Business Profile of Mr Vimal Babu

Company Profile and Services

Nibav Lifts under the visionary leadership of Mr. Vimal Babu, stands as a distinguished
manufacturer of premier home lifts committed to the highest standards of quality and safety.
With a global presence in 14 countries and 44 functioning experience centers, NIBAV has firmly
established itself as a leader in the premier home lifts industry. Boasting two state-of-the-art
manufacturing facilities and special Engineering and Design Centers in Chennai, the company
offers customizable solutions that enhance every homeowner's quality of life.

Global Presence and TUV Certification

NIBAV's home lifts, manufactured in India, have earned a world-renowned reputation. The
organization takes pride in being the only brand with a coveted TUV certification for home lifts,
reflecting its unwavering commitment to upholding the highest standards of quality and
reliability. The latest range of home lifts features innovative solutions catering to diverse needs
and preferences, solidifying NIBAV's position as a major player in the global home lifts industry.

Expansion and Manufacturing Excellence

The journey of NIBAV has been marked by strategic expansion, with 44 functioning experience
centers worldwide and plans for more in the pipeline. The organization operates from two
cutting-edge manufacturing facilities and two specialized Engineering and Design Centers in
Chennai. This strategic positioning allows NIBAV to meet the growing demand for its premier
home lifts with efficiency and precision.

Exclusive Vision & Mission for the Future

NIBAV's exclusive vision is grounded in redefining accessibility, convenience, and luxury in
residential living. Aspiring to become a billion-dollar company and the world's number-one-
selling home elevator, the company envisions a future where everyone, regardless of physical
abilities or home architecture, has seamless access to all areas of their living space.
NIBAV's mission encompasses engineering cutting-edge home elevator systems prioritizing
safety, reliability, and user-friendly operation. Leveraging technology, the company aims to
make elevators smart, energy-efficient, and easily customizable. Beyond products, NIBAV is
committed to raising awareness about universal accessibility in residential spaces, inspiring
inclusive design globally.

Most Satisfying Aspect

The most satisfying aspect for Mr. Vimal Babu in commencing this venture has been the
tangible impact on people's lives. Witnessing homeowners experience newfound freedom and
convenience with NIBAV's home elevators has been incredibly fulfilling. The heartfelt
testimonials and stories of transformation, from constrained living to newfound independence,
showcase the real-world impact of NIBAV's vision.

Innovative Team Dynamics

The team at NIBAV is not merely a group of individuals but a collective force driving towards a
shared vision. The open office culture, inspired by Japanese practices, has created an
environment fostering communication, collaboration, and trust. This team-centric approach has
not only propelled NIBAV's growth but also created a workplace where creativity and innovation
thrive.

Building Customer Trust

Maintaining customer trust is prioritized through consistent quality across all aspects of NIBAV's
offerings. The customer-centric approach involves actively listening to feedback, addressing
concerns promptly, and adapting services to meet evolving needs. Transparent communication,
honesty, and timely support are pillars of the customer relationships NIBAV cultivates.

To reinforce customer confidence, NIBAV believes in continuous innovation. The introduction of

new features and improvements aims to elevate the overall customer experience. The company
also provides educational resources, fosters a sense of community through referral programs,
and stays in regular communication with its customers, creating a holistic approach to building
and maintaining trust.

Strategies Amid the Pandemic

Adapting to the pandemic, NIBAV embraced a Direct-to-Customer approach, offering virtual
demos, maintaining COVID protocols during site visits, and dedicating demo appointments at
Experience Centers. The focus on home spaces during the pandemic aligns with NIBAV's home
elevator uniqueness.

In response to changing consumer behavior amid the pandemic, NIBAV adopted a Direct-to-
Customer approach. This strategy allowed the company to reach prospects directly, explaining
the product and its benefits. The Virtual Demo option became a valuable tool in showcasing the
home elevators, ensuring potential customers could explore the offerings from the safety and
comfort of their homes.

Adherence to COVID Protocols

NIBAV prioritized the safety of its customers and team members by implementing and strictly
adhering to COVID protocols during site visits. This commitment to safety not only protected
individuals but also demonstrated NIBAV's dedication to responsible business practices in
challenging times.

Recognizing the importance of personalized interactions, NIBAV introduced dedicated demo

appointments for prospects at Experience Centers. This approach allowed potential customers
to experience the home elevators firsthand in a controlled and safe environment, contributing to
a positive and memorable customer journey.

Differentiating Factor - Series III

NIBAV's differentiating factor is the Mr. VimalMr. VimalSeries IIIMr. VimalMr. Vimal, a luxurious
and innovative home elevator. Incorporating advanced features like Grease Less Technology,
Precision Landing Levers, and LIDAR technology, it stands at the forefront of home elevator
standards. Pioneering safety mechanisms ensure the Series III is the safest home elevator on
the planet.

Cutting-Edge Features
The Series III is a testament to NIBAV's commitment to innovation and excellence. With
features such as Grease Less Technology (GLS), Precision Landing Levers (PLL), and remote
operation mechanisms, Series III redefines industry standards. It is not only a home elevator but
a sophisticated piece of technology designed to enhance the living experience.
World's First LIDAR Technology
One of the standout features of the Series III is its incorporation of LIDAR technology. This
cutting-edge addition sets NIBAV apart as the world's first home elevator brand to utilize LIDAR,
showcasing the company's dedication to staying ahead in technological advancements within
the industry.

Enhanced Safety Measures

Series III introduces pioneering safety mechanisms, eliminating the need for battery backup or
temporary power supply even in the event of a power failure. Standard safety features include
GSM Telephone, Light, Fan, Child Switch, Emergency Descend & Alarm. The enhanced DHCC
brakes provide an additional layer of safety, and the elevator's aeronautical-grade
polycarbonate glass ensures uncompromising quality and performance.

In addition to its safety features, the Series III elevates the user experience with landing touch
screens, allowing users to control cabin movements at their fingertips. The customizable and
luxurious design options make it the ultimate choice for those seeking a high-end home elevator
experience.

Growth through Equal Opportunity

The growth from a modest team to over 1600 employees in 3.5 years is attributed to equal
opportunity for growth, seizing opportunities, effective collaboration, and a dedicated Learning
and Development team. The culture of inclusivity and shared purpose has been instrumental in
fostering a dynamic and thriving workforce.

Collaborative Work Environment

The NIBAV team's growth was facilitated by effective collaboration, an open office culture, and a
dedicated Learning and Development team. This environment fostered innovation and
adaptability, ensuring NIBAV's employees were equipped with the necessary skills for a
dynamic business environment.

Positive Response to Rapid Expansion

A pivotal aspect of this remarkable growth story was inspiring the team to embrace rapid
expansion positively. This was achieved through a combination of visionary leadership and a
tangible sense of shared purpose. Leaders communicated a compelling vision, highlighting the
potential for both personal and professional growth within the organization.

Innovation as a Guiding Principle

From the perspective of Nibav Lifts, innovation stands as the cornerstone of its mission and
vision. The company believes that innovation is not merely a buzzword but a guiding principle
that drives it to push the boundaries of what's possible in the realm of vertical transportation.

Innovation, to NIBAV, means envisioning elevators and lifts not as mere mechanical devices but
as dynamic solutions that seamlessly integrate with the modern world. It's about transforming
conventional vertical movement into an experience that is efficient, comfortable, and
sustainable.

Intelligent Elevator Systems

NIBAV is committed to developing intelligent elevator systems that leverage data and AI to
optimize performance, predict maintenance needs, and enhance user experiences. The aim is
to make buildings smarter and more responsive through the elevators it provides.

Moreover, NIBAV's view on innovation is holistic. The company recognizes the importance of
sustainability in today's world, and thus, it channels its innovative spirit towards creating eco-
friendly lift solutions. From energy-efficient designs to regenerative braking systems, NIBAV
believes that innovation should contribute positively to both the user's experience and the
planet's well-being.

Leveraging Tech Advancements

NIBAV actively leverages tech advancements to enhance the features, safety, and sustainability
of its home elevators. Whether it's incorporating the latest materials, adopting smart
technologies, or embracing data-driven solutions, the company is dedicated to integrating
cutting-edge advancements into its products.

Recognizing the dynamic nature of technology, NIBAV engages in collaborations and

partnerships with tech innovators and experts. This collaborative approach ensures that the
company stays ahead of the curve, offering its customers the most advanced and reliable
solutions in the market.

Communal Workspaces
Open offices consist of desk clumps, workstations, or desk neighborhoods, all congregated in a
central area to bring all business operations together. This layout ensures effortless
communication between departments, fostering a collaborative and cohesive work environment.

The floor plans are designed to ensure seamless communication, and the workspaces are
interspersed with a variety of plants, adding a dash of charm to the workplace. Brightly lit
hallways with large glass-sealed windows provide employees with pleasing vistas, creating a
visually appealing and motivating work environment.

Technology-Enhanced Workspace
Employees at NIBAV have motorized tables that enable them to pick a working style that suits
them best, as the tables can be elevated or descended to a height preferred by the employee.
This technology-enhanced workspace reflects a commitment to providing a comfortable and
flexible environment for the team.

The absence of hierarchical barriers encourages employees to share insights, offer

suggestions, and actively engage in problem-solving. This inclusivity not only promotes a sense
of ownership among the team members but also enriches the organization's collective
intelligence.

Recognized Industry Leadership

NIBAV Lifts has achieved notable milestones, positioning itself as India's largest selling Home
Elevator company. Its rapid expansion is acknowledged as being one of the world's fastest-
expanding elevator companies. The company has been honored with awards for the most
advanced home elevator, and architects have chosen NIBAV as their number one choice.

The company's achievements are not limited to the domestic market. NIBAV has been featured
in leading publications across the globe, further solidifying its position as a key player in the
international home elevator industry. The global recognition underscores the company's
commitment to quality, innovation, and excellence.
Envisioning the Future
In the next 10 years, NIBAV envisions becoming the world's largest home elevator manufacturer
and a multi-billion-dollar company. The dream is not just about financial success; it's about
global dominance in the home elevator industry. NIBAV aspires to be a brand that is
synonymous with innovation, reliability, and unparalleled customer satisfaction on a global
scale.

Multi-Billion Dollar Company

The vision extends beyond market leadership to financial prosperity. NIBAV aims to be a multi-
billion-dollar company, a testament to its commitment to growth, innovation, and delivering value
to its customers. In this envisioned future, NIBAV sees itself as a pioneer in continued
innovation, setting new benchmarks in the industry. The company aims to expand its product
offerings, reach new markets, and make a lasting impact on the way people perceive and
experience vertical transportation in their homes.

Words of Wisdom
Lastly, Mr. Vimal Babu shares some words of wisdom for aspiring entrepreneurs and the
readers of the magazine. Mr. Vimal emphasizes the importance of embracing innovation and
having a clear vision. He encourages aspiring entrepreneurs to see challenges as opportunities
for growth and to continuously push the boundaries of what's possible in their respective
industries.

He underscores the significance of a steady fast commitment to quality and values. According to
him, success is not just about financial achievements but about making a positive impact on
people's lives and upholding the principles that define the company's identity.