BRANDING

COLLECTION

Kino Alyse
Copyright © 2021 Kino Alyse

All Rights Reserved. No part of this book may be reproduced or used

in any manner without the prior written consent of the copyright
owner, except for the use of brief quotations and in reference to any
workflow or educational purpose therein.

To request permissions, contact the publisher at kino@kinoalyse.net

Paperback ISBN Coming Soon

Ebook ISBN Coming Soon
ASIN: B098HB41WR

First Ebook edition June 2021

Edited by Kino Alyse

Cover art by Kino Alyse
Layout by TheBlogCreative
Photographs and Examples Belong to Their
Respected Owner, Listed by Page in the Contributors
Chapter, All Used With Written Permission.

Distributed by Kino Alyse Limited in the USA

Kino Alyse Limited

6110 E Colfax Ave, 225
Denver, CO 80220

kinoalyse.net
 Mission
Summary
 Branding
Application of productivity channels growth. From creators to small
businesses, right up to corporate entities, planning for success makes
production inevitable.

This minibook exists to provide a rubric for your future. I want to lay the
foundations for long-term success. It is meant to compliment your
journey and give you a lily pad to jump off of. My goal is that you come
away from these worksheets feeling a sense of identity and confidence.

Initially, this workshop was called "Selling Your Way to Your First
$10,000." Wordy, but I stand by the objective. Within these pages are the
tools for giving birth to your business, or assisting in laying blueprints
you may have missed at conception.

We're starting with your first $10,000 in revenue, which isn't a pipe
dream. I think it's a fine number to shoot for. Branding is a key motivator
behind a lot of the reasons we buy the products that we do. Although
artists have a unique angle using personality, the same emotional
appeals exist within corporate branding, from OREO selling you on
wholesomeness, to that artist whose story you connected with.

This minbook is a branding workshop. It begins by contextualizing why

you want to own a small business. The second part will introduce you to
market segmentation, which is a fancy phrase for "audience." Part three
includes business models, or how and where to sell. It will also help
identify what products you might not have realized you have available
to sell. There's more planned. Like a lot more.

This is going to be an accidental book. Thank you for downloading this

workbook, be you a Patron or in Twitter Spaces - I appreciate you.

Let's get started.

 Identify Purpose

Why Do You Practice Your Creative Outlet?

I am a content creator who dedicates most of my time to business

discussions, tutorials, and research.. I want to ensure that

information that leads to creative success is no longer behind

paywalls and years of expensive education.

What Motivated You to Start?

I was motivated to start because I went through the hellscape of

poor advice, expensive workshops, and general meandering through

muddy, generalized content, few tidbits of which were ultimately

useful.

What Makes You Different?

I simplify business jargon for artists and creators. I also want to

update outdated language and modernize it for a more digital age.

Further, I research proven tactics and deliver easy to follow,

actionable advice.

What Is Your Value?

I am a valuable member of my community and communities across

social media because I contribute real-world advice to people who

may not otherwise have access to it.

KINO ALYSE | KINOALYSE.NET | COPYRIGHT 2020

 Identify Purpose

Why Do You Practice Your Creative Outlet?

What Motivated You to Start?

What Makes You Different?

What Is Your Value?

KINO ALYSE | KINOALYSE.NET | COPYRIGHT 2020

 Finalizing Your Statement
According to Big Commerce, you
ought to consider four key
elements when writing a mission
statement.
Before you translate the work
above into a cohesive statement,
try to find these elements within
your own answers.

Value - What value do you provide Value

to both customers and employees?

Inspiration - Why should people

work with and buy from you?

Plausibility - Make the statement

sound reasonable. Don't have your
Inspiration
thoughts too high in the sky.

Specificity - Make sure the reader

understands the connection to
your business.
Plausibility
Let's look at The Smithsonian's
mission statement:
"The Increase and diffusion of
knowledge."

Value - provides and spreads

knowledge Specificity
Inspiration - sells a better
version of yourself
Plausibility - feet on the
ground relation to human
capabilities
Specificity - easy to identify
application of learning
 Final Mission Statement

To translate and simplify proven business tactics for

the modern creative.

KINO ALYSE | KINOALYSE.NET | COPYRIGHT 2020

 Final Mission Statement

KINO ALYSE | KINOALYSE.NET | COPYRIGHT 2020

 Identify Purpose

How Do You Define Success?

What Impact Do You Want to Have on the Community,

Your Industry, and the World?

How Do You Want to Interact with

Customers and Clients?

What Kind of Life Would Make You Feel Purpose?

KINO ALYSE | KINOALYSE.NET | COPYRIGHT 2020

 Bring it Together

The Output

The Twist

The Quantification

The Human Connection

KINO ALYSE | KINOALYSE.NET | COPYRIGHT 2020

 Final Vision Statement

KINO ALYSE | KINOALYSE.NET | COPYRIGHT 2020

 SMART Goals

Goal

What do you want to accomplish?

Specific - Who is involved? What do you start? Why is this a goal?

How can you measure progress?

Measurable - How do you measure success?

Achievable - Do you have the skills needed to achieve the goal? If not, can you obtain them?
What is the motivation? Is the effort required worthy of what the goal will achieve?

Why are you setting this goal now?

Relevant - Is it aligned with your objectives?

Timely - What's the deadline and is it realistic?

KINO ALYSE | KINOALYSE.NET | COPYRIGHT 2020

 SMART Goals

Goal

What do you want to accomplish?

Specific - Who is involved? What do you start? Why is this a goal?

How can you measure progress?

Measurable - How do you measure success?

Achievable - Do you have the skills needed to achieve the goal? If not, can you obtain them?
What is the motivation? Is the effort required worthy of what the goal will achieve?

Why are you setting this goal now?

Relevant - Is it aligned with your objectives?

Timely - What's the deadline and is it realistic?

KINO ALYSE | KINOALYSE.NET | COPYRIGHT 2020

 SMART Goals

Goal

What do you want to accomplish?

Specific - Who is involved? What do you start? Why is this a goal?

How can you measure progress?

Measurable - How do you measure success?

Achievable - Do you have the skills needed to achieve the goal? If not, can you obtain them?
What is the motivation? Is the effort required worthy of what the goal will achieve?

Why are you setting this goal now?

Relevant - Is it aligned with your objectives?

Timely - What's the deadline and is it realistic?

KINO ALYSE | KINOALYSE.NET | COPYRIGHT 2020

 Incoming Updates

This minibook is accidentally going to become

a workbook. Here are a couple of the working
chapters:

Brand Anatomy
Market Research
Business Models
Pricing Your Work
Business Plans
Financial Management
Business Entities
Protecting You Ass/ets

The Full Conversion Minibook will be available on Patreon in

the $5 tier - you get a bunch of full minibooks, actually. :D

Thank you for downloading, friends.

 Contributors
Masters & Artisans
To my Masters and Artisans, the life-blood of this project: you keep me fed and allow me to
invest in research for workbooks like this. The privilege of trust you give me was a beacon
of happiness throughout this process.

Ali Thompson Jasper Mibster Mystical Muses

CHAOTIC CHESS NFT ONBOARDING GENERATIVE NFT
GOD GAME PROJECT

Dan Aki Evan Currie Brandon Esposito

BLACKSMITH & AUTHOR GAME DESIGNER
WOODWORKER

JChaoLive Philippe Sheraf Mintang

POLYSCI STREAMER NFT AERIAL WINE ENTHUSIAST &
PHOTOGRAPHER NFT PHOTOGRAPHER

Very Stupid Gamer Keith Lytle Becka Watkins

GAMING STREAMER TECH EXTRAORDINAIRE "I AM TRANSPARENT
WOMAN" ARTIST
 Contributors
Donations & Supporters
A list of off-Patreon support, donors, and people I want to recognize for their contributions
to this project. Thank you, endlessly, for your part.

Lagerdahl Steve VanSickle PhenixRisen

BOTANICAL & NATURE CITY & NATURE WHOLESOME RAGE
PHOTOGRAPHER PHOTOGRAPHER STREAMER

Stanislav Stu Kwan Girls Riding Things

TECHNICAL ANALYIST ENTREPRENUER GENERATIVE NFT
PROJECT

ForkHunger RevolWave
CHARITABLE NFT WEB3 MUSIC
PROJECT PLATFORM
 Journeymen Patrons

PhenixRisen Steve VanSickle Christopher Parks

RAGE STREAMER PHOTOGRAPHER PHOTOGRAPHER

TIKTOK

Owen Henson Hello, Adventure!

Kiwi Kaboom MUSIC COVERS D&D STREAM
PATREON
HELLENIC HEALING
sarahbeeplaysgames Neil Griffith
GAMING STREAMER TWITTER
Eric Norton
POGOPRO PODCAST
Anonymous Colts Art
EDUCATOR ILLUSTRATOR
ForkHungerNFT
TWITTER
CHARITABLE NFT PROJECT ChrisCosm0 Michael Jeanielle
ART STREAMER DIGITAL ARTIST

Girls Riding Things

GENERATIVE NFT PROJECT SerenKitty Ipsi Lorem
POLITICAL STREAMER DIGITAL ART STREAMER

ViFrost
STREAMER
Loralie Cosplay Blazin_Tre
MODEL & COSPLAYER GAMING STREAMER
Gabe Thorn
MINIATURES ARTIST
Lagerdahl Vetiver
ZeSquishy PHOTOGRAPHY NFT ARTIST

GOBLIN MAMA STREAMER

Susan See ElkSomi

Jessica Moore PHOTOGRAPHER ARTIST & COLLECTOR
STORM PHOTOGRAPHER

MadameBerry
xxcynnfullxx ORIGINAL ART STREAM
HORROR STREAMING
TWITTER