TRADITIONAL MARRIAGE AND TOURISM DEVELOPMENT IN NIGERIA: A CASE

STUDY OF YORUBA TRADITIONAL MARRIAGE PATTERN IN ILARO.

BY

1. ASIMIU HABEEB AKOREDE N/LTM/19/0069

2. OLASUNKANMI NOFISAT ADERONKE N/LTM/19/0050

3. ABATAN VICTORIA OLUWADAMILOLA N/LTM/19/0063

4. ADEKANBI FAIDAT AYOMIDE N/LTM/19/0076

5. ADEBIYI HANNAH TEMITAYO N/LTM/19/0056

6. OSENI BOLUWATIFE N/LTM/19/0094

7. OLAOGBE MAYOWA MORENIKEJI N /LTM/19/0082

8. LAWAL OLAWALE GANIU N/LTM/19/0088

A PROJECT REPORT SUBMITTED IN PARTIAL FULFILLMENT OF THE

REQUIREMENTS FOR THE AWARD OF NATIONAL DIPLOMA IN LEISURE AND
TOURISM MANAGEMENT.

DEPARTMENT OF LEISURE &TOURISM MANAGEMENT.

SCHOOL OF PURE AND APPLIED SCIENCE

THE FEDERAL POLYTECHNIC ILARO

JANUARY, 2022

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TRADITIONAL MARRIAGE AND TOURISM DEVELOPMENT IN NIGERIA: A CASE
STUDY OF YORUBA TRADITIONAL MARRIAGE PATTERNS IN ILARO.

BY

1. ASIMIU HABEEB AKOREDE N/LTM/19/0069

2. OLASUNKANMI NOFISAT ADERONKE N/LTM/19/0050

3. ABATAN VICTORIA OLUWADAMILOLA N/LTM/19/0063

4. ADEKANBI FAIDAT AYOMIDE N/LTM/19/0076

5. ADEBIYI HANNAH TEMITAYO N/LTM/19/0056

6. OSENI BOLUWATIFE N/LTM/19/0094

7. OLAOGBE MAYOWA MORENIKEJI N/LTM/19/0082

8. LAWAL OLAWALE GANIU N/LTM/19/0088

DEPARTMENT OF THE LEISURE AND TOURISM MANAGEMENT

SCHOOL OF PURE AND APPLIED SCIENCE

THE FEDERAL POLYTECHNIC, ILARO

OGUN STATE

JANUARY 2022

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 CERTIFICATION

This is to certify that this project was carried out by Asimiu Habeeb Akorede, Olasunkanmi Nofisat
Aderonke, Abatan Victoria Oluwadamilola, Adekanbi Faidat Ayomide, Adebiyi Hannah
Temitayo, Oseni Boluwatife, Olaogbe Mayowa Morenikeji, Lawal Olawale Ganiu Of Leisure
and Tourism Management Department and has been read and approved in partial fulfillment for award
of National Diploma from the Leisure and Tourism Management Department, School of Applied
Science, Federal Polytechnic Ilaro, Ogun State, Nigeria.

____________________________ ____________________________
Mr. Abdul Dawodu Mrs. Sanyaolu
Supervisor Signature & Date Co- Supervisor Signature & Date

_________________________________
Dr. Mrs Kolawole
Head of Department Signature & Date

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 DEDICATION

This project work is dedicated to God Almighty who has made it possible for us to complete

successfully. We also want to dedicate it to our loving parents who had contributed greatly to the

success of our course.

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 ACKNOWLEDGEMENT

All thanks to Almighty God who by His grace helped us this far in the completion of our course,

for His protection and provision, to Him be all glory and adoration forever.

We want to appreciate the effort of our supervisor Mr Abdul Dawodu and co-supervisor Mrs

Sanyaolu for their support, corrections and encouragement, may God Almighty continue to

shower His blessings on you and your families.

Our sincere appreciation also to our able Hod, Dr Mrs Kolawole for making this course a reality.

We also appreciate our parents because their support and encouragement has made us what we

are today, may God Almighty grant you good health and long life so as to reap the fruit of your

labour.

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 Abstract

Marriage are a socially or ritually recognized union between spouses that establishes rights and
obligations between them. Such event have the potentials of attracting tourists both locally and
internationally if properly packaged and publicized, unfortunately this aspect of tourism is yet to
be tapped of fully developed for global audiences and consumption. The purpose of the study is
to examine the contribution of Yoruba traditional marriages to tourism development in Ilaro
Ogun State. A descriptive design was adopted for the study as well as the use of purposive and
random sampling techniques. Study population includes selected indegenes of Ilaro. The study
used qualitative and quantitative method of data collection. A sample size of 25, comprising of 2
key informants and 23 respondents were used for the study, data gathered were analysed using
descriptive statistical tools such as; frequency counts, percentages and tables. It was found that
traditional weddings in Ilaro are quite colourful enough to attract tourists from others areas.
The study also showed that commercial activities in Ilaro are increased during the celebration of
Yoruba traditional weddings.
Keynote: Marriage, Spouses, Event, Tourism, Traditional.

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 TABLE OF CONTENTS

CONTENT. PAGES

Title page ii

Certification iii

Dedication iv

Acknowledgement v

Abstract vi

Table of Contents vii

List of Tables x

List of Figures xi

List of Plates xii

CHAPTER ONE

1.0 Introduction 1

1.1 Background of the Study 1

1.2 Statements of the problem 3

1.3 Objective of the study 3

1.4 Research Question 4

1.5 Scope of the Study 4

1.6 Significance of the Study 4

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1.7 Limitations of the Study 4

1.8 Definition of terms 5

CHAPTER TWO

2.0 Literature review 6

2.1 Introduction 6

2.2 History of Marriages in Yoruba land 6

2.3 Strategies for creating awareness on traditional marriages 9

2.4 Social Economic benefits of Yoruba traditional marriages 10

CHAPTER THREE

3.0 Methodology 12

3.1 Introduction 12

3 2 Study area 12

3. 3 Historical Background of Ilaro 13

3.4 Social Economic Patterns of Ilaro 13

3.5 Research Design 14

3.6 Population of the Study 14

3.7 Sample Size 14

3.8 Sampling Techniques 14

3.9 Data Collection Method 15

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3.9.1 Method of Data Analysis 15

CHAPTER FOUR

4.0 Result and Discussion 16

4.1 Introduction 16

4.2 The demographic characteristics of the respondents 16

4.3 Level of affluence of weddings in Ilaro 19

4.4 Frequency of visits to Ilaro for weddings 20

4.5 Items to celebrate weddings in Ilaro 22

4.6 Discussion 24

CHAPTER FIVE

5.0 Conclusion and Recommendation 25

5.1 Conclusion 25

5.2 Recommendation 25

Reference 26

Appendix 28

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x
List of Plates

Plate 4.1:Bride putting a cap on the groom during a Yoruba tractional wedding.

Plate4.2:Bride performing traditional marriage rights at a Yoruba marriage ceremony in ilaro.

Plate4.3: Bride and groom during marriage ceremony.

Plate4.4: Bride paying respect to her parents at ongoing traditional marriage ceremony.

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 LIST OF TABLES
Table 4.1- The demographic characteristics of the respondents
Table 4.2- Level of affluence of weddings in Ilaro
Table 4.3- Frequency of visits to Ilaro for weddings
Table 4.4- measures put in place to improve Yoruba traditional marriage to attract tourists
Table 4.5 items to celebrate weddings in Ilaro

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 LIST OF FIGURES

Figure 4.1 Map of Ilaro

Figure 4.2 Research themes designed for qualitative analysis

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