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Media Lit Quarter 1 and 2 Exam
Media Lit Quarter 1 and 2 Exam
What are the four (4) important period of the evolution traditional and new media?
a.
New era, ancient era, traditional era, new media
b.
Pre-historic era, ancient era, industrial era and information era
c.
History era, information era, industrial era, ancient era
d.
Industrial era, new media, pre-historic era and ancient era
Question 2
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Below are the examples of FILM PRODUCTION except
a.
Regal Entertainment Inc.
b.
Manila Bulletin
c.
Viva Films
d.
Abs-Cbn Star Cinema
Question 3
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What type of body art is popular in chambari tribe in africa?
a.
Neck ring
b.
Crocodile skin
c.
Eyeliner
d.
Henna tattoo
Question 4
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People are communicating in a working environment.
a.
mediated interpersonal
b.
interpersonal
c.
organizational
d.
public
Question 5
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The use of electric media to make the world globally connected.
a.
Industrial Age
b.
Electronic Age
c.
pre industrial
d.
Information Media
Question 6
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The physical objects used to communicate with, or the mass communication through
physical objects.
a.
means
b.
ways
c.
media
d.
medium
Question 7
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The _____ paved the way advanced the used of microelectronics with the invention of
personal computers, devices wearable technology.
a.
machinery
b.
transistor
c.
internet
d.
steam engine
Question 8
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What BCE starts the Pre-historic era?
a.
200,000 BCE- 4,000 BCE
b.
100,000 BCE- 200,000 BCE
c.
3000 BCE- 100 CE
d.
200,000 BCE- 3,000 BCE
Question 9
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A person uses words to share information with others in communication.
a.
talking
b.
verbal
c.
speaking
d.
non – verbal
Question 10
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A media consisting of paper and ink, reproduced in a printing process that is traditionally
mechanical.
a.
broadcast media
b.
social media
c.
new media
d.
print media
Question 11
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There are ways in which equipment is used to tell the story that includes sounds, camera
angles, even types of shots, and lighting as well as camera techniques and these are written
codes.
a.
False
b.
Maybe
c.
True
d.
Neither True or False
Question 12
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These sites allow users to post new links and other items to outside articles. Example,
Reddit.
a.
Bookmarking Sites
b.
Social Networks
c.
Media Sharing
d.
Social News
Question 13
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Pertaining to the technical and symbolic ingredients or codes and conventions that
professionals may use to communicate ideas, knowledge or information is media languages.
a.
False
b.
Neither True or False
c.
Maybe
d.
True
Question 14
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It refers to people or group of people imparting or exchanging messages by speaking,
writing or gestures.
a.
calmly
b.
community
c.
common
d.
communication
Question 15
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Below are the examples of POWER except
a.
Informing and keeping the mass up to date
b.
Influence
c.
Avail Name
d.
Distribution of Information
Question 16
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Who invented the first printing press?
a.
Albert Einstein
b.
Marie Curie
c.
Johannes Gutenberg
d.
Thomas Edison
Question 17
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An example of extreme long shot is a fight scene with part of surroundings in the picture.
a.
People engaged in the process of creating and putting together media content to make a
finished media product are the stakeholders.
People engaged in the process of creating and putting together media content to make a
finished media product are the stakeholders.
False
b.
Neither True or False
c.
True
d.
Maybe
Question 18
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Allowing individual to use copyrighted material without the permission from a copyright
holder.
a.
Plagiarism
b.
Netiquette
c.
Copyright
d.
Fair use
Question 19
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What type of body art is known in most of egyptian women?
a.
Henna tattoo
b.
Eyeliner
c.
Neck ring
d.
Crocodile skin
Question 20
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What invention was introduced in electronic age?
a.
telephone
b.
television
c.
radio
d.
all of the above
Question 21
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Reliability, accuracy, and value of information may vary based on the time it was produced
or acquired.
a.
Maybe
b.
Neither True or False
c.
False
d.
True
Question 22
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While the information may be true, it may not be reliable if it is outdated and may have lost
relevance.
a.
True
b.
Maybe
c.
False
d.
Neither True or False
Question 23
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Reliability of information is said to be reliable if it can be verified and evaluated.
a.
Maybe
b.
Neither True or False
c.
True
d.
False
Question 24
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These sites allow users to submit short written entries, which can include links to other social
media sites. Example, Twitter
a.
Media Sharing
b.
Social News
c.
Bookmarking Sites
d.
Microblogging
Question 25
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Below are the examples of occurred challenges in media and information except
a.
identity theft
b.
Unreliable Resources
c.
Cybercrime
d.
illegal activities
Question 26
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It is the correct or acceptable way of communicating on the internet.
a.
Copyright
b.
Fair Use
c.
Plagiarism
d.
Netiquette
Question 27
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This is the study of the past using written records; it is also the record itself.
a.
biography
b.
history
c.
astrology
d.
geology
Question 28
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Which of the following is not one of the part of Pre-historic era?
a.
Dance
b.
Alphabet
c.
Body art
d.
Cave painting
Question 29
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These sites allow users to share different types of media such as pictures and videos.
Example, YouTube.
a.
Social Networks
b.
Social News
c.
Bookmarking Sites
d.
Media Sharing
Question 30
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The author’s willingness to be identified is a good indication of authority.
a.
False
b.
True
c.
Maybe
d.
Neither True or False
Question 31
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What primary tools they used during the prehistoric or pre-industrial period?
a.
Stone Tools
b.
Copper
c.
Gold Liniments
d.
Metal
Question 32
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Sources without an established expertise on the subject matter are considered as having
sound authority on the subject.
a.
True
b.
Maybe
c.
Neither True or False
d.
False
Question 33
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_______ is a period in human history characterized by the shift from traditional industry, to an
economy based on information computerization.
a.
Information Era
b.
New Era
c.
Prehistoric Era
d.
Industrial Era
Question 34
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The information that is being sent by the receiver to the sender is called message.
a.
True
b.
Maybe
c.
Neither True or False
d.
False
Question 35
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People used the power of steam, developed machine tools, established iron productions,
and the manufacturing of various products through the printing press.
a.
Electronic Age
b.
Industrial Age
c.
Pre-Industrial Age
d.
New Media
Question 36
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What primary tools they used during the prehistoric period?
a.
Stone Tools
b.
Gold Liniments
c.
Copper
d.
Metal
Question 37
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People discovered fire, developed paper from plants, forged weapons, and tools with stone,
bronze, and copper.
a.
Information Age
b.
Electronic Age
c.
Pre-Industrial Age
d.
Industrial Age
Question 38
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________ is the Illustrations by abolishing part of rock surface by incising or carving, as a form
of rock art.
a.
Petroglyphs
b.
Body art
c.
Dance
d.
Cave painting
Question 39
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A media such as radio and television that reach target audiences using airwaves as the
transmission medium.
a.
report media
b.
broadcast media
c.
New Media
d.
print media
Question 40
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It presents someone else's work or ideas as your own.
a.
Plagiarism
b.
Netiquette
c.
Fair Use
d.
Copyright
Question 41
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The singular form of the word media.
a.
mid
b.
middle
c.
medium
d.
medias
Question 42
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The following are possible sources of information, EXCEPT:
a.
Television
b.
Printer
c.
Smartphones
d.
Nespaper
Question 43
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Where the source of message came from.
a.
decoder
b.
receiver
c.
sender
d.
encoder
Question 44
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Accuracy refers to the closeness of the report to the actual data
a.
False
b.
True
c.
Neither True or False
d.
Maybe
Question 45
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_______is a momentous part of social, spiritual, and personal expression.
a.
Petroglyphs
b.
Cave painting
c.
Dance
d.
Body art
Question 46
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In which continent did the Industrial Era start?
a.
Asia
b.
Canada
c.
Europe
d.
Great Britain
Question 47
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This type of literacy identifies what the information is for, where to find it, and how to
evaluate it.
a.
Technology literacy
b.
Information literacy
c.
Media literacy
d.
All of the above
Question 48
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A type of media where content is organized and distributed on digital platforms.
a.
broadcast media
b.
print media
c.
social media
d.
digital/new media
Question 49
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Symbols that appear purposefully organized (meaningful) to those sending or receiving
them.
a.
voice
b.
messages
c.
echo
d.
noise
Question 50
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Form of communication that involves two or three individuals interacting through their
voices and bodies.
a.
organizational
b.
interpersonal
c.
public
d.
mediated interpersonal
Question 51
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What type of body art is popular in Malaysian tribewoman?
a.
Eyeliner
b.
Henna tattoo
c.
Crocodile skin
d.
Neck ring
Question 52
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Refers to communication carried out by the use of technology or devices as medium rather
than face-to-face.
a.
public
b.
mediated interpersonal
c.
interpersonal
d.
organizational
Question 53
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It is the ability to identify, understand, interpret, create, communicate using printed and
written materials.
a.
literature
b.
literate
c.
read and write
d.
literacy
Question 54
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The receiver translates the source’s thoughts and ideas.
a.
encoder
b.
sender
c.
channel
d.
decoder
Question 55
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Ability to access, analyze, evaluate and create media in a variety of forms.
a.
media literacy
b.
literacy
c.
information literacy
d.
technology literacy
Question 56
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In which continent did the Industrial Era start?
a.
Great Britain
b.
Asia
c.
Europe
d.
Canada
Question 57
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The Electronic age is the invention of the ________ ushered in the electronic age. People
harnessed the power of transistor that led to the transistor communication became more
efficient.
a.
machinery
b.
internet
c.
steam engine
d.
transistor
Question 58
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It is also called as an author’s right.
a.
Plagiarism
b.
Copyright
c.
Netiquette
d.
Fair Use
Question 59
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Uses devices such as pen, telephone or computer in communication.
a.
organizational
b.
interpersonal
c.
public
d.
mediated interpersonal
Question 60
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Cave paintings and clay tablets were used during this age.
a.
industrial age
b.
electronic age
c.
pre- industrial age
d.
new/information age
Question 61
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It is a condition in which a person is unable to stop using a substance or engaging in a
behavior.
a.
Addiction
b.
Digital divide
c.
Bullying
d.
Virtual Self
Question 62
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The transfer of information through the use of facial expressions, gestures, and body
language.
a.
non-verbal
b.
gestures
c.
visual
d.
verbal
Question 63
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It can take the form of physical contact, words or more subtle actions.
a.
Virtual self
b.
Bullying
c.
Digital divide
d.
Addiction
Question 64
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Information is said to be of value if it aids the user in making or improving decisions.
a.
True
b.
Maybe
c.
Neither True or False
d.
False
Question 65
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An individual can effectively use technological tools.
a.
technology literacy
b.
media literacy
c.
information literacy
d.
media and info literacy
Question 66
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The literacy that has the ability to recognize when information is needed.
a.
technology literacy
b.
media and info literacy
c.
information literacy
d.
media literacy
Question 67
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Who invented the first printing press?
a.
Thomas Edison
b.
Johannes Gutenberg
c.
Marie Curie
d.
Albert Einstein
Question 68
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Red rose that may convey romance is an example of technical codes.
a.
True
b.
Neither True or False
c.
False
d.
Maybe
Question 69
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The three main sources of information are library, indigenous and intercom.
a.
False
b.
Maybe
c.
True
d.
Neither True or False
Question 70
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An information literate person should first understand the situation or problem to figure out
the what specific type of information he or she needed
a.
FALSE
b.
MAYBE
c.
NEITHER TRUE OR FALSE
d.
TRUE
Question 71
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Full shot refers to a view of a figure's entire body in order to show the action or
constellation group of characters.
a.
False
b.
Neither True or False
c.
Maybe
d.
True
Question 72
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Libraries are often classified in 4 groups, namely: academic, public, school and scholar.
a.
Neither True or False
b.
True
c.
Maybe
d.
False
Question 73
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The Electronic age is the invention of the ________ ushered in the electronic age. People
harnessed the power of transistor that led to the transistor communication became more
efficient.
a.
internet
b.
steam engine
c.
transistor
d.
machinery
Question 74
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Gap between demographics and regions that have access to modern information and
communications technology
a.
Virtual self
b.
Bullying
c.
Addiction
d.
Digital divide
Question 75
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It is a form of aggressive behavior in which someone intentionally and repeatedly causes
another person injury or discomfort.
a.
Digital divide
b.
Bullying
c.
Addiction
d.
Virtual self
Question 76
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________Is also known as "PARIENTAL ART" these are painted drawings on cave walls or
ceilings in (40,000 BCE 38000 BCE) both ASIA and EUROPE.
a.
Body art
b.
Dance
c.
Cave painting
d.
Petroglyphs
Question 77
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_______is use before the was fundamental in temple rituals.
a.
Cave painting
b.
Body art
c.
Petroglyphs
d.
Dance
Question 78
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What type of body art is use for the bride of an indian wedding?
a.
Henna tattoo
b.
Neck ring
c.
Eyeliner
d.
Crocodile ski
Question 79
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Semantics is considered as the study of signs.
a.
Maybe
b.
False
c.
Neither True or False
d.
True
Question 80
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Below are the examples of OPPORTUNITY except
a.
Print
b.
Internet
c.
Film Production
d.
New Industry
Question 81
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Indigenous communication is a transmission of information through local channels or forms.
It is a means by which culture is preserved, handed down, and adapted.
a.
True
b.
False
c.
Maybe
d.
Neither True or False
Question 82
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The _________ is a period of history that encompasses the changes in economic and social
organization that began around 1760, characterized chiefly by the replacement of hand
tools with power-driven machines such as the power loom and the steam engine, and by
the concentration of industry in large establishments.
a.
Industrial Era
b.
New Era
c.
Prehistoric Era
d.
Digital Era
Question 83
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How video games and virtual experiences change people's behavior?
a.
Digital divide
b.
Bullying
c.
Virtual self
d.
Addiction
Question 84
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These sites allow users to save and organize links to any number of online resources and
websites.
a.
Social News
b.
Social Networks
c.
Bookmarking sites
d.
Media Sharing
Question 85
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The _________ is a period of history that encompasses the changes in economic and social
organization that began around 1760, characterized chiefly by the replacement of hand
tools with power-driven machines such as the power loom and the steam engine, and by
the concentration of industry in large establishments.
a.
Electric Era
b.
Information Era
c.
Prehistoric Era
d.
Industrial Era
Question 86
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The message to be sent is being translated.
a.
channel
b.
sender
c.
encoder
d.
decoder
Question 87
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People engaged in the process of creating and putting together media content to make a
finished media product are the stakeholders.
a.
False
b.
Neither True or False
c.
Maybe
d.
True
Question 88
Complete
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Written codes are the use of language style and textual layout like headlines, captions,
speech bubbles.
a.
False
b.
Maybe
c.
True
d.
Neither True or False
Question 89
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This involves one person communicating to a large number of people.
a.
Organizational
b.
Interpersonal
c.
Mediated Interpersonal
d.
Public
Question 90
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The following are examples of Body Art, EXCEPT:
a.
Neck ring
b.
Henna tattoo
c.
Temple rituals
d.
Egyptian eyeliner
Question 91
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The technology in conveying messages.
a.
sender
b.
decoder
c.
encoder
d.
channel
Question 92
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These sites allow users to connect and share with people who have similar interests and
backgrounds. Example Facebook.
a.
Social Network
b.
Media Sharing
c.
Bookmarking Sites
d.
Social News
Question 93
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The printing press was introduced in the Philippines during this era
a.
Pre-Colonial Era
b.
American Era
c.
Japanese Era
d.
Spanish Era
Question 94
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Ethical and societal issues in media and information is a legal term used to describe the
rights that creators have over their literary and artistic works?
a.
Netiquette
b.
Plagiarism
c.
Copyright
d.
Fair Use
Question 95
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What invention was introduced in electronic age?
a.
television
b.
all of the above
c.
telephone
d.
radio
Question 96
Complete
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These sites that let users engage in conversations by posting and responding to community
messages.
a.
Bookmarking Sites
b.
Microblogging
c.
Blog comments and Forums
d.
Social News
Question 97
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Which is not part of the group.
a.
Ice age
b.
Industrial Age
c.
information age
d.
Pre-industrial Age
Question 98
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_______ is the period of human activity where the invention of writing systems earliest
appeared. About 2.5 million years before writing was developed, technology began with
the earliest hominids who used stone tools, which they may have used to start fires, hunt,
cut food, and bury their dead.
a.
Information Era
b.
Pre-Industrial Era
c.
Electric Era
d.
Industrial Era
Question 99
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If he’s upon to decide, he will choose without hesitations newspapers even without
government.
a.
Thomas Aquinas
b.
Tomas Morato
c.
Thomas Jefferson
d.
Henry Jefferson
They are the show hosts, newscasters, and even sports announcers.
a.
Producer
b.
Host
c.
Actors
d.
Performers
Question 2
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Multimedia can also be used to provide engaging content that can enjoy the people. What
is the use of multimedia is being described?
a.
Multimedia presentations
b.
Virtual Reality
c.
Entertainment
d.
Education
Question 3
Complete
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This shows the comparison of each part and how much they contribute to form a whole.
a.
Histogram
b.
Bar graph
c.
Pie chart
d.
Line graph
Question 4
Complete
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The vinyl record, on average, has a diameter of _________ inches while its rotational speed is
varied, depending on the manufacturer.
a.
12
b.
5
c.
10.5
d.
10
Question 5
Complete
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The artistic and creative representation or interpretation of an idea, concept or emotion
using different media.
a.
Audio Information
b.
Motion Information
c.
Text Information
d.
Visual Information
Question 6
Complete
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It is a set of data and information about a particular subject which is available on the
internet.
a.
websites
b.
Zines
c.
broadsheets
d.
tabloids
Question 7
Complete
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A reproduction or imitation of the form of a person or thing in solid form.
a.
Photograph
b.
Image
c.
Photos
d.
Painting
Question 8
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It is a self-published, small-circulation publication of unique work of minority interest.
a.
websites
b.
e-books
c.
Zines
d.
University Press
Question 9
Complete
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Media where messages are distributed to the public through paper publications.
a.
Broadcast Media
b.
Online Media
c.
Print Media
d.
None of the above
Question 10
Complete
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A portable music player wherein users of iTunes can transfer songs they purchased or
downloaded through the use of computer.
a.
iPod
b.
iTunes
c.
MP3 player
d.
Discman
Question 11
Complete
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Its specialization is mainly academic content. Some of the publications that they produce
include scholarly journals, textbooks, and references for student use.
a.
e-books
b.
Zines
c.
University Press
d.
websites
Question 12
Complete
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________________ are formerly used for educational purposes and is usually found in schools
and libraries.
a.
Music
b.
Podcast
c.
Audio book
d.
none of the above
Question 13
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Which of the following is true not about people media?
a.
Respectable and trustworthy
b.
Dedicated and passionate
c.
Sociable and outgoing
d.
none of the above
Question 14
Complete
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This shows the relationship between multiple types of information. This graph is especially
useful for time-stamped data.
a.
Pie chart
b.
Bar graph
c.
Line graph
d.
Histogram
Question 15
Complete
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Anyone can have easy access to thousands of pages’ worth of novels, textbooks, and
references at the palm of their hand.
a.
websites
b.
broadsheets
c.
e-books
d.
tabloids
Question 16
Complete
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They are in charge of the overall presentation of printed material from text to images.
a.
Editors
b.
Editors
c.
Art directors
d.
layout & graphic artists
Question 17
Complete
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The most basic techniques of animation.
a.
Computer animation
b.
Cel animation
c.
Stop motion
d.
Animation
Question 18
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They are responsible in checking and looking over the writer’s work before it is sent for
publishing.
a.
authors
b.
editors
c.
Writers
d.
Journalists
Question 19
Complete
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Deliver the news via a radio or it may be their responsibility to play music and create
segments for the listeners to enjoy.
a.
Musician
b.
Disk jockey
c.
Music artist
d.
Narrator
Question 20
Complete
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A lossless compression codec.
a.
vox
b.
flac
c.
dct
d.
mp3
Question 21
Complete
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It is the brand name for a portable cassette player from Sony in Japan.
a.
Walkman
b.
MP3 player
c.
Discman
d.
Radio
Question 22
Complete
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It a series of drawn frames which were put together to create an illusion of movement.
a.
audio
b.
animation
c.
graphics
d.
video
Question 23
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The act of applying paint or other medium to a surface with the use of a brush or the
product of this activity
a.
Photos/Image
b.
Cartoon/Comic Strip
c.
Sculpture
d.
Painting
Question 24
Complete
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The most recent of animation techniques, computer animation makes use of modern
technology to provide 2D or 3D animated graphics
a.
Stop motion
b.
Cel animation
c.
Computer animation
d.
Animation
Question 25
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This is a technique that aims to make the consumer, who has his/her own personal accepted
beliefs, approve and respect another thing that the propagandist is making him/her approve
of.
a.
Transfer
b.
Card-stacking
c.
Bandwagon
d.
Plain folks
Question 26
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Delivers the news in the field where the event has happened.
a.
Newscaster
b.
Host
c.
Reporter
d.
News anchor
Question 27
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A relatively new form of audio information that is described as a series of audio digital files
downloaded to a device.
a.
Podcast
b.
Dialog or conversation
c.
News
d.
Lecture or talk
Question 28
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It is a term used to refer to a physical or digital system that makes use of text, graphics,
video, audio, and animation to give users the capability to manipulate media by means of
interactive behavior.
a.
interactive media
b.
non-interactive media
c.
media
d.
Multimedia
Question 29
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They facilitate the flow of a program. They are in charge of hyping up the show for the
audience to enjoy.
a.
News anchor
b.
Reporter
c.
Newscaster
d.
Host
Question 30
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They are creative talent who work under the direction of the director, often to portray a
character for the television program.
a.
Performers
b.
Actors
c.
Producer
d.
Host
Question 31
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It is a one-way communication, as the viewer only receives the information provided and is
unable to provide feedback.
a.
interactive media
b.
Multimedia
c.
media
d.
non-interactive media
Question 32
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They are often tasked to lead the event and may even instruct or encourage the audience to
participate
a.
host
b.
Musician
c.
Music artist
d.
Emcee
Question 33
Complete
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It is said to be the traditional animation.
a.
Computer animation
b.
Cel animation
c.
Stop motion
d.
Animation
Question 34
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This is where the shooting in the production happens.
a.
Production
b.
Post production
c.
Pre-production
d.
None of the above
Question 35
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Handles the physical production elements. This includes the essential equipment for the
production of the program, as well as the crew and the location.
a.
Production manager
b.
Actors
c.
Producer
d.
Host
Question 36
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Delivers the news to the public while inside the studio.
a.
Reporter
b.
News anchor
c.
Host
d.
Newscaster
Question 37
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This is essential as it gives an overview of how the animation will go together with the script.
a.
Pre- production
b.
Post production
c.
Production
d.
Story board
Question 38
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The most common way of obtaining auditory information is through dialogues and
______________.
a.
speech
b.
communication
c.
conversations
d.
talk
Question 39
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Information that comes in the form of moving text or graphics.
a.
Text Information
b.
Motion Information
c.
Visual Information
d.
Audio Information
Question 40
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It is the production of moving images, the technique by which movement is given on film,
to a series of drawings.
a.
animation
b.
None of the above
c.
Motion picture
d.
Television
Question 41
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These are photographs or images captured using scanners and digital cameras.
a.
graphics
b.
multimedia graphics
c.
raster graphics
d.
Vector graphics
Question 42
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The one who’s mainly responsible for the entire project.
a.
Production manager
b.
Host
c.
Actors
d.
Producer
Question 43
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Question text
These are statements of endorsement usually delivered by prominent people who hold a
good reputation to promote an individual or a company, regardless of intention.
a.
Namecalling
b.
Plain folks
c.
Testimonial
d.
Glittering generalities
Question 44
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The incorporation of graphics, audio and other components allow people to see, hear, and
feel like they are immersed in a different dimension. What is the use of multimedia is being
described?
a.
Entertainment
b.
Education
c.
Virtual Reality
d.
Multimedia presentations
Question 45
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An advertising agency usually gets its clients through a ____________.
a.
Bidding
b.
Proposal
c.
Voting
d.
Pitch
Question 46
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One of the earliest and the most widely distributed audio information.
a.
none of the above
b.
Audio book
c.
Podcast
d.
Music
Question 47
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One of the vital people behind the camera, solely supervises and instructs the performers
and hosts on how to act according to the script provided by the scriptwriter
a.
Advertisers
b.
Producers
c.
Directors
d.
People media
Question 48
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The ______________ pays the agency for the work before the whole process is repeated.
a.
producer
b.
manager
c.
client
d.
customer
Question 49
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It covers several other forms of media – text, audio, video, graphic, and any other media in
which information can be represented.
a.
Multimedia Information and Media
b.
Text Information and Media
c.
Audio Information and Media
d.
Information Media
Question 50
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The ________________ writes a creative brief based on the problem
a.
author
b.
writer
c.
creative director
d.
A. account manager
A. account manager
account manager
Question 51
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Interactive multimedia offers ______________ communication
a.
two-way
b.
three-way
c.
four-way
d.
one-way
Question 52
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A device that is capable of recording a message from the telegraph before sending to the
recipient.
a.
Vinyl records
b.
Compact disc
c.
Phonograph
d.
Cassette tape
Question 53
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Which is not true about text information?
a.
It provides entertainment
b.
Can enjoy by listening to the sound
c.
Learning/Gaining Knowledge
d.
Can be a source of relaxation
Question 54
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Tricking into believing or accepting as genuine something false and often preposterous.
a.
Celebrity endorsements
b.
Gatekeeping
c.
Fear mongering
d.
Hoax
Question 55
Complete
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“It’s More Fun in the Philippines,” is an example of?
a.
Namecalling
b.
Plain folks
c.
Glittering generalities
d.
Testimonial
Question 56
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This is where script, writing, shooting location surveys, choosing of casts happens.
a.
Production
b.
None of the above
c.
Pre-production
d.
Post production
Question 57
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They write about topics within their field or expertise.
a.
Journalists
b.
Authors
c.
Editors
d.
Writers
Question 58
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This is usually done by a speaker facing an audience.
a.
Lecture or talk
b.
Dialog or conversation
c.
Podcast
d.
News
Question 59
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Provides the narration for a movie or any broadcasted material without his/her face on
screen.
a.
Voice over
b.
Musician
c.
Dubbing
d.
Narrator
Question 60
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These are characters with format which can be changed (bold, underline, italic, font size,
color, etc.)
a.
Unformatted Text
b.
Formatted Text
c.
Plaintext
d.
Hypertext
Question 61
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They are in charge of providing live comments on events and performances.
a.
Commentator
b.
Emcee
c.
Host
d.
DJ
Question 62
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This is the incorporation of images to form motion picture with sound, can certainly get
people’s attention, making it more efficient in spreading the message.
a.
video
b.
audio
c.
graphics
d.
animation
Question 63
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These are fixed-sized characters having essentially the same type of appearance.
a.
None of the above
b.
Hypertext
c.
Formatted Text
d.
Plaintext
Question 64
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They are in charge of mulling over the overall concept of the material in terms of art, design
and graphics.
a.
layout artists
b.
graphic artists
c.
Art directors
d.
Editors
Question 65
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A picture or likeness obtained by photography.
a.
Painting
b.
Photos
c.
Image
d.
Photograph
Question 66
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These are two-dimensional illustrations that are either animated or printed.
a.
Sculpture
b.
Painting
c.
Photos/Image
d.
Cartoon/Comic Strip
Question 67
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The most popular format for downloading and storing music. It is compressed to a smaller
size while maintaining its good quality.
a.
wav
b.
mp3
c.
dct
d.
ogg
Question 68
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These are illustrations or images, or text on images printed in large sizes that aim to
promote, announce, inform, or persuade the public.
a.
Cartoon/Comic Strip
b.
Painting
c.
Photos/Image
d.
Billboard and poster
Question 69
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Radio advertising:Drink Super Sports Beverage, the only drink of the NBA, is an example of
a.
Glittering generalities
b.
Transfer
c.
Bandwagon
d.
Testimonials
Question 70
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Which if the following is not true about celebrity endorsements?
a.
People like to see a familiar face on the product. Seeing a famous face attached to a
product would entice you to try the product yourself to see why the celebrity was endorsing
it. Associating this person to the product he or she promotes would be retained in the
consumer’s mind.
b.
People remember the ads after seeing it. The impact of having celebrities promote the
product in various media platforms is different than ordinary advertisements. Their
association with a particular product would work for customer retention.
c.
Endorsing political candidates during the elections to woo a portion of the public for their
votes
d.
People want to be like the celebrities. Celebrities inspire the regular people. Knowing that
they are using a common product would be as close to a celebrity as they could get.
Question 71
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The ______________ is in charge of financing the show or movie.
a.
People media
b.
Producers
c.
Advertisers
d.
Directors
Question 72
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Messages in this media are distributed to the public through radios, televisions, and
theaters.
a.
Broadcast Media
b.
Print Media
c.
None of the above
d.
Online Media
Question 73
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It is one of the best ways to show the comparison between multiple categories.
a.
Line graph
b.
Bar graph
c.
Pie chart
d.
Histogram
Question 74
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Refers to a person who plays any musical instrument, as a profession or a hobby.
a.
host
b.
Musician
c.
Emcee
d.
Music artist
Question 75
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Human-readable sequence of characters that can form intelligible words.
a.
All of the above
b.
Text
c.
Sentences
d.
Words
Question 76
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“The Great Train Robbery.” is an example of?
a.
Animation
b.
Videos
c.
Motion picture
d.
Television
Question 77
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These are positive responses or statements pertaining to a particular product or individual.
What propaganda technique is it?
a.
Plain folks
b.
Testimonial
c.
Namecalling
d.
Glittering generalities
Question 78
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This text serves as a link which allows access to various electronic documents.
a.
Formatted Text
b.
Hypertext
c.
Unformatted Text
d.
Plaintext
Question 79
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It is made for the purpose of playing CDs.
a.
Discman
b.
MP3 player
c.
Radio
d.
Walkman
Question 80
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Music arrangement, editing, rendering happens.
a.
Pre-production
b.
Post production
c.
Production
d.
None of the above
Question 81
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Anyone that is capable of writing a variety of topics he/she is interested in or is tasked to
write.
a.
writer
b.
none of the above
c.
author
d.
journalist
Question 82
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______________ became the primary vehicle that helped new generations become educated in
their society’s values, as well as the lessons of the past.
a.
Newspaper
b.
Books
c.
e-books
d.
Magazines
Question 83
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A software under Apple that is designed to let people play, download and store music
a.
iPod
b.
Discman
c.
iTunes
d.
MP3 player
Question 84
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_____________________ offer a variety of textual, as well as audiovisual and interactive
information which the users can access through the Internet.
a.
tabloids
b.
Zines
c.
broadsheets
d.
websites
Question 85
Complete
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Tactic of media to filter what information they release to the public.
a.
Celebrity endorsements
b.
Gatekeeping
c.
Hoax
d.
Fear mongering
Question 86
Complete
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This is the type of newspaper that has large pages and that usually contain serious topics.
a.
tabloids
b.
broadsheets
c.
websites
d.
e-books
Question 87
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It enhances the multimedia and adds a certain effect that will not be found if you merely use
text or graphics.
a.
animation
b.
video
c.
audio
d.
graphics
Question 88
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The ________________ approves the final ideas and presents the results to the client
a.
writer
b.
author
c.
account manager
d.
creative director
Question 89
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The action or art of processing plastic or hard materials into works of art. These works are
commonly three-dimensional.
a.
Painting
b.
Photos/Image
c.
Cartoon/Comic Strip
d.
Sculpture
Question 90
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One of the most well-known sources of text information.
a.
Magazines
b.
e-books
c.
Books
d.
Newspaper
Question 91
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They are mainly involved in searching and writing the news.
a.
Journalists
b.
editors
c.
authors
d.
Writers
Question 92
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This is when the work for the animation begins.
a.
Post production
b.
Production
c.
Pre- production
d.
Story board
Question 93
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A practical format for telephone quality voice. It is the recommended format for voice audio
files.
a.
dct
b.
au
c.
vox
d.
gsm
Question 94
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They are drawn on the computer. Examples of this would be logos and interface graphics.
a.
raster graphics
b.
graphics
c.
Vector graphics
d.
multimedia graphics
Question 95
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A message that appeals to ordinary people like you and me.
a.
Name calling
b.
Bandwagon
c.
Emotions
d.
Plain folks
Question 96
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These agencies are in charge of creating and planning the advertising and other forms of
marketing promotions for its clients
a.
Planning agencies
b.
Advertising agencies
c.
Marketing agencies
d.
Promoting agencies
Question 97
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Its size is half-size of the newspaper that is convenient to hold.
a.
websites
b.
tabloids
c.
broadsheets
d.
e-books
Question 98
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These people are involved in the production of messages and media for the public to
consume.
a.
People media
b.
Advertisers
c.
Producers
d.
Directors
Question 99
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A portable music player that plays digital music files.
a.
iPod
b.
MP3 player
c.
iTunes
d.
Discman