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Pomass1 1
Pomass1 1
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About the Product
Animal feed processing is the
cornerstone of modern agriculture,
powering the health, growth, and
productivity of livestock across the
globe. It’s a complex and
indispensable industry that transforms
raw ingredients into nutritious and
balanced feed for a diverse range of
animals, from poultry and cattle to
aquaculture species. The impact of
this process extends beyond the
barnyard, playing a pivotal role in
global food security and
sustainability. The global animal
feed market size was estimated
at USD 570.72 billion in 2022.
The Indian animal feed
market size reached INR
1,035.2 Billion in 2023.
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Looking forward, IMARC
Group expects the market
to reach INR 1,964.8 Billion
by 2032, exhibiting a
growth rate (CAGR) of 7.2%
during 2024-2032.
Comparative Analysis
of Animal feed
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Industry in different
parameters.
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Premixes
Specialty feed
Additives and supplements
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Based on analysis. Pune emerges as the most
well rounded location. For an animal feed
plant. It offers a good balance of factors like
access to raw materials, transportation cost,
market access, infrastructure, labour and
government support.
WEIGHTED FACTOR
RATING METHOD
I have taken weighted factor rating method
in use to find out the location for the setting
up animal feed plant.
In this method to merge quantitative and
qualitative factor, Factors are assigned
weights based on relative importance and
weightage score for each site using a
preference Matrix and sight with the
highest score is selected as the best choice.
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AVAILABILITY AND NEARNESS TO THE
2 SOURCE OF RAW MATERIAL 10 5 50 5 50 4 40
3 TRANSPORT COST 10 4 40 3 30 2 20
4 ACCESS TO MARKET 15 5 75 4 60 3 45
AVAILABILITY OF INFRASTRUCTURAL
5 FACILITIES 10 5 50 5 50 4 40
Availability of skilled and non-skilled
6 labour and technically qualified and 15 4 60 4 60 5 75
trained managers.
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Weighted score calculation!
1. Pune
=(0.15x8)+(0.2x9) + (0.1×8) + (0.25×9) +
(0.1 x 9) + (0.15x9)+(0.05x9) + (0.05x8) +
(0.05x8) + (0.2x9)
=1.2+1.8 +0.8 +2.25 +0.9+1.35 +0.45+0.4+
0.4+1.8
= 11.35
2. Gurgaon
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= (0.15x9) + (0.2x7) + (0.1X7) + (0.25×8) +
(0.1×8) + (0.15×8) + (0.05x9)+(0.05x9)+(0.05×7)
+ (0.2x8)
=1.35+1.4+0.7+2 +0.8 + 1.2 +0.45+0.45 +0.35
+1.6
= 10.3
3.Coimbatore
=(0.15x7)+(0.2x8) + (0.1×7) + (0.25×8) + (0.1x7)
+ (0.15x8)+(0.05×8) + (0.05×9) + (0.05X7) +
(0.2x8)
=1.05 +1.6+0.7+2 +0.7+1.2 +0.4 +0.45+0.35
+1.6
=10.05
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all the three locations: Pune, Gurgaon
and Coimbatore
1. Central location
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2. Developed Infrastructure
3. Skilled Labour
Pune has a readily available pool of both
skilled and unskilled labour, especially in
the agricultural sector. This can help in
finding right personnel for operation and
management.
Proximity to educational institutions can
provide access to the future talent
4. Government support
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The Maharashtra government offers
supportive policies for the animal feed
industry, including subsidies and tax
breaks. This can provide financial
incentives and encourage investments.
5. Other advantages
Stable and secure environment: Pune
generally, enjoys a safe and stable
environment, which can be crucial for
long-term business operations.
Growing market – The poultry and dairy
industries. In Western India are growing,
presenting ample market opportunities for
the feed products.
Storage presence of financial institutions:
The availability of various financial
institutions in Pune facilitates access to
funding and financial services.
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However, it is also important to consider
potential drawbacks-
1.Competition:- Pune has a well-established
animal feed industry with existing players.
2. Raw material: Prices of same feed
ingredients might be higher in Pune.
Conclusion
The assignment delves with selection of a
plant location of animal feed considering
important and crucial factors and using
Weighted rating system location model.
Top four animal feed companies have been
taken into consideration along with their
location. After performing a comparative
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analysis and weighted rating model. It is
found that Pune is taken as the most well
rounded location because it offers a good
balance of factors necessary for setting up
an animal feed plant.
SUBMITTED BY:-
Name :- Harsh Kumar
ERP id no :- 0231BBA034
Course:- BBA 2 semester
SUBMITTED TO:-
Name :- Prof.Anubhav Singh
Gangwar
THANK YOU
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