MartechMap an initiative by & 2023 Marketing Technology Landscape May 2023

Advertising and Promotion Content and Experience Social and Relationships Commerce and Sales Data Management
Display & Programmatic Advertising Content Marketing Retail, Proximity & IOT Marketing Analytics Performance & Attribution Agile & Lean Management
299 576 29 207 141 50

ABM

172

Call Analytics & Management

Collaboration
372

Audience/Marketing Data & Data Enhancement

245

372

Customer Experience Service & Success Affiliate Marketing & Management

101

CMS & Web Experience Management

329

Sales Automation Enablement & Intelligence

708

117

Influencers Ipaas Cloud/Data Integration & Tag Management

201

Mobile Marketing
294

DAM & MRM & PIM

361

397

CRM

Talent Management
223

Business/Customer Intelligence & Data Science

352

Email Marketing
267

183

Advocacy Loyalty & Referrals

Interactive Content
253

Native/Content Advertising
68

179

Community & Reviews

eCommerce Platforms & Carts
462

Budgeting & Finance

76

Marketing Automation & Campaign/Lead Management DMP

381 29

PR
78

482

Events, Meetings & Webinars

Projects & Workflow

248

Dashboards & Data Visualization

152

Print
130

Mobile Apps
128

Governance Compliance And Privacy

114

371

Social Media Marketing & Monitoring

eCommerce Marketing
282

Optimization Personalization & Testing

230

Search & Social Advertising

105

Product Management
67

Mobile & Web Analytics

122

SEO
197

314

Live Chat & Chatbots

Vendor Analysis & Management

74

Channel Partner & Local Marketing

125

Customer Data Platform

97

Video Advertising
74

Video Marketing
204

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