HKDI Prospectus 201415

You might also like

Download as pdf or txt
Download as pdf or txt
You are on page 1of 51

Time is an elusive concept but one of its constants is change and that is profoundly true in the world of design.

A competent designer creates evolutions of what we already have, a good designer recreates our environment in ways
that help us see familiar things in a new way but a great designer makes the world become a different place altogether.
For great talents the process of change is like wind in the sails of a ship – it propels them forward and leads them
to revelations and insights that change the way we see and experience the world. The German philosopher Arthur
Schopenhauer once said that talent hits a target nobody else can hit, whereas genius hits a target nobody else can see
and as educators, the faculty of the Hong Kong Design Institute is committed to giving its students the most powerful
sense of vision and creativity combined with a solid foundation in skills and character. We cannot guarantee that our
students will emerge into the world as geniuses as defined by Schopenhauer – although some have – but we will make
sure that they graduate as competent designers with the skills required to become good designers and the tools they need,
both practical and emotional, to discover if they have a genius within. The courses we offer and the international reputation
that we have established through our visiting scholars, exhibitions programme and partnerships with overseas universities
ensure that our students enter the workplace ready to make new worlds and fresh perspectives. The emerging voices of
design that we nurture will be the ones who help shape the future of design. As design shapes the way we live and work
the expectations we have of our students and ourselves are high, but that’s as it should be for a school whose mission is
to create the talents for tomorrow, the young men and women who will have the chance to make our world more beautiful,
efficient and sustainable.
04 | Learning Environment
06 | Learning Experience 54 | Fashion and Image Design
08 | Lectures Series 56 l Fashion Branding and Buying
10 | World-Class Exhibitions 60 l Fashion Design
Higher Diploma 64 l Fashion Image Design
12 | Awards
Degree 16 | Success Stories
22 | Academic Pathway 68 | Product and Interior Design
24 | Top-up Degree Programmes 70 l Architectural Design
74 l Landscape Architecture
30 | Design Foundation Studies 76 l Product, Interior and Exhibition Design (Subject Group)
32 l Visual Arts and Culture Foundation Diploma 78 l Exhibition Design
Higher Diploma 80 l Interior Design
34 | Communication Design and Digital Media 82 l Product Design
36 l Advertising Design
Courses for Professionals
38 l Creative Media 88 | Foundation Diploma (Level 3) Programme – Design
42 l Digital Music and Media 90 | Professional Education and Engagement Centre (PEEC)
44 l Film and Television 94 | General Information
48 l Publication Design and Print Media 96 | Contact Us
50 l Visual Communication

02 03
The state-of-the-art HKDI campus Exhibition Spaces
at Tiu Keng Leng has been turning The HKDI Gallery and d-mart provide
heads since it opened in 2010. The a combined exhibition space of up
innovative design of the building to 1,600 square metres. Open to
encourages a dynamic flow of people the public and intended to showcase
and ideas and provides a perfect the breadth of design generated
platform in which staff and students in or related to the HKDI, the two
can interact. The learning spaces spaces will host exhibitions, trade and
are an ideal environment in which industry related events, and displays
to engender the inspired knowledge of student works.
that is the driving force of the creative
process and the exhibition spaces, VTC Auditorium
amongst the best in the region, help The staging, acoustics and seating in the
bring to HKDI the brightest and the auditorium make it a world-class space for
best from all over the world. performances, conferences and fashion shows.
Few artists have such a canvas upon which to
display their best works.

Learning Resources Centre


A laboratory for inspired knowledge, the
Learning Resources Centre offers students
all the information and data tools they
need to transform lessons learnt into
understanding and creative action.

04 05
Learn with Fun
Instil Social
Responsibility
Enrich International Encourage Openness
Perspective

Celebrate Diversity Foster Interaction

06 07
“Invention is not to make
something sellable, but
something that solves
and contributes”
Shelia Levrant de Bretteville

Sheila Levrant de Bretteville Ruby Yang

Christophe Lemaître Dennis Yeung Stanley Wong

Photo of Shelia Levrant de Bretteville: Paul Yeung/SCMP for Education Post


“We should approach
every design project as
an opportunity to affect Prudence Mak Pak Sheung Chuen Keith Lam
the way people live.”
Rosan Bosch

Rosan Bosch Frank Yu

08 09
Design in Motion

Hong Kong International Photo Hong Kong Graphic Art


Essential Eames Festival Flare Fiesta 2013

Dress Code
German Design Standards –
From Bauhaus to Globalisation

10 11
1 Cheng Yik Sum
Honey Worker
Bronze Award (Children Category)
The 13th Hong Kong Footwear Design
Competition 2013

2 Hung Ying Nga


Light Up the Green
Second Runner-up (Student Group)
The 6th Hong Kong Lighting Design Competition

3 So Tze Lok
Chord of Water
Second Runner-up (Student Group)
The 14th Hong Kong Jewellery Design Competition

4 Nip Fu Yuk
Studary
Certificate of Excellence
Perspective Awards 2013
6
5 Lee Tak Shing
The Sentimentalist
1 2 YDT Special Mention Award
Young Design Talent Award 2012

6 Lam Sai Chiu


Glass Recycling for a Greener Tomorrow
Champion
Youth Environmental Coaster Design Competition

7 Wong Lai Ching


Chasing
Second Runner-up (Student Group)
The 30th Hong Kong Watch and Clock Design
Competition 2013
3 4 5 7

12 13
8 Cham Tim
Astretch Wheel Chair Stretcher
Most Valuable Award
Excellent Graduation Design Tournament

9 Ip Chi Kwan
Cell Division
Silver Award (Men’s Shoes Category)
The 13th Hong Kong Footwear Design
Competition 2013

10 Chang Oi Ting, Ng Pui Yin and Law Ying Ting


Peace One Day - Spread Your Wings
Best of Year (New Blood Awards)
D&AD Awards 2012

11 Nip Fu Yuk
Luo
Champion (Student Group)
The 6th Hong Kong Lighting Design Competition

12 Pang Horng
12 13 Butterfly Dancing
9 Champion (Student Group)
The 14th Hong Kong Jewellery Design Competition

13 Chau Hiu Tung


Don’t Let Them Hungry!
Gold Prize
My Toy Design Competition 2013

14 Chan King Man, Lee Ka Wai, Ng Tsz Fung and


Tang Yu Tsun
Sky Tree
First Runner-up (Open Group)
Hong Kong Science Park “GIFT” Design
8 10 11 14 Ideas Competition

14 15
“Design is a process of
eternal refinement.”

Wong Ka Lam, Miru


Graduate of Visual Communication

Miru graduated with a Higher Diploma in Visual Communication in 2009. With a keen
interest in expressing her ideas visually, especially through brand identity, she selected
the Visual Communication programme – a course which covers a wide range of
design disciplines.

During her three years studying at HKDI, Miru accomplished a variety of projects
including branding, advertising, visual imaging, web design, typography and
environmental design. In addition to learning how to develop creative concepts and
use numerous design software programmes, she also built up time management and
presentation skills.

Miru’s design and branding achievements were remarkable. She was awarded the
Certificate of Merit from HKDI, the HAECO (Hong Kong Aircraft Engineering Company
Limited) Scholarship and the Second Runner-up in the HAECO Branding Competition.

Miru continued her studies at the Hong Kong Polytechnic University and graduated
with a BA (Hons) in Design – Visual Communication. Now she runs her own brand
and designs handmade embroidered footwear and accessories. She plans to launch
D.I.Y workshops for embroidery and shoe-making in order to promote and preserve
craftsmanship in design.

16 17
Tsui Yat Sing, Angus
Graduate of Fashion Design and Development

Angus graduated with a Higher Diploma in Fashion Design and Development in 2013.
His budding fashion design talent was brought to a different level at HKDI where
he developed a variety of new skills in design, pattern cutting, garment sewing and
communications, providing him with all the tools to succeed as a fashion
design professional.

When Angus discovered that traditional fashion industry could cause environmental
pollution, he chose to become a sustainable fashion designer. He entered several
sustainable fashion design competitions and participated in a cultural trip to London
Fashion Week to find out more about sustainable fashion design techniques such as
Zero Waste and Upcycling. He was also invited by Friends of the Earth to present a
workshop on how to upcycle jeans and trousers.

Angus won numerous design competitions, local and international, including the
EcoChic People’s Award Hong Kong 2012, Overall Winner of Hong Kong Design
Institute FID Fashion Show 2013, Conscious Fashion Competition 2013, Design
Student of the Year 2013 and Young Design Talent Special Mention Award in the Hong
Kong Young Design Talent Award 2013. He was also awarded the HKSAR Government
Scholarship 2013 as well as Li Po Chun Charitable Trust Fund Overseas Postgraduate
Study and Professional Training Scholarship 2013 for academic excellence.
“Fashion is about being avant-garde,
Angus is now studying for a BA (Hons) Fashion Design at Nottingham Trent University. chic and original –
He plans to launch his own sustainable fashion design label and showcasing his work
in London Fashion Week at Estethica. but it is also about protecting the environment.”
18 19
Lai Yee Hung, Soilworm
Graduate of Product Design and Technology

A student of the Product Design and Technology programme at HKDI, Soilworm was
an active participant in various special activities to enrich the learning experience
he was offered by HKDI in collaboration with industry partners. An example of this is
an exchange trip to “The Design and Emotion Workshop” in the Netherlands, which
dramatically expanded his horizons.

Soilworm also entered competitions and picked up numerous national design


awards. He won the Design-A Bag Competition 2010 with his Woman Party Bag,
was a Finalist in the 21st and 27th Hong Kong Watch and Clock Design Competition
organised by Hong Kong Trade Development Council, took 1st Prize in the National
Final of the 2nd Design and Make Competition for University Students in the Central
Southern Provinces and Regions and First Prize in the 2nd Design and Make
Competition in the Central Southern Provinces and Regions Regional Competition –
Hong Kong, to name just a few.

After graduation from HKDI in 2003, Soilworm continued his studies at the School of
Design in Hong Kong Polytechnic University and gained a BA (Hons) in Art in Design
(Industrial and Product Design). Then, having studied packaging and product design
for five years, in 2011 Soilworm teamed up with a partner to found his own brand
‘Stickyline’, which featured his distinctive paper art and design work. Since then, he “Design is life – it’s inspired by life
has established a name for himself designing paper stage costumes for famous local and it’s part of life.”
singers. Soilworm loves what he is doing and is now charting a course to success as
a professional product designer.

20 21
The Technological and Higher
Education Institute of Hong Kong
(THEi) Degree Programmes
4th year
3rd year Top-up Degree
2nd year Programmes
1st year

Higher Diploma
Programmes

Notes
Diploma in Foundation 1 For specific entrance requirements of each programme, please visit the VTC Admissions website at
Vocational Education Diploma (Level 3) www.vtc.edu.hk/admission for more details.
Programmes Programmes 2 THEi admits eligible Hong Kong Diploma of Secondary Education graduates into its degree programmes;
and starting from 2014 entry, THEi can admit graduates from the relevant Higher Diploma into the senior
years of its degree programmes.
3 Higher Diploma Graduates can apply for admission to top-up degree programmes offered by VTC
in collaboration with local and overseas universities or degree programmes offered by local or
overseas universities.
Hong Kong Diploma of Secondary Education (HKDSE) 4 Holders of the Diploma in Vocational Education award upon successful completion of prescribed modules
can apply for Higher Diploma programmes.

22 23
Graduates of Higher Diploma (HD) programmes may continue their art and design degree programme studies
in Hong Kong via collaborative one-year full-time or two-year part-time top-up degree programmes offered
by the School for Higher and Professional Education (SHAPE) in collaboration with the following four
UK universities:

Birmingham City University (BCU)


One of the country’s top 10 universities for art and design research that offers delivery-focused, world-class,
real-world solutions that focus on priority and emerging themes.

Nottingham Trent University (NTU)


An institution that has gained significant international recognition for its work in art and design, and which
makes major contributions to the global design profession.

Sheffield Hallam University (SHU)


One of the UK’s most progressive and innovative universities, with an excellent reputation for the quality of its
teaching and applied research.

University of the Arts London (UAL)


London College of Fashion is the only college in the UK that specialises in image education, research
and consultancy.
Top-up Degree Programmes

The strengths of the programmes are that they:


• Broaden the international horizons of students
• Focus on design management
• Enhance research capability
• Are taught by overseas and local experts
Wong Pui Yu
• Open up employment opportunities
24 25
Three of the four universities, namely BCU, NTU and UAL, had their collaborative programmes successfully
accredited by the Hong Kong Council for Accreditation of Academic and Vocational Qualifications in 2011.
These collaborative programmes have been awarded the same status as a local degree in the Civil Service
Recruitment and Student Financial Support programmes.

Overseas Universities (UK) Registration Number


Birmingham City University
BA(Hons) Interior Design 251238
BA(Hons) Product Design 251239
BA(Hons) Visual Communication (Graphic Communication) 251236
BA(Hons) Visual Communication (Illustration) 252181
BA(Hons) Visual Communication (Moving Image) # 251237
BA(Hons) Visual Communication (Photography) 252180

London College of Fashion, University of the Arts of London


BA(Hons) Fashion: Hair and Make-up 252043
BA(Hons) Fashion: Styling and Photography 252044 Man Kam San

Nottingham Trent University


BA(Hons) Fashion Design 251504
BA(Hons) International Fashion Business 251505

Sheffield Hallam University


BA(Hons) Metalwork and Jewellery* 252251
“Recognising the need is the
primary condition for design.”
#
The programme will be submitted for a title change to “BA(Hons) Visual Communication (Film and Animation)” to be Charles Eames
operated in AY14/15 subject to the approval of Non-local Courses Registry, EDB and of Substantial Change, HKCAAVQ.
Top-up Degree Programmes

*The programme will be submitted for a title change to “BA(Hons) Jewellery and Metalwork” to be operated in AY14/15
subject to the approval of Non-local Courses Registry, EDB.

It is up to individual employers to decide whether they recognise qualifications resulting from the above
programmes. For more details concerning recognition and articulation arrangements, please visit the SHAPE
Homepage at www.shape.edu.hk
Wong Ka Long

26 27
“So, to really execute design
in its highest form and
Wong Sze Kwan making people feel joy,
that's a great reward.”
Genevieve Gorder

Ching Chi Man

Wong Kit Ching


Top-up Degree Programmes

Fung Tsz Chung and


Lai Chun Lok

28 29
All students of the two-year Higher Diploma programmes will navigate through interdisciplinary design core
modules in their studies. They provide a solid framework for cultivating their art and design know-how in their
chosen study pathways as well as fostering lifelong passion for creative engagement. There are three major
areas: Creative Thinking, Cultural Studies, and Aesthetics and Semiotics.

Discipline Core Modules


Creative Thinking motivates students to adopt diverse modes of thinking in their disciplines through theory
and practice. It actively explores hemispheric and divergent thinking to facilitate definition and analysis of
design problems to the generation of ideas, concept development and evaluation. These thinking skills, which
are fundamental for creative practitioners, are demonstrated and tested through active class exercises as
well as projects.

Cultural Studies encourages critical understanding of how culture inspires today’s arts and design
practices. It enriches students’ research skills in reading cultural issues with respect to social, creative and
sustainability contexts. The modules also nurture their aesthetic judgement in various cultural contexts.
Design Foundation Studies

Aesthetics and Semiotics inspires understanding and application of aesthetics and semiotics in various
design disciplines. It explores systematic ways of studying aesthetics and analysing symbols objectively
through observation, recognition, classification and evaluation of natural and manmade objects. Gathering
inspiration from their daily experience and social environment, students learn creative ways of introducing
symbolic meaning in their work.

Pang Hiu Man

30 31
Higher Diploma in Professional Core Modules
• History and Theories of Visual Arts
Visual Arts and Culture •

Graduation Project
Sustainability in Visual Arts
഼ᘨᖚ୺ၤʼʝ‫ޢ‬Ӡঢ়ज़ʼን
• Visual Arts and Culture Appreciation
DE114105 • Visual Arts and Culture Project Management
• Visual Arts Practice and Making

Career Prospects
Programme Aims
In view of the West Kowloon Cultural District projects, there has been a growing demand for professional arts
This interdisciplinary programme offers all-rounded immersion in contemporary visual arts media and
and culture practitioners in Hong Kong. Apart from professional artists, students will have full potential to take
engages students actively with the cultural industries at large. Through collaboration and innovation with
up other career opportunities as the programme has fully enhanced their abilities to create, think, produce
industry partners, the programme creates a lively environment where interdisciplinary arts projects flourish
and build portfolios. These include arts curators, critics, educators, cultural programme administrators as well
and develop. Graduates are also nurtured to become professional arts practitioners.
as visual arts entrepreneurs who can turn concepts into entrepreneurial ideas.
From the conceptual to the practical, the two-year programme provides a dynamic and vibrant environment
that encourages risks and originalities in art creation. The department inspires students to experiment with Articulation to University
ideas and develop their own artistic language. Graduates are cultivated to steer and support their visual Visual Arts and Culture programme is developing articulation to top-up degree programmes offered by
concepts based on theoretical insights, practical skills and understanding of culture. With faculty mentoring, overseas universities. Graduates can also apply for admission to the related degree programmes of
such concepts can be developed as professional fine art works as well as basis for entrepreneurial ideas. local universities.

Integration with the arts community is promoted through collaborative work with visiting fellows, artists-in-
residence, museum / gallery visits, exhibitions and internships. Such synergy not only enhances their passion
for creative engagement, but also enriches their practical know-how. The latitude of experience deepens their
understanding in the fields of visual arts, culture, curatorial projects and arts management.

This programme is designed with an emphasis on generic, language and communication skills training,
whole-person development and workplace experience to better prepare students for further studies and
employment after graduation.
Design Foundation Studies

32 33
Advertising Design
Creative Media
Digital Music and Media
Film and Television
Publication Design and Print Media
Visual Communication
Communication Design and Digital Media

Ng Chung Yan

34 35
Higher Diploma in Professional Core Modules
• Art Direction
Advertising Design* •

Copywriting
Digital Marketing
ᄤйஉ߮ঢ়ज़ʼን
• Integrated Marketing Communications
DE124101 * Self-financed Programme • Introduction to Search Engine Marketing
• Mobile Advertising and Email Marketing
• Online Advertising

Programme Streams
Career Prospects
Students may choose one of the following streams so as to enhance professional knowledge and skills in
Graduates can work from entry level to become:
specific areas:
Creative directors, art directors, copywriters, account managers, promotion and event managers, studio and
• Higher Diploma in Advertising Design
production managers, brand managers, web designers, visualisers, media planners, search engine marketing
• Higher Diploma in Advertising Design (Digital Marketing)
consultants, digital marketers, multimedia designers and social media managers.
The 1st semester is a common semester. Students will progress to the streams in the 2nd semester, subject
to their choice, academic performance and availability of places in specific streams. Articulation to University
Graduates are eligible to apply for admission to top-up degree programme offered by the following university
in collaboration with the School for Higher and Professional Education (SHAPE) :
Programme Aims
This programme aims to be the top-of-mind Higher Diploma programme in Advertising Design that focuses
• Birmingham City University, UK Registration Number
on the balance between creativity and market need.
BA(Hons) Visual Communication (Graphic Communication) 251236
Richest possible learning experiences are provided for students who will become creative and competitive
Graduates may also apply for admission to Year 3 of the degree programme offered by :
with transferable skills, cultural awareness, consumer insight and market acumen in advertising, digital
marketing and brand promotions. Students will learn to create innovative advertising, integrated marketing
• Technological and Higher Education Institute of Hong Kong (THEi)
communications, social and brand messages with greater consumer engagement, experience and
BA(Hons) in Advertising
participation through traditional and new media.
Communication Design and Digital Media

Students will apply creativity persuasively and realistically by transforming big ideas into compelling
messages that sell. Students are trained to become adventurous advertising creatives who are open-minded,
playful, confident, compelling and competitive. They are encouraged to be observant, critical and responsive
in the ever changing and challenging world of advertising.

This programme is designed with an emphasis on generic, language and communication skills training,
whole-person development and workplace experience to better prepare students for further studies and
employment after graduation.
36 37
Higher Diploma in Professional Core Modules
• Contemporary Animation Studies
Creative Media •

Global Experience in Creative Media
Interactivity for Branding and Business
௚෮ఌ᛽ঢ়ज़ʼን
• Mobile Apps Design
DE114102
Career Prospects
Graduates can work from entry level to become:
Animators, assistant digital art directors, exhibition designers, graphic designers, mobile app developers,
Programme Streams
producer assistants, video editors and web designers.
Students may choose one of the following streams so as to enhance professional knowledge and skills in
specific areas:
• Higher Diploma in Creative Media Articulation to University
• Higher Diploma in Creative Media (Animation and Visual Effects) Graduates are eligible to apply for admission to top-up degree programme offered by the following university
• Higher Diploma in Creative Media (Interactive Media) in collaboration with the School for Higher and Professional Education (SHAPE):

The 1st semester is a common semester. Students will progress to the streams in the 2nd semester, subject • Birmingham City University, UK Registration Number
to their choice, academic performance and availability of places in specific streams. BA(Hons) Visual Communication (Moving Image) # 251237

#
The programme will be submitted for a title change to “BA(Hons) Visual Communication (Film and Animation)” to be
Programme Aims
operated in AY14/15 subject to the approval of Non-local Courses Registry, EDB and of Substantial Change, HKCAAVQ.
This programme aims to nurture aesthetic and art sense associated with professional knowledge and critical
thinking skills. To prepare students to become multimedia professionals, the programme will provide training
Graduates may also apply for admission to the following local degree programme offered by :
on different digital media production skills. It will also enable students to adapt new skills and technologies in
the future.
• City University of Hong Kong
BA(Hons) in Creative Media
This programme is designed with an emphasis on generic, language and communication skills training,
whole-person development and workplace experience to better prepare students for further studies and
Communication Design and Digital Media

Upon admission to relevant degree courses, graduates can apply for credit exemption. The level of exemption
employment after graduation.
will be considered on individual basis.

38 39
“Design is directed toward human beings. Top design
is to solve human problems by identifying them and
executing the best solution.”
Ivan Chermayeff
Communication Design and Digital Media

Chan Siu Lam, Cheung Tzs Ki


Lam Kit Yee, Hung Lok Man Kong Wing Yiu, Lau Hing Nga and
Tang Ka Yi and Yim Tsz Man Tang Oi Tung

40 41
Higher Diploma in Professional Core Modules
• Digital Music Composition and Arrangement
Digital Music and Media •

Recording, Mixing and Media Audio Post-production
Scoring and Sound Design
ᅕᆦࠑᅥʥఌ᛽ঢ়ज़ʼን
• Technical Arts and Multi-media Interactive Design for Performing Arts
DE114104
Career Prospects
Graduates can be employed in music production as music composers, arrangers, sound designers, film and
TV music scoring and sound designers, production sound and live sound recording engineers; administrators
Programme Aims
in stage and arts management and music related entertainment industry.
This programme aims to educate students on the techniques for composing, creating, recording and
manipulating digital music and sound for media production. In order to provide a new breed of music,
sound and audio talents / designers and production specialists for cross-sector activities in media and Articulation to University
entertainment industry. Graduates can apply for admission to the following degree programme:

This is the unique programme in Hong Kong that integrates education and training in both music production • Oxford Brookes University, UK (Study in UK)
and audio technology for media production. Adopting “student-centred” pedagogy enables students to BSc(Hons) in Sound Technology and Digital Music (direct entry to final year)
develop their knowledge through participation in various practices and learning activities, this programme
provides a creative, experimental and technically orientated learning experience to students in building up Digital Music and Media programme is developing local articulation to top-up degree programmes offered
their professionalism. by overseas universities. Graduates can also apply for admission to the related degree programmes of local
universities. Upon admission to relevant degree courses, graduates can apply for credit exemption. The level
This programme is designed with an emphasis on generic, language and communication skills training, of exemption will be considered on individual basis.
whole-person development and workplace experience to better prepare students for further studies and
employment after graduation. Graduates are also eligible to apply for admission to top-up degree programme offered by the following
university in collaboration with the School for Higher and Professional Education (SHAPE) :

• University of the West of England, UK Registration Number


Communication Design and Digital Media

BSc(Hons) Digital Media 252421

Industry Recognition
Graduates are eligible to apply for membership of Composers and Authors Society of Hong Kong (CASH)
after assessment.

42 43
Higher Diploma in Professional Core Modules
• Multicam Management
Film and Television •

Script Writing Workshop
Video Effects and Application
ཋᄧʥཋ഼ঢ়ज़ʼን
• Video Production Workshop
DE114103
Career Prospects
Graduates will have opportunities to work in various types of organisations including television stations,
film companies, TV production houses, advertising agencies, in-house video production departments,
Programme Aims
news agencies, web TV companies, public relations and event companies, multimedia companies and
This programme aims to equip students with the technical and professional knowledge, competence,
education supporting units, where they may take up the roles of cinematographers, film editors, scriptwriters,
skills, and vision, via the blending of theoretical knowledge and practical application, to enable them to
production managers, lighting directors, technicians, researchers, copywriters, reporters, freelance
professionally manage the process of video and film making and pursue careers in the film and
videographers, or assistants to producers, art directors, directors of cinematography, film / TV programme
television industry.
directors, creative directors, visual effects producers, as well as technical directors.
This programme is designed with an emphasis on generic, language and communication skills training,
whole-person development and workplace experience to better prepare students for further studies and Articulation to University
employment after graduation. Graduates are eligible to apply for admission to top-up degree programme offered by the following university
in collaboration with the School for Higher and Professional Education (SHAPE) :

• Birmingham City University, UK Registration Number


BA(Hons) Visual Communication (Moving Image) # 251237

#
The programme will be submitted for a title change to “BA(Hons) Visual Communication (Film and Animation)” to be
operated in AY14/15 subject to the approval of Non-local Courses Registry, EDB and of Substantial Change, HKCAAVQ.
Communication Design and Digital Media

44 45
Student Band Colon performance at programme flagship
event Music in Motion, HD in Digital Music and Media

“Design is everything.
Communication Design and Digital Media

Everything!”
Paul Rand
Chan Ka Him, Cheung Man Hong
Chu Tse Ho, Mak Chi Hin
Tin Yin Chi and Yeung Ho Yan

Stage effect at programme flagship event Music in Motion


HD in Digital Music and Media

46 47
Higher Diploma in Professional Core Modules
• Editorial Design
Publication Design and Print Media •

Green Printing
Innovative e-book Design
ˮ‫خ‬உ߮ʥͿԵఌ᛽ঢ়ज़ʼን
• Photography and Advanced Retouching
DE114108 • Sales and Marketing for Printing and Publishing

Career Prospects
Graduates will be employed as book designers, production technicians, sales representatives, customer
Programme Streams
service representatives, and management trainees, in a range of print media and publishing businesses such
Students may choose one of the following streams so as to enhance professional knowledge and skills in
as design houses, publishers, advertising agencies, pre-press companies, printing equipment suppliers, book
specific areas:
printing companies, and packaging printing companies, etc.
• Higher Diploma in Publication Design and Print Media (Publication Design)
• Higher Diploma in Publication Design and Print Media (Print Media)
Articulation to University
The 1st semester is a common semester. Students will progress to the streams in the 2nd semester, subject Graduates are eligible to apply for admission to the following degree programme:
to their choice, academic performance and availability of places in specific streams.
• Wuhan University, China
BA in Printing and Packaging
Programme Aims
The programme aims to offer students comprehensive understanding of the state-of-the-art publishing and
Upon admission to relevant degree courses, graduates can apply for credit exemption. The level of exemption
printing technologies in design, commercial printing, book publishing, e-publishing, publication design and
will be considered on individual basis.
packaging areas, with the essential knowledge and skills in effective selling, marketing and management
functions within the diverse sectors of the printing and publishing industry.

This programme is designed with an emphasis on generic, language and communication skills training,
whole-person development and workplace experience to better prepare students for further studies and
Communication Design and Digital Media

employment after graduation.

HKDI is the unique education provider offering Higher Diploma Printing programmes in Hong Kong with
strong industry support. The employment rates of our graduates always exceeded 95% in the past 30 years.

48 49
Higher Diploma in Professional Core Modules
• Commercial, Documentary and Fine Art Photography
Visual Communication •

Introduction to Brand Design
Marketing and Consumer Behaviour
഼ᘨඨ෮ঢ়ज़ʼን
• Typography (Introduction and Experimental)
DE114106 • User Centred Design and Usability

Career Prospects
Graduates will be recruited as graphic designers, information designers, brand consultants, web / interactive
Programme Streams
designers, event / promotion art directors, packaging designers, book designers, illustrators, photographers,
Students may choose one of the following streams so as to enhance professional knowledge and skills in
photo editors, in areas as diverse as graphic house, design consultancy, branding, advertising, magazine
specific areas:
and publication media, book design, multimedia and animation, packaging, digital marketing, event and
• Higher Diploma in Visual Communication
exhibition, illustration, environmental and spatial graphic, museum display, art / event promotion, advertising
• Higher Diploma in Visual Communication (Brand Design)
photography, journalism, and image direction. Graduates may also become individual design practitioners
• Higher Diploma in Visual Communication (Information Design)
and design entrepreneurs setting up their own studios.
• Higher Diploma in Visual Communication (Photography)

The 1st semester is a common semester. Students will progress to the streams in the 2nd semester, subject Articulation to University
to their choice, academic performance and availability of places in specific streams. Graduates are eligible to apply for admission to top-up degree programmes offered by the following
university in collaboration with the School for Higher and Professional Education (SHAPE):
Programme Aims
• Birmingham City University, UK Registration Number
This programme aims to develop students' ability to communicate creatively by using creative visual and
BA(Hons) Visual Communication (Graphic Communication) 251236
digital media. The focus of the programme is to equip students with visual communication skills on analytical
(for graduates of Visual Communication Stream and Information Design Stream)
thinking, visual expression and problem solving, message interpretation, manipulation and communication
through a wide range of graphic design media including branding and marketing, persuasive strategy,
BA(Hons) Visual Communication (Illustration) 252181
information, interactive design and visual manipulation. We aim at nurturing self-motivated problem solvers
(for graduates of Visual Communication Stream)
Communication Design and Digital Media

who are observant, curious, passionate and dare to explore new frontiers in visual communication.
BA(Hons) Visual Communication (Photography) 252180
The programme also provides a broad educational experience with creativity, project management,
(for graduates of Photography Stream)
interpersonal communication and team building skills which matches industry demands for flexible,
articulate graduates who are able to compete in a dynamic, fast paced and ever changing regional
creative environment.

This programme is designed with an emphasis on generic, language and communication skills training,
whole-person development and workplace experience to better prepare students for further studies and
employment after graduation.
50 51
Choi Ngo Ting

Kong Chi Hin


Communication Design and Digital Media

“The details are not the details.


They make the design. ” Leung Ho Ming
Charles Eames

52 53
Fashion Branding and Buying
Fashion Design
Fashion Image Design
Fashion and Image Design

Wong Yung

54 55
Higher Diploma in Professional Core Modules
• Fashion Branding and Marketing
Fashion Branding and Buying •

Fashion Design
Fashion Materials and Technology
ࣂ໦‫ۂ‬ಶ೪ིʥઔᑪঢ়ज़ʼን
• Fashion Trend Analysis
DE114304 • Globalisation and Fashion Business Environment

Career Prospects
Graduates may be employed as fashion brand executives, fashion brand marketers, fashion editors,
Programme Streams
product developers, fashion merchandisers, fashion buyers, fashion retail executives and fashion visual
Students may choose one of the following streams so as to enhance professional knowledge and skills in
merchandisers, etc.
specific areas:
• Higher Diploma in Fashion Branding and Buying (Branding and Communication)
• Higher Diploma in Fashion Branding and Buying (Buying and Retail Management) Articulation to University
• Higher Diploma in Fashion Branding and Buying (Sourcing and Product Development) Graduates are eligible to apply for admission to top-up degree programmes offered by the following
• Higher Diploma in Fashion Branding and Buying (Visual Merchandising) universities in collaboration with the School for Higher and Professional Education (SHAPE):

The 1st semester is a common semester. Students will progress to the streams in the 2nd semester, subject • Nottingham Trent University, UK Registration Number
to their choice, academic performance and availability of places in specific streams. BA(Hons) International Fashion Business 251505
(for graduates of all Streams)

Programme Aims
• London College of Fashion, University of the Arts London, UK Registration Number
The Fashion Branding and Buying programme consists of a wide range of activities including brand
BA(Hons) Fashion: Styling and Photography 252044
promotion, communication, editorial, product development, sourcing, marketing, retailing buying, retail
(for graduates of Branding and Communication Stream)
operations, visual merchandising and display design, etc.

This programme enables students to work in different areas of Fashion Branding and Buying with much
emphasis on enriching their international exposure. Students will find the programme both practical and
creative, through different learning experiences such as lectures, tutorials, projects, visits, competitions and
industrial attachments. Broad knowledge and skills in fashion branding management and marketing, trend
analysis, global business environment, design, materials and technology form the core components of
Fashion and Image Design

the programme.

This programme is designed with an emphasis on generic, language and communication skills training,
whole-person development and workplace experience to better prepare students for further studies and
employment after graduation.

56 57
“This is what I like about being
“This
a designer: You can't really get
it until you see it.”
it.
Isaac Mizrahi
Fashion and Image Design

Chong Tsz Tung, Fung Wing Hung Cheung Po Kwan, Ng Ka Yin


Lam Kwok Lan, and Lui Ka Man To Kei Lam and Tse Nga Chi

58 59
Higher Diploma in Professional Core Modules
• Competition Studio
Fashion Design* •

Fashion Design
Fashion Illustration
ࣂ໦உ߮ঢ়ज़ʼን
• Fashion Workshop
DE124301 * Self-financed Programme • Industrial Attachment

Career Prospects
Graduates may be employed as fashion designers, fashion knitwear designers, fashion accessories
Programme Streams
designers, fashion coordinators, stylists, product development executives, fashion buyers, fashion visual
Students may choose one of the following streams so as to enhance professional knowledge and skills in
merchandisers and fashion editors, etc.
specific areas:
• Higher Diploma in Fashion Design
• Higher Diploma in Fashion Design (Accessories Design) Articulation to University
• Higher Diploma in Fashion Design (Knitwear Design) Graduates are eligible to apply for admission to top-up degree programmes offered by the following
universities in collaboration with the School for Higher and Professional Education (SHAPE):
The 1st semester is a common semester. Students will progress to the streams in the 2nd semester, subject
to their choice, academic performance and availability of places in specific streams. • Nottingham Trent University, UK Registration Number
BA(Hons) Fashion Design 251504
Programme Aims
• London College of Fashion, University of the Arts London, UK
Hong Kong is one of the key fashion centres in the world. The fashion industry is extensive and includes
BA(Hons) Fashion: Styling and Photography 252044
fashion clothing and accessory design, research and development, merchandising, retailing, brand promotion
and management.
Graduates may also apply for admission to Year 3 of the degree programme offered by:
This programme is designed to enable students to work in the fashion design and product development
• Technological and Higher Education Institute of Hong Kong (THEi)
field. Students will find the programme both practical and creative, learning through fashion shows, live
BA(Hons) in Fashion Design
projects, design competitions, working with visiting practitioners and organisations from fashion and related
industries. Students will be expected to acquire the techniques in design concept generation, pattern making
and sewing of fashion products. The Knitwear Design and Accessories Design streams will further provide
students with a more comprehensive learning scope as needed in the market.
Fashion and Image Design

This programme is designed with an emphasis on generic, language and communication skills training,
whole-person development and workplace experience to better prepare students for further studies and
employment after graduation.

60 61
Fan Tsz Yin, Ho Ho Liang
Lam Yuen Ching, Lee Ngai Yi and
Yeung Yuen Na

“It’s all in how you arrange the thing…


Fashion and Image Design

the careful balance of the design is the motion.”


Andrew Wyeth

Ho Sai Lam

62 63
Higher Diploma in Professional Core Modules
• Fashion Photography
Fashion Image Design •

Fashion Styling
Hair Styling
ࣂ໦Ѽോஉ߮ঢ়ज़ʼን
• Make-up
DE114303
Career Prospects
Employment opportunities in the image industries also extend to magazine editorial, photography shoots, TV
commercials, advertising campaigns, film and TV industries. Graduates may be employed as fashion stylists,
Programme Streams
fashion image consultants, magazine stylists, make-up or hair stylists and fashion photographers.
Students may choose one of the following streams so as to enhance professional knowledge and skills in
specific areas:
• Higher Diploma in Fashion Image Design (Hair and Make-up Styling) Articulation to University
• Higher Diploma in Fashion Image Design (Styling and Photography) Graduates are eligible to apply for admission to top-up degree programmes offered by the following
university in collaboration with the School for Higher and Professional Education (SHAPE):
The 1st semester is a common semester. Students will progress to the streams in the 2nd semester, subject
to their choice, academic performance and availability of places in specific streams. • London College of Fashion, University of the Arts London, UK Registration Number
BA(Hons) Fashion: Styling and Photography 252044
Programme Aims
BA(Hons) Fashion: Hair and Make-up 252043
Image design has been accepted as a new profession specialising in make-up, hair styling, fashion styling
and fashion photography to create the best and most appropriate image and styling for individual, brand
and corporate.

This programme aims to provide graduates with systematic and professional training to enter the fashion
image design, advertising, film, TV and media, costume / art direction industries.

This programme is designed with an emphasis on generic, language and communication skills training,
whole-person development and workplace experience to better prepare students for further studies and
employment after graduation.
Fashion and Image Design

64 65
“Colour does not add a
pleasant quality to design
– it reinforces it.”
Pierre Bonnard
Fashion and Image Design

Chan Ka Ying Lam Hoi Kei, Lee Wing Yan and Li Chun Pui

66 67
Architectural Design
Landscape Architecture
Product, Interior and Exhibition Design (Subject Group)
Exhibition Design
Interior Design
Product Design
Product and Interior Design

Chan Pui Leung

68 69
Higher Diploma in Professional Core Modules
• Architectural Design Studio
Architectural Design •

Architectural Visualisation
History and Theory of Design
‫ۺ‬ዾஉ߮ঢ়ज़ʼን
• Principles of Building
DE114501 • Professional Practice

Career Prospects
Architectural knowledge is the basis of extensive areas of creative industry. Even if students prefer not to
Programme Aims
further their studies in architecture, the job prospect for graduates from this programme remains promising.
This programme lays a foundation of both design philosophy and technical practicality for students who
Potentially interesting, challenging and rewarding positions include: architectural assistants, architectural
intend to pursue the architectural profession, providing the background training in visual communication,
draftsmen, architectural visualisers, architectural renderers, project managers, project coordinators,
basic two and three dimensional designs, architectural theory and history, and basic building methodology
contractors, interior draftsmen, interior designers, furniture designers, exhibition designers, retail designers,
and construction technology for students to practise or to continue with further study in architecture. It will
window display designers, set designers, stage designers, game designers, curators for museums,
equip students with the technical aptitude, professional knowledge and skills together with the necessary
exhibitions or galleries, installation artists, painters and sculptors, etc.
legal faculty, professional language, leadership qualities, interpersonal and other generic skills, initially at a
para-professional level, via the blending of theoretical knowledge and practical application, to enable them
to pursue careers in the profession of architecture. It also aims to cultivate a holistic approach to design Articulation to University
education that encompasses both conceptual and professional concerns leading to graduates capable of The programme prepares students for articulation to further education in architecture so as to advance their
independent decision-making. careers as architects and architectural project managers.

This programme is designed with an emphasis on generic, language and communication skills training, Graduates can apply for admission to the top-up degree programme, BA(Hons) Architecture* offered by the
whole-person development and workplace experience to better prepare students for further studies and overseas university in collaboration with the School for Higher and Professional Education (SHAPE). Details
employment after graduation. will be announced later.

They can hence continue to further their studies in relevant Master’s degree programmes, sit for professional
examinations for membership in professional organisations and be qualified as Registered Architects.

*Subject to the registration of the programme


Product and Interior Design

70 71
“The details are the very source of expression
in architecture. But we are caught in a vice
between art and the bottom line.”
Arthur Erickson
Product and Interior Design

Ho Choi Shan

72 73
Higher Diploma in Professional Core Modules
• History and Theory
Landscape Architecture •

Landscape Design Studio
Landscape Visualisation
්ྊ‫ۺ‬ዾঢ়ज़ʼን
• Principles of Landscape
DE114502 • Professional Practice

Career Prospects
Possible careers for graduates of the Higher Diploma in Landscape Architecture are landscape architectural
Programme Aims
assistants, project assistants and technical officers in landscape architectural firms, contractors, developers,
This programme lays a foundation of both design philosophy and technical knowledge for students who
and governmental sectors.
intend to pursue the landscape architecture profession, providing the background training in basic design
skills, planting design, landscape architecture theory and history, technology and visual communication,
for students to practise or to advance to further studies in landscape architecture. It equips students with Articulation to University
technical aptitude, professional knowledge and skills together with the necessary legal and managerial Graduates are eligible to apply for admission to the degree programme offered by :
knowledge, professional language, leadership qualities, interpersonal and other generic skills, initially at a
para-professional level, via the blending of theoretical knowledge and practical application, to enable them • Technological and Higher Education Institute of Hong Kong (THEi)
to pursue careers in the profession of landscape architecture. It also aims to cultivate a holistic approach to BA(Hons) in Landscape Architecture
design education that encompasses both conceptual and professional concerns leading to graduates capable
of independent decision-making.

It prepares students for articulation to further education in landscape architecture so as to advance their
careers as landscape architects and project managers in landscape architecture. Graduates can apply for
admission to the degree programme offered by THEi. They can hence continue to further their studies in
relevant Master's degree programmes, sit for professional examinations for membership in professional
organisations, and be qualified as Registered Landscape Architects.

This programme is designed with an emphasis on generic, language and communication skills training,
whole-person development and workplace experience to better prepare students for further studies and
employment after graduation.
Product and Interior Design

74 75
Higher Diploma in Professional Core Modules
• Computer-aided Design Fundamentals
Product, Interior and Exhibition Design •

Design Drawing and Visualisation
Structure, Material and Form
(Subject Group) • Three-dimensional Design Studies
ଐ‫ۂ‬d۩ʑʥࢄᙴஉ߮ঢ়ज़ʼንޫ͌ୂ€
DE110510

Programme Streams
Students will choose one of the following specialised programmes so as to enhance professional knowledge
and skills in specific areas:
• Higher Diploma in Exhibition Design
• Higher Diploma in Interior Design
• Higher Diploma in Product Design
a. Product Design Stream
b. Jewellery Design Stream
c. Timepiece and Lifestyle Product Design Stream

The 1st semester is a common semester. Students will progress to the streams in the 2nd semester, subject
to their choice, academic performance and availability of places in specific programmes / streams.

Programme Aims
The Department of Product and Interior Design runs a one-semester three-dimensional broad-based
curricula common to all first year Higher Diploma students studying in Product Design, Interior
Design and Exhibition Design. The programme is aimed primarily at students who have completed
their secondary school education and expect to take up specialist three-dimensional design studies. It is
designed to reflect the context of basic design and creative knowledge and skills which serves as an
introduction to and preparation for, the year one students' next four semesters' study in their
Product and Interior Design

respective professional design programmes / streams.

The three-dimensional broad-based common curriculum design provides a holistic experience to the
year one students and a sound foundation for enabling students to confirm their study programmes /
streams within the Department of Product and Interior Design.

76 77
Higher Diploma in Professional Core Modules
• Exhibition Design
Exhibition Design •

Exhibition Lighting Design and Technology
Exhibition Material and Technology
ࢄᙴஉ߮ঢ়ज़ʼን
• Interactive Experience Design

Career Prospects
Many careers will be open to course graduates. They will be able to seek employment as designers for
exhibitions, conferences, multimedia presentations, museums, and shopping malls displays. In addition, there
Programme Aims
will be opportunities for careers in event promotion, coordination and organisation.
Hong Kong is one of the most popular places in the world for international companies to showcase their
products and services at exhibitions and conferences. As a result there is a high demand for expert specialist
graduates to design, produce and manage the many promotional events which take place each year. Articulation to University
Graduates are eligible to apply for admission to the top-up degree programme offered by the following
The Higher Diploma programme will give you the knowledge and skills to work as both a designer and a university in collaboration with the School for Higher and Professional Education (SHAPE):
manager in the exhibition industry. You will learn basic design methodology and techniques including cultural
context and spatial layouts, and also creative production skills for exhibition design, animation, lighting and • Birmingham City University, UK Registration Number
interactive presentations. You will also learn about marketing, trade promotions, corporate image design and BA(Hons) Interior Design 251238
how international events are managed.
Product and Interior Design

78 79
Higher Diploma in Professional Core Modules
• Computer-aided Design
Interior Design •

Interior Design Studies
Interior Technology
۩ʑஉ߮ঢ়ज़ʼን
• Professional Practice

Career Prospects
With the current rapid economic development in Asia, employment opportunities for interior design graduates
are abundant. Graduates can work for small or large-scale architectural and interior design firms in
Programme Aims
corporate, residential, hospitality, retail, food and beverage, and leisure developments etc. Alternatively you
Interior designers work to create harmonious, practical and aesthetically pleasing environment and spaces
may work for industries such as exhibition, television, furniture, lighting or stage design.
we live in. Students learn to achieve this by understanding how historical, social, cultural, economic and
technical considerations help to make good designs. Students will learn how to research, develop and
present creative ideas and concepts. Students will be equipped with professional and technical design skills Articulation to University
through individual and team projects. The programme provides internship opportunities, industry projects and Graduates are eligible to apply for admission to the top-up degree programme offered by the following
seminars by renowned design professionals, through which students will understand industry requirements university in collaboration with the School for Higher and Professional Education (SHAPE):
and acquire valuable practical experience. Graduates will possess confidence, and technical competence,
presentation skills and project management skills to work in professional design studios. • Birmingham City University, UK Registration Number
BA(Hons) Interior Design 251238
This programme is designed with an emphasis on generic, language and communication skills training,
whole-person development and workplace experience to better prepare students for further studies and
employment after graduation.
Product and Interior Design

80 81
Higher Diploma in Professional Core Modules
Higher Diploma in Product Design
Product Design •

Computer-aided Industrial Design
Material and Fabrication Process
ଐ‫ۂ‬உ߮ঢ়ज़ʼን
• Product Design: A Business Context
• Product Design: A Social Context
• Professional Practice: Design and Business

Higher Diploma in Product Design (Jewellery)


Programme Streams • Jewellery Design Studies 1: Jewellery Design Fundamentals
Students may choose one of the following streams so as to enhance professional knowledge and skills in • Jewellery Design Studies 2: Jewellery Design Advanced Applications
specific areas: • Jewellery Design Technology 1: Fundamental Jewellery Techniques
• Higher Diploma in Product Design • Jewellery Design Technology 2: Advanced Jewellery Techniques
• Higher Diploma in Product Design (Jewellery) • Jewellery Design Technology 3: Jewellery Manufacturing Technology
• Higher Diploma in Product Design (Timepiece and Lifestyle Product) • Technical Drawing and Visualisation of Jewellery

The 1st semester is a common semester. Students will progress to the streams in the 2nd semester, subject Higher Diploma in Product Design (Timepiece and Lifestyle Product)
to their choice, academic performance and availability of places in specific streams. • Timepiece Design Studies 1: Analogue Timepiece Design
• Timepiece Design Studies 2: Digital Timepiece Design
Programme Aims • Timepiece Design Technology 1: Metal Timepiece Manufacturing Technology
With a view that the government of the HKSAR aspires to develop Hong Kong into a design hub in the region • Timepiece Design Technology 2: Plastic Timepiece Manufacturing Technology
and the fact that a large proportion of the world's products are manufactured in China, product design • Trend Forecast and Market Research
is growing to become more important. The programme allows students to study culture and lifestyle and • Visualisation and Presentation Techniques
how these factors influence the design of a product. Students will also learn to conduct research, analyse
product and market trends, master technology and produce concepts to rejuvenate or enhance products. Career Prospects
The programme will provide individual or group projects in collaboration with industries, through which Graduates may work for product design consultancies or be employed as product designers in a wide range
students will acquire communication, presentation skills and the professional practice required by industries. of industries including consumer electronics, electrical appliances, household products, toys, jewelleries,
Graduates will be confident, technically competent, creative and culturally sensitive, ready to embark on a timepieces, eyewear and lifestyle products.
career as a product designer.
Product and Interior Design

This programme is designed with an emphasis on generic, language and communication skills training,
whole-person development and workplace experience to better prepare students for further studies and
employment after graduation.

82 83
Articulation to University
Graduates are eligible to apply for admission to the top-up degree programme offered by the following
universities in collaboration with the School for Higher and Professional Education (SHAPE):
“Design is not for philosophy,
• Birmingham City University, UK Registration Number it's for life.”
BA(Hons) Product Design 251239
Issey Miyake
(for graduates of Product Design Stream and Timepiece and Lifestyle Product Stream)

• Sheffield Hallam University, UK Registration Number


BA(Hons) Metalwork and Jewellery* 252251

*The programme will be submitted for a title change to “BA(Hons) Jewellery and Metalwork” to be operated in AY14/15
subject to the approval of Non-local Courses Registry, EDB.

Graduates may also apply for admission to Year 3 of the degree programme offered by:

• Technological and Higher Education Institute of Hong Kong (THEi)


BA(Hons) in Product Design
Ka Man Fung

To Pui Yan
Product and Interior Design

Ng Kai Ping

84 85
“Design is a funny word.
Some people think design
means how it looks. But of
course, if you dig deeper,
it's really how it works.”
Steve Jobs

Li Lok Hin

Yeung Cheuk Yee


Product and Interior Design

Wong Nam Sung

86 87
Foundation Diploma (Level 3) Programme – Design
ਥᓣʼንज़Пɍ€ᇾೡÐஉ߮
FS113001D

Programme Aims
To provide students with the design fundamentals, language and generic skills that they will require for further
studies. Through a “think and do” interactive approach, the design modules emphasis conceptual and
practical skills, design technology, creative process and key aspects of the design industry. Students also
learn the presentation, communication and interpersonal skills they will need in design studies.

Design Modules
Foundation Diploma (Level 3) Programme – Design

• Creative Studio
• Design Concepts and Methods
• Design Profession and Industry
• User Experience in Design

Career Prospects
To equip students with skills required for employment in the design and creative industries and prepare them
for further studies.

Further Studies
Foundation Diploma (Level 3) graduates will be eligible to apply for VTC’s Higher Diploma programmes, which Leung Wai Sze
normally require five HKDSE subjects at Level 2 or above, including English Language and Chinese Language.
88 89
HKDI • PEEC develops a diverse range of training courses, workshops and seminars, which
are tailor-made for part-time students to enhance the competitiveness of individuals and
corporations, as well as to facilitate business growth and career advancements.

Most of the programmes have attained the status of Qualifications Framework Level 4 and
many programmes have been approved by the Continuous Education Fund (CEF) to provide
local professionals with financial assistance in life-long learning.

Your objectives drive ours, we keep you staying on the forefront of the industry and
we care about your advancement.
Professional Education and Engagement Centre (PEEC)

Scan to visit our website

Contemporary Version - Alice in Wonderland,


Styling project by Jerrynova’s students

90 91
Areas of training excellence and knowledge expertise include:

Architecture and Interior Design Design Management and Marketing Jewellery, Furniture and Product Design Songwriting and Electronic Music
- BIM Technology - Design Research - Hand Drawing, Rhino and Jewel CAD - Ableton Live
- Brand Retail Interior Design - Digital Marketing - Contemporary Jewellery Design - Logic Pro
- Creative Lighting Design - Online Advertising - Contemporary Eyewear Design - Pro Tools
- LED Lighting for Interior and Exterior Use - Online Business Development - Innovative Furniture Design - Music Making in 24 Hours
- Sustainable Lighting Design - Project Management - Product Design and Management
- Lighting Design Software - Search Engine Marketing and Optimisation - Jewellery Branding and Marketing
- Exhibition Design - Social Media Advertising and Marketing - Shoe Design Event Highlights
- Ecotech - Transmedia Storytelling - Solid Works - Architectural Field Trip to London for Professionals
- Freehand Visualisation - Timepiece Design and Students (April & August 2014)
- Green Interior - Experience the London Fashion Trend (February 2014)
- Sustainable Architecture Fashion Design and Image Styling - International Fashion Weeks with Professionals from
- Accessory Design Corporate Training Central Saint Martins (2014 Summer)
- Fashion Design and Illustration - Branding and Marketing - Building Successful Brands – a dialogues with branding
Digital Media and Illustration - Fashion Photography - Business English and marketing experts (February to May 2014)
- Adobe Premier - Fashion Material Analysis and Technology - Coaching for Leaders
- Animation and TV Visual Effects - Fashion Pattern Design and Fitting - Consultative Selling Skills
- App Book Design - Fashion Modeling Training - Customer Relationship
- Creative Multi-media Illustration - Menswear Collection Design - Effective Negotiation Skills
Enquiry
- Digital Marketing - Total Look Styling - Presentation Skills
T 3928 2777
- Final Cut Pro - Professional Hair Styling and Make-up - Risk Management
F 3928 2054
Professional Education and Engagement Centre (PEEC)

- Team Building
- iPhone App Design and Development E peec.hkdi@vtc.edu.hk
- Mac OS X Support and Service Trainings W www.hkdi.edu.hk/peec
FB www.facebook.com/HKDIPEEC
Weibo weibo.com/hkdipeec

92 93
Admission Details
This prospectus provides programme information only. For admission details, please refer to the Admissions
Homepage at www.vtc.edu.hk/admission

Tuition Fee
• The tuition fees for the 2014/15 academic year are currently under review. These will be determined
taking into account inflation, curriculum structure and other relevant factors. Tuition fees are subject to
annual reviews.
Entrance Requirements • The tuition fees for the 2014/15 academic year will be announced on the Admissions Homepage at
Applicants who wish to apply for full-time post-secondary 6 programmes offered by the HKDI in the www.vtc.edu.hk/admission at a later stage.
Academic Year 2014/15 should meet the following general entrance requirements: • The study duration of Higher Diploma programmes is normally 2 years. The tuition fee is payable in two
instalments each year.
Higher Diploma Programmes • The study duration of Foundation Diploma (Level 3) programmes is normally 1 year. The tuition fee is
Five HKDSE subjects at Level 2 or above, including English Language and Chinese Language; OR VTC payable in two instalments.
Foundation Diploma (Level 3); OR VTC Diploma in Vocational Education; OR Yi Jin Diploma; OR Equivalent
Foundation Diploma (Level 3) Programmes AY2013/14 Tuition Fees for Full-time Subvented Programmes are listed below
Completion of Secondary 6 (under the New Senior Secondary Academic Structure); OR Equivalent Programmes Tuition Fees per Year (HK$) (for reference only)
First Year Second Year
Notes Higher Diploma $ 30,250 $ 30,250
1 The study duration of Higher Diploma and Foundation Diploma (Level 3) programmes is normally 2 years and 1
year respectively. Foundation Diploma (Level 3) $ 19,600
2 An “Attained” and “Attained with Distinction” in an HKDSE Applied Learning (ApL) subject (Category B subjects)
are regarded as equivalent to an HKDSE subject at “Level 2” and “Level 3” respectively, and a maximum of two ApL AY2013/14 Tuition Fees for Full-time Self-financed Programmes are listed below
subjects can be counted for admission purpose.
Programmes Tuition Fees per Year (HK$) (for reference only)
3 A “Grade D or E” and “Grade C or above” in an HKDSE Other Language subject (Category C subjects) are regarded
as equivalent to an HKDSE subject at “Level 2” and “Level 3” respectively, and one Other Language subject can be First Year Second Year
counted for admission purpose. Higher Diploma $ 47,750 $ 47,750
4 Holders of Diploma in Vocational Education (DVE) award upon successful completion of prescribed modules are eligible
to apply for Higher Diploma programmes.
Notes
5 Some programmes are not applicable to holders of Foundation Diploma (Level 3), Diploma in Vocational Education 1 In addition to tuition fees, students will be required to pay other fees, such as caution money, students’ union fees and
(DVE) and Yi Jin Diploma. For details and other specific requirements, please refer to the Admissions Homepage at English Module Benchmarking Fee.
www.vtc.edu.hk/admission for details.
2 Students of Foundation Diploma (Level 3) programmes may choose to take the optional module “Foundation
6 Offering of study place is subject to the applicants’ academic qualifications, interview / test performance (if applicable), Mathematics III” with a separate tuition fee.
other learning experience and achievements, and availability of study places.
3 Some students may be required to study bridging modules or enhancement programmes to support their study; or to
attend additional training and industrial attachments, for which separate fees will be charged.

94 95
Hong Kong Design Institute (HKDI)
Campus Secretariat
3 King Ling Road, Tseung Kwan O
New Territories, Hong Kong
T 3928 2222 F 3928 2024
www.hkdi.edu.hk

VTC Admissions Office


Room 032, G/F, 6 Oi Kwan Road
Wan Chai, Hong Kong
T 2897 6111 F 2365 4172
www.vtc.edu.hk/admission

© 2014 Hong Kong Design Institute (HKDI)


All rights reserved. No part of this publication
may be reproduced or used in any form without
prior permission in writing of the publisher.

96

You might also like