NGUYỄN LÊ NGỌC

20 years of incremental experience in Business

Phone: +84 903001001

Mail: lengoc.6446@gmail.com
LinkedIn: https://www.linkedin.com/in/nguyenlengoc
DOB: June 1975

ABOUT ME KNOW HOW:

- Expert in start-up business, new markets, new concepts (distribution/retail and wholesale)
- Procurement and supply chain management (large business, up to 250 centers)
- M&A, digital transformation, business restructuring, SAP/ERP/management solutions.
EXPERIENCES:
- Experience in dealing with major enterprises, public sector (VNPT/EVN), big supplier as
Apple/Samsung/Huawei/Sony/Momo/Payoo etc
- Very good relationship with Top level of BRCs (TGDD-MWG/DMX/BHX/FPT/Nguyen Kim) as
well as nationwide GT/MT dealers.
- Expert in coaching and training
EXPERIENCE:
- 20 years of incremental experience in business development management, including 15 years
of leadership in managerial positions at the BOD/country level.
CHARACTERISTIC:
- Integrity
- Inspirational person

ACADEMIC Telecommunication Engineer, Electronic & Communication Department

BACKGROUND HOCHIMINH CITY UNIVERSITY OF TECHNOLOGY, VIET NAM 2003-2006
Bachelor of Economic, Trade Accounting Department
Ho Chi Minh City University of Finance and Accounting, Viet Nam 1993-1997

PROFESSIONAL VINFAST - VINGROUP (HOSE: VIC)

EXPERIENCE Director of O2O Viet Nam
Jun 2023 - Aug 2023
Responsibilities:
▪ Develop O2O business model in Viet Nam market (Both EV car and scooter business)
Achievements:
▪ Completed the general plan of action, concept as well as business model for Viet Nam market

S52 VIETNAM JSC – s52.vn (Multichannel retailing business/Ecom/Online/Outlet/O2O)

ICT, Consumer Electronics and Home appliance product
Managing Director
Oct 2020 – Mar 2023
Responsible for build-up and manage the entire project:
▪ Business model, business concept, set up and development-related solutions
▪ Customer portfolio, segment, channel of sales each SKUs
▪ Marketing, financing, HR, customer center…
Achievements:
▪ Key effective merchant on Tiki and Shopee platforms
▪ The first CE retailer was successful provided “2 hours delivery” service (after PO confirmed)

VINPRO - VINCOMMERCE - VINGROUP (HOSE: VIC)

 Business Director,
Merchandising Director
Sep 2017 - July 2020
Responsibilities:
Full responsible for:
▪ Chain of 60 luxury CE large stores in Vincom mega mall (VinPro)
▪ Chain of 200 ICT outlet (VIENTHONGA)
C-level negotiation with major suppliers (as Samsung, Apple, HP, Momo, Payoo…)
▪ Key person of project of VienthongA M&A
Achievements:
▪ Hit target of VND 1.800Billions of 2019 Revenue
▪ 2018 VINGROUP award of Advanced Leadership
▪ Successful acquisitions the VienthongA ICT chain

ADAYROI - VINCOMMERCE - VINGROUP (HOSE: VIC)

Director of ICT e-Supermarket
July 2017 - Sep 2017
Responsibilities:
▪ Full responsible for sales in/sales out of Adayroi platform
Achievements:
▪ Successfully distributed 2000 units of Samsung A01 mobile phone to end-user, at the first
campaign in the first months of probation.

DIGIWORLD CORPORATION (HOSE: DGW)

TOP 50 VIETNAM BRANDS – ICT & CE DISTRIBUTOR (WHOLESALES)
Business Director, Merchandising Director
Jul 2014 – Jul 2017
Responsibilities:
▪ Full responsible for nationwide sales:
▪ Wiko mobile (France), OBI worldphone (US), Intex mobile (India)…
http://vn-vi.wikomobile.com/a4223-wiko-ki-niem-mot-nam-ra-mat-tai-viet-nam
▪ Iphone distributor (Telco channel)
▪ Product segments, portfolio, pricing, P&L…
▪ Dealing with BRCs, Top level negotiation with Thegioididong-MWG, VienthongA, FPT,
NguyenKim, and major supplier as Apple, Samsung, Huawei, LG etc
▪ Build up a new software solution to manage a team of 500 local sales and 400 store-staff
Achievements:
▪ “Digiworld Prospect” award 2015.
▪ > 200.000 unit of Wiko products to Vietnam market per 2015.
▪ Hit 2016 target at VND 1.120Billions

BROSOLUTION JSC - BUSINESS PROCESS MANAGEMENT SOFTWARE, SOLUTION

Managing Director, Business Development Manager
Nov 2011 – June 2014
Responsibilities:
▪ Build up and develop the whole business (management solution)
▪ Build strong relationships with major organizations (potential customer).
Achievements:
▪ Successfully provide services to prestigious clients in Vietnam (Universities, Kindergarten, IT
Center…)

Page 2 Mr.Nguyen Le Ngoc’s profile

 MDV JSC – FIRST MOBILE GROUP (HONGKONG)
OEM MOBILE PHONE, TABLET PC DISTRIBUTOR (WHOLESALES)
National Business Director, Board of Management
Managing Director of a subsidiary company (new OEM product)
Feb 2009 – Nov 2011
Responsibilities:
Full responsible for nationwide sales:
▪ Make decision on product ID, segments, portfolio, pricing strategy, P&L control.
▪ Full responsible for Danang office (Central provinces) & Central Service center
▪ Set up a new subsidiary company to develop a new OEM product
Achievements:
▪ Success in building up an absolutely new-brand-name product
▪ Managing the portfolio of 600 dealers and big Mobile phone stores nationwide (include
TGDD-MWG, FPT, VTA)
▪ Restoring a dead market (Central provinces)

NTS KASPERSKY– Security software solution

Business Director, Indochina market
Jun 2008 – Feb 2009
Responsible for developing business:
▪ Develop the business (Viet Nam, Laos, Cambodia and Myanmar market)
▪ Build up the SOP for the whole system (include sub-companies)
Achievements:
▪ Successfully building up the Cambodia market (Distributor/ Sales channel), known as a very
tough market.
▪ Provide security solution (Kas, Astaro, Sourcefire) to big clients in Vietnam (FPT-FIS,
Universities, IT center, Banking)

TAIHAN-SACOM CABLE (TSC)

JV between TAIHAN (Korea) & SACOM Group (VietNam)
Deputy Sales Manager (Acting National Sales Manager)
Oct 2006 to May 2008,
Responsibilities: Nationwide sales (Telecom and Power section)
▪ Direct Sales, Retail, whole-sales, tender and export
▪ Strategic team for Production-Sales planning
▪ Alliance with agents, trading companies, M&E Companies, VNPT and EVN, …

Achievements:
▪ Gain contracts valued about $1M in probationary period.
▪ Deputy of “Production-Sales planning” strategic team
▪ Member of ERP executive team (sales module), ISO

Big projects attended:

▪ Peripheral network extension project Ninh Thuan 2008
▪ Kien Giang PC: Project of material and equipment purchasing 2008
▪ HYOSUNG CORP.: Material for factory in Dong Nai.

VIETNAM TELECOM INTERNATIONAL (VTI) VNPT

Senior Officer, Telecom Services Engineer
Nov 1999 to Oct 2006
Responsibilities:
- Satellite antenna and modem systems (setup and maintain)
- Work frequently in high pressure environment (Eastern offshore oil drilling rigs and navy
vessels)

Page 3 Mr.Nguyen Le Ngoc’s profile