DR Fotoh Entrepreneurship

12/13/2023
Entrepreneurship
Fotouh R. Mansour, BSc, MSc, MBA, PhD
FotouhRashed@Pharm.tanta.edu.eg
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Outlines
Problem
Solution
Value Proposition
Business Model
Ask & Plan
Outlines
Dr. Elsayed Elbadawy
Problem
Solution BSC for Alex University in 1973
Value Proposition
Business Model Community pharmacist in Alex
Ask & Plan
Investment in currency exchange
In 1995, Investment in drug industry
Businessman
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Outlines
Dr. Rasha Rady
Problem
Solution  BSC from Cairo University in 2018
Value Proposition
 Co-Founder and COO of Cheefa in 2017
Business Model
Ask & Plan  Lecturer of pediatrics in 2021
 Chefaa has raised a total of $3.6M in

funding over 7 rounds.
Entrepreneur
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What is entrepreneurship?
Venture Capitalist (Fred Wilson)
Entrepreneurship is the art of turning an idea into a business.
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Outlines
Introduction
Idea
Opportunity
Business Model
Funding Startup Corporate
Growth
Goal Growth Stable business
Risk High Low
Hierarchy Flexible Well structured
Funding Investors Self-funded

Product Novel Well-known
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Outlines
Introduction
Idea
Opportunity
Business Model
Funding Startup Corporate
Growth
Growth curve
Performance
Performance
Time Time
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Reasons to become an entrepreneur

Outlines
Introduction
Idea
Opportunity
Be your own boss
Business Model
Funding
Growth
Reasons Execute your idea
Get rich
Reasons NOT to become an entrepreneur

Outlines
Introduction
Idea
Opportunity Working Uncertain
Business Model long hours income
Funding
Growth
Fully High risk

responsible of losing
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Common Myths About Entrepreneurs

Outlines
Introduction
Idea Myth 1: Entrepreneurs Are Born, Not Made
Opportunity
Business Model
Funding
Growth

Outlines
Introduction
Idea Myth 2: Entrepreneurs Are Motivated mainly by
Opportunity
Business Model
Money
Funding
Growth
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Outlines
Introduction
Idea Myth 3: Entrepreneurs Should Be Young and
Opportunity
Business Model
Energetic
Funding
Growth

Outlines
Introduction
Idea Myth 4: Entrepreneurs Love the Spotlight
Opportunity
Business Model
Funding
Growth
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Idea and Opportunity

Outlines
Introduction Idea: a concept, thought, or suggestion that is

Idea
Opportunity
formed in the mind. It can be a solution to a
Business Model problem, a new invention, a creative concept, or a
Funding
Growth plan for something
Opportunity: is a favorable set of circumstances

that allows for the pursuit or realization of an
idea.
Only people with ideas can notice opportunities
Outlines
Introduction
Idea
Opportunity
Business Model
Funding
Growth
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Introduction
Idea
Opportunity
Business Model
Funding
Growth
Outlines
Introduction
Idea
Opportunity
Business Model
Funding
Growth
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Introduction
Idea
Opportunity
Business Model
Funding
Growth
Outlines
Introduction
Idea
Opportunity
Business Model
Funding
Growth
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Introduction
Idea
Opportunity
Business Model
Funding
Growth
Outlines
Introduction
Idea
Opportunity
Business Model
Funding
Growth
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Outlines
Introduction
Idea
Opportunity
Business Model
Funding
Growth
Deadline: Sunday October 15th, at 12:00 pm

Submit to: Mrs. Noha (Analytical Chem Dept.)
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Introduction
Idea
Opportunity
Business Model
Funding
Growth
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Introduction
Idea
Opportunity
Business Model
Funding
Growth
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Introduction
Idea
Opportunity
Business Model
Funding
Growth
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Introduction
Idea
Opportunity
Business Model
Funding
Growth
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Introduction
Idea
Opportunity
Business Model
Funding
Growth
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Introduction
Idea
Opportunity
Business Model
Funding
Growth
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Outlines
20 steps to a better LinkedIn profile
Introduction
Idea 1. Choose the right profile picture for LinkedIn
Opportunity
Business Model  recent and looks like you
Funding
Growth
 face takes up 60% of it
 long-distance shots don’t stand out
 wear what you would like to wear to work,
 smile with your eyes!
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Outlines
Introduction
Idea 2. Add a background photo.
 The second visual element at the top of your
Opportunity
Business Model
Funding
Growth
profile page
 Grabs people’s attention
 Sets the context
 Shows a little more about what matters to you
 stay memorable
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Outlines
Introduction
Idea 3. Make your headline more than just a job
Opportunity
Business Model title.
Funding
Growth
 Not just a job title
 Say a bit more about how you see your role
 Why you do what you do
 What makes you tick
 Take a quick look at others’ profile page
headlines for inspiration
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Outlines
Introduction
Idea 4. Turn your summary into your story.
 your chance to tell your own story
Opportunity
Business Model
Funding
Growth
 don’t just use it to list your skills or the job
titles you’ve had.
 Try to bring to life why those skills matter –
and the difference they can make to the people
you work with.
 your most personal piece of content marketing
– and it’s worth the effort.
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Outlines
Introduction
Idea 5. Declare war on buzzwords
 Buzzwords are adjectives that are used so
Opportunity
Business Model
Funding
Growth
often in LinkedIn headlines and summaries
 almost completely meaningless
 include terms like ‘specialised’, ‘leadership’,
‘focused’, ‘strategic’, ‘experienced’,
‘passionate’, ‘expert’, ‘creative’, ‘innovative’
and ‘certified’.
 Use wisely
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Outlines
Introduction
Idea 6. Grow your network.
 synch your profile with your email address
Opportunity
Business Model
Funding
Growth
book.
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Outlines
Introduction
Idea 7. List your relevant skills
 Substantiate the description in your Headline
Opportunity
Business Model
Funding
Growth
and Summary,
 Provides a platform for others to endorse you.
 staying relevant.
 avoid long list of skills that aren’t really core
to who you are and what you do, can start to
feel unwieldy. Take time for a spring clean of
your skills list every now and then.
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Outlines
Introduction
Idea 8. Spotlight the services you offer.
 a new LinkedIn feature that helps consultants,
Opportunity
Business Model
Funding
Growth
freelancers and those working for smaller
businesses to showcase the range of services
that they offer.
 Filling out the Services section of your profile
can boost your visibility in search results.
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Outlines
Introduction
Idea 9. Spread the endorsement love.
 substantiate your skills and increase your
Opportunity
Business Model
Funding
Growth
credibility.
 go through your network and identify
connections who you feel genuinely deserve
an endorsement from you – that’s often the
trigger for people to return the favour.
 reach out with a polite message asking for
endorsement (relevance matters)
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Outlines
Introduction
Idea 10. Manage your endorsements more
Opportunity
Business Model proactively.
Funding
Growth
 Don NOT skew the emphasis of your
LinkedIn profile in ways that don’t reflect
who you are.
 you can choose which to show, and which to
hide.
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Outlines
Introduction
Idea 11. Take a skills assessment.
 an online test that enables you to demonstrate
Opportunity
Business Model
Funding
Growth
the level of your skills
 display a Verified Skills badge on your profile
 30% more likely to be hired
 Displaying the results is entirely voluntary.
 Retake the tests as often as you like before
showing that you’ve passed.
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Outlines
Introduction
Idea 12. Request recommendations.
 Endorsements give a quick, visual sense
Opportunity
Business Model
Funding
Growth
 Recommendations take things a step further.
 personal testimonials written to illustrate the
experience of working with you.
 personalise your request. It’s worth the extra
effort.
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Outlines
Introduction
Idea 13. Showcase your passion for learning.
 When you complete a course on LinkedIn
Opportunity
Business Model
Funding
Growth
Learning, you’ll have the opportunity to add a
course certificate to your LinkedIn profile.
 You do this from within the Learning History
section of your LinkedIn Learning account –
where you can also send updates about your
learning to your network if choose.
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Outlines
Introduction
Idea 14. Share media and marketing materials
 The marketing materials that you produce for
Opportunity
Business Model
Funding
Growth
your business can add an extra dimension to
your own profile as well.
 Sharing case studies, white papers and other
brand content helps to show what the business
you work for is all about – and helps people
understand what makes you tick. It
demonstrates passion and commitment as well.
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Outlines
Introduction
Idea 15. Get credit for your thought leadership with
Opportunity
Business Model Publications
Funding
Growth
 one of the most under-used elements
 Help you stand out from the crowd
 Have you helped to write an eBook or a White
Paper? Or written a post on your company’s
blog?
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Outlines
Introduction
Idea 16. Share relevant content from your LinkedIn
Opportunity
Business Model feed
Funding
Growth
 have an active role
 adds value for your connections
 sharing content that you find genuinely
interesting – and that aligns with your point of
view.
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Outlines
Introduction
Idea 17. Add comments.
 express why you think a particular piece of
Opportunity
Business Model
Funding
Growth
content matters.
 Well-expressed comments also enable you to
share a broader range of content.
 It might be that you don’t agree with a point of
view but still find it interesting,
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Outlines
Introduction
Idea 18. Follow relevant influencers in your
Opportunity
Business Model industry
Funding
Growth
 Following relevant influencers on LinkedIn
helps to put a range of interesting content in
your feed, which you can then share with
others when you think it adds value. It also
helps to give context to your LinkedIn profile,
demonstrating your passion for what you do.
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Outlines
Introduction
Idea 19. Turn on Creator mode
 Creator mode is a profile setting that can help
Opportunity
Business Model
Funding
Growth
you grow your reach and influence on
LinkedIn. You can turn on creator mode to get
access to additional tools and features that
help you create content and grow your
audience base on LinkedIn.
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Outlines
Introduction
Idea 20. Publish long-form content – and use it to
Opportunity
Business Model start conversations
Funding
Growth
 share and comment on content
 Publishing long-form posts
 monitor the response that you get to your
comments and shares
 Be ready to start new conversations too.
 Keep an eye on the comments and be ready to
respond.
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Outlines
One Extra tip in LinkedIn profile
Introduction
Idea Change your LinkedIn url
Opportunity
Business Model
https://www.linkedin.com/in/%D8%B2%D9%8A%D8
Funding %A7%D8%AF-
Growth
%D8%B9%D8%A7%D8%B7%D9%81-
%D8%A7%D8%AD%D9%85%D8%AF-
870542224/?utm_source=share&utm_campaign=share_
via&utm_content=profile&utm_medium=android_app
https://www.linkedin.com/in/farissallam/
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Outlines
Introduction
Idea
Opportunity
Business Model
Funding
Growth
Deadline: Sunday October 22nd, at 11:59 pm

Submit to: Abdullah Gamea
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Outlines
Introduction
Idea
Opportunity
Business Model
Funding
Growth
Deadline: Sunday October 22nd, at 12:00 am

Submit to: Mrs. Noha (Analytical Chem Dept.)
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Outlines
Introduction
Idea
Opportunity
Business Model
Funding
Growth
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Outlines
Introduction
Idea
Opportunity
Business Model
Funding
Growth
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Outlines
Introduction
Idea
Opportunity
Business Model
Funding
Growth
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Outlines
Introduction
Substitute
Idea
Opportunity
• What can I replace in
Business Model the composition, the
Funding material, or functions
Growth
of the product?
• using the touch pad
instead of mouse
• EgyptAir saving
money by substituting
the earpiece
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Outlines
Introduction
Substitute
Idea
Opportunity
• What can I replace in
Business Model the composition, the
Funding material, or functions
Growth
of the product?
• using the touch pad
instead of mouse
• EgyptAir saving
money by substituting
the earpiece
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Outlines
Introduction
Combine
Idea
Opportunity • What can I combine with the
Business Model product to improve it?
Funding
Growth • Siemens was the first to
combine cameras with
mobile phones, and that
revolutionized the way we
use our phones till now.
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Outlines
Introduction
Combine
Idea
Opportunity • What can I combine with the
Business Model product to improve it?
Funding
Growth • Free Go Basil Seed Apricot
Flavor, 290 ml
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Outlines
Introduction
Adapt
Idea
• Can I adapt the product to something else or can
Opportunity
Business Model I copy something from other sectors?
Funding
Growth
• Using the mouse as an input device (Xerox
versus Apple)
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Outlines
Introduction
Adapt
Idea
Opportunity
Funding
Growth
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Outlines
Introduction
Adapt
Idea
Opportunity
Funding
Growth
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Outlines
Introduction
Adapt
Idea
Opportunity
Funding
Growth
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Outlines
Introduction
Modify
Idea
Opportunity
• Can you modify the shape, color, or size? what
Business Model can you modify/magnify/minify to improve the
Funding overall efficiency?
Growth
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Outlines
Introduction
Modify
Idea
Opportunity
Growth
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Outlines
Introduction
Modify
Idea
Opportunity
Growth
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Outlines
Introduction
Put to Other Use
Idea
Opportunity
• Taking an existing product, service, or process and
Business Model finding new ways to use
Funding
Growth
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Outlines
Introduction
Put to Other Use
Idea
Opportunity
Funding
Growth
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Outlines
Introduction
Put to Other Use
Idea
Opportunity
Funding
Growth
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Outlines
Introduction
Eliminate
Idea
Opportunity
• removing or reducing certain aspects of a business
Business Model that are no longer necessary or are hindering growth
Funding
Growth
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Outlines
Introduction
Eliminate
Idea
Opportunity
• removing or reducing certain aspects of a business
Business Model that are no longer necessary or are hindering growth
Funding
Growth
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Outlines
Introduction
Reverse
Idea
Opportunity
• Is there anything I can reverse, turn inside out or do
Business Model in a different order?
Funding
Growth
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Outlines Techniques For Generating Ideas

Introduction
Idea
Opportunity Brainstorming  No judgment
 Quantity over quality
Business Model  Build on the ideas of others
Funding  Encourage wild creative ideas
Growth
Focus Groups  Gathering of five to ten

 Led by a trained moderator
 Formal, in-depth discussions
 The power of connected minds
 Exploit the AI revolution

Artificial Intelligence  Use the right prompts
 Customize your ideas

Introduction
Idea
Opportunity
Business Model
Funding
Growth
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Introduction
Idea
Opportunity
Business Model
Funding
Growth

Introduction
Idea
Opportunity
Business Model
Funding
Growth
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Introduction
Idea
Opportunity
Business Model
Funding
Growth

Introduction
Idea
Opportunity
Business Model
Funding
Growth
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Introduction
Idea
Opportunity Brainstorming  No judgment
 Quantity over quality
Business Model  Build on the ideas of others
Funding  Encourage wild creative ideas
Growth
Focus Groups  Gathering of five to ten

 Led by a trained moderator
 Formal, in-depth discussions
 The power of connected minds
 Exploit the AI revolution

Artificial Intelligence  Use the right prompts
 Customize your ideas

Introduction
Idea
Opportunity Day-In-The-Life Research
Business Model
Funding
Growth
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Idea and Opportunity

Outlines
Introduction Idea: a concept, thought, or suggestion that is

Idea
Opportunity
formed in the mind. It can be a solution to a
Business Model problem, a new invention, a creative concept, or a
Funding
Growth plan for something
Opportunity: is a favorable set of circumstances

that allows for the pursuit or realization of an
idea.
Only people with ideas can notice opportunities
Outlines Ideas & Opportunities

Introduction
Idea
Opportunity
Business Model
Funding
Growth
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Introduction
Idea
Opportunity
Business Model
Funding
Growth
87

Introduction
Idea
Opportunity
Failed to publish his book
Business Model 20 publishers rejected his
Funding book
Growth
 launched “Kotobna”, the
first self-publishing
platform in the Arab world
The best 50 African
Entrepreneur
Market value: 3,000,000 $
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How to identify an opportunity?

Outlines
Introduction
Idea Observe trends
Opportunity
Business Model
Funding
Growth
Solve a problem
Find gaps in market

place

Outlines
Introduction
Idea Observe trends
Opportunity
Business Model
Funding
Growth
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Outlines Observing Trends

Introduction
Idea
A weak economy favors startups that help
Opportunity Economic consumers save money
Business Model
Funding
Growth Social
Political
Regulatory
Technological
91

Introduction
Idea
 A weak economy favors startups that
Opportunity Economic help consumers save money
Business Model
Funding  Interest in health, fitness, and wellness.
Growth Social  Emphasis on alternative forms of energy.
Political
Regulatory
Technological
92
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Introduction
Idea
Business Model
Political
Regulatory
Technological
93

Introduction
Idea
Business Model
 Political changes creates opportunities

Political
Regulatory
Technological
94
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Introduction
Idea
Business Model

Political
 The “Proudly Made in Egypt” initiative
Regulatory
Technological
95

Introduction
Idea
Business Model

Political
Regulatory  Firms that help other firms comply with

regulations & laws
Technological
96
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Introduction
Idea
Business Model

Political

regulations & laws
Technological  Advances in technology frequently create

business opportunities & new products
97

Introduction
Idea
Opportunity Economic
Business Model
Funding
Growth Social
Political
Regulatory
Technological
98
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Introduction
Idea
Business Model

Political

regulations & laws
Technological  Advances in technology frequently create

business opportunities & new products
99

Outlines
Introduction
Idea Observe trends
Opportunity
Business Model
Funding
Growth
Solve a problem
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Outlines Problem solving

Introduction
Idea
Opportunity
What makes a good problem?
Business Model
Funding
Growth
Real
R
R
R
R
101

Introduction
Idea
Opportunity
Business Model
Funding
Growth
Real
Recurrent
R
R
R
102
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Introduction
Idea
Opportunity
Business Model
Funding
Growth
Real
Recurrent
Relevant
R
R
103

Introduction
Idea
Opportunity
Business Model
Funding
Growth
Real
Recurrent
Relevant
Racking
R
104
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Introduction
Idea
Opportunity
Business Model
Funding
Growth
Real
Recurrent
Relevant
Racking
R
105

Introduction
Idea
Opportunity
Business Model
Funding
Growth
Real
Recurrent
Relevant
Racking
R
106
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Introduction
Idea
Opportunity
Business Model
Funding
Growth
Real
Recurrent
Relevant
Racking
Resolved
107

Introduction
Idea
Opportunity
Business Model
Funding
Growth
Real
Recurrent
Relevant
Racking
Resolved
108
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Outlines
Introduction
Idea Observe trends
Opportunity
Business Model
Funding
Growth
Solve a problem
Find gaps in market

place
Outlines Find gaps in market place

Introduction
Idea
Opportunity  Children's dolls were only infants.
Business Model  Ruth Handler noticed her daughter gives dolls adult roles.
Funding
Growth  Ruth saw the German doll “Bild Lilli”
 Ruth redesigned the doll and named it Barbie
 Sold over a billion Barbie dolls
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Outlines Feasibility Analysis

Introduction
Idea
Role: Determine if a business idea is viable (Is it worth
Opportunity
Business Model pursuing?)
Funding Timing: before spending money (before business model)
Growth Components: Four

Introduction
Idea
Opportunity
Initial concept statement:
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Introduction
Idea
Opportunity
Initial concept statement:
Buying Intention Survey
Outlines Business Models

Introduction
Idea • A company’s plan for making a profit
Opportunity
Business Model
• Reasons for making a business model
Funding • Prove you are serious • Document Revenue Model
Growth
• Establish Milestones • Attract Investors
• Understand Competition • Reduce Risk
• Know Customers • Attract Employees
• Business Model Canvas is a strategic management and lean

startup template for developing new or documenting existing
business models.
• Business Model Innovation Drives Profits
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Introduction
Idea
Opportunity
Failed to publish his book
Business Model 20 publishers rejected his
Funding book
Growth
 launched “Kotobna”, the
first self-publishing
platform in the Arab world
The best 50 African
Entrepreneur
Market value: 3,000,000 $
115
Outlines Business Model

Introduction
Idea
Opportunity
Customers: authors instead
Business Model of readers
Funding
Growth
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Outlines Business Models

Introduction
Idea • Business Model Innovation Drives Profits
Opportunity
Business Model
Funding
Growth
Outlines
Business Model Canvas
Introduction
Idea
Opportunity ‫إزاي‬ ‫إزاي‬
Business Model
‫مع‬ ‫ننفذ؟‬ ‫إيه؟‬ ‫لمين؟‬
Funding
‫نحافظ؟‬
‫مين؟‬
Growth
‫إزاي‬
‫منين؟‬ ‫نوصل؟‬
‫التكلفة؟‬ ‫الدخل‬
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Outlines
Value Proposition Building Block
Introduction
Idea Describes the bundle of products and services that create value
Opportunity for a specific Customer Segment
Business Model
Funding
Growth • Reason why Customers buy
from one company over
another
• Solves a Customer Problem,

or satisfies a set of Needs
Outlines
Value Proposition Building Block
Introduction
Accessibility
Idea A
(Availability)
Opportunity
Business Model B Brand
Funding (Image/status)
Growth Cost-reduction
C
(Price)
Design
D
(Fashion & electronics )
Efficiency
E
(Performance)
Failure reduction
F
(Risk reduction)
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Outlines Customer Segmentation Building Block

Introduction
Idea Defines a group of people, or organizations, an enterprise
Opportunity aims to reach and serve
Business Model May segment according to:
Funding
Growth • Customers are heart of Plan  Age
• Group Customers into distinct  Gender
segments with common needs  Job
& behaviors
 Urban/Rural
 Income Level
 Personal preferences (diet,
transportation, habits)
Outlines Customer Segmentation Building Block

Introduction
Idea Defines a group of people, or organizations, an enterprise
Opportunity aims to reach and serve
Business Model
Funding
Growth • Customers are heart of Plan Separate segments if:
• Group Customers into distinct •Need a distinct product
segments with common needs •Utilize different Channels
& behaviors
•Require special Relationships
•Have different profitabilities
•Pay for unique aspects
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Outlines
Types of Customer Segments
Introduction
Idea
Opportunity
Business Model Mass Market Diversified
Funding Don’t distinguish Serves unrelated
Growth Segments Segments
Segmented
Multi-Sided
Distinguish between
segments with Niche Market Interdependent
different needs Segments
Specific Segments
Outlines
Channels Building Block
Introduction
Idea
Describes how a company communicates with & reaches its
Opportunity
Customers to deliver a Value Proposition
Business Model
Funding
Growth Channels provide:
• Product awareness
• Allow Customers to purchase
• Deliver Value Proposition to Customers
• Assist Customers evaluate Value Proposition
• Provide post-purchase support
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Outlines
Channels Building Block
Introduction
Idea
Describes how a company communicates with & reaches its
Opportunity
Customers to deliver a Value Proposition
Business Model
Funding
Growth Channels provide:
• Product awareness Word of Mouth, Social Media, Newspaper, etc.
• Allow Customers to purchase Web vs. Brick and Mortar VS. Self Checkout
• Deliver Value Proposition to Customers Over the counter, Delivery service
• Assist Customers evaluate Value Proposition Survey & Reviews
• Provide post-purchase support Call center & Chat bot
Outlines Customer Relationship Building Block

Introduction
Idea
Opportunity
Describes the types of relationship a company establishes
Business Model
Funding with specific Customer Segments
Growth
Must clarify desired relationship
with each Customer Segment
Relationship Motivations:
•Acquisition
•Retention
•Boost Sales (upselling)
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Introduction
Idea Channels according to the level of engagement
Opportunity
Business Model
Funding
Growth
Self-Service:
No direct relationship with Customer
Automated Services:
Automated service stimulate a personal relationship. Ex: movie recommend.
Communities
•Help companies understand Customers
•Ex: GlaxoSmithKline launched a Alli community for weight loss

Introduction
Idea Channels according to the level of engagement
Opportunity
Business Model
Funding
Growth
Personal Assistance
• Customer communicates with Customer Representative for help during, or after, the sale
• Happens on-site, through call centers, by e-mail, or other means
Dedicated Personal Assistance
• Deep and intimate relationship and develops over a long time. Ex: Private Banking
• Key Account Managers maintain personal relationships with important Customers
Co-Creation
• Customer co-create value. Ex: Amazon invites Customers to write reviews creating value for others
•Ex: YouTube solicits Customer’s content for public consumption
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Introduction
Idea The Get-Keep-Grow Model
Opportunity
Business Model
Funding
Growth

Introduction
Idea Get Customers
Opportunity Awareness: lets potential customers know about your product
Business Model
Funding or service and gets them thinking about your product.
Growth Interest — means the message is no longer being ignored
even if the prospect isn't ready to act. One more push could
move this prospect to the next step.
Consideration — if the message is powerful enough or
contains a convincing offer that might lead to the thought, “
why don’t I” or “ what if I” consideration may take the form
of a free trail where is offered.
Purchase: clearly the desired result of “get” activities.
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Keep customers
Outlines
Loyalty programmes —to retain customers… Points,
Introduction rewards, discounts, cards, coupons or multiple-year
Idea contracts.
Opportunity Customer check-ins: call or email every customer or 1:3/1:5,
Business Model
Funding
once a month or every quarter
Growth personal calls are way better than emails.
If you are an app, reach out to users who leave bad reviews,
understand why, build a relationship and desire to improve
their experience.
In time ask them to review again, this may change a one or
two star review into a three, four or five… at the very least
they may remove it.
Use metrics, such as site visits to mobile app user, look at
your camera and monitor where people go, why & when
Outlines Grow customers

Cross sell —when Amazon shows ‘people who brought this,
Introduction also brought’, or where shops have meal deals.
Idea
Opportunity
Up-selling — promote the purchase of “more” of higher-end
Business Model products, e.g.packages with a tiered price and feature lists.
Funding Next sell —encourage a long-term contact, sell additional
Growth
products and possibly become the customers primary seller..
Unbundling — grow revenue. If a product is complex or
multi-featured, split it into several products, each sold
separately. This works well in many tech, software, and
industrial product areas.
Referrals — predominately referred to as word of mouth
marketing, this is encouraging customers and contacts to talk
as much as possible about a brand or product.
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Outlines Revenue Streams Building Block

Introduction
Idea Represents cash a company generates from each Customer Segment
Opportunity (Revenue - Cost = Earnings)
Business Model
Funding Types of Revenue Streams:
Growth Transaction & Recurring
Ways to Generate Revenue Streams
Sales
Usage Fee
Subscription Fee
Lending / Renting / Leasing
Licensing
Brokerage Fees
Outlines Revenue Streams Building Block

Introduction Pricing
Idea
Opportunity Fixed “Menu” Pricing Dynamic Pricing
Business Model
Price negotiated between
Funding Fixed prices for products, Negotiation
List Price parties & is dependent on
Growth & services (Bargaining)
negotiation skill
Price depends on
Product Feature Price depends on number
Yield Management inventory and time frame
Dependent or quality
of purchase
Customer
Price depends on type & Price established based on
Segment Real-time Markets
characteristic of Segment supply and demand
Dependent
Volume Price as a function of Price determined by

Auctions
Dependent quantity competitive bidding
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Outlines Key Resources Building Block

Introduction
Idea
Describes most important assets required to make
Opportunity
business model work
Business Model • depend on selected Business Model
Funding
Growth
• Resources may be owned, leased or
acquired
• Resources may be
Physical: Buildings, cars, machinery, systems, point-of-sales
systems, and distribution
Financial: Cash, credit, stock
Intellectual: Brands, proprietary knowledge, patents
copyrights, partnerships, and Customer data bases
Human: Critical in knowledge intensive & creative businesses
Outlines Key Activities Building Block

Introduction
Idea
Opportunity Describes most important things a company must do to make its
Business Model Business Model work
Funding
Growth
Required to create and offer a

Value Proposition, reach
markets, maintain Customer
Relationships, and earn
Revenue
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Outlines Partners Building Block

Introduction
Idea Describes network of suppliers and partners that make the
Opportunity Business Model work
Business Model Reasons
Funding
Acquisition of Particular Resources
Growth
Reduction of Risk
Reduction of Uncertainty
Economy of Scale
Types of partnerships:
1. Strategic alliances between non-competitors
2. Strategic alliance between competitors
3. Joint Ventures to develop new business (e.g. Sony Ericsson)
4. Buyer-Supplier to assure reliable supply
Outlines Cost Structure Building Block

Introduction
Idea Describes all costs incurred to operate a Business Model
Opportunity
Business Model • Create & deliver value,
Funding maintain Customer
Growth relationships, & generate
revenue all incur cost
• Easily calculated after

defining: Key Resources,
Key Activities, & Key
Partnerships
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Introduction
Idea
Opportunity
Business Model
Funding
Growth

Introduction
Idea P High Medium Low
Opportunity
Business Model
Funding QHigh Premium Penetration Big Bargain
Growth
Medium Overpriced Average Bargain
Low Hit & Run Shoddy Cheap
69

DR Fotoh Entrepreneurship

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12/13/2023

In 1995, Investment in drug industry

 Chefaa has raised a total of $3.6M in

Risk High Low

Hierarchy Flexible Well structured

Funding Investors Self-funded

Reasons to become an entrepreneur

Reasons Execute your idea

Reasons NOT to become an entrepreneur

Fully High risk

Common Myths About Entrepreneurs

Common Myths About Entrepreneurs

Common Myths About Entrepreneurs

Common Myths About Entrepreneurs

Idea and Opportunity

Introduction Idea: a concept, thought, or suggestion that is

Opportunity: is a favorable set of circumstances

Deadline: Sunday October 15th, at 12:00 pm

Deadline: Sunday October 22nd, at 11:59 pm

Deadline: Sunday October 22nd, at 12:00 am

Outlines Techniques For Generating Ideas

Focus Groups  Gathering of five to ten

 Exploit the AI revolution

Outlines Techniques For Generating Ideas

Outlines Techniques For Generating Ideas

Outlines Techniques For Generating Ideas

Outlines Techniques For Generating Ideas

Outlines Techniques For Generating Ideas

Outlines Techniques For Generating Ideas

Focus Groups  Gathering of five to ten

 Exploit the AI revolution

Outlines Techniques For Generating Ideas

Idea and Opportunity

Introduction Idea: a concept, thought, or suggestion that is

Opportunity: is a favorable set of circumstances

Outlines Ideas & Opportunities

Outlines Ideas & Opportunities

Outlines Ideas & Opportunities

How to identify an opportunity?

Find gaps in market

How to identify an opportunity?

Outlines Observing Trends

Outlines Observing Trends

Outlines Observing Trends

Outlines Observing Trends

 Political changes creates opportunities

Outlines Observing Trends

 Political changes creates opportunities

Outlines Observing Trends

 Political changes creates opportunities

Regulatory  Firms that help other firms comply with

Outlines Observing Trends

 Political changes creates opportunities

Regulatory  Firms that help other firms comply with

Technological  Advances in technology frequently create

Outlines Observing Trends

Outlines Observing Trends

 Political changes creates opportunities

Regulatory  Firms that help other firms comply with

Technological  Advances in technology frequently create

How to identify an opportunity?

Outlines Problem solving

Outlines Problem solving