om!

Nutritious, sustainable pet food that leaves

livestock and fish farming behind
THE PROBLEM - FOR THE PLANET
25% of Meat in North
America goes to Pet Food

A one year supply of dog food:

Generates 12,000 Kg of CO
Driving ~ 48,000km in a car

U s e s 4 0 , 0 0 0 m2 o f l a n d
More than 7 football fields
worth of arable land

Uses 270,000L of water

More than 2,800 showers!

*Based on an average red meat formula

THE CONSUMER PROBLEM PET PARENTS ARE CONCERNED ABOUT

^ !
LIVESTOCK AND FISH FARMING!

% ?
Pet Food Leaves a Big Pawprint!
70% of emissions are
*
generated from the meat

Unknown Meat Quality

40% of pet parents worry about
"mystery meat" ingredients

Allergies and Sensitivities

10% of pets need novel or
hypoallergenic proteins
 THE CUSTOMER
40% of pet parents are looking for
alternative proteins to feed their pets Living in Urban
Millennials Centres
Driving motivations:
Flexitarian Diet Environmentalists Allergies

With dogs!
 INTRODUCING HOPE #BEYONDMEAT #BEYONDPLANTS
A Blend of
Alternative Proteins INSECTS, ALGAE & YEAST

2X PROTEIN

9X OMEGAS

VITAMINS &
MINERALS

i n TASTE
a d e a Super
M nad Yummy
Ca 70% LESS GREENHOUSE GAS
90% LESS LAND & WATER
 THE MARKET

>40Bn North American

Market - 5% YOY

Canadians spend Hypoallergenic,

$1.9Bn annually vegetarians, vegan E-commerce
on pet food and flexitarians D2C
$760MM $40MM
 THE COMPETITION

"Open farm receives $80MM+ "Wild Earth Closes Series A with $11
Minority Growth Investment Led Million from VegInvest, Bits x
By General Atlantic" Bites......"

HUMAN GRADE & MEAT-FREE PERFECT BLEND OF

HUMANELY RAISED ALTERNATIVES ALTERNATIVE PROTEINS

Traditional meat-based foods Diets that require the use of Patent-pending formula providing
that market themselves as a synthetic, petroleum-derived superb nutrition with all-natural,
green or ethical option supplements to go meatless sustainable ingredients

Sustainable Nutrititious Price Sustainable Nutritious Price Sustainable Nutritious Price

INDUSTRY ANALYSIS

Pet food in Canada is

unregulated, creating the
perfect opportunity for
food alternatives
Alternative ingredients are
rapidly being adopted and
permitted in new markets

The meat alternative industry

38% of pet owners want
is in a growth phase
to buy less meat
Expansive growth of the
60% of consumers are
flexitarian population;
willing to pay a premium
millennials concerned for
for more sustainable
health, environment, and
options
animal welfare
BIG CHANGE, STARTS SMALL

www.hopepetfood.ca
info@hopepetfood.ca
@HopePetFoods