I.

Content The learner demonstrates an understanding of key concepts, underlying

Objectives Standard principles, and core competencies in Entrepreneurship.

Performance The learner independently creates/provides a quality and marketable product

Standard and/or service in Entrepreneurship.

Objectives At the end of the week, the students should be able to:

a. explain the marketing plans and strategies

b. enhance the visibility of the student-run business within the local
community and online platforms; and
c. develop a content marketing strategy

II. Content Subject  Marketing Plans and Strategies

Matter/Topic:  Actual Selling of a product or service

III. Materials: Laptop/PC, speaker, TV, and MS Teams

Learning
Resources

References: Gamatero, (2019), Entrepreneurship (Second Edition. Diwa Learning Systems,

Inc., Makati City

IV. Values The students will be able to develop the character of being responsible and
Integration Integration accountable in doing tasks.
and/or
integration
across the
curriculum

Classroom-based Activities
Session 1

V. Procedure Daily Routine  Prayer

Review/ Motivation/
Presentation of new lesson
 Checking of attendance
 reminder on the health and safety protocols
 quick ‘kumustahan’
Ask questions regarding the previous discussion.
Ask:

 How can social media platforms be effectively

utilized for marketing purposes?
 What are the advantages and disadvantages of
using social media for promoting a business?

Present the learning objectives.

Link the introductory activity to the new lesson.

Discussion Discuss the following topic:

 Implementing the Marketing Plans and Strategies
Guided Practice/Application Pre-Assessment:
Answer the following questions:
 1. What challenges might businesses face when
adapting their strategies, and how can they
overcome these challenges?
2. How can businesses ensure that their content is
both engaging and informative for the audience?

VI. Evaluation/
Assessment
VIII. Assignment No assignment
IX. Remarks

Session 2 Classroom-based Activities

V. Procedure Daily Routine  Prayer
 Checking attendance
 Reminder of the health and safety protocols
 quick ‘kumustahan’
Review/ Motivation/ Recall the lesson.
Presentation of new
lesson
Discussion Continuation of the Implementing the Marketing Plans and
Strategies
Guided Practice/
Application
VI. Short summative assessment
Evaluation/ Think of a business establishment that you recently visited to
Assessment either purchase a product or avail of its service. Based on what
you observed, do you think that this business establishment can
use some help in the area of marketing? In what specific ways?
Note: Remember that there are 7P’s in marketing, and a business
may be doing well on one or some of the Ps but fall short ob the
others.
VII. Closure Summary/ Values The students will be able to develop the character of being
integration/Giving of responsible and accountable in doing tasks.
assignment
VIII.
No Assignment.
Assignment
IX. Remarks

Session 3 Classroom-based Activities

V. Procedure Daily Routine
Review/ Motivation/
Presentation of new lesson
 Prayer
 Checking attendance
 Reminder of the health and safety protocols
 quick ‘kumustahan’
Recall the previous lesson.
Ask the following questions:
1. How can entrepreneurs identify and understand
the specific needs and preferences of their target
customers?
2. Why is it important to conduct market research
before selling a product or service?
Present the learning objectives.
Link the introductory activity to the new lesson.

Discussion Discuss the following topics: Actual Selling of a product

or service
 Steps in Selling a Product or Service
 Guided Practice/ Application Pre-Assessment
Answer the following questions:
1. How should entrepreneurs handle common
objections from customers effectively?
2. How can entrepreneurs turn objections into
opportunities to showcase the value of their
products or services?
VI. Evaluation/
Assessment
VII. Closure Summary/ Values Closing Prayer
integration/Giving of
assignment
VIII. Assignment No Assignment.
IX. Remarks

Session 4 Classroom-based Activities

V. Procedure Daily Routine  Prayer
 Checking attendance
 Reminder of the health and safety protocols
 quick ‘kumustahan’
Review/ Motivation/ Recall the previous lesson.
Presentation of new lesson
Discussion Continuation of the Actual Selling of a product or service
Guided Practice/
Application
VI. Evaluation/ Short summative Assessment:
Assessment You are selling high-end skincare products at a beauty
store. A customer expresses interest in a particular skincare
set but raises concerns about its price.

How would you address the customer's price objection?

Provide at least two strategies to justify the product's cost
and demonstrate its value.

Rubric:
The data and examples are clear to the 4
customers
Relevant and well-explained 3
Provide examples 3
VII. Closure Summary/ Values
integration/Giving of Closing Prayer
assignment
VIII.
No Assignment.
Assignment
IX. Remarks