(Please write your Exam Roll No.) Exam Roll No. ......................

END TERM EXAMINATION

SIXTH SEMESTER [BJMC] MAY-JUNE 2012
Paper Code: BJMC306 Subject: Global Media Scenario
Time: 3 Hours Maximum Marks :75
Note: Attempt all questions including Q.no.1 which is compulsory. Internal choice
is indicated.

Ql Write short notes on anv five of the following:- (3xS=15)

(a) Facebook and Twitter
(b) MacBride Report
(c) Media convergence
(d) Yellow journalism
(e) The role of TRAI in National Media Policies
(f) The explosion of FM radio stations

e t
n
(gJ BBC

Q2
(h) Doordarshan

a.
v
What do you understand by the North-South Divide? Do you think it is
an appropriate division, particularly after the fall of the Soviet Bloc? (15)

se
OR .
How will you differentiate between news agencies like PTIjUNI on one

prefer transnational news agencies?

in e
hand and Reutersj AP on the other? Why do major media houses often
(15)

Q3

n l
What led to the birth of the New Information and Communication Order
(NWICO)? Discuss the major issues raised by NWICO. (15)

.o OR
What does a "new world information order" mean and what is its inter-

w
relationship with the new international economic order? (15)

Q4

w wMarshall McLuhan's vision of the world becoming a global village is now

a reality. Explain this from an Indian media standpoint and discuss how
satellite TV played a big role. .
OR
. '. .' (15)

New media is the future. There is nothing called 'a geographical barrier in
communication today. Explain this with reference to popular websites
and social media tools used by the modern generation. (15)

Q5 Write notes on anv two of the following:- (7.5x2=15)

(aJ Impact of Hollywood on Indian cinema. Discuss with examples.
(b) Major media houses have the power to influence public opinion.
(c) International celebrities and the power of brand endorsement. Explain
with examples.
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