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Billion Webpages Were Viewed by Indian Mobile Internet Users in February 2010. I Think These Figures
Billion Webpages Were Viewed by Indian Mobile Internet Users in February 2010. I Think These Figures
Billion Webpages Were Viewed by Indian Mobile Internet Users in February 2010. I Think These Figures
And according to Google around 14 billion webpages were viewed by Indian mobile internet users in February 2010. I think these figures themselves speak volumes of of the growing mobile internet users in India. According to Googles India product head, Vinay Goel, the number of mobile internet users has grown nearly five times in the last five years. And now have a look at some of interesting web usage scenario of Indian users.
If you think that these figures have shown you all, then you are wrong, because it is just a tip of iceberg. According to industry estimates total internet penetration in India is about 7%-8% and out of that merely 4-5% internet is accessed through mobiles. According to a research by Nokia Indian mobile internet users are not actually using internet, they are merely tasting it. [Link]
And certainly that is not by any measures a disappointing figure, because it simply means that Mobile Internet field is still to be explored a lot so there are immense opportunities in this segment. Here is an interesting graph showing what people actually do on internet, while accessing it from their mobiles :-
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Rise in mobile supported web services: Not so long ago websites were not being designed for mobiles and so viewing and using those websites on mobiles was a tedious task. But now when mobile internet usage has increased manifold, not just in India but also round the globe, web designers have now started to design specially for mobiles. Almost every major web site like Facebook, Twitter, Orkut, Gmail etc got their mobile versions ready, so that a mobile internet users are able to access them easily. And not only that major CMS like WordPress, Blogger etc also came out (and still are) with numerous plugins to make them mobile friendly. Rapid Technical Developments in mobiles: Technology in mobiles is developing very fast, particularly in the present times. Almost in every 1-2 months there is a new technology knocking at the door ready to give customers a completely new experience. Mobile internet users in India got doubled last year when Blackberry QWERTY mobile clones were introduced in the market. So we can see why this is also one of the major reasons mobile internet usage is all set to fly!! An interesting research done on mobile internet users in India reveal that more people are now shifting from PC to their mobiles for accessing internet, have a look at this :-
Tata Docomo: Down-3.21Mbps Up-1.5Mbps Aircel:Down-2.24Mbps Up-0.82Mbps B.S.N.L:Down-1.25Mbps Up-0.06Mbps Reliance:Down-3.69Mbps Up-0.24Mbps Idea:Down-2.92Mbps Up-0.06Mbps Please note that mobile internet speed varies with many factors like Handset, Distance from tower, Signal strength, your area etc. So it is not necessary that you will also get the same speeds. All the speed test were done on SpeedTest.net Available Mobile Web Browsers Apart from the reasons listed above, availability of mobile web browsers with rich features also plays a significant role in increasing mobile internet usage in India. Now a days mobile web browsers come with features like Multiple Tabbing, Zoom In etc just like any other PC web browsers. When it comes to talking of mobile web browsers, Opera Mini is the market leader with 34% share. Although there are many other mobile web browsers available and here is a comparision chart showing usage of each.
I believe that experts claiming that mobile internet usage in India will touch 250+ million by 2015would certainly become a reality. However its still too early to comment on this but by looking at all the figures above, my notion only gets stronger