I.

Content The learner demonstrates an understanding of key concepts, underlying

Objectives Standard principles, and core competencies in Entrepreneurship.

Performance The learner independently creates/provides a quality and marketable product

Standard and/or service in Entrepreneurship.

Learning  Describe the Marketing Mix (7Ps) in relation to the business opportunity
Competencies vis-àvis:
3.1.1 Product;
3.1.2 Place;
3.1.3 Price;
3.1.4 Promotion;
3.1.5 People;
3.1.6 Packaging; and
3.1.7 Positioning
 Develop a brand name
Objectives At the end of the week, the students should be able to:

a. enumerate the Marketing Mix

b. validate the service description of the product with potential customers to
determine its market acceptability
c. create a prototype of the product or service; and
d. develop a product or service description.

II. Content Subject  Marketing Mix (7Ps)

Matter/Topic:

III. Materials: Laptop/PC, speaker, TV, and MS Teams

Learning
Resources

References: Gamatero, (2019), Entrepreneurship (Second Edition. Diwa Learning Systems,

Inc., Makati City

IV. Values
Integration Integration
and/or
integration The student will develop the values of creativity in making prototypes and
across the packaging.
curriculum

Classroom-based Activities
Session 1

V. Procedure Daily Routine  Prayer

 Checking of attendance
 reminder on the health and safety protocols
 quick ‘kumustahan’
Review/ Motivation/ Presentation Ask:
of new lesson What is a prototype?
How do we validate a prototype?
How do we know that a prototype is accepted by
 the market?

Present the learning objectives.

Link the introductory activity to the new lesson.
Discussion Discuss the fundamentals of product development.
Pages 82-86
Product or Service Description
Creating a Prototype of the Product or Service
Guided Practice/ Application Groupings for the creation of a prototype.
VI. Evaluation/
Assessment
Summary/ Values integration/ What values in creativity should develop in
Giving of assignment making prototypes and packaging?
VIII. Assignment No Assignment
IX. Remarks

Classroom-based Activities
Session 2

V. Procedure Daily Routine  Prayer

Review/ Motivation/
Presentation of new lesson
 Checking of attendance
 reminder on the health and safety protocols
 quick ‘kumustahan’
Recall the lesson.
Ask:
Who are the people involved in product validation?
Present the learning objectives.
Link the introductory activity to the new lesson.

Discussion Discuss the Testing of the Product Prototype and

the Validation of Market Acceptability.
Guided Practice/Application
VI. Evaluation/ Short summative Assessment no.1
Assessment
VIII. Assignment
IX. Remarks

Session 3 Classroom-based Activities

V. Daily Routine  Prayer
Procedure  Checking attendance
 Reminder of the health and safety protocols
 quick ‘kumustahan’
Review/ Recall the lesson.
Motivation/
Presentation of
new lesson
Discussion Continuation of the Testing of the Product Prototype and the Validation
of Market Acceptability discussion.
Guided Practice/ Activity:
Application Creating a Prototype and Packaging
Product Validation Make a survey (feedback form) about the product.

Prototype and Packaging Rubric (16 points) + 4 points for self and peer
grades
4 3 2
Creativity/ Completely Minor No
Innovation new idea or improvement on improvement
significant existing upon existing
 improvement product. product.
upon existing Moderately Lacking
product. Innovative. innovation.
Innovative.

3 2 1
Prototype is
fully functional Prototype is Prototype is not
and meets the partially functional and
criteria and functional and does not meet
constraints of meets many, but the criteria or
the project. not all, the constraints of
criteria and the project.
Prototype constraints of Prototype
demonstrates the project. demonstrates
Functionality
maximal effort little effort and
with little to no Prototype neither
compromise of demonstrates functionality
the aesthetics of satisfactory nor aesthetics
the product. effort; however, are achieved.
the functionality
comes at the
expense of
aesthetics.
The project The project The project
fulfills a fulfills a need. does not fulfill a
meaningful Solves a need.
need. problem that Solves a
Solves a real- only affects a problem that
world problem. handful of only affects
Relevance to
people. oneself.
Audience
Identifies a The product is The product is
problem somewhat not relevant.
relevant to a relevant.
significant
audience.
Design is Designs are Design is good
perfect, it’s good and some but not executed
very detailed parts are useful well some parts
and every part or has a purpose of packaging
Design of of designs has it easily piles in are no sense or
Packaging purpose, its terms of storing it may tend to
useful and very and pretty additional
appealing and attractive and expense only
some parts are appealing for
justifiable the consumers
Good quality of Packaging
packaging materials used some of
Sturdy, are good with packaging
Waterproof, minimal issues materials are in
flexible, perfect and some parts Poor quality,
Quality of
for the intended are not in good not sturdy it
Packaging
product. quality but easily ripped,
material
justifiable. break, or getting
wet. some are
not suited based
on their
intended used

VI.
Evaluation/
Assessment
VII. Closure Summary/ Values
integration/Giving Closing Prayer
of assignment
VIII.
No Assignment.
Assignment
IX.
Remarks

Session 4 Classroom-based Activities

V. Procedure Daily Routine  Prayer
 Checking attendance
 Reminder of the health and safety
protocols
 quick ‘kumustahan’
Review/ Motivation/ Presentation of
new lesson
Discussion
Guided Practice/ Application
VI. Evaluation/ Presentation of product
Assessment Product Validation: Make a survey (feedback
form) about the product
VII. Closure Summary/ Values
integration/Giving of assignment Closing Prayer
VIII. Assignment No Assignment.
IX. Remarks