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Final Essay: Carrer Prospects in Fashion Industry

Shreya Jaggi (2332069)

University Canada West

English 100-33

Dianne Cook

March 20th 2024

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Career prospects in fashion industry

The fashion industry is a strong, active and rapidly growing sector where individuals are

given various opportunities. It is a creative and innovative field where techniques are used with

time. This industry includes many designers, stylists, fashion events, retailers who are

approached by people to collect information regarding the trend or the latest styles in the market.

It has gone with a remarkable growth and with the passage of time people have become more

aware about it which results in increased production of garments. From the streets of Paris to

Canada, New York, Milan and many other big nations. Fashion industry has taken over the world

and it has become a huge industry worldwide dealing business with brands and designers. It

allows a person to showcase their styles, talent and personality. Nowadays, almost every other

youngster is influenced by the fashion which shows their preferences, confidence, how a person

perceives themselves or being updated by the vogue. It increases a human’s self confidence.

Moreover, it has become a universal language as the industry has the power to remove the

difference and bond people belonging to different cultures which makes it a unique sector. It has

an impact on pupils who seek to make a career in this dynamic field. In this essay, I argue that

the skillful creation of the apparel industry draws its attention on fast fashion, diversity and skills

which shows to be a true bright and a rising sector offering various opportunities to the scholars.

Fast Fashion

The fashion industry offers various job opportunities to people because of increasing fast

fashion all around the world. Quick fashion trends are affected by the several elements such as

customer choices, affect of media, worldwide growing style and experimenting with designs.

According to Rizaldy and Supiansyah (2023), People are influenced by the new trends and

designs because of it being pocket friendly and availability in the stores. Some of them include
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Urban Planet, H&M and Zara are known for their latest and quirky designs which attracts every

other teenager. Social media has made a huge impact. The craze for online shopping has also

increased its popularity. These days, everyone wants to style the apparels accordingly to keep up

with the fashion world. According to Singhal et.al (2023) “Both consumers and brands build a

strong relation through social media as the exporters follow worldwide going trends through

media and present them in the stores” (p.3). With the growing demand of fashionable clothes

designers try to create new stylish apparels by doing experiments. Social media has transformed

the industry. Digital platforms have a major role in it. According to Poorthuis et.al (2020)

Sometimes experimenting with the clothes is eye catching and it sets a new trend. Fast fashion

companies depend on the young talent to meet their demands with the targeted audience and

create affordable yet trending garments. It has led to the growing demand of stylist, designers

because this industry requires new talent who have the enough knowledge about the latest

fashion. This is why the clothing industry demands of more stylists and designers.

Diversity

Diversity involves people from different backgrounds which opens more job chances.

Various sectors like styling, networking, global perspective are associated with it. This promotes

the innovation by bringing together unique creation and type of patterns in the industry.

According to Atik et al. (2022), the exchange of design, style and heritage from different culture

promote cultural diversity. When two or more individuals from different culture collaborate and

work together in partnership, they bring a variety of new skills then new innovative ideas come

forward which promotes a persons self growth but also help the fashion houses and brands to

work in a multi cultural marketplace. This develops the understanding of the different cultures

and develops the understanding of various cultural backgrounds. According to Fung et.al (2020),
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with the growth of the fashion industry professionals have the chance to work with international

fashion companies which helps them to understand the global perspective. In addition, by

working with people of different cultural background one can build strong connections and links

with the topmost designers, stylist and exporters of the world which opens the many new doors

of opportunities. Moreover, this helps to better understand the trends, customer needs, their

preferences and the market worldwide. It plays a major role in fashion events, shows and

exhibitions as it is also a part of the sector. These things not only show latest collections but by

attending such type of events can provide a global stage to showcase the talent and ideas in front

of the larger audience.

Skills

Fashion industry is closely related with some skills. It requires a strong understanding of

the industry to manage and lead things efficiently like gaining deep knowledge of preference,

styles, marketing strategies and the overall business understanding. According to Gregori &

Marcone (2020), the industry runs in a pace where one should have several skills because it

allows the professionals to show their creativity through creating designs in detail or

communicating their thoughts which also leads to personal growth. Firstly, communication

enables a designer to do the work with the supplier, manufactures and retailers to coney their

ideas and coordinate with them. Moreover, fashion stylists need to understands a person’s

personal choice and collect their feedback to create designs accordingly. Rudolph et. al (2023)

fashion merchandising includes the arrangement and advertising of products to build a business

and complete the maximum sale target. The sector is always experiencing a strong and rapid

growth driven by factors. It leads to create a number of employment opportunities with

specialization in specific field (Rudolph et.al, 2023, p.2). With the advancement in technology
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and science a brand needs technical skills such as photography, editing, creating unique garment

designs through AI tools. It’s purpose is to show their products effectively as the fashion

photographers and editors works collectively with fashion houses to prepare the design for

magazines and advertising which later increases company’s sales. It not only provides

employment but an individual can learn a lot about the retail operations, marketing and will have

a broader knowledge of the industry.

Counterarguments and rebuttal

While this sector may seem as interesting, glamourous and can attract people but the fast

pace fashion industry is highly competitive with unpredictable fashion trends and culture barrier

is a big challenge. There is always a cut throat competition. Many young pupils have the dream

to get into the fashion industry but in real only few get the chance to work. According to Hugo

et. al (2021), it demands of high expensive education with specialization or the internships to get

experience. Moreover, the culture barrier is making the competition even more tough and

difficult for designers to survive in the market. The fashion industry is highly criticized because

of the barrier. It not only prevents the new talent in youngsters but also creates differenced

among other cultures. According to Ahmed et. al (2018), there is always a fear that western

outfits will take over the traditional clothes and local trends. In this ever-evolving industry

fashion is unpredictable. For example: what is fashionable and stylish at the moment may be

outdated the next day. One can see the change in trends everyday. So, there is always a pressure

and it is expected from an individual to create unique designs which promotes the culture but

also go with the latest trends. However, it offers numerous opportunities. The main advantage of

competitiveness is that a person is constantly motivated and drive to take risks, play and

experiment with different kind of clothing and think out of the box. Furthermore, the
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unpredictable trends and the cultural difficulties can be seen as an opportunity for creativity.

Nowadays, fashion stylists and designers are always updated about the latest styles through

social media. One can see in fashion events designers create traditional wear with a western

touch in it. It promotes the creativity and the innovation of a person.

Conclusion

In conclusion, creativity of the apparel industry focuses on the fast fashion, culture

diversity and skills required in the sector which appears as a rising and successful profession.

The industry provides plethora of career options. It allows to play with the clothing pattern, mix

match the colours or designs. It provides a life time opportunity to those who are innovative and

can create something with the power of imagination. However, a designer needs to be aware of

the existing and the latest trends in the market, their consumer preferences. Moreover, the skills

that are equally important such as the use of latest techniques in the market, enough knowledge

industry, creating designs digitally with the latest software, marketing skills and the business

understanding. In addition, communication is the key in the fashion world because one should

know how to deal with the customers. Also, communication is important to work collectively

with the brand operators, retailers and manufacturers. To master in this field, it required to have

these skills. It is significant for the higher institutions to introduce more fashion and business

courses. The high ends fashion should also provide a deep understanding of material and the

latest technologies or the AI used in the sector to create online designs so that upcoming future

designers have the appropriate understanding of the industry. If one has the passion to learn and

gain expertise in these skills then nobody can stop an individual to be successful as fashion

industry is a vast and rapidly developing field that provides various opportunities to people.
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References

Ahmed, J. U., Chowdhury, M. H. K., Uddin, M. J., & Ferdous, M. M. (2014). Sadakalo:
Marketing of Traditional Fashion in the Modern Fashion Industry. Vision
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Atik, D., Cavusoglu, L., Ozdamar Ertekin, Z., & Fırat, A. F. (2022). Fashion, consumer markets,
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Bastos Rudolph, ., Bassi Suter, M., & Barakat, S. R. (2023). The Emergence of a New Business
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