START-UP BUSINESS PLAN

MC1801 – Team 4
Kiều Hà - HE170801
Bùi Thanh Hương - HS170517
Phạm Tuấn Linh - HS160164
Nguyễn Khánh Ly - HS170540
Lê Hoàng Minh - HS170270
Contents
I, Identify A Business Idea..................................................................................................3
II, Vision, Mission, and Core values...................................................................................4
1. Vision.........................................................................................................................4
2. Mission......................................................................................................................4
3. Core values................................................................................................................4
4. Business philosophy..................................................................................................4
III, Company description.....................................................................................................5
1. Company name..........................................................................................................5
2. Slogan........................................................................................................................5
3. Products.....................................................................................................................5
4. Organization structure...............................................................................................5
5. Business model..........................................................................................................5
IV, Market analysis..............................................................................................................7
V, Marketing plan................................................................................................................8
1. Conduct market research...........................................................................................8
2. Develop a unique brand identity................................................................................8
3. Focus on product quality...........................................................................................8
4. Leverage social media marketing..............................................................................9
5. Collaborate with influencers......................................................................................9
6. Create a brand story...................................................................................................9
7. Create creative advertising campaigns......................................................................9
8. Focus on direct customer outreach............................................................................9
9. Create loyalty programs.............................................................................................9
10. Leverage technology advancements.........................................................................9
VI, Operation plan.............................................................................................................10
1. General tasks:.............................................................................................................10
2. Private Quest..............................................................................................................10

2
I, Identify A Business Idea
Starting from 2017, the football movement in Vietnam became strong, a large number of
people are interested in this sport more and more through many tournaments and
especially Vietfootball's HPL-S5 and since then, football "Phi" football is a very fertile
market and promises to be very popular in the future because the perfection of "Phi"
football is gradually improving. What is the demand of Vietnamese people from football
shoes? They need good, durable, cheap shoes that can be used on all types of courts such
as artificial turf, indoor courts, natural grass courts. According to my own survey, quite a
few people like to use Mizuno shoes and I will build on that to build designs… that's my
start-up plan. I'll go a little deeper:

- First: About the field

Artificial turf fields appear a lot in the North and Central regions, indoor courts (Futsal)
are more common in the South, a few will be natural grass courts (for professional
players). and a handful of community movements). From that we infer that the sole
model for artificial turf (TF - Turf Floor) will be produced the most, followed by Futsal
courts (IC - Indoor Court) and finally 2 types of natural grass courts (FG - Firm Groud)
and (AG - Artifical Grass), especially AG can be used completely on artificial turf.

- Second: About the model

There are some shoe brands that have almost copied and pasted the shoe forms of Nike,
Adidas, and Puma to create their own shoes and that's also a good idea but I want that to
be a shoe called a separate model. It will be a shoe model that will satisfy the most
demanding customers.

For example, Mizuno, they have just emerged in recent years, but they are doing very
well in direct competition with Nike, Adidas, and Puma with many strategies to make
customers lose money.

- Understanding Vietnamese psychology, I will design a shoe model with

+ Nails grip the pitch well
+ Upper made of genuine leather and synthetic leather for each segment
(real leather will provide the best and softest ball feeling and synthetic
leather in to make the shoes more durable, the heel will be made with velvet
fabric to avoid scratching the heel like some shoes on the market)
+ Shoelaces will also be a consideration when it will be a design with the
above name and will be a moderate length for everyone to adjust.
+ Diverse colors and designs, but the quality is important to consumers.
+ The shoe lining will be designed to be thin and light and have a moderate
porosity for you to get used to the shoes better.

3
II, Vision, Mission, and Core values
1. Vision
V shoes will become the leading company in football shoes in Vietnam.
Constantly researching, innovating and creating to create good, durable football
shoes that can kick the ball on all types of courts.

2. Mission
V shoes is committed to bringing to Vietnamese people prestige, quality and
durable shoe products. At the same time, we continue to fuel the passion for
football that has reached many different levels

3. Core values
“Trust-Durable-Cheap”

- In business, the word "Trust" is always a top priority. We want to give

customers confidence in the company's products. At the same time, they will
trust the services and products of this company.
- The word "Durable" refers to a product that is used for a long time. We
promise to bring to Vietnamese people a pair of shoes that will last over time.
Moreover, the shoes also bring comfort to customers.
- Finally, the word “cheap”, we guarantee this football shoe will be affordable
to everyone's wallet. If shoes from Nike, Adidas, and Vans are priced in the
tens of millions, this shoe product will have a price ranging from one hundred
thousand to one million.

4. Business philosophy
V shoes wishes to spread the passion of football to everyone. Therefore, we
believe that V shoes products will bring Vietnamese people (especially players)
comfort and confidence on the football field.

V shoes takes football as the center and ensures to bring Vietnamese people
durable shoes that follow in the footsteps of football players and enthusiasts to
every playground.

4
III, Company description
1. Company name
V shoes (Vietnamese shoes)

The name speaks to the intent of creating the product. We want to create a brand
of football shoes for Vietnamese people in particular and Asians in general.

2. Slogan
V shoes fuel the passion for football

3. Products
Football shoes for Vietnamese people

- TF studs (for artificial turf)

- IC nails (indoor courts)
- FG nails (specialized for natural turf)

4. Organization structure
5 co-founders and employees

5. Business model
a) Canva model

CANVAS MODEL

CUSTOMER VALUE CHANNELS CUSTOMER

SEGMENTS PROPOSITIONS RELATIONSHIPS

5
 Diversity of people - Social networks: - Is the relationship
of all ages and Facebook, Tiktok, using automation
professions with Instagram… services and support
passion for football from employees
- Offline channels: (Customers can
stores contact the store by
themselves via
hotline and social
media channels as
well as directly at
the store).

KEY KEY COST REVENUE

RESOURCES ACTIVITIES STRUCTURE

Providing the - employees cost From the buyer

widest possible
range of shoe - Website
models for all types maintenance costs,
of courts and all advertising...
foot types of
Vietnamese people - Space costs

- Sponsorship of - Sponsorship costs

movement football -Set up a website so
tournaments customers can see
pictures of shoe
models

- Doing business through the website,

- Innkeepers or people wishing to rent a house will contact and send information about
their products to the company, after the staff approves the information, they will put it on
the website to officially operate.

6
- Similar to the innkeeper, if you want to share your accommodation, you will contact the
company with your product information, after the staff approves the information, it will
be posted on the website to officially operate.

- The website will help students, students, parents and tenants find accurate and reputable
information and save time and travel costs.

- On the website of the company's suppliers, there will be classification according to each
price, area to help customers easily manipulate and choose.

- Staff will be available on social media fanpages, phones, and websites 24/7 to support
and advise customers.

b) Profits

- Profits are made from the business of soccer shoes. After deducting expenses to 20%

c) KPI

- Profit reaches 100,000,000 VND/1 month and will increase gradually

- Website can reach up to 10,000 visitors per day.

- Expansion of retail store chains

IV, Market analysis

From the past to now, the most popular sport in Vietnam is football. Up to 85% of
Vietnamese people are very interested in football and 75% are people who love this sport.
Export turnover of sports goods accounts for about 12-15% of textile and garment
turnover.

Thanks to the domestic and foreign football competition events, it also partly promotes
the demand for sports shoes. This is a very fertile market. Consumers increasingly favor
sneakers with designs that combine elements of sports design, in line with sports trends.
Furthermore, the global demand for soccer shoes driven by the constant shift to a more
active lifestyle, attractive and comfortable sports shoes that are ideal for everyday sports
activities are becoming extreme. popular period.

There are two types of football shoes circulating in Vietnam, which are brands made in
Vietnam such as Kamito, Zocker, Mizuno ... and football shoes of big brands such as
Nike, Adidas ... and both types are both. have different advantages and disadvantages.
Vietnamese brands are very popular because they belong to the cheap and durable
segment. True to the criteria of “high quality Vietnamese goods” and we have done a
great job supporting Vietnamese brands.

7
Buyers are also very interested in shoes because the shoes of each player position on the
field are different, for example:

- Goalkeeper position, you will need high-traction soccer shoes to easily move and
move flexibly in tight spaces. Goalkeeper football boots often have a firm and
comfortable grip to help them stay stable after jumping or blocking. And the body
should pay attention to the toe of the shoe to support long kicks for teammates.
Because the goalkeeper has the least movement on the team, there is no need to
pay too much attention to the weight of the shoes.

- Defender position: Because this position needs to tackle the ball, collide a lot and
play "hot", a good pair of sports shoes that protect your feet will give you peace of
mind. What you need the most will be a sturdy shoe design and good protection
for your feet. And the sole of the shoe you choose should be large, which will help
strengthen your foot and move more comfortably.

- Midfield: In midfield, you will need a pair of soccer shoes that are comfortable
and help control the ball well. Because midfielders need to run up and down a lot
on the pitch, comfort is essential when you have to play throughout 2 rounds.
Besides, shoes designed to help control the ball will be extremely helpful for you
and the weight of the shoes should also be paid attention to, you should choose
light shoes for comfortable movement.

Therefore, it is necessary to produce and design different types of shoes to suit the needs
and tastes of customers.

V, Marketing plan
1. Conduct market research

Before launching a new shoe brand to the market, it's important to conduct market
research to understand consumer behavior, preferences, and trends. This will help
you develop a better product and marketing strategy.

2. Develop a unique brand identity

To stand out from competitors, it's important to develop a unique brand identity
that resonates with your target audience. This includes a brand name, logo, and
overall brand messaging.

3. Focus on product quality

The quality of the shoes is a crucial factor that will determine customer
satisfaction and repeat purchases. Focus on developing high-quality shoes that
meet customer needs and expectations.

8
4. Leverage social media marketing

Social media is a powerful tool for marketing a new shoe brand to the market. Use
social media platforms like Facebook, Instagram, and Twitter to build brand
awareness, engage with your target audience, and drive sales.

5. Collaborate with influencers

Partnering with social media influencers who have a strong following in your
target market can help you reach a wider audience and build credibility for your
brand. Consider offering them free products or paying them for sponsored content.

6. Create a brand story

Creating a brand story will help customers understand the core values and mission
of your brand. This can be done by focusing on the brand's history, business
philosophy, or the core value of the product.

7. Create creative advertising campaigns

To attract customers' attention, create creative and unique advertising campaigns.

This can include using video ads, animated graphics, or other forms of online
advertising.

8. Focus on direct customer outreach

Instead of solely relying on online advertising campaigns, you can focus on

reaching customers directly to introduce your product. This can be done by
participating in trade shows or opening a retail store for customers to try and buy
your product in-person.

9. Create loyalty programs

Creating loyalty programs will help customers feel valued and appreciated. This
can include offering special discounts or rewards to customers who frequently
purchase your products, or giving gifts to customers on special occasions.

10. Leverage technology advancements

Use technology advancements to create new products or reach customers through

new channels. For example, you can create a mobile app for customers to easily
search and purchase your product on their mobile devices.

9
VI, Operation plan
1. General tasks:

- Supervising the production stages so that there are no risks

- Regularly check quality after production

- Deploying projects, communication strategies, promoting products to customers

and consumers.

- Open for sale on e-commerce sites such as Tiki, shopee, Lazada.

- Cooperate with media and logistics to reduce risks.

2. Private Quest

- Call for investment capital from domestic and international enterprises.

- Research the premises, sales locations. At the same time complete the shop
repair.

- Collaborating to shoot advertisements with famous players

- Signing to become a shoe sponsor for members of football teams.

10