Krisrene Jean Flores March 16, 2022

BSHM -TURMERIC

MARKETING STRATEGY

Business Name: Amazeballs Cake Pâtisserie

PRODUCT: In our bakeshop there are many different types of cake like
Butter Cake, Pound Cake, Sponge Cake, Genoise Cake, Biscuit Cake,
Angel Food Cake, Chiffon Cake, Baked Flourless Cake. We also have
coffee drinks like Cold Brew Coffee, Flat White, Iced Mocha, Irish
Coffee, Late Macchiato. We also offer a Milk tea with different kind of
flavor, the available flavor of our milk tea is Dark Choco, Cookies and
Cream, Salted Caramel, Mochaccino, Black Forest , Vanilla and Dark
Mocha.

PRICE: The price of Cake’s 250 – 420 depends of the size while the Milk
tea is 65-100 and the coffee is 100 – 200. We give our customers 10%
discount if they buy 5 flavors of any products.

PROMOTION: We have Facebook ads, Instagram and YouTube ads to

promote our business.

PLACE: The location of Bakeshop is in a close to the target demographic

to attract costumers like office worker, and near to the establishment
that they work in.
PEOPLE: Staff that can court and making the customer feel welcome
personally.