of the popular store that sold litson
manok (roasted chicken) because of its quality, taste, and affordability. Andok’s will be using
direct selling considering that it has a physical store established. Our target customers can buy
the products in-store and attract more potential customers to purchase. Through direct selling, we
can build relationship with our customers. On the other hand, we will also use indirect selling
because Andok’s will be partnering with delivery services like Grabfood Indonesia. Using a
third-party intermediary, customers
can order online without any effort of going to the store and have it delivered in the comfort of
their homes.