BRAD GERLACH

https://www.linkedin.com/in/bradgerlach1 | br.gerlach@gmail.com | 908.581.8867

Data driven marketing leader with experience building and deploying strategies that deliver
business results for transactional and considered technology products and services.
Analytical and able to dig into data and insights to derive strategies, but also able to execute
with expertise, intuition, and a strong sense of urgency. Product marketing and management
skills, particularly in networking, advanced telecom, devices, and services.

STRATEGY DEMAND GEN LEADERSHIP

Audience and persona Marketing automation Team Leadership
development
Content strategy AdTech / marketing systems Budget forecasting
B2B and B2C Seasonal promotion flighting KPI management
Brand strategy TV, Digital, social integration Agency management
Product marketing Full funnel sales management Contract management
Sales enablement Content partnerships Solution marketing

KEY RESULTS
Led direct and partner advertising efforts for Avaya Cloud Office in the North American
markets along with content development for Avaya International.

Integrated the B2B portfolio of products and content into the consumer Marketo deployment,
which enabled the Verizon Business Group to accelerate its CRM capabilities across SMB,
Enterprise, and Public Sector.

Partnered with McCann Worldgroup and sister agencies to create a new content production
process which eliminated $1M in excess fees and accelerated ability to go-to-market.

Led the team responsible for conceiving, deploying, and improving the process of deploying
partner content for business audiences across all Verizon owned, earned, and paid channels.

EXPERIENCE
Campaign Manager, Avaya
Coventry, Vermont
9.2021 – Present
Campaign leader at Avaya North America.
 Develop and lead all digital campaigns for Avaya’s Unified Communication solution across
all North American Markets including both Government and Education verticals.
 Collaborate with sales, marketing, and product leadership to establish brand direction for
white-label solution advertising that included digital, social, and other owned and paid
channels as appropriate.
 Partner with creative agencies and internal brand leadership to build and deploy Avaya
brand strategy.
Marketing Manager, eTeam Inc
Park City, Utah
11.2020 – 9.2021
Marketing consultant at Qualcomm.
 Lead and execute carrier channel marketing programs across big-box retail accounts for
North America and Australia.
 Manage Qualcomm retail field program supporting tier 1 launches across compute, mobile
and VR business platforms.
 Expand on existing content and brand strategies and GTM campaigns and promotions.

Marketing Strategist, Verizon Business

Basking Ridge, New Jersey
02.2018 – 04.2019

Marketing lead for Verizon Partner Program.

 Plan and execute integrated marketing campaigns across consumer and business
channels. These campaigns generated strong marketing ROI (20x investment) and
supported seasonal buying cycles.
 Manage and direct digital and content agency work to deliver to the business deliverables
that accelerated the sales funnel and delivered value to B2B and B2C customers.
 Establish processes that helped launch analytics and reporting capabilities within
marketing.
 Oversee all management including: forecasting, SOW development and delivery, business
reviews.

Product Marketing Manager, Verizon Business

Basking Ridge, New Jersey
06.2012 – 02.2018

Lead product marketing functions for key business solution.

 Owned the strategy for deploying integrated digital marketing campaigns targeting SMB
and enterprise customers across networking, security, collaboration, and wireless
solutions.
 Led planning across creative, product management, and finance to deliver data-driven
campaigns.
 Developed product stories that put the customer need first and tied business outcomes to
product solutions.
 Drove integration efforts across multi-agency resources to elevate customer experience
and lead conversion.
 Owned financial performance of +$12M budget investment including planning and
management.

IT Project Manager, Verizon Wireless

Basking Ridge, New Jersey
07.2009 – 05.2012
Project leader with specialization in organizing and deploying complex organizations
programs.
 Managed complex, large-scale projects across front-end client applications from concept
to execution.
 Developed and managed project budget and scope and ensured projects were
successfully delivered on time.

EDUCATION

Masters of Arts (MA), Corporate and Organizational Communication

Fairleigh Dickinson University

Bachelor of Arts, Political Science

West Chester University of Pennsylvania

MBA Essentials
Rutgers University, 2016