MINISTRY OF EDUCATION AND TRAINING

NATIONAL ECONOMICS UNIVERSITY

COURSE: STATISTICS IN ECONOMICS AND BUSINESS

GROUP ASSIGNMENT

Class: Accounting CFAB K64

Lecturer: Ms. Nguyen Huyen Trang
Group members:
Ho Anh Duong 11221548
Vu Thi Thanh Duyen 11221716
Do Thanh Ha 11221879
Le Minh Huong 11222672
Nguyen Mai Linh 11223598

Hanoi, March, 2024

 Table of contents

I. DATA & SAMPLING METHODS

A. Primary and Secondary data
B. Probability and Non-probability Sampling
C. Probability
1. Simple random sampling
2. Systematic sampling
3. Stratified sampling
4. Cluster sampling
5. Multi-stage sampling
D. Non - Probability
1. Quota sampling
2. Purposive sampling
3. Volunteer sampling
4. Haphazard sampling - Convenience sampling
II. RESEARCH ASSIGNMENT
A. Topic
B. Reasons
C. Information that we want to collect
D. Sampling method: Convenience and Volunteer sampling
E. Survey method: Internet survey method
III. QUESTIONNAIRES

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I. DATA & SAMPLING METHODS
A. Primary and Secondary data

● Primary Data refers to data that is collected firsthand by a researcher or a team of

researchers for a specific research project or purpose. It is original information that
has not been previously published or analyzed, and it is gathered directly from the
source or through the use of data collection methods such as surveys, interviews,
observations, and experiments.

● Secondary Data refers to information collected, processed, and published by

someone else, rather than the researcher gathering the data firsthand. This can
include data from sources such as government publications, academic journals,
market research reports, and other existing datasets.

No. Features Primary Data Secondary Data

Takes up a considerable amount
1 Cost Economical/ Free
of money
Time Spend a great amount of time
2 Less time-consuming
consuming collecting

Data collected by the collectors

3 Collector Data collected by other people
themselves

Interviews, surveys,
Previous research, mass media,
questionnaires, field observation,
4 Sources journals, government reports,
experiments, action research,
official statistics, etc.
case studies, etc.
Specific to the researchers' need,
5 Suitable May or may not be suitable
suitable to achieve the object
6 Reliability More reliable Less reliable
7 Time of data Real-time Past time
8 Originality Original/Unique information Not original/unique information
9 Adjustment No need for adjustments to suit Adjustment is necessary

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No. Features Primary Data Secondary Data
the research object
More capability to solve
10 Capability Less capability to solve problems
problems
11 Bias Possibility of bias exists Less possibility of bias
High level of control, can remain Lack of control over data,
12 Control
hidden from other people everyone can access

B. Probability and Non-probability Sampling

● Probability sampling is a method of sampling where each member of a population

has a known, non-zero probability of being selected to be part of the sample. This
means that each member of the population has an equal chance of being selected for
the sample, and the selection of one member does not influence the selection of any
other member.

● Non-probability sampling is a type of sampling method in which the probability of

an individual or a group being selected from the population is not known. In other
words, non-probability sampling is a method of sampling where the selection of
participants is based on non-random criteria, such as convenience, availability,
judgment, or quota.

Techniques Advantages Disadvantages

Non-probability - Easy to conduct - Limited generalizability

- Cost-effective
- Convenient
- More suitable for
exploratory research
- Better for studying rare
phenomena
- Allows for more diverse
samples
- Biased sample
- Difficulty in estimating
sampling error
- Difficult to replicate
- Limited statistical power
- Subjective judgment

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 Probability - Representative sample
- Known sampling error
- Reduced bias
- Generalizability
- Statistical inferences
- Comparability of samples
Time-consuming and expensive
Difficult to access certain
populations
Limited sample size
Potential non-response bias
Sampling error
Limited flexibility

C. Probability

1. Simple random sampling

a. Definition

This method involves selecting a sample of individuals from the population

randomly and without any bias. Each member of the population has an equal
chance of being selected.

b. Characteristics

- Randomness: Every element or individual in the population has an equal chance

of being selected for the sample. This ensures that the sample is representative of
the population and reduces the potential for bias.

- Independence: Each element or individual in the population is selected

independently of the others.

- Objectivity: The selection of elements for the sample is based solely on chance,
and there is no subjective judgment or influence involved in the selection process.

- Equal probability: Each element in the population has the same probability of
being selected for the sample. So that every possible sample of a given size has an
equal chance of being selected.

- Simple to use: Simple random sampling is easy to understand, implement, and

analyze.

- Appropriate for any population: Simple random sampling can be applied to any
population, regardless of size or characteristics, as long as a complete list of all
elements or individuals in the population is available.

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c. Example

A researcher meets a stranger and asks him/her to fill out the questionnaires.

d. How to apply

- Obtain a complete sampling frame

- Give each case a unique number starting at one
- Decide on the required sample size
- Select a number for the sample size from a table of random numbers
- Select the cases that correspond to the randomly chosen numbers

2. Systematic sampling

a. Definition

This method involves selecting every kth member of the population, where k is a
fixed interval calculated by dividing the population size by the desired sample
size.

b. Characteristics

- Regular Sampling Intervals: Systematic sampling involves selecting every kth

item from the population, where k is a fixed interval.

- Random Starting Point: The first item in the sample is selected randomly from
the first k items in the population. This helps to avoid any bias that may be
introduced by a specific starting point.

- Easy to Implement: Systematic sampling is a straightforward and less time-

consuming method than other sampling methods.

- Representative Sample: When the sampling interval is chosen appropriately,

systematic sampling can provide a representative sample of the population.

- Possibility of Bias: Systematic sampling can introduce bias if there is a pattern in

the population that is related to the sampling interval.

- Sample Size: The sample size in systematic sampling is determined by dividing

the population size by the sampling interval. Therefore, the sample size is limited
by the population size and the chosen sampling interval.

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c. Example

A government agency wants to conduct a census survey of a population. The

agency selects every 100th household in a region to participate in the survey.

d. How to apply
- Obtain a sampling frame
- Determine the population size: N
- Determine the sample size required: n
- Divide population of N individuals into groups of k individuals:
k = N/n

- Randomly select one individual from the 1st group

- Select every k^th individual thereafter

3. Stratified sampling

a. Definition

This method involves dividing the population into homogeneous subgroups or

strata, based on some relevant characteristic, and then selecting a random sample
from each stratum. This ensures that each subgroup is represented in the sample.

b. Characteristics

- Population division into subgroups or strata: The population is divided into non-
overlapping subgroups or strata based on some relevant characteristics such as
age, gender, income, education, or other factors.

- Random selection of individuals within each stratum: Once the population is

divided into strata, a random sample of individuals is selected from each stratum.
This ensures that the sample includes individuals from each subgroup in
proportion to their representation in the population.

- Proportional representation: Each stratum is represented in the sample in

proportion to its size in the population. This ensures that the sample accurately
represents the population concerning the characteristics being stratified.

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- Reduced sampling bias: By ensuring that each stratum is represented in the
sample, stratified random sampling can help to reduce sampling bias, which is a
type of error that can occur when the sample is not representative of the
population.

- Increased precision: It can increase the precision of estimates by reducing the

variance within each stratum. This is because individuals within each stratum are
likely to be more similar to each other concerning the characteristics being
stratified than individuals from different strata.

c. Example

The teacher divides students in a class into 2 groups based on their genders and
picks 3 students from each group to answer questions.

d. How to apply
- Select the stratifying variable
- Divide the sampling frame into strata or categories
- Draw a systematic or random sample of each stratum

4. Cluster sampling

a. Definition

This method involves dividing the population into clusters or groups, such as
geographical areas or schools, and then selecting a random sample of clusters.
Data is then collected from all individuals in the selected clusters.

b. Characteristics

- Cluster sampling is a two-stage sampling technique: The first stage involves

dividing the population into clusters, while the second stage involves selecting a
sample of clusters for analysis.

- Representative of the population: Clusters should be selected in a way that they

are representative of the population as a whole. This means that each cluster
should be similar to the other clusters in the population in terms of key
characteristics.

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- Homogenous: Within each cluster, the individuals should be as similar as possible
in terms of key characteristics. This ensures that the cluster is as representative as
possible of the population as a whole.

- Larger clusters are generally preferred: Larger clusters are generally preferred as
they help to increase the efficiency of the sampling process and reduce the cost of
data collection.

- Simple random sampling is used to select clusters: Simple random sampling is

often used to select clusters for analysis. This ensures that every cluster has an
equal chance of being selected, and reduces the risk of bias in the sampling
process.

- The sample size is typically smaller: Cluster sampling typically involves a smaller
sample size than other sampling techniques, as it is designed to be more efficient
and cost-effective.

c. Example

A company wants to conduct a customer satisfaction survey of its retail stores. The
company divides the country into regions and randomly selects several stores from
each region. All customers who visit the selected stores during a specified period
are given a survey to complete.

d. How to apply
- One stage cluster
 Randomly select subsets
 Sample entire participation in selected subset
- Two stage cluster
 Randomly select subsets
 Conduct simple random sampling for participations in the selected
subset

5. Multi-stage sampling

a. Definition

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 This method combines two or more sampling methods, such as cluster sampling
and stratified sampling, to create a more complex sample design that is appropriate
for the research question and the characteristics of the population being studied.

b. Characteristics

- Hierarchical Structure: Multi-stage sampling involves a hierarchical or multi-

level structure, where the population is divided into various levels or stages. Each
stage represents a subset of the population.

- Sampling in Stages: Sampling is conducted in multiple stages, each involving a

different sampling method. The sample is drawn in successive stages until the
desired sample size is achieved.

- Sampling Units: These units could be clusters or individuals, depending on the

design of the sampling plan.

- Efficiency: Multi-stage sampling can be more efficient than simple random

sampling, especially when dealing with large and geographically dispersed
populations.

- Complexity: Multi-stage sampling requires careful planning and execution due to

its complexity. It involves coordinating multiple stages of sampling, ensuring
proper representation at each stage.

c. Example

Researched 1,000 households in province X, and selected 5 districts of province

X. In each selected district, 4 communes were selected. In each selected commune,
5 villages were selected. Each village selects 10 farmer households.

d. How to apply
- Choosing sampling frame, numbering each group with a unique number and
selecting a small sample of relevant discrete groups.
- Choosing a sampling frame of relevant discrete sub-groups. This should be done
from relevant discrete groups selected in the previous stage.
- Repeat the second stage above, if necessary
- Choosing the members of the sample group from the sub-groups using some
variation of probability sampling.

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Techniques Advantages Disadvantages

Random - Easy to use - Inefficiency

- Flexibility
- Less of a chance of sampling
bias
- Each item within a population
has an equal chance of being
selected
- Not require any additional
information except the contact
info
- Meets assumption of many
statistical procedures
- Maybe a time-intensive process
- May not be truly representative of
the population
- Not suitable for small populations
- Incomplete population
demographics may exclude certain
groups from being sampled

Systematic - Easy to Execute and - Limited Sampling Frame

Understand - Lack of Flexibility
- Control and Sense of Process - Possibility of Bias
- Clustered Selection Eliminated - Limited Randomness
- Low Risk Factor
- Efficient
- Suitable for Large Populations

Stratified - Increased precision - Complexity

- Efficient use of resources
- Precise Estimates for
subgroups
- Ensures Representation of all
Groups of Interest
- Increased sample size
- Difficulty in identifying strata
- Problem with the selection of
relevant stratification factors
- Can increase the cost and time
required for sampling

Cluster - Increased efficiency - Reduced precision

- Cost-effective - Increased sampling error
- Time efficient - Increased complexity

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 - Improved sampling accuracy - Cluster selection bias: a sample
- Easy to implement that is not fully representative of
- Reduction of bias the population as a whole

Multi-stage - Effective in collecting primary - High level of subjectivity.

sampling data. - Research results can never be
- Cost and time effectively. 100% representative.
- High degree of flexibility. - Presence of group-level
information is required.

D. Non - Probability

1. Quota sampling

a. Definition

Quota sampling is a non-probability sampling technique that involves dividing a

population into strata (groups) based on pre-determined characteristics such as
age, gender, income, education, or other relevant criteria. The researcher then sets
a quota for each stratum, based on the proportion of the population that it
represents, and selects participants until the quota is reached.

b. Characteristics

- Non-random selection: Participants are not randomly selected but chosen based
on pre-defined quotas for certain characteristics.

- Purposeful sampling: Participants are purposefully selected to ensure that the

sample reflects the diversity of the population being studied.

- Representative sample: The goal of quota sampling is to obtain a sample that is

representative of the population being studied.

- Convenience sampling: Participants are often selected based on convenience,

such as their willingness to participate or their availability.

- Subjectivity: The selection of participants is subjective and can be influenced by

the researcher’s own biases.

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- Limited generalizability: The results of a quota sample may not be generalizable
to the larger population, as the sample is not selected at random.

- Control over sample composition: The researcher has control over the
composition of the sample, as they can select participants based on pre-defined
quotas.

c. Example

A university wants to conduct a survey on student satisfaction with campus life.

They use quota sampling to ensure the sample is representative of the student
population. They set quotas for age, gender, major, and class level, and select
participants from student databases based on those quotas.

d. How to apply

- Step 1: Firstly, the population should be divided into mutually exclusive

subgroups
- Step 2: Next is to determine the proportions of the subgroups made in the
previous step since the same proportion would be used during the sampling
process
- Step 3: Now, the researcher has to choose individual observations or items
from the subgroups. Also, the proportions found previously are to be taken
into consideration
- Step 4: The last and final step is to ensure that the obtained sample should be
representative of the whole population and allows the researcher to study
characteristics and traits.

2. Purposive sampling

a. Definition

Purposive sampling is a non-probability sampling technique used in research to

select individuals or groups of individuals who meet specific criteria relevant to
the research question or objective.

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b. Characteristics

- Non-random selection: Purposive sampling involves the deliberate selection of

participants based on specific criteria, rather than random selection. This allows
researchers to select participants who are most relevant to their research question
or objectives.

- Small sample sizes: Purposive sampling typically involves smaller sample sizes
than probability sampling methods, as the focus is on selecting participants who
meet specific criteria, rather than ensuring the representativeness of the larger
population.

- Heterogeneous or homogeneous samples: Purposive sampling can involve

selecting participants who are either similar to each other (homogeneous) or who
are diverse and represent a range of perspectives or experiences (heterogeneous).

- Multiple sampling strategies: Purposive sampling involves a range of sampling

strategies that can be used to select participants, including maximum variation
sampling, expert sampling, quota sampling, and snowball sampling.

- Flexibility: Purposive sampling is a flexible method that can be adapted to suit

different research questions and objectives. It allows researchers to select
participants based on specific criteria, making it a useful method for exploring
complex phenomena or researching hard-to-reach populations.

c. Example

A researcher might use expert sampling to select teachers who are experts in a
particular subject area or have experience teaching the new curriculum. These
teachers can provide valuable insights into the strengths and weaknesses of the
new curriculum.

d. How to apply

The researcher selects individuals for a specific quality relevant to the

study.

3. Volunteer sampling

a. Definition

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- Volunteer sampling is a non-probability sampling technique in which participants
self-select or volunteer themselves to participate in a study. In other words,
individuals who are interested in the research project or have some personal
connection to the topic of study are more likely to participate than those who are
not.
- There are two types of volunteer sampling:
 Snowball (network or chain-referral) sampling: Existing participants
recruit future participants among their acquaintances
 Self-selection sampling: Individuals volunteer to be part of the sample

b. Characteristics

- Self-selection: In volunteer sampling, individuals choose to participate in a study,

rather than being randomly selected. This can result in a sample that is not
representative of the population of interest.

- Convenience: Participants in volunteer samples are often recruited through

advertisements or other methods that are easily accessible and convenient, such as
online surveys or social media. This can lead to a sample that is not diverse in
terms of demographics or other characteristics.

- Potential for bias: Because individuals who volunteer to participate in a study

may differ from those who do not in important ways, volunteer sampling can
introduce bias into a study. For example, individuals who are highly motivated or
have strong opinions on a topic may be more likely to volunteer.

- Limited generalizability: The results of a study using volunteer sampling may not
be generalizable to the larger population, as the sample may not be representative.
As a result, it may be difficult to conclude the larger population based on the
results of the study.

c. Example

A psychology student posted flyers around campus to recruit participants for a

study on anxiety disorders. The participants who respond to the flyers and show
up for the study are considered to be a volunteer sample.

d. How to apply

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- Snowball sampling begins with one or more study participants. It then continues
on the basis of referrals from those participants. This process continues until you
reach the desired sample or a saturation point.
- The self-selection sample involves two simple steps:
 (1) publicizing your need for units (or cases)
 (2) checking the relevance of units (or cases) and either inviting or
rejecting them.

4. Haphazard sampling - Convenience sampling

a. Definition

Convenience sampling is a type of non-probability sampling method where

participants are selected based on their availability and willingness to participate.
In other words, the sample is composed of individuals who are easily accessible to
the researcher and are willing to be a part of the study.

b. Characteristics

- Non-representative sample: Convenience sampling does not provide a

representative sample of the population of interest. The individuals who are
included in the sample are chosen based on their accessibility and willingness to
participate, rather than their probability of being selected.

- Subjectivity: The selection of participants in convenience sampling is subjective

and dependent on the researcher’s judgment. This can lead to potential bias, as the
researcher may unconsciously or consciously select individuals who are more
likely to support their research hypothesis.

- Easy and quick recruitment: Convenience sampling is a quick and easy way to
recruit participants, as individuals are often readily available and can be recruited
through methods such as advertisements, social media, or personal networks.

- Limited generalizability: Due to the non-representative nature of convenience

sampling, the findings obtained from the sample may not be generalizable to the
broader population. As such, the results of a study using convenience sampling
should be interpreted with caution.

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- Appropriate for exploratory research: Despite its limitations, convenience
sampling can be appropriate for exploratory research or pilot studies, where the
focus is on gaining initial insights into a topic or phenomenon.

c. Example

A researcher studying the effects of social media on mental health might recruit
participants from a Facebook group or other online forum, rather than selecting a
random sample of individuals from the broader population.

d. How to apply

The researcher chooses accessible elements to sample.

Technique Advantages Disadvantages

Quota - Cost-effective - Non-random selection

- Convenient - Limited generalizability
- Speed - Potential bias
- Representative - Limited control
- Flexibility - Difficult to determine sampling
- Useful in certain research error
situations - Limited sample size

Purposive - Relevant participants - Sampling bias

- Efficient - Limited generalizability
- Representative - Lack of transparency
- Flexibility - Reliance on researcher
- Ethical considerations judgment
- Potential for researcher
subjectivity

Volunteer - Access to hard-to-reach - Selection bias

populations - Limited generalizability
- Willingness to participate - Lack of control over the
- Ethical considerations sample
- Quick results - Potential for participant bias

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 - Potential for a low response
rate
- Limited ability to infer
causality

Convenience - Easy and quick recruitment - Non-representative sample

- Cost-effective - Selection bias
- Feasibility - Limited generalizability
- Good for exploratory research - Lack of control
- Easy to implement - Potential for bias

II. RESEARCH ASSIGNMENT

A. Topic: Factors influencing the Laptop buying behavior of Students in Vietnam

B. Reasons

Today, with the strong development of science and technology, laptops increasingly
play an important role in life.

In particular, with their support features, laptops have become an indispensable

learning tool to serve the learning, research as well as play, and entertainment needs
of students. Laptops have all the features to replace most learning tools such as
books, textbooks, research materials, pens, calculators, etc. in student learning. In
addition, it also supports slideshows for presentations, information search tools,
links in study groups, teachers, social communities, and entertainment.

The importance of learning and entertainment has caused the need for laptops to
increase among students. Almost all students today try to equip themselves with a
laptop to support study, work, and entertainment.

From the above statement, it can be seen that the student market is a large, potential
market that needs to be researched and exploited in the laptop business.

C. Information that we want to collect:

This survey focuses on gathering some of the following information:

● Memory card ● Design ● Warranty

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 ● RAM Size ● Screen size ● Touchpad

● Software (Windows/ ● Price ● Suitable with

MacOS/...) ● Weight Major/work

● Security ● Multitask process ● Sound system

● Purpose of using speed ● Frame material

laptop ● Used time ● Storage space
● Battery life ● Brand name

D. Sampling method: Convenience and Volunteer sampling

Convenience sampling and Volunteer sampling are two common methods used in
survey research. Here's why these methods might be chosen:

- Time and Cost Efficiency: Convenience sampling allows researchers to quickly

gather data without investing a significant amount of time or resources. They can
collect data from individuals who are conveniently located or easily reachable,
which saves time and money compared to other sampling methods.
- Accessibility: Sometimes, certain populations are difficult to reach or require
significant effort to access. Convenience sampling allows researchers to include
individuals who are more readily available, making data collection more feasible.
- Pilot Studies or Exploratory Research: In the early stages of research, when
conducting pilot studies or exploratory research, convenience sampling can
provide initial insights and help researchers gain a general understanding of the
topic. This approach is useful for generating hypotheses or identifying potential
areas for further investigation.
- Motivated Participants: Volunteers tend to be individuals who are interested and
motivated to participate in the research. They may have a personal connection to
the topic or a vested interest in the outcomes, which can lead to richer and more
engaged responses.
- Accessibility to Specific Populations: In some cases, researchers may need to
target specific populations that are difficult to reach through other sampling
methods. Volunteer sampling allows for greater access to these groups, such as
individuals with rare medical conditions or unique experiences.

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 - Online Surveys and Social Media: With the rise of online surveys and social
media platforms, volunteer sampling has become more prevalent. Researchers
often recruit participants through online platforms, where individuals self-select
to participate in studies based on their interests or affiliations.

In summary, Convenience sampling and Volunteer sampling are chosen for their
practicality, accessibility, and the ability to gather data quickly.

E. Survey method: Internet survey method

The Internet survey method was chosen because the Internet survey method can be
a good option for researching "Factors influencing the Laptop buying behavior of
Students in Vietnam".

Firstly, the method has a wider reach. The internet allows you to reach students
across Vietnam, not just those in a specific location like a university campus. This
can help you get a more geographically diverse sample.

Secondly, online surveys can be cheaper to conduct than traditional paper surveys,
especially if you use free survey platforms. In addition, we can get results much
quicker with online surveys compared to paper surveys that need to be distributed
and collected physically.

Finally, this method has a special advantage which is potentially more anonymity.
Students might feel more comfortable answering sensitive questions about finances
or brand preferences anonymously online.

III. QUESTIONNAIRES
A. FOREWORD

Title: Factors Influencing the Laptop Buying Behaviour of Students in Vietnam

NOTE:
Dear participants,

We are a group of students from the School of Accounting and Auditing, National
Economics University. We are conducting a research about "Factors influencing the
Laptop buying behavior of Students in Vietnam". In an ever-evolving technology
time, laptops have become indispensable tools for students, playing a crucial role in

19
their learning journey. Understanding the factors that influence students' laptop
purchasing decisions is important for both businesses and educational institutions.

This survey aims to gain a deeper insight into various aspects that influence Vietnamese
students' choices in purchasing laptops. By gathering information from your
experiences and opinions, we hope to discover the key factors and motivations behind
your decision when choosing a laptop.

We ensure that personal information collected from this survey will be completely
confidential and will only be used for academic research purposes. All comments
related to this survey are always welcome and appreciated. So, please let us know what
factors influence your choice of buying a laptop!

Thank you for participating!

B. PERSONAL INFORMATION
1. What's your name?

2. What's your gender? (require to answer)

Multiple-choice question, require an answer
- Male - Other (no need to fill in an
- Female answer)

3. Date of birth (DD/MM/YYYY)

4. Which university are you attending? (Short answer, require to answer)

5. What is your major or field study? (Short answer, require to answer)

6. What is your class level at your university? (Multiple-choice, require an

answer)
- Freshman - Senior - Other (need to
- Sophomore - Gap year fill in an
- Junior answer)

7. Are you currently owning a laptop? (Multiple-choice, require an answer)

- Yes → next to C part
- No → next to D part

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C. CURRENTLY OWNING A LAPTOP QUESTIONS
1. Which brand do you use? (Box tick, can choose more than one answer)
- Asus - HP - Other (need to
- Dell - Apple fill in an
- Lenovo - Acer answer)

2. For how long have you used your laptop? (Multiple-choice, require an answer)
- Less than 6 - 1-3 years
months - 3-5 years
- 6 months - 1 year - More than 5 years

From question 3-5, Range question, choose a number from 1 (Strongly Disagree) to 5
(Strongly Agree), each question require to answer
3. Overall, I am satisfied with the laptop I am currently using.

4. The laptop I currently use provides exactly what I need from a laptop but I
would like to change to another one.

5. Overall, I am not satisfied with the laptop I am currently using.

6. Please state some dissatisfaction/interruption that your current laptop is

causing you. (Short answer, require to answer)

7. Are you planning to purchase another laptop? (Multiple-choice, require an

answer)
- Yes - Other (need to fill in an
- No answer)
- Maybe when in the near future

D. CURRENTLY NOT OWNING A LAPTOP QUESTIONS

1. Did you use to have a laptop? (Multiple-choice, require an answer)
- Yes
- No

2. Why are you currently not owning a laptop? (Short answer, require to answer)

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 3. Are you planning to buy a new laptop? (Multiple-choice, require an answer)
- Yes - I’d love to but my - Other (need to
- No budget won’t fill in an
allow me answer)

E. MAIN QUESTIONS
1. What is your ideal budget for a new laptop? (Multiple-choice, require an
answer)
- 10 million VND or less - 15 - 20 million VND
- 10 - 15 million VND - 20 million VND or more

2. When looking for a laptop which brand would you choose? (Box tick, can
choose more than one answer)
- Asus - HP - Other (need to
- Dell - Apple fill in an
- Lenovo - Acer answer)

3. Where would you prefer to buy a laptop?

(Box tick, can choose more than one answer)
- Large stores - Hand-carried
- Small stores - Other (need to fill
- Online in an answer)
4. What kind of purposes/activities would you want to use on your new laptop?
(Box tick, can choose more than one answer)
- Studying - Other (need to fill in an
- Entertaining answer)
- Working

5. Will you choose a well-known brand instead of less famous ones, which offer
computers with similar features or prices? Range question, require to choose a
number from 1 (Strongly Disagree) to 5 (Strongly Agree)

6. Do you think that you get influenced by sales offers while buying a laptop?
(Multiple-choice, require an answer)
- Always - Sometimes - Maybe

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 - Never

7. Do brand ambassadors play an important role in your purchasing? Range

question, require to choose a number from 1 (Strongly Disagree) to 5 (Strongly
Agree)

8. For the following question, you may select more than one answer: Which of
the following services will influence your choice when looking for a new
laptop?
(Box tick, can choose more than one answer)
- Maintenance provided for free (E.g: 2 years from purchase)
- Free replacement of faulty parts (E.g: A year from purchase)
- One for one exchange (E.g: first 3 months)
- Free upgrade of software such as Microsoft Office (E.g: 2 years from purchase)
- Short guided lesson provided for first time users
- Other (need to fill in an answer)

9. Which factor is the most important to your buying decision?

(Matrix, each row requires an answer)

Most Least
Factors Important Neutral
Important Important
Memory card 〇 〇 〇 〇
Battery life 〇 〇 〇 〇
Brand name 〇 〇 〇 〇
Design 〇 〇 〇 〇
Screen size 〇 〇 〇 〇
Touchpad 〇 〇 〇 〇
Warranty 〇 〇 〇 〇
Price 〇 〇 〇 〇
RAM Size 〇 〇 〇 〇

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Weight 〇 〇 〇 〇
Sound system 〇 〇 〇 〇
Software
(Window/ 〇 〇 〇 〇
MacOS/...)
Multitask
〇 〇 〇 〇
process speed
Frame material 〇 〇 〇 〇
Security 〇 〇 〇 〇
Suitable with
〇 〇 〇 〇
Work/Major

F. ENDING NOTES

Thank you for finishing the questionnaires.

Your participation in this survey is extremely valuable, as it will contribute to a

deeper understanding of the ongoing dynamics in the student laptop market in
Vietnam.

The results of this survey will not only be of benefit to businesses in adapting their
products and services but will also assist educational institutions in adapting their
strategies to meet the changing needs of students in the digital age.

We ensure that personal information collected from this survey will be completely
confidential and will only be used for academic research purposes. All comments
related to this survey are always welcome and appreciated.

Thank you for the information and experiences you provide, we have a small gift for
you.

Hope this document can help you in your studies. Wishing you always be happy and
achieve much success in your studies and work.

Once again, thank you so much for taking the time to participate.

Best regards.

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