The Corporate City

re-imagining the typological suburban campus

Jeremy Bamberger l M.Arch Thesis 2011 l Advisor: Brian Price
Corporation
Employees
City Government
City Residents
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services
skilled and unskilled labor
culture / arts / entertainment
ancillary business
the "creative class"
collaboration
tax incentives
public / private partnerships
support infrastructure
revenue
branding
global competitiveness
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Santa Clara County
Stanislaus County
Santa Cruz County
San Mateo County
San Benito County
Alameda County
Monterey County
Oracle
Facebook
AMD
Google
Intel
Apple
Adobe
IBM
1.5M sf
$35,622M
1M sf
4.2M sf
$9,026M
3.3M sf
$65,225M
3M sf
$43,623M
318,000 sf
$1,574M
600,000 sf
$26,666M
980,000 sf
$3,800M
salesforce.com
300,000 sf
$1,657M
Twitter
200,000 sf
Zynga
270,000 sf
Advent
215,875 sf
$283.5M
Office Square Footage vs. Company Revenues
Presidio
Marina
Mission Bay
Pacific Heights
South of Market
Nob Hill
Russian Hill
South Beach
Hayes Valley
Cow Hollow
Financial District South
North Waterfront
Western Addition
Downtown/Tenderloin
Inner Mission
Lone Mountain
Financial District North
Haight Ashbury
North Panhandle
Van Ness/Civic Center
Lower Pacfic Heights
Presidio Heights
Telegraph Hill
Anza Vista
North Beach
Alamo Square
Buena Vista Park
Duboce Triangle
Jordan Park / Laurel Heights
Potrero Hill
Submarket Vacancy (sf) Total (sf)
Financial District North 3,778,134 29,144,206
Financial District South 3,344,934 26,125,621
South of Market 2,437,118 12,636,787
Downtown / Tenderloin 479,262 5,789,610
Van Ness / Civic Center 1,082,377 8,090,359
South Beach 384,378 5,408,023
Mission Bay 780,314 2,932,736
Waterfront / North Beach 450,631 4,393,328
Total 12,737,148 94,520670
Mid-Market Zone
total office sf
vacant office sf
Enterprise Zone
San Francisco Tax Incentives and Office Vacancy
Silicon Valley doesnt like Architecture.
IBM Santa Teresa Campus, Baily Road, San Jose, CA
architect: MBT Architecure
year: 1975
size: 600,000 sf
brief: IBM`s campus was conceived through two
central themes, demonstrate IBM`s logical
systems through a hyper-rational form and
enhance employee comfort by maximizing
outside views and providing ample open
space. The eight cruciform buildings maintain
horizontal continuity via sky bridges and a
completely connected first floor below the
outdoor terraces.
unobstructed views
interior views
open space pockets
horizontal connnectivity
Oracle, 500 Oracle Parkway, Redwood City, CA
architect: Gensler and Associates
year: 1990
size: 1.2 million sf
brief: Oracle`s headquarters is an example of
flexible transformation. The project was
initially planned speculatively, with multiple
companies occupying various amounts of
space. Oracle, seeking to consolidate its
employees and brand a cohesive identity,
adapted its parameters to fit within the
existing framework of the project. A rare case
of a vertical campus, the five buildings range
from eight to sixteen stories.
serial logic repitition
boundary
Apple Inc., 1 Infinite Loop, Cupertino, CA
architect: HOK
year: 1993
size: 846,000 sf
brief: As the street name suggests, Apple`s campus
aims to invoke infinite possibilities through
a circular, interconnected plan. Each building
interior has different floor plates, planning
modules, layouts, and color schemes to suit
various Apple departments. The "commons"
building houses a conference facility,
auditorium, library, cafe, kitchen, and indoor-
outdoor dining.
Infinite Loop 3
Infinite Loop 1
Infinite Loop 2
Infinite Loop 4
Infinite Loop 5
Infinite Loop 6
horizontal connnectivity
Google Inc., 1600 Ampitheature Parkway, Mountain View, CA
architect: STUDIOS Architecure
year: 1997
size: 500,000 sf
brief: Originally designed for SGI (graphics company),
the campus was organized to provide interior
courtyards and inter-building connectivity
via "sky bridges". Amenities include dining
facilities, fitness center, theater, 1,000 car
parking structure, and a public park adjacent
to the campus.
chromatic differentiation
horizontal connnectivity
Horizontal Continuity
- democratic l non-hierarchical
- adjacency to employees
- accidental encounters
- controllable space
Flexibility
- expansion / contraction
- readily available
- changeable environments
("user defined areas")
- "exit strategies"
Boundary
- internally oriented
- prohibit public interference
- controlled perimeter
- higher productivity
Amenity
- lifestyle
- social security
- open space
5%
30%
5%
5%
10%
10%
10%
25%
Campus Program
recreation
open space
eat
lifestyle
learn / conference
open collaboration
closed collaboration
individual work
pool
basketball court
spa
gym / fitness
park
"main street"
terraces
bakery / coffee shop
cafeteria
"supper club"
doctor / masseuse
child care
transportation / shuttles
living quarters
auditorium
"techtalk"
library
event space / conventions
open huddle
white boards
projection
war room
huddle room
white boards
projection
3 - 4 person workrooms
moveable furniture
aggregation
Corporation
Employees
City Government
City Residents
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services
skilled and unskilled labor
culture / arts / entertainment
ancillary business
the "creative class"
collaboration
tax incentives
public / private partnerships
support infrastructure
revenue
branding
global competitiveness
r
e
v
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n
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d
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n
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