Where They Social Loyalty to Price

Consumer Age Lifestyle

Live Class Brands Sensitivity

1 19 Rural Lower Low Medium Family

2 47 Suburbs Lower Low High Social
3 66 Suburbs Middle Low High Social
4 23 Rural Middle Low High Family
5 64 Rural Lower Medium Medium Family
6 25 City Middle Medium Medium Sporty
7 35 Suburbs Middle Medium Medium Travel
8 50 Suburbs Upper Medium High Family
9 36 Suburbs Middle High Low Sporty
10 50 City Middle High Medium Travel
11 53 Suburbs Upper High Low Travel
12 70 City Upper High Low Sporty
13 20 Rural Lower Low Medium Family
14 47 Suburbs Lower Low High Social
15 66 Suburbs Middle Low High Social
16 24 Rural Middle Low High Family
17 64 Rural Lower Medium Medium Family
18 25 Suburbs Middle Medium Medium Sporty
19 35 Suburbs Middle Medium Medium Travel
20 51 Suburbs Upper Medium High Family
21 36 Suburbs Middle High Low Sporty
22 50 City Middle High Medium Travel
23 53 Suburbs Upper High Low Travel
24 70 City Upper High Low Sporty
25 19 Rural Lower Low Medium Family
26 47 Suburbs Lower Low High Social
27 66 Suburbs Middle Low High Social
28 23 Rural Middle Low High Family
29 64 Rural Lower Medium Medium Social
30 25 City Middle Medium Medium Sporty
31 35 Suburbs Middle Medium High Travel
32 50 Suburbs Upper Medium Low Family
33 36 Suburbs Middle Medium Low Sporty
34 50 City Middle High Medium Travel
35 53 Suburbs Upper High Low Travel
36 70 Rural Upper High Low Sporty
Legend: age 19-25 1 class lower 1 lifestyle family 1
35-47 2 middle 2 social 2
50-53 3 upper 3 sporty 3
64-70 4 loyalty to low 1 travel 4
location city 1 medium 2
suburbs 2 high 3
rural 3 price sensit low 1
medium 2
high 3