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BS A1 Brief S2.2324
BS A1 Brief S2.2324
Unit Code, Number and Title H/618/5124 - Unit 43: Business Strategy
Unit Assessor(s) Ha Son Tung / Rahul Bhandari / Pham Thi Bich Ngoc / Le Thi Thai Ha
BS A1: Business Strategy Report
Component Number and Title
(Assessment 1 of 1, Individual written assignment)
Issue Date 2nd April, 2024
Submission Date 10:00 AM, Monday, 13th May, 2024
Student name
Submission format
1
Your evidence/findings must be cited using Harvard Referencing Style. Please refer to
Reference guiding posted on Moodle. The Reference page is compulsory to upload on Turnitin.
This assignment should be written in a concise, formal business style using Arial 11 or Times
New Roman 13 font size and 1.5 spacing.
The word limit is 3,500 words (+/- 10%).
You MUST complete and submit softcopy of your work on the due dates stated on Assignment
brief. All late work is not allowed to submit. This rule is not waived under any circumstances.
Read ALL Instructions on this Page and review the Pass, Merit and Distinction criteria carefully. To pass
the assignment, you must achieve ALL the Pass Criteria outlined in the marking sheet. To achieve a Merit,
you must achieve ALL the Merit criteria (and therefore the Pass criteria). To achieve a Distinction, you
must achieve ALL the Distinction criteria (and therefore the Pass and Merit criteria).
In this assignment, you are to choose an appropriate company (could be operating in Vietnam or
internationally) so that you are about to write up an analytical report about the company using the
perspective of business strategy management, apply a range of appropriate models, concepts, and
analytical tools/frameworks in business strategy. You are requested to write a report as brief structure:
2. Analyse the impact and influence that the macro environment has on an organisation and its
business strategies (<1200 words) (P1, M1)
2.1. Applying appropriate analytical framework (e.g., PESTEL) to underlies key characteristics of
each sub-environment influencing the company’s business performance based on reliable
sources of data and information. Focus on a few characteristics that you consider being critical
to the company’s future business performance (e.g., opportunities and/or threats) (<600 words)
(P1, M1)
2.2. Applying appropriate analytical framework (e.g., Porter’s Five Forces) to evaluate the
competitive forces of a given market sector for the company. Assess recent and expected future
2
changes for each force. Determine how to position your business in relation to the five forces.
(<600 words) (P1, M1)
3. Assess an organisation’s internal environment and capabilities (<1000 words) (P2, M2)
3.1. Apply appropriate frameworks (e.g. RBV, VRIO/VRIN, value chain analysis, stakeholder
analysis) to assess the strengths, weakness of the organisation. (P2, M2)
3.2. Interpret core competences, competitive advantages of the organisation (P2, M2)
5.1. Define and discuss the crucial factors that could contribute to the successful implementation of
the suggested strategic management plan for the chosen company (P5, M4)
5.2. Produce a strategic management plan for the chosen company (P6, M4)
Recommended Resources
Please note that the resources listed are examples for you to use as a starting point in your research –
the list is not definitive.
Textbooks
Fred R. David, Strategic Management (11th), Person International Edition.
3
Learning Outcomes and Assessment Criteria
LO1 Analyse the impact and influence that the macro environment has
on an organisation and its business strategies
P1 Applying appropriate
M1 Critically analyse the macro
frameworks, analyse the impact and
environment to determine and
influence of the macro environment
inform strategic management
on a given organisation and its
decisions.
strategies.
* Please note that grades are provisional. They are only confirmed once internal and external verifiers
have taken place, and the final decisions have been agreed by the assessment board.
* This grade only reflects the result of this assignment, not for the whole Unit.