INDUSTRIAL MARKETING MANAGEMENT
The International Journal of Marketing for Industrial
and High-Tech Firms
Editors
Adam Lindgreen
Copenhagen Business School,
Solbjerg Plads 3, DK-2000,
Frederiksberg, Denmark
Email Adam Lindgreen
Anthony Di Benedetto
Fox School of Business and Temple
University Fox School of Business
and Management, 1801 Liacouras
Walk, Philadelphia, Pennsylvania,
19122, United States
Email Anthony Di Benedetto
Advisory Board for Industrial Marketing Management Summits
Luis Araujo
The University of Manchester Alliance Manchester
Business School, United Kingdom
Sergio Biggemann
University of Otago, New Zealand
Andreas Eggert
Paderborn University, Germany
Editorial Review Board
Ibrahim Abosag
University of London, United Kingdom
Morten H. Abrahamsen
BI Norwegian Business School, Norway
Hendrik Agndal
University of Gothenburg, Sweden
Raj Agnihotri
University of Texas at Arlington, United
States
Hammad Akbar
University of Liverpool Management School,
Liverpool, UK
Billur Akdeniz
University of New Hampshire, United States
Sönke Albers
Kuhne Logistics University, Germany
Jamal Al-khatib
University of Saint Thomas, United States
Rob Angell
University of Southampton, United
Kingdom
Madhukar G. Angur
Michael Antioco
EDHEC Business School Lille, France
Maja Arslanagic-Kaladzic
University of Sarajevo, Bosnia and
Herzegovina
Bahar Ashnai
William Paterson University of New
Jersey, United States
Ashraf Attia
State University of New York at Oswego,
United States
Seigyoung Auh
Arizona State University, United States
George Avlonitis
Athens University of Economics and
Business, Greece
Klaus Backhaus
University of Münster, Germany
George Baltas
Athens University of Economics and
Business, Greece
Kevin Bao
University of Alabama in Huntsville,
United States
Enrico Baraldi
Uppsala University, Sweden
Bradley Barnes
The University of Sheffield, United
Kingdom
Nada Nasr Bechwati
Bentley University, United States
Associate Editors Stefan Markovic
Copenhagen Business School, Denmark
Associate Editor for Special Issues
Associate Editor for Target and Position
Maja Arslanagic-Kaladzic Articles
University of Sarajevo, Bosnia and Herzegovina
John Nicholson
Selma Kadić-Maglajlić University of Huddersfield, United Kingdom
Copenhagen Business School, Denmark Associate Editor for Book Reviews
Associate Editors for Academic-Practitioner
Martin Hingley
Papers
University of Lincoln, United Kingdom
Tobias Schäfers
Catherine Pardo
Copenhagen Business School, Denmark
Emlyon Business School, France
Michel van der Borgh
Copenhagen Business School, Denmark Honorary Board
Associate Editor for Methodological Papers Peter LaPlaca, Past Editor
Ghasem Zaefarian University of Connecticut, Storrs, Connecticut, United States
Leeds University Business School, United Kingdom Paul Matthyssens
Associate Editors for Interdisciplinary Antwerp Management School, Belgium
Research Stefanos Mouzas, SFHEA
Elina Jaakkola Lancaster University Management School, Lancaster, LA1 4YX,
University of Turku, Finland UK
Aino Halinen Peter Naude
University of Turku, Finland Manchester Metropolitan University, United Kingdom
Catherine Pardo
Björn Ivens
University of Bamberg, Germany Emlyon Business School, France
Wolfgang Ulaga
Christian Kowalkowski International Institute for Management Development,
Linköping University, Sweden Switzerland
Anders Bengtsson Margo Buchanan-Oliver Ann Højbjerg Clarke
Protobrand, United States The University of Auckland, University of Southern Denmark,
Mark Bennion New Zealand Denmark
Bowling Green State University, United States Bella Butler Irvine (Bud) Clarke
Paul Berger Curtin University, Australia James Madison University, United States
Bentley University, United States Lena Bygballe Theresa Clarke
Ron Berger BI Norwegian Business School, Norway James Madison University, United States
Lander Institute, Israel John Cadogan David Cockayne
M. Berk Talay Loughborough University, University of Huddersfield, United
University of Massachusetts Lowell, United Kingdom Kingdom
United States Louise Canning Filipe Jorge Fernandes Coelho
Pierre Berthon Kedge Business School, France University of Coimbra, Portugal
Bentley University, United States Chiara Cantu Daniela Corsaro
Michael Beverland Catholic University of the Sacred Heart, International University of Languages and
University of Bath, United Kingdom Italy
Media, Italy
Wim Biemans Pilar Carbonell
York University, Canada Bernard Cova
University of Groningen, Netherlands Kedge Business School, France
Sergio Biggemann Riza Casidy
University of Otago, New Zealand Macquarie Business School, Australia Anna Cui
University of Illinois at Chicago, United
Charles Blankson Maurizio Catulli States
University of North Texas, United States University of Hertfordshire,
United Kingdom Wojciech Czakon
Kirsimarja Blomqvist
LUT University, Finland Ronika Chakrabarti Jagiellonian University in Krakow,
Miriam Bochardt Lancaster University, United Kingdom Poland
University of the Bells River Valley, Brazil Subhra Chakrabarty Shawn Daly
Michel van der Borgh American University of Kuwait, Kuwait University of the Incarnate Word, United
Copenhagen Business School, Denmark Simos Chari States
Stefania Borghini The University of Manchester, United Harold Daniel
Bocconi University, Italy Kingdom University of Maine, United States
Benedikte Borgström Cristian Chelariu Gary Davies
Jonkoping International Business School, Suffolk University, United States The University of Manchester, United
Sweden Chien-Wei Chen Kingdom
Christo Boshoff National Chengchi University Department Mumin Dayan
Stellenbosch University, South Africa of International Business, Taiwan United Arab Emirates University, United
Gert-Olof Bostrom Gary Chen Arab Emirates
Umea University, Sweden Tamkang University, Taiwan Luigi DeLuca
Delane Botelho Haozhe Chen Bocconi University, Italy
Getúlio Vargas Foundation Law School, Iowa State University, United States Susan DelVecchio
Brazil Homin Chen East Carolina University, United States
Thomas Brashear National Taiwan University, Taiwan
Paul Dion
University of Massachusetts Amherst Isenberg Jiyao Chen Susquehanna University, United States
School of Management, United States Oregon State University, United States
Larry Chonko Serdar Durmusoglu
Ross Brennan University of Dayton, United States
University of Hertfordshire, United Baylor University, United States
Kingdom Hsin-Hui Chou Fabian Eggers
National Cheng Kung University, Taiwan Menlo College, United States
Carlos Melo Brito
University of Porto, Portugal George Christodoulides Andreas Eggert
B. P. Brown Birkbeck University of London, Paderborn University, Germany
Virginia Commonwealth University, United Kingdom Michael Ehret
United States Henry Chung Nottingham Trent University, United
Gregory Brush Massey University School of Communication Kingdom
The University of Western Australia, Journalism and Marketing, Chris Ellegaard
Australia New Zealand Aarhus University, Denmark