Design

Management
 TOPIC 8. USER TESTING

Design Management Osiris De los Santos

 HOW YOU CAN
GET REAL FEEDBACK

Design Management Osiris De los Santos

 Design Thinking Process

1
1
EMPATHIZE
EMPATHIZE DEFIN
2
2
E
DEFINE
3
3
IDEATE
IDEATE
4
4
PROTOTYPE
PROTOTYPE
5
5
TEST
TEST

Prepared for DOMESTIKA | © 2022

LISA WEINSBE
RGER YOUR PROJECT PLAYBOOK I |2
Design Management Osiris De los Santos
 USER TESTING MARKS THE MOMENT
OF TRUTH IN DESIGN THINKING:
IT’S TIME TO (IN)VALIDATE YOUR IDEA

Design Management Osiris De los Santos

 WHAT IS
FAIL FAST?

Design Management Osiris De los Santos

 MEANS GETTING FEEDBACK
on new ideas as early as possible,
and then deciding whether to continue
working on it, or try a different approach.

Design Management Osiris De los Santos

 QUICK PROBLEM-SOLVING
NO WASTE OF TIME, EFFORT & MONEY
HIGHER EFFICIENCY WHEN DEVELOPING
NEW IDEAS

Design Management Osiris De los Santos

 Task 1 Testing

PREPARE 5 QUESTIONS
that are relevant to your testing goal. You can
test with the same people you’ve donde User
Interviews with!

Make sure to find out:

LIKES - DISLIKES - CHALLENGES - IDEAS

Design Management Osiris De los Santos

 Task 2 Testing

SCHEDULE 5 TESTS
Find 5 representatives of your persona and show-
case/test your prototype with them separately.

Ask them all the same 5 testing questions

from the previous step.

Design Management Osiris De los Santos

EXAMPLE
OPEN QUESTIONS
1. What do you see? 2. Ask to share story 3. What’s not working?

Explain what you see Would you use it? What’s working for you?
in this prototype as Explain a scenario and What’s not?
you use it share a story

4. Questions 5. Ideas / Improve?

What do you not What are your ideas

understand? Do you on how we can impro-
have questions? ve the app/product?

Design Management Osiris De los Santos

 Task 3 Testing

CONDUCT 5 USER TESTS

Make sure to take notes and make
recordings of the interviews

Design Management Osiris De los Santos

 BEST PRACTICES
1. Record the reunion, call, zoom, etc
2. Share a link to the prototype or the physical
product
3. Listen & observe. Don’t explain!
4. The goal is to learn, not to sell your idea

Design Management Osiris De los Santos

 Task 4 Testing

SORT YOUR NOTES PER TEST

Look for patterns / repetitions & highlight them

Sort by: Like / Dislike / Questions / Ideas

Design Management Osiris De los Santos

 Task 5 Testing

POSITIVE STATEMENT NEGATIVE STATEMENT

What’s working well: What’s not working:

Interview #1
Name, age, job
QUESTIONS IDEAS & OPINIONS
What is unclear / not understood: What success could look like:

INSERT QUOTES HERE

Design Management Osiris De los Santos

 CHALLENGE 8. EVALUATION FROM THE USER
REQUIREMENTS
Built physical or digital prototype, a notebook or tool for recording res-
ponses.

INSTRUCTIONS
• Define the objectives you wish to achieve with the tests. Are you evalua-
ting usability, comprehension, satisfaction, or other specific aspects?
• Develop five specific questions that will guide the evaluation of the proto-
type. Ensure that the questions align with your objectives and are clear to
the participants.
• Identify individuals who will participate in the tests. Ensure they represent
your previously defined target audience and are willing to provide honest
feedback.

Design Management Osiris De los Santos

 CHALLENGE 8. EVALUATION FROM THE USER
• Present the prototype to the participants and conduct the tests. Ask
the prepared questions and observe their interactions and comments.
Carefully record the participants’ responses. Document any relevant
comments, key observations, and suggestions that arise during the
tests.

DELIVERABLES

A PDF document including the selected idea and its justification, a list
of necessary materials, and a basic outline of the prototype.

DEADLINE
Saturday, March 16, 11:59 p.m.

Design Management Osiris De los Santos

OSIRIS DE LOS SANTOS
osiris@tecmilenio.mx
229 183 4445