1.

1 OBJECTIVES OF THE INTERNSHIP

 To understand about the role of a Marketing manager working in a firm that is

service oriented which in this case is Techbyheart.
 To learn about the origin and journey of the Organization.
 To learn about the Organizational structure.
 To learn about the relationship of the organization with its stakeholders.
 To learn about how the firm gets its clients and how they efficiently handle
their clients.
 To learn about the different projects that is done by the Company.

1.2 INDUSTRY ANALYSIS

The IT industry encompasses a vast array of sectors, including software development,

hardware manufacturing, cybersecurity, cloud computing,artificial intelligence, and
telecommunications. It drives innovation in business processes, communication, and
entertainment, shaping global economies. With rapid advancements, IT constantly evolves,
creating new opportunities and challenges. Major players range from tech giants like Apple,
Google, and Microsoft to startups disrupting traditional models. The industry fosters digital
transformation across all sectors, from healthcare to finance, education to transportation. Its
influence permeates daily life, from smartphones to smart homes, underpinning modern
society's infrastructure and connectivity.

1.3 THE CURRENT STATUS AND GROWTH OF IT INDUSTRY

The IT industry has been one of the fastest-growing industries in recent years, driven by
advancements in technology and the increasing reliance of businesses and individual on
digital solutions. In 2022, the global IT industry was valued at over $5 trillion and it is
expected to continue growing at a steady rate in the coming year. The IT experiencing rapid
growth and innovation, and this trend has continued since then. The COVID-19 pandemic has
led to a significant increase in the adoption of digital technologies across many industries,
which has further accelerated growth in the IT industry.

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Some of the notable trends in the IT industry include:

1. Cloud computing: The adoption of cloud computing has been growing rapidly, with more
businesses moving their data and applications to the cloud.

2. Artificial intelligence (AI): AI is being used in a variety of applications, from chatbots

and virtual assistant to predictive analytics and autonomous vehicles.

3. Cybersecurity: As more data and applications are being moved to the cloud, the need for
robust cybersecurity measures has become increasingly important.

4. Internet of Things (IoT): IoT devices are being used in a wide range of applications,
from smart homes and cities to industrial applications.

5. Blockchain: Blockchain technology is being used in various industries to create secure,

decentralized systems for transactions and data management.

Overall, the IT industry is poised for continued growth and innovation in the coming years,
with new technologies and applications emerging constantly.

The Information Technology (IT) industry has grown rapidly in recent decades and has
become an essential part of modern society. The growth of the IT industry can be attributed to
several factors, including the increasing reliance on technology for personal and business use,
advancements in computing power and data storage, and the rise of the internet and mobile
devices.

One of the primary drivers of growth in the IT industry has been the increasing demand for
technology products and services. This demand has been fuelled by the need for businesses to
stay competitive and innovative, as well as the desire for consumers to have access to the
latest technology products and services.

Another factor contributing to the growth of the IT industry is the constant innovation in
hardware and software technologies. New hardware and software products are being
developed at a rapid pace, which has led to increased productivity and efficiency in a wide
range of industries.

The rise of the internet and mobile devices has also had a significant impact on the growth of
the IT industry. The internet has created a global marketplace for 24 businesses to sell their
products and services, while mobile devices have made it easier for consumers to access

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information and purchase products online. In addition, the growth of cloud computing has
enabled businesses to access computing resources and software applications over the internet,
rather than having to maintain their own physical infrastructure. This has led to increased
flexibility and reduced costs for businesses of all sizes.

Overall, the IT industry is expected to continue to grow in the coming years, driven by new
innovations in technology and increasing demand for technology products and services.

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2.1 ORGANISATIONAL STRUCTURE WITH DUTIES AND
RESPONSIBILITIES

2.1.1 CEO DUTIES AND RESPONSIBILITIES

• Develop high-quality business strategies and plans

• Ensure strategy alignment with objectives
• Lead with an example and motivate subordinates
• Encourage employee engagement
• Train a high performing managerial team
• Oversee all operations and business activities
• Make high-quality investing decisions
• Enforce adherence to legal guidelines and in-house policies
• Ensure the company’s complicity with legal and business ethics
• Review financial and non-financial reports
• Give advice for improvement and suggestions for solution
• Build trusting relations with key partners and stakeholders
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 • Maintain contact with important shareholders
• Train, motivate and lead others
• Analyse problematic situations and suggest solutions Keep abreast of the markets
and industry trends

2.1.2 GENERAL MANAGER DUTIES AND RESPONSIBITIES

• Develop and execute the company’s business strategies in order to attain goals
• Provide strategic advice to the board and Chairperson
• Prepare and implement comprehensive business plans
• Plan cost-effective operations and market development activities
• Establish company policies and legal guidelines
• Build long term, trusting relationships with shareholders, business partners and
authorities
• Oversee the company’s financial performance, investments and other business
ventures
• Supervise the work of executives providing guidance and motivation to drive
maximum performance
• Ensure a positive work environment
• Ensure performance appraisal, training and professional development activities
• Reward performance, prevent issues and resolve problems
• Execute public speaking and representational appearances in a professional
manner
• Analyse problematic situations and occurrences and provide solutions to ensure
company survival and growth
• Further develop and enhance company culture

2.1.3 Human Resource Department Duties and Responsibilities

• Attracting candidates
• Recruit candidates.
• Hire the right employees.
• Process payroll.
• Conduct disciplinary actions.

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 • Update policies.
• Maintain employee records.
• Conduct Performance benefit analysis.
• Appraisal
• Learning & Development
• Total Quality Management
• Information Sharing
• Organizational Development
• Survey Management
• Compliance Management
• Data & Analytics Management

2.1.4 Marketing Department Duties and Responsibilities

• Defining and managing your brand. This involves defining who you are, what you stand
for, what you say about yourself, what you do and how your company acts. This, in turn,
defines the experience you want your customers and partners to have when they interact
with you.
• Conducting campaign management for marketing initiatives. Marketing proactively
identifies the products and services to focus on over the course of your sales cycle, and
then produces materials and communications that get the word out.
• Producing marketing and promotional materials. Your marketing department should
create the materials that describe and promote your core products and/or services. They
should be kept up-to-date as those products and services evolve.
• Creating content providing search engine optimization for your website. Your website is
often the first (and possibly the only) place people go for information about you. Your
marketing department will be responsible for keeping Web content current, while also
working to ensure your site comes up quickly when someone searches for your type of
business.
• Monitoring and managing social media. Marketing should contribute to, manage and
maintain your social media pages. It should also manage accounts and carefully watch
what’s being posted about you online.

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• Producing internal communications. Your employees need to understand your company,
its values, its goals and its priorities. Marketing is often responsible for employee
communications through a newsletter and/or intranet.
• Serving as media liaison. When your company is cited in the media, a member of the
marketing department often acts as spokesperson for your company, or guides executives
in how to respond to media queries.
• Conducting customer and market research. Research helps you define target markets and
opportunities and help you understand how your products and services are perceived.
• Overseeing outside vendors and agencies. Marketing is typically responsible for selecting
and managing the agencies and vendors who produce marketing materials and or/provide
marketing support. These may include ad agencies, print vendors, PR agencies or
specialists, Web providers, etc.

2.1.5 SALES MANAGER DUTIES AND RESPONSIBILITIES

• Sales managers are responsible for setting achievable sales targets for their team based on
market analysis, company objectives, and historical performance.
• They devise sales strategies to achieve the set goals, including identifying target markets,
positioning products/services, and determining pricing strategies.
• Monitoring Sales Performance
• Sales Forecasting and
• They may assign sales territories to team members, ensuring adequate coverage and
distribution of workload to maximize sales opportunities.
• Customer Relationship Management
• They collaborate with marketing, product development, and other departments to align
sales strategies with overall company objectives and ensure effective communication and
coordination.
• Sales managers are often responsible for managing the sales budget, allocating resources
effectively, and optimizing expenses to maximize profitability.
• They stay informed about industry trends, market developments, and competitor
activities to adapt sales strategies accordingly and stay ahead of the competition.

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 2.1.6 CYBER SERCUITY MANAGER DUTIES AND
RESPONSIBITIES

• Developing and implementing comprehensive cybersecurity strategies aligned with the

organization's business objectives, risk tolerance, and regulatory requirements.
• They oversee day-to-day security operations, including security monitoring, incident
detection and response, threat intelligence analysis, and vulnerability management,
ensuring timely and effective response to security incidents and breaches.
• Cybersecurity managers lead and manage a team of cybersecurity professionals,
including security analysts, engineers, and specialists. They provide guidance,
mentorship, and professional development opportunities to team members to enhance
their skills and capabilities.
• Assess cybersecurity risks and vulnerabilities to the organization's IT infrastructure,
systems, and applications, and develop risk mitigation strategies and controls to
minimize exposure to cyber threats.
• security audits and assessments to verify compliance and identify areas for
improvement.
• Design, implement, and maintain secure IT architectures, networks, systems, and
applications, incorporating security controls and technologies to protect against cyber
threats and attacks.
• Develop and deliver security awareness and training programs to educate employees
about cybersecurity threats, best practices, and policies. This helps employees recognize
and respond appropriately to security risks and incidents.
• Cybersecurity managers stay abreast of emerging cyber threats, technologies, and trends
to continuously improve the organization's security posture. They evaluate and deploy
new security tools, techniques, and processes to enhance cybersecurity resilience and
effectiveness.

2.1.7 FINANCE MANAGER DUTIES AND RESPONSIBILITIES

• Create and implement financial policies to guarantee operational efficiency.

• Oversee the preparation and planning of budgets.

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 • Maintain records and receipts for all daily transactions.

• Ensure financial records are kept up-to-date with the latest transactions and changes.

• Contribute to financial audits.

• Monitor all bank deposits and payments.

• Perform periodic financial analysis to detect and resolve problems.

• Prepare balance sheets and invoices.

2.2 COMPANY’S VISION & MISSION

Vision: To develop a community that is confident in the idea of cybersecurity by creating a

safe and innovative spaces.

Mission: To fill world’s cybersecurity gap by building a well learned, developed and
professional workforce.

2.3 SERVICES OF THE COMPANY

TBH academy creates a path for a success-assured career with the help of implementation-
based Ethical Hacking and Cybersecurity training. Through wide ranged hands-on training
courses, seminars, workshop, internship assistance, and certification courses such as:

• Certified Ethical Hacker (CEH)

• CEH Master
• SOC Analyst
• Certified Hacking Forensic Investigator (CHFI)
• Certified Penetration Tester (CPT)
• Junior Ethical Hacker
• Certified Penetration Testing Professional or CPENT
• Cyber Forensics
• Bug Bounty Hunter
• EC-Council Certified Security Specialist (ECSS)
• Web development
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 • Software development
• Mobile App Development
• Business technology consulting
• Information security consulting
• Network engineering
• Digital Marketing

TECHBYHEART has a sub company RTRO which specializes in digital marketing.

company provides advertisement delivered through digital channels to promote brands and
connect potential customers using the internet and other forms of digital communication
such as:

• Search engine optimization

• Affiliate Marketing
• Outdoor Advertising
• Graphic Design
• Print Ads
• Billboard design and consulting
• Branding
• Pay-per-click consulting
• Content Management
• Lead generation
• Logo design
• Paid advertising
• Web design
• Social media marketing
• Brand promotion
• Conceptual Ads
• Marketing research & analytics
• Video Advertisements

One main customer of Techbyheart is Chicking. All advertising, promotion of chicking is

done by RTRO digital communication.

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2.4 PROFILES OF THE DEPARTMENTS

1. Information Technology (IT) Department:

 Chief Information Officer (CIO): Responsible for the overall technology strategy
and ensuring that IT aligns with business goals.
 IT Manager/Director: Manages day-to-day operations, projects, and personnel
within the IT department.
 System Administrators: Responsible for the maintenance, configuration, and
reliable operation of computer systems and servers.
 Network Administrators: Manage the organization's computer networks, including
local area networks (LANs) and wide area networks (WANs).
 Help Desk/Technical Support: Provides support and assistance to end-users for
hardware, software, and networking issues.

2. SOFTWARE DEVELOPMENT DEPARTMENT:

 Chief Technology Officer (CTO): Shapes the company's technology strategy,

oversees research, and ensures the technological resources are aligned with the
company's business needs.
 Software Development Manager/Director: Manages the software development
team, sets development priorities, and ensures projects are delivered on time.
 Software Engineers/Developers: Responsible for designing, coding, testing, and
maintaining software applications.
 Quality Assurance (QA) Engineers/Testers: Test software applications to ensure
they meet quality standards before release.

3. Project Management Office (PMO):

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  Project Manager: Plans, executes, and closes projects, ensuring that they are
completed on time and within scope.
 Business Analysts: Analyze business processes and elicit requirements for IT
projects.
 Project Coordinators: Support project managers in planning, coordination, and
administrative tasks.

4. DATA AND ANALYTICS DEPARTMENT:

 Chief Data Officer (CDO): Develops and oversees the organization's data strategy,
ensuring data quality, security, and compliance.
 Data Scientists/Analysts: Analyze complex datasets to provide insights and support
data-driven decision-making.
 Database Administrators: Manage and maintain databases, ensuring data integrity
and security.

5. CYBERSECURITY DEPARTMENT:

 Chief Information Security Officer (CISO): Responsible for the organization's

overall security strategy and ensuring the confidentiality and integrity of information.
 Security Analysts: Monitor and respond to security incidents, conduct risk
assessments, and implement security measures.
 Security Engineers: Design and implement security solutions, including firewalls,
encryption, and intrusion detection systems.

6. IT SUPPORT AND OPERATIONS:

 IT Support Technicians: Provide technical support to end-users, troubleshoot

hardware and software issues.
 IT Operations Manager: Oversee the day-to-day IT operations, ensuring systems
and services are running smoothly.

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2.5 SWOC ANALYSIS OF THE ORGANISATION

STRENGTH

• Good Reputation
• Strong Team of Employees
• Technology Integration and Innovation
• Strong Network Connection
• High level of Customer Satisfaction
• Innovation
• Global Reach

WEAKNESS

• Low Investment in R&D

• Small office space
• Insufficient Infrastructure Facilities

OPPORTUNITY

• Collaboration with different colleges

• Emerging Market

CHALLENGES

• Work Load
• High Competition

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2.6 ORGANISATIONAL POLICIES

The company is having many policies for the proper working of its operations. Apart from
that all the government related policies are also properly maintained by the organizations.
Some of the organizational policies they follow are;

• Publishing Process and Approvals of Marketing Content

• Marketing Media Rights & Protection
• Account Access & Password Policy for Social Media Accounts / Web Sites
Monitoring and Escalation of Online PR Issues / Events

2.7 Competitors Review

Competitor analysis is the process of researching and analysing the marketing strategies of
the companies operating in a given market. The competitor research casts light on what other
brands in your niche are doing to acquire and retain customers. The analysis evaluates as
many factors as possible to bring insights into what drives traffic to your competitors’ pages
and leads to their ads. It highlights the gaps and estimates your potential and opportunities to
fill them. Nowadays competition in the field of Digital marketing is highly increasing. Most
of the Digital Marketing Companies are entering into Digital market. So the main challenge
that the organization is facing is competition. And the main competitors are Red Team
Academy, Offenso Academy, etc… The company is following many policies to obtain
competitive advantage in the market. And the organization is winning in ruling the market.
They are providing many incentive programs to the employees, so that they work harder for
the company and this is one of the main strategies used by the organization to tackle the
market

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3.1 POSITIONING OF THE INTERN

During my internship Period at TECHBYHEART I got an opportunity to assist Marketing

department and collected various details about the organization. It helped me to
understand the functioning and working condition of the Marketing department and also
got an opportunity to apply theoretical knowledge in an actual working environment. It
helped me to gain knowledge in planning, organizing, and maintenance of Marketing
related aspects of the Organization. It helped me to understand the importance of
Marketing Department in the company. By getting hands-on experience by working under
a Marketing manager, I was able to understand and follow Marketing trends.

Duties and Responsibilities assigned within the organization

• To study about the organization like history, functions, mission & vision, etc
• Collect the company details of cyber security company for placement drive and
entered into excel sheet, google sheet, documented the files of new interns and new
employees.
• Promoting RTRO Digital Communication, Chicking, etc…
• cross check the current students and left out students, enter the feedback form to
google sheets.
• entering the data of feedback in google sheets
• Poster and Content Creation
• Lead Generation

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4.2 CONTRIBUTION OF THE INTERN TO THE ORGANISATION

During the forty-five days of my internship, I have done my best in the organization. I got a
whole overview about the organisation. And I had done my work there with all my skills and
I helped the Marketing head. I completed all the tasks that are assigned to me in time.

4.3 KNOWLEDGE GAINED FROM THE INTERNSHIP

 Got an overview about actual working conditions.
 Understand about the functioning of a company
 Understand about corporate culture.
 Got an idea about Marketing a Product through social media
 Got a knowledge about technology
 Understand about Poster and Content Creation.
 Learned Time Management in Workplace

4.4 ANALYSIS OF ACHIEVEMENTS VS OBJECTIVES

Achievements

• Learned about the organization and what the company actually does.

• Improve communication and interpersonal skills.

• Got the ability to work under pressure and under tight deadlines

Objectives

The primary objective of the internship program was to conduct an organizational analysis,
develop work habits and attitude necessary for job success and also develop communication,
interpersonal and other critical skills in the job interview process. The secondary objective is
to build a record of work experience.

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 4.1a. Weekly Activity Report:
Weeks Date Task Assigned
Week 1 11may to 12 may • Orientation.
• A brief study of RTRO company and
assigned to make the company profile
Week 2 15 may to 19 may • Promotion activity of chicking through
social media
• Contact companies for the enquire of
placement of the TBH student
• Prompts
• Contact companies for the enquire of
placement of the TBH student
• Digital Marketing Course

Week 3 23 may to 25 may • Dictate Cyber sercuity news

• Digital Marketing Course
• Asset ledger verification
Week 4 29 may to 03 june • Asset ledger verification
• Data collection
• Prompts and Proofreading
• Poster creation
• Content creation
Week 5 05 june to 10 june • Caption creation
• Research about cyber terrorism
• Content creation
• Poster creation
Week 6 12 june to 17 june • Poster and Content creation
• Script preparation
• Data collection about Academy
Week 7 19 june to 24 june • Data collection about wedding studio
• Data collection about tuition centers
• Data collection of resorts
Week 8 26 june to 30 june • Content creation and poster making
• Data entry about client
• Summarizing internship Program
Table no:4.1

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5.1 CONCLUSION
The internship helps me to experience and understand the real working environment. It also
helped to develop theoretical knowledge and its application on situations. It enables students
to evaluate themselves and to choose better carrier options. Internship program provided us
an opportunity to gain practical exposure in the real business world and obtain some
experience that act as a stepping stone before entering professional world hence, enhancing
our personal skill and capacity and developing managerial skills and behaviour. This program
has helped in improving the people skills, human skills, and analytics skill. It has also helped
in developing the ability to work under pressure and how to work in a team.

As a self-assessment, the achievements that I gained through this internship are:

a) Internship program teaches us the importance of time and how important it is in

professional world to follow it.

b) Developing the capability to handle the work pressure was one of the important skills
learned while working in the organization.

c) Being a partial employee, punctuality was one of the attitudes developed while working in
the organization.

d) Gained practical knowledge of importance of team work and coordination.

e) Became more socialized while dealing and interacting with customers and colleagues.

f) Confidence level to communicate and coordinate with customers has gradually increased
while working in this organization

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Websites

• TechByHeart Academy. (n.d.). Retrieved February 1st , 2024, from TechByHeart

• Rtro Digital Communication Private Limited, Retrieved from 1 st February 2024

https://rtrodigital.com/

• Ministry of IT and Telecom Retrieved from February 1st 2024 Ministry of Electronics
and Information Technology, Government of India | Home Page (meity.gov.in)

• Techbyheart LinkedIn profile Retrieved from 29th January 2024 TBH | LinkedIn

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4.4 WORK SAMPLE

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