What is TREND?

TRENDSETTER – someone or something starts or

cause a trend.
 Is general development or change in a
situation or in the way that people are  The individuals act or the event has attracted
behaving. attention, earned acceptance and created strong
interest and influence on people whose number
Example of Trend:
keeps increasing as days go by.
 Gadgets  Denim Jeans  It demonstrates an accelerated spread among
 Teleserye  Business Process various sectors and areas and create a deep and
Outsourcing wide scope of influence on people, sectors,
 Social Network Sites
 Online Banking and the environment.
 Social Advocacies
 Cashless Transaction  It leads to change.
 Drone Technology

What is FADS?
TRENDSPOTTING - Refers to the study of trends and
 Something such as interest or fashion that is the way they develop and affect society.
very popular in a short period of time.
 characterized by a quick rise and sales
followed by a quick declined in sales.
TREND ANALYSIS – based on trendspotting but it
 This quick up and down in sales. extend this into developing future scenarios and so
they say that to follow a trend.

How does a Trend differ from Fad?

A FAD has definite beginning and definite end while a
TREND though has a certain beginning at a certain
point in time or history, but evolves changes as it
continues to grow.

CATEGORIES FAD TREND

Notion of Change  The new things that we
currently do fade when the
perception of novelty is gone
Behaviors  Intense
Effects  Coolness
 Me-too mentality
 Starts with technology
Time and Nature of Growth  Suddenly disappear
 Unexplainable growth
Scope and Limitations  Stays within one company
 Single brand/limited brand
 The way we do things
 Sustained behavior that turns
into lifestyle, mindset, and
values.
 Meet needs, solve problems
and issues.
 Does not disappear
 Get stronger over time
 Sticks around
 Cana across over many
company
 Encompasses entire area of
technology

WHAT MAKES A TREND?

 A trend is a pattern of behavior demonstrated

by a big number of people within a particular
period and that which continuously grow and
SPOTTING A TREND evolve overtime.
 WHAT IS FAD? perceptible in the societal level for a long
period.
 An intense but a short-lived fashion.
3. MEGATRENDS
 These are macrotrends that have grown up and
ELEMENTS OF A TREND moved out. They are big, bold, and affect the
1. Number of Participants lives of great swathes of the human race.
 Pertains to people who follow a certain trends  They can last for decades and are “so
which is started by individual or a group of pervasive as generally known”.
people.  They have become prevailing condition that
 The group then grows into community, and has become too normal.
eventually swells into national and
international societies. 4. GIGATRENDS
 These are “trends that are so general that they
2. Pattern of Behavior affect most areas of human life or at least more
 Refers to a trend that is formed from repetitive than one aspect of human life or more than one
action of people. industry.
 They are usually identified to defined an era.
3. Long Period of Time
 One of the crucial elements of a trend which
means that a trend has to have a long-time
frame, sometimes running for decades.
 A trend may experience some ups and downs
in popularity, may fade away, and may recur.

4. Cause
 Refers to the starting point of a trend which
can be an idea, a technology, an event of
person.

5. Consequences
 Refers to considerable impact or influence of a
trend.
 Social networking has become encompassing
trend that tends to influence behavior of online
users.

IDENTIFYING PARTS OF A WHOLE AND

EMERGING PATTERNS IN TREND

 It was the great ARISTOTLE who first

CHARACTERISTIC OF TRENDS
1. MICROTRENDS
 This are “little things that happen all around us
all the time”, the tiny shift that occurs in
everything.
 This trend happens right now and are outright
observable
2. MACROTRENDS
 These are “aggregated microtrends or more
sweeping changes that are affecting society”.
They provide major changes that are
claimed that the whole is not equal to the sum
of the parts, and conversely.
 But the proponent of the idea of “atom”, who
is DEMOCRITUS somehow believe that the
parts are of great significance understanding
the essence of the whole.
 As a trend was born because of an idea of an
individuals or group of individuals, and these
become prevalent, growing, and evolving in
the course of time, it is but crucial for us to
trace the movement of these growth,
expansion and evolutions of trends.
 IDENTIFYING THE PARTS OF THE
WHOLE
 Trends as they old and evolve tend to
influenced or gave birth to another trend
and become interconnected and
interrelated.
 Trends are formed form the combination
of things.
 Their influence, as well as how people
adopt them, makes the trend viable,
especially the megatrends and gigatrends.
VISUAL CULTURE
 Another example that we experience today.
 It was developed from various trends – digital
camera, smartphones, internet, Wi-Fi
technology, social media, mobile apps,
computer, fashion, art, photography, to name a
few.
 Internet memes, infographics, and sharable
videos seemed to be microtrend only, but they
eventually become a mainstay in
disseminating information.
 can be considered a megatrend, has evolved
further with the advent of the internet
 MEGATRENDS can become
GIGATRENDS if they have everlasting effect
and influence.
 Therefore, it is evident that the whole which
comprises the larger is made up of small
things or part.
PATTERN
 Defined as a design, shape, form or
configuration that emerges from repetitious
appearance of lines, curves, and behavior.
 Repetitive behavior that gives rise to an
emerging pattern is the main INTEREST.
 The tool that a trend spotter should find handy
to use are categorized into four activities
which are as follow.
TOOLS OF TREND SPOTTER
DOCUMENTATION
 Means being able to record your own
observation which you consider related to any
trend.
 The primary tools for documentation are
NOTEBOOK and PEN.
 Some used note-taking features or apps on a
smartphone or tablet. The CAMERA become
necessary in providing visual.
ARCHIVE or MEMORY
 Used to easily retrieve any documentation you
have kept.
 Notes can be scanned or converted to a
portable document format (PDF) while digital
pictures can be easily saved.
 TAGGING and CROSS INDEXING are
helpful in labeling files.
ANALYSIS
 Is the stage where examination and
combination happen. Looking for pattern
on prospective trends can be achieved
through these methods.
BRAINSTORMING – decide which from your data is
important and which can be discarded.
GROUPING – create headings where observations and
data can fall under several categories.
CRAFTING COMBINATION – begin to link one
thing to another and think what could happen if these
are taken step further, more like imagining or
generating new ideas.
PRESENTATION – representing your findings for
easy understanding as a way of analysis.
 MOOD BOARD – is a collage of images,
text, and object sample. This is used to
capture your intuition and stimulates
creative discussions about trends.
 STORY BOARD – presents a narrative of
possible scenario.
 Identifying emerging patterns can be used to
introduce individuals, organization, and
 communities change, improvements,
transformation and new opportunities,
 Once pattern are identified, trends are given
rational explanation for their emergence and
are provided with a better understanding of
their cultural origin.

CAUSE – refers to an agent that brings about a result

or consequences.

CONSEQUENCES – is always traceable to a cause

which can be a person, thing, principle, motive, act, or
event.

 This cause and consequential Understanding

aspect of a trend Strategic Analysis and
covers all types of trends in all categoriesIntuitive
such Thinking
as ideologies, politics, beliefs, lifestyle, social
life. Thinking - is an important part of our human
experience, and one that has captivated people for
centuries.
Thinking skills - are the mental activities you use to
process information, make connections, make
decisions, and create new ideas.

 ARISTOTLE described the human person as

an “rational animal” which only mean that
we humans are the only beings capable of
reasoning or thinking.

 This concept was reiterated by the modern

thinker, RENE DESCARTES, in his famous
“cogito ergo sum” or “I think therefore I
exist”/I am able to think, therefore I exist.

 Which meant that we human beings, whether

we liked it or not, whether we choose it or not,
whether we doubt it or not, we think.

Strategic Analysis and Intuitive Thinking

Defined
Strategic analysis - refers to a system or method that
requires deliberate, abstract, and effortful thinking
that breaks down a complex problem into parts.
Deliberate thinking - employs a detailed examination
of a problem to come up with a solution. This involves
looking at the context of the problem.
 Strategic analysis model used in decision-making guide, etc.

 Intuitive thinking - is affected by how one

feels and define a thing or event.

 Particular norms and value systems within

a community are considered when making
decisions.

 Intuitive decision-making - is far more

than using common sense because it
involves additional sensors to perceive and
STEPS AND EXPLANATION
get aware of the information from outside.

1. Identity - involves defining the problem and

the factors or conditions involved in the
STRATEGIC
situation.
ANALYSIS
2. Analyze - examining the variables that will
• startschange
fromstate
an situations, including the potential
challenges
idea or concept and its causes.
and moves on to
3. Generate
what can be - setting practical, reasonable, and
creative
associated with criteria
it and strategies to solve the
problem.
• brain-centered
• hard facts, data,
4. Implement – execution of the plan.
instructions
• needs time to
5. Assess
finish in one andor reflect to the outcome -Draw
morelessons that will guide future decision
sittings or
sessions
Strategic analysis - is relevant in addressing your Using Intuitive Thinking in Social Networks
• well-planned
personal issues as a student.
Political networks - are composed of relations
 It means that you can also analyze your own
with government officials, student government,
strengths, weaknesses, opportunities, and
and community leaders, among others.
threats in order to make creative strategies or
solutions in facing life challenges. Economic networks - cover the manufacturers,
SWOT (Strengths, Weaknesses, Opportunities, agents, and sellers of the goods you consume such
Threat/s) - will help you understand your personal as those in stores, groceries, markets, and malls as
issues and goals as well as construct effective ways in well as money lenders.
dealing with both.
Sociocultural or social networks - those
belonging to dance troupe, choir, reading club,
band, arts club, or theater company.
Strategic Analysis and Intuitive Thinking
Defined
Social networks - appear as clusters and support
 Intuitive thinking - is “quick and ready
groups of people who share similar interests,
insight”.
backgrounds, and real-life connections.
This is the ability to understand something
instinctively without the need for  They are avenues for meeting new friends,
conscious reasoning. reuniting with old and lost friends,
It is referred to as gut feeling, sixth sense, exchanging gifts and favors, and
inner sense, instinct, inner voice, spiritual
 developing cooperation.
Community - refers to a particular geographic
location with people living under the same set of
laws and recognizing common leaders.
 Another concept in the study of social ties
is the center of influence.
 This is the person to whom people
gravitate around. This person who can give
favors, can command and make things
happen.
What is it GLOBALIZATION?
 The term globalization refers to the emergence of
an international network, belonging to an
economic and social system.
 One of the earliest uses of the term
"globalization", as known, was in 1930 - in a
publication entitled "Towards New Education" to
designate an overview of the human experience in
education.
 The connection of different parts of the world
resulting in the expansion of international cultural,
economic, and political activities.
You sent
Martin Albrow and Elizabeth King
 Sociologists
 Define globalization as "all those processes by
which the peoples of the world are incorporated
into a single world society."
Roland Robertson
 A professor of sociology at the University of
Aberden the first person who defined
globalization as "the understanding of the world
and the increased perception of the world as a
whole."
 It can be linked to the local, the national and the
regional.
 A connection is made between social and
economic relationships and networks,organized
on a local or national, it connects social and
economic relationships and networks formed on
wider scale the regional and global interactions.
 It is a process of interaction and integration
among the people, companies, and governments
of different nations.
 A process driven by international trade and
investment and aided by information technology.
 This process has effects on the environment, on
culture, on political systems, on economic
development and prosperity, and on human
physical well-being on societies around the world.
 For many developing nations, globalization has
led to an improvement in standard of living
through improved roads and transportation,
improved health care, and improved education
due to the global expansion of corporations.
 Globalization has had a negative effect on
individuals who live in developed nations.
Some of the factors that cause globalization are
migration and labor.
Migration - is a movement to another place, often of a
large group of people.

Labor - is defined as work, especially hard physical
work.
Economic Globalization
 Increasing economic integration and
interdependence of national, regional, and local
economies across the world through an
intensification of cross boarder movement of
goods, services, technologies and capital.
Effects of Economic Globalization
 Globalization has led to increases in standards of
living around the world, but not all of its effects
are positive for everyone.
Bangladesh Garment Workers
The garment industry in Bangladesh makes clothes
that are then shipped out across the world. It employs
as many as four million people, but the average worker
earns less in a month than a U.S. worker earns in a
day.
Trans-national trades - are companies that extend
beyond the borders of one country example of these
are Unilever and McDonalds.
World Trade Organization - is the only global
international organization dealing with the rules of
trade between nations. The WTO has 164 members
and 24 observer governments.
Foreign Direct Investment is an investment in the
form of a controlling ownership in a business in one
country by an entity based in another country.
TYPES OF GLOBALIZATION
Social Globalization
 It is a social transformation or process leading to
the achievement of people-centered development.
 Human-centered development concept is offered
as an alternative strategy to bring about a more
equity development outcome.
 The mixing of people and cultures from all over
the world enables the sharing of ideas and
lifestyles, creating vibrant cultural diversity.
Examples:
UN General Assembly
Partnership of International Development Programs
Social Integration, Gender Equity and access to Social
Services access to
HIV/AIDS Awareness
Political Globalization
 It refers to an increasing trend toward
multilateralism in an emerging transnational state
apparatus and the emergence of national and
international non-governmental organizations that
act as watchdogs over governments.
The government has four distinct roles in addressing
sustainability concerns. These oles are as follows:
1. Policy development
2. Regulation
3. Facilitation
4. Internal sustainability management
Financial Globalization
 It is a collective concept that refers to increasing
global linkages created through cross-border
financial flows.
 Financial integration refers to an individual
country's linkages to international capital markets.
 One example of financial globalization in the
Philippines is the rapid growth of remittance from
overseas Filipino workers.
 Which has helped reduce the financial burden of
their families back home and has contributed
significantly to economic development in the
Philippines.
Technological Globalization
 It is accelerated in large part by technological
transmission, the spread of technology across
borders.
 Although the Philippines is not the world's least
technologically advanced country, it is far from
leading.
 It ranks 83rd out of 138 countries in terms of
technological readiness, according to the
Department of Science and Technology (DOST).
 For example, free trade agreements can make it
easier to move technological innovations across
borders; and manufacturing in the developing
world can make it cheaper to produce those
technologies.
Examples Of Technological Globalization
1. Growth of Multinational Technology Corporations
2. Mobile Banking
3. Mechanization of Manufacturing
Disadvantages Of Technological Globalization
1. Has not Closed the Digital Divide - that occurs
when wealthier people have better access to
technology than poorer people.
2. Replacement of Workers by Machines
3. Cultural Homogenization - As people around the
world get access to global media technologies, the
dominant media producers (namely, the United States
and in particular Hollywood) spread their cultures
around the world.
4. Rise of Fake News
Ecological Globalization
 It occurs when ecosystems are constantly
exchanging materials through the movement of air
in the atmosphere, the flow of water in rivers and
the migration of animals across the landscape.
Geographical Globalization
 It is defined as the set of processes (economic,
social, cultural, technological, and institutional)
that contributes to the relationship between
societies and individuals around the world.
•It is a progressive process by which exchanges
and flows between different parts of the world are
intensified.
Positive and Negative Effects of
Globalization
POSITIVE EFFECT
 It creates opportunities for countries to connect to
other countries for larger markets.
Positive and Negative Effects of Globalization
 This can lead to more access capital flows,
technology, human capital, cheaper imports and
larger export markets.
 It allows businesses to become part of
international production networks and supply
chains of different countries
 Parents and children can spend a decade apart,
where they pass their responsibilities to
grandparent.
 Many developing countries do not have strict
rules about environmental protection, resulting in
serious air, water, and soil pollution.
NEGATIVE EFFECT
 The growth of international trade has worsened
income inequalities between developed,
developing and underdeveloped countries.
 Global commerce is increasingly dominated by
transnational corporations which seek to
maximize profits without regard for the
development needs of individual countries.
 Competitions among developing countries are
races which dangerously lower environmental
standards.
 It allows workers to migrate from their homelands
in poorer countries to more developed countries to
find work.
 Technologies are introduced to make a narrower
product more efficiently.
INTERCONNECTION OF PEOPLE AND
NATION
Globalization leads to interconnectedness of people
and nations where,
People - refer to a group of people with commonality,
such as religion, culture and language who lives in a
specific area.
Nation - refers to a larger group of people organized in
a specific place, which embodied an independent
government of its country where they can decide on
their own.
Collaboration - means to work together with others to
achieve a common goal.
Unconditionally sharing everything and helping each
other while mutually working together in cohesive
"collective" in unusual roles embracing talents of each
person to synergize or invent something new in a way
that:
a. benefits all the groups,
b. serves the whole team's goal, and
c. may result to creative innovation
Cooperation - the process of working together to the
same end. It is an active help from a person,
organization etc. such as an orderly sharing of space
and resources.
Cooperation means sharing information and resources
while functioning together within an independent
"connective" in typical roles with workloads accepted
as unequal to change something in a way that:
a. benefits some individuals in a group,
b. meets their personal needs, and
c. may result in disrupted innovation.
Parts of a Whole
 We also learned the different parts of the body in
Science subjects. Most simply, we define parts as
subdivisions into which something is or is
regarded as divided and which together constitute
the whole.
 The word whole is simply defined as the
completeness of the parts or components.
1. Primary Identity or Individuation- it is defined as
the concept of personal identity.
These are the norms that an individual learns through
the society.
Examples:
a. Values - We often see the tagline "Honesty is the
best policy" in every classroom, honesty is an example
of values we learned from our family.
b. Attitudes- "Takbo! May aso!", your action when you
are scared of something is an example of attitude. It
can be good or bad action or behavior.
d. Beliefs- "Wow ang taba ng bata, mapakalusog
siguro nya." It is an opinion that we believe to be real
and true.
2. Secondary Identity- it is also known as social
identity. As a child gets socialized with the society he
participates in the construction of his secondary
identity.
This includes the roles and statuses that the individual
has to perform as part of his society.
b. Educational background includes your high school
and in college
c. Economic status can be considered by your
occupation and income.
d. Gender refers to the socially constructed roles,
behaviors, activities and attributes that a given society
considers appropriate for men and women. Unlike sex
which refers to the biological characteristics of humans
such as male or female (World Health Organization
2013).
Status
 Refers to an individual's position in society which
carries with it a set of defined rights and
obligations.
Roles
 refer to the sets of expectation which occupy a
particular status.
6 gestalt principle or law
Figure - refers to the people in a nation which may
vary in terms of color, size etc.
Good Figure - Objects grouped together tend to be
perceived as a single figure. Tendency to simplify.
Similarity - states the things which share
characteristics such as shape, size, color, texture, and
good composition (geographical setting and
characteristics of different nation)
Similarity - Objects tend to be grouped together if they
are similar.
Proximity - states that "objects or shapes that are close
to one another appear to form groups"
Proximity - Objects tend to be grouped together if they
are close to each other.
Closure - involves the provision of missing details to
be a part of potential pattern ora once closure is
achieved, the elimination of details unnecessary to
establish a pattern match.
Closure - visual connection or continuity between sets
of elements which do not actually touch each other In a
composition.
Continuity - states that things tend to continue shapes
beyond their ending points (interconnections to cross
countries essence of globalization or evolution of
generation).
Continuation - when there is an intersection between
two or more objects, people tend to perceive each
object as a single uninterrupted object
Symmetry or Order - connotes stability and peace and
order, like sets of instruction or reference.
• It does not give the impression of things that
"something is out of balance, missing or wrong."
Symmetry - The object tend to be perceived as
symmetrical shapes that form around their center
CREATIVE IMAGINATION
•Involves the formation of creation of mental images.
•It is the ability of the mind to transcend its limits,
explore the unseen, and thread the path it would not
normally take.
•When you translate your imagination into reality, you
are a creator of reality.
•It plays a central role putting together the parts of a
whole.
•It is through the imagination that an image is created,
and its parts identified.
• It is also applied in resolving difficulties, hurdling
obstacles, and making things happen...
•Creative imagination is resourcefulness in the face of
limitation.
INTRODUCTION
•Human activities are largely responsible for the
increase in global temperatures that causes the climate
to change.
•Climate change is real, in fact it is happening now, all
you have to do is to open your eyes and be aware of it.
PLANETARY NETWORK
•The concept of planetary network emphasizes that
everything on earth is interconnected.
•Whatever happens to one element on earth has effect
to the other components.
•Refer to the FOOTPRINT interconnections and
interrelations ODUC PATT among the various
elements in the natural environment all-encompassing
CHANGI MPACT and affecting Earth as well as
beyond Earth's surface.
•It includes the rain, the wind, the sun's rays, gasses
and other climate-related elements.
GLOBAL WARMING
•A phenomenon which refers to the rising of global
average temperature on Earth's surface due to the
thinning of the ozone layer in Earth's atmosphere.
•Causes changes in the climate patterns and weather
cycles of the Earth.
CLIMATE CHANGE
•Refers to the major changes in the climate that last for
long periods of time.
• Climate refers to the prevailing set of atmospheric
conditions such as temperature and humidity of a place
within a span of time.
• Weather is the atmospheric condition involving hot
or cold, rainy or dry, cloudy or clear sky and stormy or
calm in a short period of time.
EFFECTS OF CONSUPTION AND
PRODYCTION PATTERNS ON CLIMATE
CHANGE
PRODUCTION
•Refers to how people generate and manufacture the
products they need to use, sell, or consume.
• If production pattern is characterized by heavy
dependence on coal, the problem of climate change
will be more aggravated.
•These only show that the more progressive the
country is, the more they contribute to the depletion of
the ozone layer and the worsening of global warming
and climate change.
CONSUMPTION
•Refers to the use of economic or consumer goods and
resources.
•Consumption patterns can be categorized as
individual, family, company and government
consumption.
•It is the main reason why we need to use our
resources.
•Ecosystem has the ability to regenerate, sustain and
adjust what is lost, but with the excessive use of land
resources, ecosystem will be destroyed.
• In economics, the more consumption, the more
demand, the more demand the more production, the
more production the more extraction to natural
resources, the more extraction the faster for the
resources to destroy
•The resources in our environment are limited but the
need for production and consumption is unlimited.
Initiatives by the government that helps protect
the environment are the following:
1. THE KYOTO PROTOCOL
• Which was enforced in 2005, specifies targets and
time frames for reduction of Greenhouse gasses
emission of the industrialized countries. For example,
United States produces 23 percent of the global carbon
emission, from 2000 to 2012 its target reduction is
seven percent.
2. THE EMISSION CERTIFICATES
• This certificate guarantee a product's resource
efficiency which can help in increasing sales,
decreasing costs and boosting brand loyalty.
• The certificate enables the manufacturer to gain
international recognition for the products.
3. CARBON OFFSETTING
• The reduction of carbon footprint by using other
options such as wind or solar energy.

1. Save energy
• Saving energy not only saves you money but helps
you cut carbon emissions too. For example, refrain
from using your cellphone while charging.

2. Improve your diet

• When buying fruits and vegetables, try to buy
organic. Organic foods are healthier because they
contain fewer harmful substances, but growing them
also protects the environment and the climate.

3. Saving water at home

•Clean water that is pumped to most homes has been
treated which uses lots of energy.

4. Recycling
•It can really help stop climate change because re-
using materials usually uses less energy.

5. Compost food scraps

• If leftovers, peels, cores and cuttings were
composted, they would reduce emissions and help
protect healthy soil.

6. Plant trees
•Trees help suck carbon out of the air and stabilize the
climate.

7. Avoid plastic wherever you can

• Almost every plastic is produced from fossil fuels
and in every single phase of its life cycle, plastic emits
greenhouse gases.

8. Get on your bike

• Bicycle is still the number one form of sustainable
transportation.

9. Be informed and support

• Support organizations that hold companies to account
for the environmental practices.

10. Sharing is caring

• If we own less and use more things collectively, we
need to produce fewer things and that saves on
resources. Sharing cars, exchanging clothes, lending
and borrowing tools are multiple different possibilities
for collective consumption.