ProCap

Asesorías

FINAL PROJECT
Members:
José Enrique Velázquez García
Ximena Sil
Citlali Zamora
Diego Alonso
Hector Flores Flores
ProCap Asesorías is our initiative aimed at
transforming academic support within our university.
It emerges from the necessity to offer students
direct access to personalized tutoring services that
enhance their academic and personal success.

Through a comprehensive study, we have identified

that 120 out of 450 surveyed students express an
urgent need for this service, in an area where no
direct competition exists. ProCap Asesorías is set to
meet this demand, providing a wide range of services
from individual tutoring to group workshops,
specifically tailored to the needs of our student
community.
 VALUES

Vision Mission
TO BE RECOGNIZED AS THE LEADING ACADEMIC OUR MISSION IS TO DELIVER COMPREHENSIVE AND
SUPPORT RESOURCE FOR STUDENTS OF ALL AGES, PERSONALIZED COUNSELING TO HELP STUDENTS
OFFERING HIGH-QUALITY SERVICES AND MAKING A ACHIEVE THEIR HIGHEST ACADEMIC AND PERSONAL
POSITIVE IMPACT ON THEIR EDUCATIONAL POTENTIAL.
SUCCESS.
 Market Study
Demand: Out of 450 students surveyed, 120 showed
interest in receiving tutoring, indicating significant demand.

Supply: There is no direct competition within the

university, providing an initial market advantage.

Target Market: University students seeking to improve their

academic performance or requiring specific support in
certain subjects.

Pricing: Competitive pricing will be set according to

package options and subscriptions, taking into account
students' financial capacity.

Distribution Channels: Services will be offered through a

digital platform and in-person sessions in designated areas
within the university.
 Technical Study

Location: The business will operate online and will have

physical spaces within the university for tutoring and
workshops.

Project Size: Initially, it will cater to a small percentage of the

identified demand, with plans for expansion as the service
solidifies.

Production Process: It will be based on assigning tutors to

students according to their needs, utilizing peers who excel in
the subjects of interest.

Required Technology: Development of a website and mobile

app to manage appointments, payments, and offer study
resources.
 Organizational
and Legal Study

Organizational Structure: It will consist of

a general director, academic coordinators
by area, and tutors for each of our clients.

Legal Aspects: Registration as an

educational business, compliance with
local education regulations, and personal
data protection.
 Financial Study

Initial Investment: Includes technological

development, initial marketing, space
adaptation, and investment for purchasing the
“ZOOM” plus package allowing unlimited time
virtual meetings.

Financing Sources: Own capital.

Financial Projections: Break-even point is

estimated in the second year of operations.

Profitability Analysis: The Net Present Value

(NPV) and Internal Rate of Return (IRR) will be
calculated to assess the project's feasibility.
 Risk Analysis

Internal Risks: Inability to meet

demand, low quality of tutoring,
technological problems.

External Risks: Changes in

educational regulation, restriction of
permissions from the authorities,
emergence of competition.
 Environmental and Social
Impact

Environmental: The project will have a low

environmental impact, promoting sustainable
practices in resource use and space
management.

Social: It will positively contribute to students'

academic performance, foster employment
(tutors), and promote educational equity
through scholarship programs and discounts
for timely payments.
This project aims not only to be commercially viable but also to contribute
to the academic and professional development of students, positioning
itself as a benchmark for support within the university community.