PCCV

DIN Capital Investment Group JSC

STT Nội dung SL Người phụ Deadline Lưu ý

trách
1 General introduction 1 An
2 PDB’s five forces and Dẫn chứng
recommendations Nhi 23h59’ bằng số
3 Minh ngày 11/4 liệu, phân
3 Competitively Strategy Linh tích biểu đồ
Analysis
4 Corporate Strategy 1 Trang Làm bằng
Analysis tiếng anh

5 SWOT Analysis 1 An

1. General introduction:
Transaction name: Din Capital Investment Group Joint Stock Company
Business Registration Certificate No.: 0401333013
Authorized capital: VND 89,099,810,000
Head office address: 233 Dien Bien Phu - Hoa Khe Ward - Thanh Khe District - City
Danang
Stock sticker: PDB
Stock exchange: HNX
Initial offering date: 03/08/2015
Outstanding shares: 8,909,981 shares
1.1. History and development:
Din Capital's predecessor was Da Nang Construction & Investment Joint Stock
Company (DINCO), established in the 2000s. Besides the main field of activity of
Construction, during the development process, Dinco established an Enterprise. Dinco
Concrete specializes in manufacturing and trading commercial concrete. By 2010,
Pacific Dinco Joint Stock Company was established on the basis of Dinco Concrete
Enterprise and operated separately from DINCO.
In 2021, Din Capital Group Joint Stock Company was successfully restructured
from Dufago Joint Stock Company (formerly Pacific Dinco Joint Stock Company),
officially operating under a group model with main areas of operation:
- Invest
- Construction Engineering
- Concrete production
- Trade in Services
1.2. Vision, mission and core values:
- Vision:
 Din Capital aspires to become a prestigious investment company with international
standards, with an attractive rate of return, sustainability and prestige on the
Vietnamese stock market.
- Mission:
Din Capital's mission is to provide the best solutions and services to meet customer
expectations, helping customers achieve the goals of their long-term business strategy.
- Core values:
● Honesty and Ethics: Din Capital's culture is built on the foundation of honesty
and ethics. We set the highest ethical standards in our business and are obligated to
follow them by all Din Capital employees. This includes no compromise for any
reason and under any circumstances. We are also open and transparent in all business
activities with our customers, partners and subcontractors.
● Racing for shareholders: Din Capital brings the highest possible value to
shareholders by always upholding our core values. We earn our shareholders'
investment by maintaining the highest standards of integrity, excellent service and a
strong commitment to build a better business every day.
● Responsibility: We attach personal responsibility to all jobs, even the smallest,
based on the principle of doing what you say, dealing with the consequences for what
you said but couldn't do.
● Sustainable development: On the basis of honesty and ethics, we plan and act
for the future – for the long-term good of our customers, the environment and the
community.

1.3. Business line:

Production of commercial concrete products and precast concrete structures;
● Cargo transportation business;
● Selling construction materials;
● Selling construction machinery and equipment;
● Garden landscape design;
● Taking care of trees;
● Rental of construction machinery and equipment;
● Construction of bridges and paths;
● Construction of civil, industrial;
● Wholesale of chemicals, resistance treatment additives...

2. PDB’s five forces and recommendations:

2.1. Rivalry among existing firms:
DIN Capital Investment Group JSC is a company operating in the field of concrete
production mainly in Da Nang city and a number of bordering districts in neighboring
provinces. Therefore, the competitors are limited to businesses producing concrete in
the Central region. Among businesses producing and supplying concrete products in
the Central region, the company’s main competitors are: Intimex - Hoa Cam concrete
JSC (HNX: HCC), Vinaconex 25 JSC (HNX: VCC).
 - With modern concrete mixing and pumping equipment systems from Italy and
Germany, the company's products have superior quality compared to other suppliers
in the same industry and have won large contracts such as: Nghi Son Thermal Power
Plant. (Thanh Hoa), Formosa Steel Factory, Da Nang Rubber Factory, TCIE
Automobile Factory, Da Nang-Quang Ngai Expressway Project, Banyan Tree Resort
& Hotel – Laguna Project…
2.2. Threat of new entrants:
Due to the Law on Enterprises and the State have made a lot of progress in
reforming administrative procedures, more businesses will be established. Therefore,
it is inevitable that many businesses will participate in the field of concrete
production.
2.3. Threat of substitute products:
Concrete production is a traditional construction materials industry that accounts
for a large proportion of industries. Substitute products are products offered at a high
level of technology and meet a better level of quality.
- Traditional commercial concrete can be replaced by high quality concrete (low heat
dissipation concrete, early strength concrete, non-shrinkage concrete);
- Hot asphalt concrete is replaced by cement concrete to limit CO2 emissions and be
more durable (concrete is environmentally friendly);

2.4. Buyers’ power:

The company’s products serve construction needs, product consumption depends
greatly on the development of construction projects, economic development, and
hospital infrastructure construction programs, roads, schools, bridges, implementation
of investment projects, housing needs and income of the population.
- The customer group is construction businesses, this is a group of customers with a
large number of purchases, usually companies and organizations such as (thêm tên
KH). The purchase of products by this type of customer often depends on the projects
they construct for investors including: investors with state budget capital or private
capital, others invested by the State,...
- In addition, residents are also potential customers that the company needs to pay
attention to.
For current customers, the pressure from their side is great on the company to
provide products because they may be willing to switch to another supplier for many
reasons such as price, quality and service.
2.5. Suppliers’ power:
To assess the suppliers’ power of DIN Capital Investment Group JSC, we need to
analyze some factors within the context of its industry and market position. Factors
such as the number of suppliers, the uniqueness of their offerings, the cost of
switching suppliers, and the strength of relationships between DIN Capital Investment
Group JSC and its suppliers would all be relevant considerations.
- In 2022, the impact of the Covid-19 epidemic and complicated macroeconomic
developments have had a major impact on the Company's business operations. As for
cement materials, during the year according to the Ministry of Construction, cement
prices continued to climb, ranging from 1,400 - 2,500 VND/kg due to a sharp increase
in coal prices. Meanwhile, the price of yellow sand specifically used for pouring
concrete has increased sharply and has not shown any signs of adjustment, fluctuating
between 420,000 - 460,000 VND/m3, due to the scarcity of supply. Therefore,
suppliers of construction materials often create pressure to raise material prices;
-
3. Competitively Strategy Analysis:
DIN Capital's competitive strategy is differentiation. The company's goal is to
diversify its business fields to increase profits.
To achieve the goal, the company has improved its operating system,
thoroughly and flexibly applied the customer experience system to help customers
easily access products and services and have a good experience when using DIN
Capital's products and services.
The company's products have superior quality compared to other suppliers in
the same industry. In 2022, DUFACO concrete company, one of DIN Capital's
subsidiaries, for the first time produced high-grade concrete products, such as 450-700
grade. This type of concrete meets international standards with high technical
requirements, thereby overcoming major obstacles in the production of fiber
reinforced concrete. In addition to the target market of Da Nang, DIN Capital also
focuses on exploiting both Quang Ngai and Quang Nam markets. In addition to the
main product of commercial concrete, in 2023, the company plans to invest in a
production line for construction mortar and pre-mixed, bagged high-strength mortar.
Regarding the field of trade and services, the company aims to continue
diversifying distribution products and import products from abroad to distribute in
Vietnam such as construction machines, finishing materials, and sanitary equipment
for kitchens, bathrooms..., at the same time cooperating in distributing TPO, EUPM
and PVS products of Holcim Group and expanding distribution products with high
value and efficiency for Rofadi, a company that provides construction products and
home appliances and is also a subsidiary of DIN Capital.
In the field of investment, DIN Capital has become an investment cooperation
unit with Cosmos Housing to implement the Landmark Tower apartment project. DIN
Capital aims to seek and cooperate with foreign partners to invest in one to two real
estate projects each year, and only select projects with transparent legal records and in
accordance with State regulations and has high liquidity in the market.
4. Corporate Strategy Analysis:
Din Capital primarily generates its profits through commercial concrete production.
However, recent years have seen fluctuating business results. While the net profit was
high in the 2018-19 period, it has since deteriorated significantly. By 2022, the
business's profit after tax had plummeted to only 414 million VND. In the period of
2020-2022, there has been a continuous decrease in the value of tangible assets, which
is expected to decrease further by another 10 billion VND by September 2023,
reaching a total of 46 billion VND. In contrast, short-term receivables from customers
have increased from 109 billion to 123 billion VND during the same period. As of the
end of September, short-term receivables reached 141 billion VND. Based on the
above information, the Board of Directors of DIN has identified the following
orientations:
- To promote the commercial services sector, which has much development
potential, can bring significant results: With many difficulties in the field of
commercial concrete production, the company has been proactive and
responded quickly to expand its business lines. Din Capital is recently raising
ambitions to expand into the real estate sector, and the first project named
Danang Landmark has great expectations. Din Capital currently holds 2.673%
of Cosmos Housing's charter capital and will continue to sign a business
cooperation contract with Cosmos Housing to invest 180 billion in the Danang
Landmark project. Because the core sector does not yet provide strong enough
resources, Din Capital's real estate adventure is forecast to face many
challenges. With the real estate market still gloomy, this movement is
considered risky and contains many risks. However, with a highly experienced
management team, DIN is fully capable of developing and succeeding in a new
direction.
- DIN Capital promotes the field of trade and services, which has much
development potential to bring significant results: Besides distributing
products to domestic companies,DIN is moving to import products from abroad
for distribution in Vietnam, mainly products serving the construction industry.
This is a big challenge as DIN must be extremely careful and fully comply with
strict regulations on product’s quality. This is a big challenge, but the board of
directors believes that the solutions and orientation of the corporate
management board will complete the set plan.

- Apply the OKRs: Following the success of 2021,2022,2023, the 2024 strategy
focuses on the implementation of the key goals set out, in which Din Capital
will continue to apply the OKRs- Objective management system. Many major
tech companies, such as the aforementioned plus Microsoft, Twitter and even
Netflix, use the OKRs framework to set and track goals within their
 business.OKRs helped DIN to align the team, increase the revenue, and help
management identify and resolve problems early.
- Digital transformation: In 2022, the company developed a digital
transformation application for its operations Company. The first step has been
to use HTEN management software, MS 365 software, ... From there, no
internal reports are used, reducing operating costs, increasing performance
labor. Digital transformation will continue to develop more deeply in 2023. Din
Capital has implemented a customer experience management system and began
operating early this year, so that each customer can experience great service
from Din Capital's products.

5. SWOT analysis:

Tài liệu tham khảo:

https://static2.vietstock.vn/data/HNX/2023/TAI%20LIEU%20DHCD/VN/
PDB_TAILIEU_DHCD%20thuong%20nien_2023.pdf
https://static2.vietstock.vn/data/HNX/2023/BCTC/VN/NAM/
PDB_Baocaotaichinh_2023_Kiemtoan_Congtyme/
2_pdb_2024_4_1_58da844_bc_tai_chinh_rieng.pdf
https://tuoitre.vn/be-tong-dufago-quang-ngai-san-xuat-be-tong-cot-soi-mac-cao-450-
20221010075549628.htm
https://doanhnhan.vn/linh-vuc-cot-loi-chua-mang-ve-nguon-luc-du-lon-din-capital-
cua-doanh-nhan-le-truong-ky-co-qua-voi-vang-lan-san-sang-bat-dong-san-64769.html
https://thitruongkinhte.vn/doanh-nghiep/din-capital-lam-an-ra-sao-khi-bat-tay-
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chu-truong-dau-tu-20220918080055837.htm
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2023/4/24/1_pdb_2023_4_24_3bff736_tai_lieu_dhdcd_sua_doi.pdf