Snitch : a men's apparel brand

1. Founder: Siddharth R Dungarwal (https://yourstory.com/companies/snitch)

2. Photo & Video Quality: Snitch's website (https://www.snitch.co.in/) showcases

high-resolution product photos with clean backgrounds and good lighting.They

invest in good looking models and clean and aesthetically pleasing background

3. Launch Frequency: No concrete information available online. It seems they

cater to fast fashion trends, so launches could be frequent.

4. Product Range & Price Point: Snitch positions itself as a men's fast-fashion

brand, so expect trendy pieces at affordable prices (think mass market, not

luxury).

5. Brand Story: Founded in 2019, Snitch started as a B2B brand but pivoted to

direct-to-consumer (D2C) during the pandemic. They aim to provide clothing for

the "fashion-forward modern man" with an "unconventional style ethos."

Sidharth Dungarwal from Banglore is the founder of Snitch clothing. Clothing was

his passion from the age of 14. He had never thought of opening his own clothing

brand but he just went with the flow and happened to take the right decisions at

the right time. Let us see how his journey unfolded from joining his father’s

jewelry shop to being a retailer of men’s clothing to manufacturing clothes for his

own brand. He does not have any degree from IIT, IIM, or even an MBA degree,

but he describes himself as a hardcore hustler.His father had a jewelry shop and

after his graduation from B.Com, he joined his dad’s shop but had no interest in

it. Luckily for him, a shop was vacating beside his dad’s shop and he convinced

his father to buy that shop for him and let him do something in clothing. His father

agreed to it without a single question.Initially, he would sell factory leftovers in

Retail and did well till 2012. Now one of the factories from which he was sourcing

his clothes wanted to sell their fabrics. At the same time, he had a buyer who
 was willing to buy the fabrics. He needed 25 lakhs to buy the fabrics from that

factory. So he took the loan and purchased the materials. Now the factory to

whom he was planning to sell went under audit and he was not able to dispatch

the fabrics for 25 to 30 days. Instead of cursing his bad luck, he decided to make

swatches of the fabrics and send them to retailers. One retailer from Mumbai

loved his fabric and asked him to make a shirt from it.He found one small factory

and went there for 3 to 4 weeks to study everything about manufacturing. He

himself designed 200 to 300 pieces of shirts and send them to that retail store.

Over the weekend all his shirts were sold. He made ₹6.5 lakhs whereas by just

selling fabrics he would have made only ₹3 lakhs. This is the perfect example of

a blessing in disguise.

This is where he realized that manufacturing is a bigger game. He scaled his

business to ₹50 to ₹60 crore annual revenue. He later saw a gap where every

brand was following a traditional pattern and that is when he got the idea to start

Snitch.He started with B2B and sold his clothes to retailers. He produced small

quantities in small quantity and initially got a good scale. In 2020 because of the

pandemic, they had a lot of inventory and therefore he launched his own

E-commerce website. Since then it has been a roller coaster ride. He is very

much inspired and learned a lot from all the sharks, especially Aman Gupta. His

parents are his role models and attribute his success to

them.(https://entrackr.com/2023/12/shark-tank-fame-d2c-brand-snitch-raises-13-

mn-in-series-a/)

6. Hot Selling Products: Their hot selling product is the T-shirt and casual sections

shirts for men

 7. Influencer Collaborations: Considering their target audience and brand image,

Snitch might look for male fashion influencers or celebrities known for their trendy

style. Salman yusuf khan (https://www.snitch.co.in/collections/king-of-bling)

8. Follower Count: 595k on Instagram

9. Brand Positioning: Snitch positions itself as a trendy and affordable menswear

brand for the modern man.

10. Social Proof: Reviews and testimonials on their website and social media will

tell you about social proof. User-generated content featuring Snitch clothing is

another good indicator.

11. Aesthetic Appeal:they have a visually pleasing website with subtle colours and

their theme looks to be more cool and cozy.

12. Engagement & Best Performing Content: 1.20 Posts per day

(https://www.instagram.com/p/C4pxNf7y2lu/

- Most liked video; most performing content for them is their showcasing of

products with influencers

13. Product Range: t-shirts, shirts, pants, jackets, and accessories.

14. Investment in Shoots: Snitch's website photos suggest they invest in good

product photography. Video content presence will give a clearer picture of their

video shoot budgets.

Understanding Snitch's Target Audience

Personality:

● Fashion-conscious and interested in expressing themselves through clothing.

● Enjoys keeping up with trends and trying new styles.

● Value for money but still appreciate good design.

Location:
 ● Snitch is an Indian brand, but their online presence can reach a wider audience.

Their target audience could be spread across India or even internationally,

depending on their marketing strategy.

Online Presence:

● Given their focus on fast fashion trends, their target audience is likely active on

social media platforms like Instagram, Facebook. They might also follow fashion

blogs or influencers.

● Considering their demographic, peak online times could be evenings and

weekends.

Offers:

● Discounts and flash sales on trendy clothing items.

● Exclusive deals for following them on social media.

● Bundle offers complementary pieces.

Problems Solved:

1. Finding affordable, trendy clothing: Snitch offers a solution with its fast-fashion

model and competitive prices.

2. Staying up-to-date with the latest styles: Their frequent launches cater to this

need.

3. Difficulty expressing personal style: Snitch's diverse range of clothing allows

for individual expression.

Language:
 ● Primarily Hindi or English, depending on their target market focus (pan-India vs.

specific regions within India). They might cater to other regional languages

depending on their marketing strategy.

Desires:

1. Looking good and feeling confident: Snitch's trendy clothing helps them

achieve this.

2. Staying on top of fashion trends: Their frequent launches cater to this desire.

3. Finding good value for money: Snitch provides trendy clothing at affordable

prices.

Additional Considerations:

● Age: Likely millennials and Gen Z (18-30 years old).

● Interests: Fashion, music, pop culture, social media.

Snitch: 30 Day Social Media Content Bucket (March 2024)

Content Content Idea Notes

Category

Social Proof Customer testimonial video Feature a real person

featuring a satisfied customer talking about their
experience with Snitch
clothing.

Social Proof User-generated content (UGC) Share a photo or video from

regram featuring a stylish Snitch a customer wearing Snitch
outfit and tag them for credit.
Social Proof Post a collage of positive Showcase the love from
customer reviews your customers!

Helpful "How to Style Your Favorite Offer styling tips to inspire

Content Snitch T-shirt" video customers.

Helpful Blog post on "Top 5 Spring Position Snitch as a

Content Trends for Men" trendsetter and buying
guide.

Helpful Infographic on "Sustainable Highlight eco-conscious

Content Clothing Choices" (partner with practices (if applicable) and
an NGO?) social responsibility.

Inspiring Interview with a local fashion Discuss fashion, trends, and

Content influencer their experience with Snitch.

Inspiring Moodboard featuring a curated Get customers excited for

Content "Festival Outfit" selection upcoming events (Holi?).

Inspiring "Behind the Scenes" look at a Give followers a peek into

Content Snitch photoshoot the creative process.

Engaging "Caption this" photo contest with Encourage user interaction

Content a funny Snitch-related image and brand recall.

Engaging Interactive poll asking followers Involve customers in the

Content about their favorite color for the design process.
next collection

Engaging Q&A session with the Snitch Let followers ask questions
Content design team and connect with the brand.
Relatable Funny meme about the struggle Use humor to connect with
Content of finding the perfect outfit a younger audience.

Relatable " relatable" tweet about the Create content that

Content struggle of laundry day everyday people can
identify with.

Relatable GIF featuring a relatable situation Use humor and pop culture
Content where a Snitch outfit would be references.
perfect

Informational Video explaining the differences Educate customers and

Content between cotton and polyester position Snitch as a quality
fabrics brand.

Informational Blog post on "Caring for your Provide valuable tips to

Content Snitch Clothes" increase customer
satisfaction.

Informational Infographic showcasing Snitch's Transparency builds trust.

Content ethical production practices (if
applicable)

Offer Flash sale on a popular Snitch Create a sense of urgency

item and excitement.

Offer Free shipping on orders above a Incentivize larger

certain amount purchases.

Offer Student discount code Target a specific audience

with a relevant offer.
 Meme Meme using a trending template Stay relevant and ride the
with a Snitch twist wave of popular memes.

Meme Create a relatable meme about Use humor to connect with

the struggle of choosing between customers.
two Snitch outfits

Social #SnitchYourStyle: Encourage Build user-generated

Campaign customers to share photos in content and brand
their Snitch outfits awareness.

Hashtag #SpringWithSnitch: Promote Seasonal and trend-focused

Campaign spring collections and outfits hashtag.

Special Day Holi collection launch with vibrant Cater to the Indian festival
Content and playful visuals with special designs.

Special Day Holi outfit inspiration guide Help customers put together
Content featuring Snitch clothing the perfect festive look.

Special Day Partner with a local artist for a Support local talent and
Content Holi-themed Snitch T-shirt design create a unique collector's
(limited edition) item.

Contest strategy:

Contest Name: #SnitchYourStyle

Concept:

This user-generated content (UGC) contest encourages customers to share their style

using Snitch clothing.

AIDA Script

Attention:

✨**Calling all Trendsetters!**✨

Hey Snitch Fam, it's time to show off your killer style! We're launching the

#SnitchYourStyle contest, and we want YOU to be the star!

Interest:

● How to Enter:

1️⃣ Rock your freshest Snitch outfit

2️⃣ Snap a pic or video that captures your unique style

3️⃣ Upload it to social media (Instagram/ Facebook)

4️⃣ Tag @Snitch and #SnitchYourStyle

That's it! We'll be looking for the most creative, confident, and trendsetting entries. So

get clicking and show us what you got!

Desire:

● What You Can Win:

1st Place: A wardrobe refresh! Win a Snitch shopping spree worth ₹5,000.

2nd Place: Rep your style! Get featured on our social media pages and website.

3rd Place: A Snitch surprise! Win a mystery gift bag filled with Snitch goodies.

Showcase your amazing style and win awesome prizes! Don't miss out on this chance

to be a Snitch trendsetter.
Action

What are you waiting for?

Join the #SnitchYourStyle contest today!

Let's see your style!

Table of Rules & Regulations

Criteria Description

Duration The contest will run from [20.03.2024] to [30.03.2024].

Eligibility Open to residents of India only.

Selection Process Winners will be chosen based on creativity, confidence, and

how well they represent the Snitch style.

Judging Panel The Snitch social media team will select the winners.

Winner Winners will be announced on 01.04.2024 on our social media

Announcement channels.

Terms & A full list of terms and conditions will be available on the Snitch
Conditions website.

Key to virality:

● Encourage creative expression: The contest is open-ended, allowing for a

wide range of style interpretations.

● Leverage Social Proof: By featuring user-generated content, the contest builds

trust and authenticity.

● Offer Attractive Prizes: The prizes incentivize participation and generate

excitement.

● Easy to Enter: The simple entry process encourages more people to join.

Reference:

https://retail.economictimes.indiatimes.com/news/apparel-fashion/apparel/homeg

rown-apparel-brand-snitch-bets-on-growing-mens-fast-fashion-industry-eyes-a-re

venue-of-rs-90-crore-in-fy23/93442063

https://inflact.com/tools/profile-analyzer/

https://www.adgully.com/snitch-collaborates-with-salman-yusuf-khan-in-men-s-fa

shion-market-107740.html

https://www.instagram.com/snitch.co.in/?ref=MTSRD

https://d4commerce.com/blog/snitch-clothing-shark-tank-india/

THANK YOU