DELHI POLICE PUBLIC LIBRARY

(DPPL)
SULTANPURI
News Paper Abstract 01st April 2024
THE HINDU

1. How neuroscience reshapes marketing strategies in

India
Neuroscience is increasingly applied in India to solve business
challenges, such as understanding consumer behaviour; ethical
considerations arise particularly concerning informed consent and
transparency
Elon Musk’s N1 implant, introduced to facilitate operating devices by just
intending it in the brain, has jolted many into realizing how far seemingly
exotic neuroscience has been put to practical, commercial use. While the
implant may be the outlier in neuroscience, what’s common and par for
the course today is mapping the brain to understand and predict human
responses with data and real insight. This is being used in India to solve
business problems from why life insurance buyers typically stop paying
premiums after the first two years to whether an online ad can be made
to ensure the consumer hits the “buy” button.
2. Tamilnadu accounts for 30% of India`s electronics exports
Tamil Nadu, India’s largest exporter of electronic goods in FY23,
accounted for 30% of all electronic goods exports from India in FY24. The
State is in fact a late bloomer in this sector, with Uttar Pradesh and
Karnataka dominating electronic goods exports until FY22. However, in
recent years, among the top exporters of electronics, only Tamil Nadu’s
numbers have consistently risen, while the figures of other States have
either dropped or become stagnant. The share of the electronic goods
sector in India’s overall exports has more than doubled — mostly due to
the rise in Tamil Nadu’s contribution — in recent years. At the core of
this rise is the surge in exports of smartphones, which currently forms
close to 40% of India’s electronics exports. In the last two fiscal years,
close to 40% of smartphones in India were sent out from just one
district, Kancheepuram, located in the northeastern part of Tamil Nadu.
Most of these electronic goods, mostly dominated by mobile phones,
were exported to the United States, followed by the United Arab
Emirates, and the Netherlands.
 3. The Art of INDIA`S HIV/AIDS Response
Today, April 1, marks a very important day in the history of response to
the HIV/AIDS epidemic in India. Twenty years ago, on April 1, 2004, the
Indian government had launched Free Antiretroviral Therapy (ART), for
Persons living with HIV (PLHIV), a decision which has proven one of the
successful and a key intervention in the fight against HIV/AIDS. At the
emergence of HIV/AIDS in the early 1980s, the disease was considered a
death sentence and was met with a lot of fear, stigma and discrimination.
Though the first antiretroviral drug, AZT (zidovudine), was approved by
the US Food and Drug Administration (US FDA) in March 1987, three
more drugs were approved soon after in 1988 and a new class of
antiretroviral drugs, protease inhibitors were introduced in 1995. But
access to these medicines remained limited for most of the world’s
population except in some high-income countries.

4. Cardamom crops in idukki begin to wilt in servere

drought
Indian Council of Agricultural Research, Krishi Vigyan Kendra (KVK) Idukki,
and Scientist(Plant Protection) Sudhakar Soundarajan noted that the
drought situation badly affects the cardamom sector and farmers should
take more care to protect their plants. “ The KVK has supported small
cardamom farmers, by the following observations: (1) Foliar application
of Pigmented Facultative Methylotrophic Bacteria (PPFM) to small
cardamom during summer period which enhance the plant growth and
increase yield, (2) Treated plants to decrease disease incidence of
Fusarium disease caused by Fusarium oxysporum in small cardamom, (3)
The PPFMs inoculation induced number of stomata, chlorophyll
concentration and malic acid content and led to increased photosynthetic
activity, (4) Screening of such kind of bacteria having immense plant
growth promoting activities like nitrogen fixation, Phytohormone
production