FEATURE WRITING

HARD NEWS VS. SOFT NEWS

Hard News Soft News

Standard fare of Usually associated

most newspapers with human interest
Objective Subjective
Direct Featurized
Factual
HARD NEWS VS. SOFT NEWS
Hard News Soft News
“Hard news is “Soft news is
interesting to interesting because
human beings.” it deals with the life
-Frank Luther Mott of human beings.”
-Frank Luther Mott

“Hard news “Soft news concerns

concerns important interesting matters.”
matters.” -Gaye Tuchman

-Gaye Tuchman
STORY STRUCTURE
Hard News Soft News

Most lead
important
Details are in
Chronological
Order

Logical Order
Least
important
Narrative Order
FEATURE WRITING

Think of the Feature Story as a news story

written like a piece of short fiction
FEATURE WRITING

You must combine the rigors of factual

reporting with the creative freedom of
short-story writing
FEATURE WRITING

Readers would have to read the whole story

to understand it
FEATURE WRITING
Functions to:
✔ humanize
✔ add color
✔ educate
✔ entertain
✔ illuminate
FEATURE WRITING

Written to hook the reader and draw

him/her into the story

May or may not be tied to a current event

Often longer than a traditional news story

May present an opinionated view

FEATURE WRITING
Functions to humanize, to add color,
to educate, to entertain, to illuminate

Written to hook the reader and draw

him/her into the story

May or may not be tied to a current event

Often longer than a traditional news story

May present an opinionated view

FEATURE STORY
Also called Feature Article, or simply
Feature

A piece of journalistic writing that covers a

selected in-depth issue

Emphasizes on facts of human interest

Its job is to find a fresh angle

Makes the reader think and care

TYPES OF FEATURES
Personality Profiles
> detailed article on well-known personality
Human Interest Stories
> appeals to the emotion, arouses
sympathetic interest
Trend Stories
> e.g. food/restaurants, jobs, music,
fashion, etc.
Analysis Stories
> digs deep into the facts and details of a
story
TYPES OF FEATURES
Interview article
Practical guidance (how-to)
Seasonal or holiday feature
Entertainment article
Travelogue
Personality sketch
Interpretative feature
CHOOSING THE THEME
Has the story been done before?

Is the story of interest to the reader?

Does the story have a holding power?

What makes the story worthy to be reported?

The theme answers the question, “so what?”

THE SUBSTANCE OF THE FEATURE
Facts

Quotes

Description

Anecdotes

Opinions

Analysis

Pay off/conclusion
SAMPLE FEATURE TOPICS
Foreign exchange students
Unusual hobbies
Dirtiest jobs
Fashion trends
Favorite movies
Favorite celebrities
Teacher features
Tattoos
Bizarre Foods
FEATURE STORY STRUCTURE
Beginning = lead/lede
> start with a premise or a theme
Middle = body/story development
> present information and opinions that
back your point
End = conclusion
> bring the reader to a close
FEATURE WRITING : THE LEAD
The most important part

The first paragraph, but may include the

second or even the third paragraph

Entices your readers, hooks them in

Uses drama, emotion, quotations, questions,

and/or descriptions

Sets the tone

FEATURE WRITING : THE LEAD
ATTENTION-GETTING DEVICES
⚫ Ask a question or questions
⚫ Make an unusual statement
⚫ Describe a scene
⚫ Present a conversation
⚫ Tell a brief story
⚫ Present surprising or alarming statistic
⚫ Refer to an event , either historical or current
FEATURE WRITING : THE LEAD
ATTENTION-GETTING DEVICES
⚫ Show a controversy or contradiction
⚫ Use a quotation, adage, or proverb
⚫ State an unusual opinion
⚫ Riddle
⚫ Dialogue
⚫ Onomatopeia
LEAD SAMPLE (P ULITZER PRIZE-WINNING EXAMPLE BY ANDREA ELLIOTT
OF THE NEW YORK TIMES)

The young Egyptian professional could pass for any New York bachelor.

Dressed in a crisp polo shirt and swathed in cologne, he races his Nissan Maxima through
the rain-slicked streets of Manhattan, late for a date with a tall brunette. At red lights, he
fusses with his hair.

What sets the bachelor apart from other young men on the make is the chaperon sitting
next to him -- a tall, bearded man in a white robe and stiff embroidered hat.
LEAD SAMPLE (E DWARD WONG OF THE NEW YORK TIMES' BEIJING
BUREAU)

The first sign of trouble was powder in the baby’s urine. Then there was blood. By the time
the parents took their son to the hospital, he had no urine at all.

Kidney stones were the problem, doctors told the parents. The baby died on May 1 in the
hospital, just two weeks after the first symptoms appeared. His name was Yi Kaixuan. He
was 6 months old.

The parents filed a lawsuit on Monday in the arid northwest province of Gansu, where
the family lives, asking for compensation from Sanlu Group, the maker of the powdered
baby formula that Kaixuan had been drinking. It seemed like a clear-cut liability case;
since last month, Sanlu has been at the center of China’s biggest contaminated food crisis
in years. But as in two other courts dealing with related lawsuits, judges have so far
declined to hear the case.
TYPES OF LEADS TO AVOID
Trite dictionary lead
> “According to Webster’s Dictionary …”

Dumb declarative lead

> “It’s official…”

Mystery “it” lead

> “It’s round, it’s red, its juicy . . .yes, it’s a
tomato!
TYPES OF LEADS TO AVOID
Weird linkage or atypical lead
> "What did Boris Karloff, Jane Fonda and
Richard Nixon have in common? Ring around
the collar." Who cares?

> "Jenny Jones looks like a typical college

student, but she's really...a world-class
wrestler …supermodel…or whatever!”
TYPES OF LEADS TO AVOID
The uninformative question lead
> Avoid asking questions that might
provoke your readers to respond, “Who
cares?”

> Turn questions into short, informative

statements instead
COMPARE (THE LEADS)
Twenty-one teachers from across Northern
Luzon gathered at the University of Baguio
February 24-February 28 to learn techniques
used to teach writing.

Teacher John dela Cruz cried as he composed

a poem about his grandmother at the
keyboard of a Macintosh computer in the
basement of the University of Baguio Liberal
Arts building recently.
FEATURE WRITING :THE BODY
The “guts” of the story

Longest part . . . so you need to vary the

pace and keep it fresh by using:
> quotes and anecdotes
> description and details
> specific examples
FEATURE WRITING :THE BODY
IMPORTANT COMPONENTS INCLUDE
⚫ Background Information
> brings the reader up to date
⚫ The “Thread” of the story
> connects the introduction, body and conclusion
⚫ Dialogue
> gives strong mental images; keeps them attached
⚫ Voice
> the signature or personal style of the writer
FEATURE WRITING : CONCLUSION
While the lead draws the reader in, the
conclusion should be written to help the
reader remember the story

Will wrap up the story and come back to the

lead, often with a quotation or a surprising
climax

Unlike hard news stories, features need

endings
FEATURE WRITING : CONCLUSION
THE END CAN BE
⚫ A comment

⚫ A concluding quote

⚫ A question

⚫ A summary of the article

STEPS TO DEVELOP A FEATURE STORY
Prewriting

Writing

Revising

Proofreading
STEPS: PREWRITING
Step 1. FINDING THE STORY

Step 2. GATHERING THE INFORMATION

Step 3. DETERMING THE TYPE OF FEATURE

Step 4. CHOOSING THE SINGLE FOCUS

STEPS: WRITING
Step 5. DETERMINING THE ORGANIZATION

Step 6. DRAFTING THE LEAD

Step 7. DRAFTING THE BODY

Step 8. DRAFTING THE CONCLUSION

Step 9. PREPARING THE HEADLINE

STEPS: REVISING
Step 10. CHECKING FOR GOOD WRITING TECHNIQUES
⚫ Does the article reflect careful complete research?
⚫ Do I attract my reader’s attention in the opening paragraph?
⚫ Does the article maintain interest throughout?
⚫ Did I follow a logical organization to achieve my purpose?
⚫ Have I maintained unity?
⚫ Have I varied sentence structure in keeping with the tone and
purpose?
⚫ Are transitions sufficient to guarantee smooth reading?
⚫ Does the word choice show freshness and originality?
⚫ Have I eliminated wordiness?
⚫ Do I use good story-writing techniques?
STEPS: PROOFREADING
Step 11. CHECKING THE DETAILS
⚫ Be sure to check your copy carefully for
correctness