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Supply Chain Management Set 5
Supply Chain Management Set 5
Supply Chain Management Set 5
102. In the product life cycle, the emphasis in marketing mix during growth stage
is
A. distribution.
B. promotion.
o m
C. price.
. c
D. cost reduction. te
Answer: A a
q M
c
103. In the product life cycle, the emphasis in marketing mix during maturity stage
is
A. distribution.
M
B. promotion.
C. price.
D. cost reduction.
Answer: C
104. In the product life cycle, the emphasis in marketing mix during decline stage is
A. distribution.
B. promotion.
C. price.
D. cost reduction.
Answer: D
121. Inbound and outbound logistics is _________ in the generic value chain of
logistics.
123. Marketing and sales is ___________ in the generic value chain of logistics.
A. a support activity.
B. a primary activity.
C. not an activity.
D. the only activity.
Answer: B