Prioritize

Our Planet
Creative Brief
2022

Adobe Stock Artist: Patricia Molaioli - EyeEm | 433294564

 While concerns about the environment and climate
change have been growing for many years, 2021
brought one natural disaster after another, creating
urgent and international calls to reverse course now
and preserve the planet for future generations.

Consumers are demanding larger systems of

Prioritize Our Planet sustainability so they don’t have to sweat the
occasional plastic straw or fast-fashion buy. They
are choosing to support companies that are
looking to partner with them in a forward-thinking
environmental strategy instead of selling them
another reusable tote bag.

Brands across all sectors are responding to

consumer expectations for companies to
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communicate their active role in sustainable and
regenerative strategies.
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The visual trend “Prioritize Our Planet” reflects
the escalating demand for still and moving visuals
that reflect earth-friendly practices. Adobe Stock
is looking for all types of assets that represent a
myriad of ways to support and heal the planet
earth.

Explore the gallery: Prioritize Our Planet

Adobe Stock Artists:

1 - Stocksy - 365mm | 307479828
2 - Addictive Stock - David Munoz | 401273897
3 - Photobank | 267859536
4 - Tetra Images | 449773910
5 - Cole Ndelu | 432815744 4 5

Casting for Prioritize Our
Planet
Adobe resources:
• Come as you are: Celebrating the Self and Self-
Expression in Stock Imagery
• Binary and Beyond: Gender and Representation
in Stock Imagery
• Diverse Representation in Stock Imagery
Adobe Stock Artists:
1 - Hero Images | 427493522
2 - Tetra Images | 439057528
3 - Image Source | 118238030
4 - Hero Images | 316162585
5 - Caia Image - Trevor Adeline | 315219852
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Models should be as diverse as the world in which we live across
ethnicities, ages, cultures, abilities, body types, and identities. Clients in 3
all industries are looking for greater BIPOC and LGBTQ+ representation,
especially in depictions of celebrations, as well as cross-generational
and multigenerational scenarios at home.
If models are available in your area, we welcome more imagery that
includes Native American/Indigenous people, Latinx/Hispanic people,
families of African descent, Muslims, and South Asians and Pacific
Islanders. Imagery including blended and alternative or nontraditional
families living joyful lives is in demand as well. Clients also want to
see depictions of the same model(s) throughout the course of a day—
and even longer spans of time, like a week—participating in different
activities.
• Aspirational images of everyday people and environmental scientists,
engineers, and activists working on environmental conservation
efforts
• Agricultural workers, farmers, gardeners, ranchers, workers and
families, and pets and livestock that depict contemporary farm life
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• Conservationists, engineers, environmental scientists, activists, and
everyday people
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 Outdoors, nature, Outdoors, nature, and wildlife visuals offer versatile ways to tell
compelling stories that connect viewers to a vast array of awe-inspiring
and wildlife moments: from epic vistas to close-up details of wondrous elements
that might easily be missed by the naked eye.

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While imagery of land, air, sea, and freshwater ecosystems instantly

provides a sense of location, keep in mind that urban or human-
dominated locations as well as studio shots of animals also belong in
this category.

A wide range of landscapes and the animals native to those regions

conveys an awe-inspiring balance of life in all climates, seasons, and
7 times of day. Here too belong people in quiet moments finding solace
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and peace in rejuvenating environments, revealing the profound
connection between living beings and the land.

Though visuals of cityscapes may seem a departure from those of

sparsely inhabited and pristine vistas, stock customers are increasingly
Adobe Stock Artists: looking for images of urban places and spaces that are designed for
1 - RooM The Agency | 123402721 balanced living.
2 - Dmytro_khlystun | 279249209
3 - Cavan Images | 113490575
4 - Daniel Prudek | 141406821
5 - EyeEm - Agus arifin | 432848846
6 - Patrick Masse | 145978427
7 - Elianne | 264406704
8 - Mathias | 217968845 6 8
Environmental impact Just as important as representations of inspiring and harmonious
natural and urban living are those depicting the ways in which
businesses and human activities are harming these very spaces.

Keep in mind that depictions of environmental impact come in a wide

variety: from on-site reportage photography and video to conceptual
presentations of environmental disaster and decline.

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Harmful impact on the environment and climate can be presented

through visuals of extreme weather conditions and natural disasters,
such as wildfires and flooding, in lands and cities around the world.
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Vital to this category are real-world and conceptual visuals of the
presence of industry and manufacturing in nature as well as pollution
and accidents, such as oil spills, that occur as a result of intrusion into
Adobe Stock Artists: the natural world.
1 - Patrisyu | 34160565
2 - Jzehnder | 95437745
3 - Stocksy - Danil Nevsky | 385164383
4 - Kirill Gorshkov | 428799446
5 - Neenawat555 | 295563497
6 - Hero Images | 316079005
7 - Adam | 203546722
8 - MiriamDraws | 201247841 7 8
Gardens, farms, and Food is grown and distributed to consumers around the world in so
many ways, and visuals are in constant demand.
industrial agriculture Show us all aspects of local rural and urban gardening, sustainable
farming, large-scale agricultural production, and the myriad ways food
is distributed locally and globally.

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Of course, the food we eat is by no means limited to plants. A major

part of the food we consume consists of meat and dairy, and customers
are looking to see the complete range of raising, packaging, and
distributing all manner of food—from transporting milk to raising free-
range chickens and collecting eggs, as well as raising and transporting
6 cows for slaughter.

Also vital to this major industry are raw material and process shots
showing fields being irrigated and maintained as well as harvesting.
Adobe Stock Artists:
1 - Cavan Images | 238475417
2 - Hero Images | 316197116
3 - Hero Images | 316195445
4 - Adrian Young - Austockphoto | 423851997
5 - Mint Images | 234494715
6 - Nattawut Ngernsanthia | 216815360
7 - Hideo Tsuto | 452081285
8 - EyeEm - Fazl Rahman | 318120282 7 8
Solutions
and green technology
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5 •
Adobe Stock Artists:
1 - Arcansél | 270380769
2 - Hero Images | 316084194
3 - Tarnero | 247512116
4 - Westend61 | 346965974
5 - Bonnie | 372970887
6 - Kinwun | 445238321
7 - Kalyakan | 264939529
8 - Hero Images | 335399161
Efforts to develop technologies that are not only sustainable but also
work to mitigate and reverse the damage done to the planet and
climate are scaling globally. Integrating green technology is of the
utmost importance to every sector, so stock customers need to see
representations of these practices more and more often.
Considering the consumer response to brands that communicate
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the efforts they are putting into improving their business practice’s
environmental impact, every industry is looking to illustrate the green
technologies they are incorporating, making content needs in this
category extensive. Following is a list of the kinds of visuals that convey
environmentally friendly technologies and practices:*
• Water purification and air filtration
• Recycling and waste management
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• Electric power grid, gas grid, and municipal water systems
• Energy from waves, tides, and currents, known collectively as ocean
energy—a massive resource
• Power fan and heating, ventilation, and air-conditioning systems;
compressors; alternators; factory machines; and heat pumps
Green roofs, urban tree canopies, green streets and alleys
• Rain gardens: small, shallow, sunken areas of plantings that collect
stormwater runoff from roofs, streets, and sidewalks
• Rainwater harvesting systems, reducing stormwater pollution by
slowing runoff and collecting rainfall for use
*Source: US EPA. 2022. What is Green Infrastructure?
https://www.epa.gov/green-infrastructure/what-green-infrastructure
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Sustainable lifestyles Storytelling with stock relies on presenting a wide range of ordinary
moments and experiences that make up our daily lives. With living
sustainably being a top priority for consumers around the world,
companies are looking to present greener living.

To present sustainable living authentically, we are looking for content

across a wide swath of regions, lifestyles, cultures, and experiences. This
is a major content need.

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Please submit visuals across a wide variety of locations—including

lightly lived-in spaces at home and businesses that reflect season,
country, region, climate, and a variety of socioeconomic backgrounds—
that present efforts to create sustainable lifestyles and households.

Examples of relevant visuals in this category include home

improvement to increase energy efficiency; recycling and working
in home gardens; eco-friendly commuting and transportation; DIY
5 upcycling; and making, mending, or transforming old clothes or family
heirlooms into newly reusable items.

Adobe Stock Artists:

1 - Maskot | 189364312
2 - Hero Images | 457026996
3 - Stocksy - 365mm | 378201128
4 - Hero Images | 483163891
5 - Josefkubes | 181391200
6 - Addictive Stock - Gabriel Trujillo | 302308695
7 - Caia Image - Tom Merton | 419272176 6 7
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Conservation:
Community-based actions
Adobe Stock Artists:
1 - Hero Images | 316203640
2 - Hero Images | 367625383
3 - Hero Images | 459974372
4 - Stocksy - Raymond Forbes LLC | 272476780
5 - Rawpixel.com | 205511463
6 - Hero Images | 316168488
7 - Stocksy - Kkgas | 420618137
Community-based actions and activism for environmental causes have
become mainstream in recent years. Companies are keenly aware
that consumers are channeling their fears about climate change into
action, and brands are messaging their support and alignment with
environmental action, resulting in a soaring demand for imagery of a
wide variety of these efforts.
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We are looking for visuals that illustrate
conservation efforts around the pollution of land
Submit images of powerful and uplifting examples
of ways that people work in different regions—from
and water to counter the deleterious changes to
nature, wildlife, and the environment created by
organized conservation efforts to education and
activism in the field—to fix what’s broken.
human activities.
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Conceptual content Conceptual imagery is a vital part of our offering and is crucial
to conveying abstract ideas that aren’t easy to illustrate in a
straightforward or literal manner.
This applies particularly to the representation of environmental and
climate-related topics.
Topics such as clean air and water, carbon footprint, carbon emission,
clean energy, renewable energy, climate change, water conversation,
and global warming and Earth Day can often be immediately
understood through conceptual illustrations and still-life photography
and video reels.
In addition, we are looking for conceptual renderings of renewable
energy sources, recycling icons, and water conservation as well as
unexpected and standard takes on classic energy and recycling icons,
like wind farms, solar panels, and technology-based solutions.

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Adobe Stock Artists:

1 - Stocksy - Mauro Grigollo Photographer | 369128121
2 - Stocksy - Maki Company Limited | 398306429
3 - Colin Anderson | 398324234
4 - RooM The Agency | 455374741
5 - Stocksy - Marc Bordons | 259255357
6 - Stocksy - Maki Company Limited | 398307702
7 - Stocksy - Evgeniy Shvets | 439446307
8 - Stocksy - Neil Warburton | 463733328 5 6 7 8
Adobe Stock Artist: Stocksy - 365mm | 280644397