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Sample
GLOBAL SHAMPOO MARKET

(2023–2028)
Domain: Consumer Goods and Services
Base year: 2022
Forecast period: 2023 - 2028
Market intelligence/advisory
+1 617 765 2493
info@mordorintelligence.com
www.mordorintelligence.com
SAMPLE - GLOBAL SHAMPOO MARKET Copyright © 2023 Mordor IntelligenceTM

TABLE OF CONTENTS
1 SCOPE OF THE REPORT 4.2 Mordor Success Stories
1.1 Report’s Table Of Contents
1.2 Study Assumption & Market Definition 5 ABOUT US
5.1 Industries Covered
2 SAMPLE SLIDES 5.2 Our Customized Research Capabilities
2.1 Executive Summary And Key Findings
2.2 Market Dynamics
2.3 Market Segmentation
2.4 Competitive Landscape
3 RESEARCH METHODOLOGY
3.1 Research Framework
3.2 Secondary Research
3.3 Primary Research
3.4 Data Triangulation & Insight Generation
4 CREDENTIALS
4.1 Illustrative List Of Clients
2 SAMPLE - GLOBAL SHAMPOO MARKET Copyright © 2023 Mordor IntelligenceTM

1 SCOPE OF THE REPORT
1.1 Report’s Table of Contents
1.2 Study Assumptions and Market Definition
#TOC_DIVIDER#

 SCOPE OF THE REPORT SAMPLE SLIDES METHODOLOGY CREDENTIALS ABOUT US
1.1 REPORT’S TABLE OF CONTENTS

1 INTRODUCTION 4.3.3 Threat of New Entrants
1.1 Study Assumptions and Market Definition 4.3.4 Threat of Substitutes
1.2 Scope of the Study 4.3.5 Intensity of Competitive Rivalry
2 RESEARCH METHODOLOGY 5 MARKET SEGMENTATION (REVENUE IN MILLION USD, 2018-2028)

2.1 Research Framework 5.1 Product Type
2.2 Secondary Research 5.1.1 Standard Shampoo
2.3 Primary Research 5.1.2 Medicated Shampoo
2.4 Data Triangulation And Insight Generation
5.2 End User
3 EXECUTIVE SUMMARY 5.2.1 Kids/Children
5.2.2 Adults
4 MARKET DYNAMICS
4.1 Market Drivers 5.3 Distribution Channel
4.2 Market Restraints 5.3.1 Supermarkets/Hypermarkets
4.3 Industry Attractiveness - Porter's Five Forces Analysis 5.3.2 Convenience Stores
4.3.1 Bargaining Power of Suppliers 5.3.3 Specialist Retailers
4.3.2 Bargaining Power of Consumers 5.3.4 Drug Stores/Pharmacies
5.3.5 Online Retailers
5.3.6 Other Distribution Channels


5.4 Geography 5.4.4 South America
5.4.1 North America 5.4.4.1 Brazil
5.4.1.1 United States 5.4.4.2 Argentina
5.4.1.2 Canada 5.4.4.3 Rest of South America
5.4.1.3 Mexico 5.4.5 Middle East & Africa
5.4.1.4 Rest of North America 5.4.5.1 United Arab Emirates
5.4.2 Europe 5.4.5.2 South Africa
5.4.2.1 Germany 5.4.5.3 Rest of Middle East & Africa
5.4.2.2 United Kingdom
5.4.2.3 Spain 6 COMPETITIVE LANDSCAPE
5.4.2.4 France 6.1 Strategies Adopted by Leading Players
5.4.2.5 Italy 6.2 Market Share Analysis
5.4.2.6 Russia 6.3 Company Profiles
5.4.2.7 Rest of Europe 6.3.1 L'Oréal SA
5.4.3 Asia-Pacific 6.3.2 Unilever PLC
5.4.3.1 China 6.3.3 Shiseido Co. Ltd
5.4.3.2 Japan 6.3.4 Johnson & Johnson Services, Inc.,
5.4.3.3 India 6.3.5 Procter & Gamble Company
5.4.3.4 Australia 6.3.6 Estee Lauder Companies Inc.
5.4.3.5 Rest of Asia-Pacific


6.3.7 Colgate-Palmolive Company
6.3.8 Henkel AG & Company
6.3.9 Kao Corporation
6.3.10 Natura & Co.
*List is indicative and not exhaustive
7 MARKET OPPORTUNITIES AND FUTURE TRENDS
8 ABOUT US

1.2 STUDY ASSUMPTION & MARKET DEFINITION
BASE YEAR, REVIEW

BASE CURRENCY FORECAST TERMS PRIMARY RESEARCH
& FORECAST PERIOD
The base currency is considered as The base year is identified based on Market-size estimations for the Distribution of the primary
the United States Dollar (USD). the availability of annual reports and forecast years are in real terms. interviews conducted is based on
Conversion of other currencies is secondary research information. The Nominal values are only considered. the regional share of the market and
based on the average exchange base year considered for this study Inflation is not to be considered. the presence of key players in each
rates of the respective review period is 2022. The review period of the demographics pertinent in
years. The exchange rate conversion considered for this study is from the market studied.
for the forecast period is 2018 to 2022. The CAGR is for the
determined according to the base forecast period 2023-2028.
year’s conversion rates.
Note: Company revenues mentioned as per the fiscal year in the HQ of the company and currency conversion is as per the account closure date of the company.
MARKET DEFINITION
Shampoo is a hair care product used for cleaning hair, typically in the form of a viscous liquid. The scope of the market study covers different
SHAMPOO types of shampoo, such as standard and medicated shampoo, available for children and adults. The report also includes retail sales of shampoo
products.

2 SAMPLE SLIDES
2.1 Executive Summary And Key Findings
2.2 Market Dynamics
2.3 Market Segmentation
2.4 Competitive Landscape
#TOC_DIVIDER#

2.1 EXECUTIVE SUMMARY AND KEY FINDINGS

SHAMPOO MARKET, REVENUE IN USD • The global shampoo market (henceforth referred to as the market studied) was valued at USD XX million in 2022 and is
MILLION, GLOBAL, 2018-2028 projected to reach USD XX million in 2028 by registering a CAGR of XX% during the forecast period 2023-2028 (henceforth
referred to as the forecast period).
CAGR (2023 TO 2028): XX%
MARKET DRIVERS
• The demand for different types of shampoos for various hair-related problems is expected to drive the shampoo market owing
to the increasing prevalence of hair disorders such as dandruff, hair fall, oily hair, dryness of hair, itchiness, split ends, and many
others. According to the American Hair Loss Association, by the time American men turn 35, two-thirds of them have noticeable
hair loss. By 50, 85% of men have significantly thinned hair. In contrast, women account for 40% of hair loss sufferers in the
United States.
• Anti-dandruff shampoo products are anticipated to grow significantly within the global market. It is driven by the convenience of
using these products, poor hygiene conditions, and rising worldwide pollution.
• Increasing celebrity endorsements and raising awareness about the harmful effects of chemicals and synthetic products augment
SAMPLE FIGURE the demand for natural/organic and vegan hair care products, along with ease of usage and availability of small travel-size packs
The numbers on this chart have acting as significant trends observed in the global shampoo market.
been removed from this sample. All
TREND
numbers are available in the full-
length report • Due to increased awareness and the growing number of consumers choosing to buy from companies using sustainable
packaging, the companies have started offering shampoos in sustainable packaging. For instance, in May 2021, Nature Organics
launched a new plant-based, sustainable haircare brand, My Soda, the first to offer sustainable refill solutions in supermarkets.
My Soda offers cruelty-free and vegan shampoo using refillable bottles crafted from recycled plastic and available in three
variants – Smooth, Hydrate, and Cleanse.
COMPETITIVE SCENARIO
• Manufacturers like The Himalaya Wellness Company, Patanjali, Procter and Gamble, Unilever, and L’Oreal SA are expanding
2018 2019 2020 2021 2022 2023 2028 (f) their product portfolios by investing heavily in research and development to incorporate organic or natural and clean label
(est.) ingredients in the formulation of their hair care products, including shampoos, and cater to the increasing consumer demand.
• For instance, in June 2023, The Himalaya Wellness Company introduced two new shampoos, Dandruff Control Aloe Vera
Shampoo and Hair Fall Control Bhringaraja Shampoo, in INR 2 sachet form. The company claims these shampoos are infused
Source: Mordor Intelligence
with natural ingredients carefully selected to provide effective hair care solutions. This new launch is a part of the brand’s effort
to reach a larger audience and increase its penetration in the market.
2.2 MARKET DYNAMICS

4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Industry Attractiveness - Porter's Five Forces Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Consumers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitutes
4.3.5 Intensity of Competitive Rivalry

MARKET DRIVERS
DRIVER RESTRAINT
HIGH
IMPACT
RISING AWARENESS FOR NATURAL AND ORGANIC
HAIR CARE PRODUCTS
XX
XX
XX
LOW
IMPACT
SHORT TERM LONG TERM

RISING AWARENESS FOR NATURAL AND ORGANIC HAIR CARE PRODUCTS
• The global shampoo market witnessed an increasing demand for natural and organic
SHAMPOO MARKET: SALES OF ORGANIC PRODUCTS BY SALES CHANNEL
products due to consumer awareness about the harmful effects of certain compounds, (%), JAPAN, 2021
such as paraben and aluminum, in shampoos. This has recently enhanced the demand
34
for safe, natural, and organic shampoo products.
• Herbal shampoos formulated using natural ingredients have gained massive acceptance 26 27
among all customers worldwide. Moreover, several research papers confirm the benefits
of herbal shampoo over chemical shampoos. Thus, natural and eco-friendly herbal
shampoos are increasingly becoming popular among health and eco-conscious
13
consumers. People are realizing that maintaining healthy hair can be difficult because
they are constantly exposed to harmful chemicals in synthetic shampoos. This demand
led most companies to launch natural-inspired products, such as plant-based and
premium botanical ingredients.
• As a result, the players in regions such as North America, Asia-Pacific, Europe, and Specialty Stores Department Stores
Supply to Manufacturers & Processors Others
other markets use natural ingredients such as jojoba oil, argan oil, coconut milk, and
onion to formulate herbal shampoos per consumer demand. For instance,
o In October 2022, Auretics Limited, India’s largest online retail platform, launched SHAMPOO MARKET: EXPORT VALUE OF HERBAL AND AYURVEDIC
Miracle Aura premium onion black seed hair shampoo. As per the company’s claim, PRODUCTS FROM INDIA, IN USD MILLION, 2020-2023.
the shampoo is infused with vitamin C, vitamin E, anti-oxidants, onion seed oil, castor
oil, argan oil, and Biotin, which aid in the rejuvenating-tired scalp and weak hair. 612 628.48
539.87
o May 2022: Medimix, the renowned AVA group's flagship brand, launched a new hair
care product, Total Care Shampoo, enriched with natural ingredients and suitable for 428.08
all hair types.
• Thus, the consumers’ growing concern about their health and hygiene as a long-term
investment enhanced the global demand for natural or organic products. Such factors
compelled manufacturers to improve their product offerings to meet consumer
requirements. Furthermore, the increasing trend of organic concept stores for organic
products among consumers is also anticipated to enhance the growth of natural and
organic hair care products in the market. 2020 2021 2022 2023
Source: Mordor Intelligence; Department of Commerce (India); Japanese Organic Industry Survey,

DEGREE OF COMPETITION
MARKET PARAMETERS DETAILED DESCRIPTION
Unfavourable
Low Favourable
High • The sustainable competitive advantage through innovation is high in the case of
1 shampoo. Manufacturers are increasingly introducing product innovations
FACTORS 0 2 4 6 8 10
0 regarding ingredients, functionalities, price, and packaging.
• The major manufacturers in the market studied are constantly making efforts and
Sustainable competitive advantage in investing capital in marketing and advertisements, with a major focus on bringing
future through innovation awareness to the consumers about the benefits of products, such as natural and
organic.
• Additionally, key players are focusing on online distribution channels for the online
marketing and branding of their products to expand their geographic reach and
Levels of market penetration increase their customer bases.
• Hence, the intensity of competitive rivalry is high.
SAMPLE FIGURE
The numbers on this chart have
Powerful competitive strategy
been removed from this sample. All DETAILED ANALYSIS WILL BE PROVIDED IN THE FULL REPORT
length report
Barriers to exit
Degree of transparency

2.3 MARKET SEGMENTATION
5 MARKET SEGMENTATION 5.4 Geography

5.1 Product Type 5.4.1 North America
5.1.1 Standard Shampoo 5.4.1.1 United States
5.1.2 Medicated Shampoo 5.4.1.2 Canada
5.4.1.3 Mexico
5.2 End User 5.4.1.4 Rest of North America
5.2.1 Kids/Children 5.4.2 Europe
5.2.2 Adults 5.4.2.1 Germany
5.4.2.2 United Kingdom
5.3 Distribution Channel 5.4.2.3 Spain
5.3.1 Supermarkets/Hypermarkets 5.4.2.4 France
5.3.2 Convenience Stores 5.4.2.5 Italy
5.3.3 Specialist Retailers 5.4.2.6 Russia
5.3.4 Drug Stores/Pharmacies 5.4.2.7 Rest of Europe
5.3.5 Online Retailers
5.3.6 Other Distribution Channels

2.3 MARKET SEGMENTATION
5.4.3 Asia-Pacific
5.4.3.1 China
5.4.3.2 Japan
5.4.3.3 India
5.4.3.4 Australia
5.4.3.5 Rest of Asia-Pacific
5.4.4 South America
5.4.4.1 Brazil
5.4.4.2 Argentina
5.4.4.3 Rest of South America
5.4.5 Middle East & Africa
5.4.5.1 United Arab Emirates
5.4.5.2 South Africa
5.4.5.3 Rest of Middle East & Africa

PRODUCT TYPE
SHAMPOO MARKET, REVENUE SHARE (%), BY SHAMPOO MARKET, VALUE IN USD MILLION, BY PRODUCT TYPE, GLOBAL, 2018-2028
PRODUCT TYPE, GLOBAL, 2022
CAGR (%)
PRODUCT TYPE 2018 2019 2020 2021 2022 2023 (est.) 2028 (f)
(2023-2028)
Standard Shampoo XX XX XX XX XX XX XX XX
SAMPLE FIGURE DETAILED ANALYSIS WILL BE PROVIDED IN THE FULL REPORT

been removed from this sample. All Medicated Shampoo XX XX XX XX XX XX XX XX
length report
Total XX XX XX XX XX XX XX XX
Standard Shampoo Medicated Shampoo

END USER
SHAMPOO MARKET, REVENUE SHARE (%), BY SHAMPOO MARKET, VALUE IN USD MILLION, BY END USER, GLOBAL, 2018-2028
END USER, GLOBAL, 2022
CAGR (%)
END USER 2018 2019 2020 2021 2022 2023 (est.) 2028 (f)
(2023-2028)
Kids/Children XX XX XX XX XX XX XX XX
SAMPLE FIGURE DETAILED ANALYSIS WILL BE PROVIDED IN THE FULL REPORT

been removed from this sample. All Adults XX XX XX XX XX XX XX XX
length report
Kids/Children Adults

MEDICATED SHAMPOO
SHAMPOO MARKET, REVENUE IN USD MILLION, MEDICATED • The medicated shampoo segment of the global shampoo market was valued at USD XX million in
SHAMPOO, GLOBAL, 2018-2028 2022. It is projected to reach USD XX million in 2028, registering a CAGR of XX% during the
forecast period.
CAGR (2023 TO 2028): XX%
MARKET DRIVERS
• Consumers' exposure to excessive sunlight, unhygienic environments, and other harmful
chemicals in day-to-day life leads to growing concerns about hair-related problems caused by
harmful exposure. As a result, over the past couple of years, the world has witnessed a rise in
demand for various hair care products, which also triggered the demand for medicated
shampoos.
• Medicated shampoo is designed to treat various fungal infections affecting the scalp, like
dandruff and psoriasis. Medicated shampoo is also used to control flaky and itchy scalp, which
consumers encounter daily.
• For instance, in December 2022, according to current studies by the National Psoriasis
SAMPLE FIGURE Foundation, more than 8 million Americans have psoriasis, and 125 million people worldwide,
The numbers on this chart have almost 2-3% of the total population, have psoriasis, according to the World Psoriasis Day
been removed from this sample. All consortium.
length report RECENT DEVELOPMENT
• The launch of new advanced medicated shampoos is gaining popularity among youngsters,
propelling demand for these products.
• For instance, in December 2022, Ouai launched an anti-dandruff shampoo. According to a
release from the brand, Ouai’s gentle formula contains 2% salicylic acid, which helps relieve the
symptoms of dandruff, seborrheic dermatitis, and psoriasis. This effective ingredient also helps
eliminate the recurrence of itching, irritation, redness, and flaking. While this formula targets
dandruff, it includes other surfactants and conditioning agents to ensure your hair remains soft
and smooth.
2018 2019 2020 2021 2022 2023 (est.) 2028 (f) DETAILED ANALYSIS WILL BE PROVIDED IN THE FULL REPORT

GEOGRAPHY
SHAMPOO MARKET, REVENUE SHARE (%), BY SHAMPOO MARKET, VALUE IN USD MILLION, BY GEOGRAPHY, GLOBAL, 2018-2028
GEOGRAPHY, GLOBAL, 2022
CAGR (%)
GEOGRAPHY 2018 2019 2020 2021 2022 2023 (est.) 2028 (f)
(2023-2028)
North America XX XX XX XX XX XX XX XX
SAMPLE FIGURE Europe XX XX XX XX XX XX XX XX

length report Asia-Pacific XX XX
DETAILED XX
ANALYSIS WILLXXBE PROVIDED
XX XX FULL REPORT
IN THE XX XX
South America XX XX XX XX XX XX XX XX
North America Europe

Middle East & Africa XX XX XX XX XX XX XX XX
Asia-Pacific South America
Middle East & Africa


NORTH AMERICA
SHAMPOO MARKET, REVENUE SHARE (%), BY SHAMPOO MARKET, VALUE IN USD MILLION, BY COUNTRY, NORTH AMERICA, 2018-2028
COUNTRY, NORTH AMERICA, 2022
CAGR (%)
COUNTRY 2018 2019 2020 2021 2022 2023 (est.) 2028 (f)
(2023-2028)
United States XX XX XX XX XX XX XX XX
SAMPLE FIGURE
Canada XX XX XX XX XX XX XX XX
length report
DETAILED ANALYSIS WILL BE PROVIDED IN THE FULL REPORT
Mexico XX XX XX XX XX XX XX XX
Rest of North America XX XX XX XX XX XX XX XX
United States Canada
Mexico Rest of North America


UNITED STATES
SHAMPOO MARKET, REVENUE IN USD MILLION, • The US shampoo market is valued at USD XX million in 2022. It is projected to reach USD XX million in 2028,
UNITED STATES, 2018-2028 registering a CAGR of XX% during the forecast period.
CAGR (2023 TO 2028): XX% MARKET DRIVER
• The market witnessed a significant demand due to the rise in consumer preference for products that are
scientifically proven to be organic and have natural ingredients. The growing popularity of ethical consumerism
influenced the demand and attention to products produced, sourced, and tested, driving the demand for
shampoos with natural ingredients.
• According to a study by the American Hair Loss Association, about 66% of men are bound to experience some
form of hair loss by age 35. 85% of men would have drastically thinner hair by the time they are 50 years of age.
Therefore, this triggered the sales of hair care products, including shampoo, in the country.
• The American population is constantly increasing their spending on hair care products owing to opt for
premium products. As per the American Bureau of Labor Statistics, the average annual expenditure on hair care
products per consumer unit in the United States was USD 64.7 in 2020 and increased to USD 77.17 in 2021.
SAMPLE FIGURE
The numbers on this chart have MARKET TREND
numbers are available in the full- • Plant-based shampoos and conditioners formulated using nature-inspired ingredients, such as plant-based and
length report high-end botanical ingredients, gained massive acceptance among customers nationwide. This is due to the
increasing awareness about the harmful effects of chemically formulated shampoos and the benefit of plant-
based products through social media and other sources. Therefore, it drives the demand for such products in
the market.
COMPETITIVE SCENARIO
• Unilever, Procter & Gamble, and L'Oréal SA are prominent players operating in the market studied. To maintain
competitiveness, these market players are moving toward a sustainable and innovative value chain to capture
the market share.
2018 2019 2020 2021 2022 2023 2028 (f) • For instance, in December 2022, P&G's Ouai improved its anti-dandruff shampoo category with the new launch,
(est.) Ouai's Anti-Dandruff Shampoo, which contains an FDA-approved ingredient such as 2% salicylic acid formulated
to relieve dandruff symptoms and break down dandruff-causing bacteria to soothe the scalp. It debuted on the
Sephora App and will appear on Sephora's and Ouai's websites.

2.4 COMPETITIVE LANDSCAPE

6 COMPETITIVE LANDSCAPE
6.1 Strategies Adopted by Leading Players
6.2 Market Share Analysis
6.3 Company Profiles

MARKET SHARE ANALYSIS

• The global shampoo market is fragmented and highly competitive, with major market SHAMPOO MARKET, STRATEGIES ADOPTED BY LEADING PLAYERS (%),
share held by prominent players, including L’Oréal SA, Unilever PLC, Procter & Gamble GLOBAL, 2022
Company, Shiseido Co. Ltd, Henkel AG & Company, and Estee Lauder Companies Inc.
• The prominent players in the market are adopting strategic approaches such as product
launches and expansion to acquire a strong position in the market. For instance, in March
2023, REIN launched the styling anti-dandruff shampoo in Australia for discerning
consumers who value performance and aesthetics. The company claims that the
shampoo is formulated with natural extracts and oil ingredients to moisturize and repair
hair.
• Companies are increasing their investments in research and development (R&D) and
marketing and are expanding their distribution channels to maintain their position in the
market. Furthermore, they are adopting competitive strategies by investing in new SAMPLE FIGURE
Procter & Gamble Company
technologies to produce different hair care products. The numbers on this chart have
been removed from this sample. All XX
numbers are available in the full- XX
length
DETAILED ANALYSIS WILL BE PROVIDED IN THE FULL REPORT XX
report
Others

COMPANY PROFILES
6.3.1 L'Oréal SA
6.3.2 Unilever PLC
6.3.3 Shiseido Co. Ltd.
6.3.4 Johnson & Johnson
6.3.5 Procter & Gamble Company
6.3.6 The Estee Lauder Companies Inc.
6.3.7 Colgate-Palmolive Company
6.3.8 Henkel AG & Company
6.3.9 Kao Corporation
6.3.10 Natura & Co.
*List is indicative and not exhaustive

PROCTER & GAMBLE COMPANY
CORE BUSINESS SEGMENTS

USD 82 billion FABRIC CARE
Total Revenues HOME CARE
FY 2023 (All Segments) BABY CARE
FEMININE
www.pg.com DUNS NUMBER:00-131-6827
FAMILY CARE
GLOBAL OVERVIEW BEAUTY
Proctor and Gamble Company (P&G) is the world’s ~107,000 GROOMING
largest consumer goods company and home to Employees (2023) HEALTH CARE
iconic trusted brands that make life a little bit easier
in small but meaningful ways.
The Procter & Gamble Company (P&G) is the
world's largest consumer-packaged goods
manufacturer. Its extensive range of hair, skin, and
personal care, oral, family, feminine, fabric care, 1837
grooming, and baby care product lines Founded
Its nearly 35 brands include Bounty, Crest, Gillette,
Pampers, Pepto Bismol, Puffs, Old Spice, Swiffer,
and Tide. P&G’s biggest product category, fabric
and home care, accounts for nearly a third of sales.
CINCINNATI, OHIO, UNITED
The company offers its products through various STATES
channels, including direct-to-consumer, in more than
Headquarters
180 countries and territories worldwide.
Source: Company Websites, Quarterly & Annual Reports

PROCTER & GAMBLE COMPANY – GLOBAL SHAMPOO MARKET OVERVIEW
CORE SOLUTIONS AND PRODUCT OFFERINGS SHAMPOO MARKET BEAUTY AND PERSONAL CARE
Procter & Gamble offers shampoos through its

MARKET SEGMENT COMPANY VERTICAL
brands, including Head and Shoulder, Aussie,
Pantene, Rejoice, Ouai, and Herbal Essence. Most of
the company’s brands produce cruelty-free and
PETA (People for the Ethical Treatment of Animals)-
COMPANY HIGHLIGHTS KEY INFORMATION
certified shampoos and conditioners.
The key elements of Procter & Gamble's (P&G) Its customers include mass merchandisers, e-commerce
The brand offers a wide range of herbal shampoos company that provide it a competitive edge in the (including social commerce) channels, grocery stores,
for different hair types like dry and damaged hair, shampoo market are considered the company's membership club stores, drug stores, department stores,
colored hair, and straight hair. The Herbal Essences brand strengths. The strength of a brand can be distributors, wholesalers, specialty beauty stores (including
brand comes in a wide range of herbal shampoos, attributed to various aspects, such as its financial airport duty-free stores), high-frequency stores, pharmacies,
such as aloe, argan oil, blue ginger and micellar standing, skilled workforce, the distinctiveness of its electronics stores, and professional channels.
water, bourbon and manuka honey, coconut milk, hair care products, and intangible assets like brand Research and development (R&D) and consumer insights to
white grapefruit and mosa mint, beautiful ends, daily value. provide superior products and packaging. The company
detox clean, and hello hydration. utilizes its marketing and online presence to deliver superior
Through online engagements, like influencer live brand messaging to consumers. For instance, In 2023, the
Rejoice brand offers shampoos and conditioners that streaming, brands, including Pantene, made a strong
are anti-dandruff, anti-hair fall, anti-tangle, and many company invested USD 2.0 billion for research and
contribution to market growth and attained the development, while advertising costs, which include
others for smoother, softer, and longer-lasting highest quality of product innovation in conditioners, television, print, radio, internet, and in-store advertising
fragrant hair. The company claims that international treatments, and consumer communication. expenses, were around USD 8 billion.
perfume experts craft its shampoo.
In 2023, the company’s total e-commerce sales In August 2023, Procter & Gamble Australia New Zealand, in
increased by 7%. Brands were accessible to partnership with IncubateHub, launched vGROW 2.0, the
consumers at affordable point-of-purchase in retail second year of the Innovation Program that aimed to
and online channels. transform engagement with external business partners by
creating a collaborative start-up ecosystem.
Source: Company Website, Annual & Quarterly Reports

PROCTER & GAMBLE COMPANY – FINANCIALS

PROCTER & GAMBLE COMPANY, NET SALES IN USD BILLION, 2020-2023 PROCTER & GAMBLE COMPANY, OPERATING INCOME IN USD BILLION,
2020-2023
84 82.2 18.5 18.0 18.1

18.0 17.8
82 80.2
80 17.5
78 76.1 17.0
76
74 16.5
72 71 16.0 15.7
70 15.5
68 15.0
66
64 14.5
2020 2021 2022 2023 2020 2021 2022 2023
PROCTER & GAMBLE COMPANY, REVENUE BREAKDOWN BY BUSINESS PROCTER & GAMBLE COMPANY, REVENUE BREAKDOWN BY GEOGRAPHY, 2023
SEGMENT, 2023
8% 5% North America
Fabric and Home care 7%
14% 8%
35% Europe
Baby, Feminine and Family Care
9% Greater China
Beauty 50%
18% Asia Pacific

Health care
21% Latin America

Grooming
25%
Source: Company Website, Annual and Quarterly Reports

PROCTER & GAMBLE COMPANY - PRODUCTS & SERVICES

Brand Category Description
• Hair and shoulder haircare offers shampoo specially formulated to deal with the symptoms and
Head and Shoulder Shampoo causes of dandruff. According to the company's claim, the product is formulated with zinc
pyrithione.
• Pantene haircare offers shampoo. The company claims that Pantene shampoo is suitable for every
Shampoo
hair type.
Pantene
• Pantene haircare offers dry shampoo foam that helps refresh hair and remove excess oil, according
Dry Shampoo
to the company’s claim.
Shampoo
Herbal Essence • The company claims that herbal essence offers shampoos infused with ingredients that refresh hair.
• Rejoice offers anti-dandruff shampoos, anti-hair fall, anti-tangle, and many others for smoother,
Rejoice Shampoo
softer, and longer-lasting fragrant hair. The company claims that international perfume experts craft
its shampoo.
Source: Company Website

PROCTER & GAMBLE COMPANY – KEY DEVELOPMENTS

DATE TYPE OF KEY DEVELOPMENT DETAILS
Herbal Essences brand launched the new Argan Oil of Morocco Shampoo. The company claims it is the perfect
September 2022 Product Launch combination of argan oil, aloe vera, sea kelp, and other antioxidant-rich ingredients, making this Herbal Essences blue
bottle shampoo their best-rated product.
Source: Company Website, Industry Publications and Magazines

3 RESEARCH METHODOLOGY
3.1 Research Framework
3.2 Secondary Research
3.3 Primary Research
3.4 Data Triangulation & Insight Generation
#TOC_DIVIDER#

3.1 RESEARCH FRAMEWORK
• Mordor Intelligence (MI) advocates an appropriate mix of secondary and primary research to meet Client objectives.
• MI translates market insights (market dynamics, competition, varying consumer demands, and regulations) into actionable business insights.
• Following phases are practiced at Mordor for efficient delivery of various syndicated and consulting assignments.
STEP 1 STEP 2 STEP 3

SCOPING/ PROJECT INITIATION MARKET ANALYSIS PROJECT DELIVERY
Decipher Client Requirements/ Market to be Extensive desk research to identify most Triangulate and analyze data to finalize on
studied relevant secondary information available actionable business insights
Tailor made research approach for Contact Mordor’s empaneled experts and Finalize report contents and establish a
customized reports identify industry experts across the market deliverable format
Report delivery with high quality market

Effective use of Mordor’s knowledge repository Conduct primaries to gather qualitative and
insights, competitive landscape etc.,
to gather relevant insights quantitative insights
as per the proposed contents
Confirm the objectives of the assignment with

Client

3.2 SECONDARY RESEARCH
OBJECTIVE Hypothesis and insights building; get factual data
A thorough synthesis of existing publications across the web to gather meaningful

Shortlisting market intelligence insights on the current situation of the market, technology developments, and any other
sources market related information. The sources include, but are not limited to:
Synthesis of published information • Scientific Papers, Journals and Publications
• Trade information to understand imports, exports, and average traded price of the
commodity, if available.
Data collection and aggregation • Industry and Government Websites for blogs, magazines, and
other publications
Further validated from expert interviews • Conference proceedings and association publications
• Investor presentations, technical brochures, annual reports, press releases,
transcripts of key personnel interviews, and other strategic publications by several
competitors in the market.
Insight and hypothesis development
• Product information including technical specifications, approvals, patents etc.
To reach out industry experts for • Public Sources Reports
interviews
• Paid sources (Questel Orbit, Dow Jones, Hoovers, industry specific subscriptions)
Key contact list
Relevance and credibility of sources

3.2 KEY SOURCES USED IN THIS REPORT
LIST OF KEY SOURCES WILL BE PROVIDED IN THE FINAL REPORT

3.3 PRIMARY RESEARCH
OBJECTIVE Gather first-hand insights on the market studied
• At Mordor, we continuously strive to pool in industry experts across the value chain,
Expert profile determination to gather first-hand insights on the market studied. In addition to this knowledgeable
industry veterans or retired experts, consultants and freelancers are a call away to
Based on industry, role, experience, and collaborate with Mordor on any assignment which requires real-time industry
location insights.
• Also, we conduct paid primary to gather qualitative insights and opinion of a group
of individuals related to the industry.
Expert identification • Primary research is used both to validate the data points obtained from secondary
research and to fill the data gaps after secondary research.
Using Mordor’s empaneled industry
experts as well as new experts
Discussion guide MODES OF PRIMARY RESEARCH
Semi-structured approach to probe and

prioritize insights
Telephonic Email Chat Virtual Paid Primary & Others

Interviews Interviews Interviews Council
Reach out and interviews
Targeted industry interviews to fill data

gaps and validate insights

3.3 PRIMARY RESEARCH APPROACH AND KEY RESPONDENTS
EXECUTIVE LEVEL OPERATIONAL LEVEL INDUSTRY/ NEED MARKET ECOSYSTEM

INTERVIEWS INTERVIEWS SPECIFIC INTERVIEWS INTERVIEWS
• CxOs, owners, founders • Sales managers • Process Engineers • Competitors
• Business unit or country heads • Product managers • Production Managers • Customers
• Directors/VPs of sales and • Regulatory affairs managers • Technology Scouts • End-users
marketing, procurement, strategy,
• Finance managers • Pricing Analysts • Agencies/Distributors/Resellers
R&D, Product management and
other corporate functions as • Marketing managers • Retailers
required • Suppliers
• Existing or Potential Partners
• Employees
• Regulatory Agencies
• Industry Associations
• Consultants
Interviews spread across regions based on regional Blind interviews without revealing the sponsor of
SPREAD OF INTERVIEWS BLIND/ OPEN INTERVIEWS
share in the overall market this study
Raw data and intelligence, Insights into market

40-50 interviews covering varying profiles of experts
dynamics, Market model and other data validations,
RESPONDENTS across the entire market value chain INPUTS COLLECTED Strategy related inputs

3.4 DATA TRIANGULATION & INSIGHT GENERATION
VALIDATION FOR MARKET ASSESSMENT ESTIMATES

OBJECTIVE Logical checks and sanity of information
• The market size estimations are carried out through ‘Bottom-up’ & ‘Top-down’
approaches.
TRIANGULATION AND TRANSFORMATION OF INFORMATION EXTRACTED • Our top-down and bottom-up approaches are integrated into our ‘In-house Model
sheets’ which are used to generate the market estimates and growth rates (depending
Based on the factors identified which are endogenous and exogenous in nature
upon the historical trends of the respective markets along with the various factors like
collected during the secondary and primary phases, our in-house subject matter experts
drivers, restraints and recent developments in the market) of the product segment in the
transform quantitative data extraction and use them for the inferential purpose.
respective country.
TOP-DOWN BOTTOM-UP
APPROACH APPROACH
SECONDARY RESEARCH EXPERT INTERVIEWS
Macro view of a larger Revenue analysis of
market filtered down to Expert interviews leading players or
the target market consumption centers
DATA VALIDATION
TRIANGULATION POINT
ECONOMETRIC MODELS ANALYST ESTIMATES Expert interviews

4 CREDENTIALS
4.1 Illustrative List of Clients
4.2 Mordor Success Stories
#TOC_DIVIDER#

4.1 ILLUSTRATIVE LIST OF CLIENTS
LOREAL P&G AMWAY
ABBOTT PHILIP MORRIS

UNILEVER
LABORATORIES INTERNATIONAL
BRITISH AMERICAN
MOROCCAN OIL DABUR
TOBACCO
COLGATE PALMOLIVE HENKEL MARICO
ESTEE LAUDER JOHNSON & JOHNSON CONDE NAST
DECATHLON MITSUI & CO. BEIERSDORF
LOUIS VUITTON COTY SHISEIDO

4.2 MORDOR SUCCESS STORIES

Egypt Tobacco Market – British America Tobacco Plc – Focus of study (Consumer
buying behavior for different targeted consumers along with market scenario and
structure)
Global Athletic Footwear Market – Hewlett-Packard Company – Focus of study (Market

trend and growth potential along with competitor analysis)
Global Headwear Market – Decathlon SA – Focus of study (Market potential of

headwear for different regions across the world)
United States Golf Equipment Market – Gillum Strategy – Focus of study (Study of
different product categories, revenue they generate through different sales channel)
South Korea Health and Fitness Clubs Market – 9Round – Focus of study (Market
potential analysis of establishing a new fitness club in the country)
India Luxury Beauty and Skincare Products Market – Loreal SA – Focus of study
(Revenue generation of different product categories in luxury market with analysis of
different sales channel and brand share analysis)
Women's Non-athletic Footwear Market – Ghazal Paris – Focus of study (To understand
the market dynamics and performance of different segments/sub-segments in the
market)

5 ABOUT US
5.1 Industries Covered
5.2 Our Customized Research Capabilities
#TOC_DIVIDER#

ABOUT US
SNAPSHOT
HANDCRAFTED On-the-ground industry experts in
RESEARCH SOLUTIONS 100+ countries
IN-DEPTH 55000+
CONSULTATION Clients served globally
REAL-TIME INDUSTRY 10000+

TRACKING Projects delivered
+1-617-765-2493
info@mordorintelligence.com DEDICATED ANALYST
www.mordorintelligence.com SUPPORT 550+
In-house analysts

5.1 INDUSTRIES COVERED
ICT CHEMICALS AND MATERIALS CONSUMER GOODS PACKAGING
• IoT, Big Data, M2M • Adhesives & Sealants • Apparel, Footwear, Accessories • Packaging Materials & Types
• Analytics • Advanced Materials • Appliances • Food Packaging
• Cloud Computing • Aromatics and Intermediates • Cosmetics • Beverage Packaging
• Information Technology • Composites • Furniture • Pharmaceutical Packaging
• Data Centers • Construction Chemicals & Materials • Household Care • Household Packaging
• Software & Solutions • Metals, Ceramics, Industrial Materials • Luxury Goods & Services • Personal Care Packaging
• Telecommunications • Paints & Coatings • Personal Care • Industrial Packaging
• IT Hardware • Plastics, Polymers, Elastomers • Recreational Goods • Advanced Packaging
• Internet • Specialty & Fine Chemicals • Sports & Fitness • Country-Level Packaging Industry Analysis
• Security • Water & Wastewater Treatment • Packaging Equipment
• Advanced Technologies
ELECTRONICS ENERGY & POWER AUTOMATION HEALTHCARE
• Semiconductors • Power • Industrial Automation & Process Control • Disease Landscape

• Sensors • Oil & Gas • Robotics • Healthcare IT
• Optoelectronics • Renewables • Engineering Products & Components • Medical Devices
• Electrical & Electronic Components • Energy Efficiency • Building Automation • Pharmaceuticals
• Display Technology • Engineering, Procurement and • Logistics Automation • Biotechnology
• Security & Surveillance Construction • Veterinary Healthcare
• Monitoring & Testing Equipment • Healthcare Services

5.1 INDUSTRIES COVERED
AGRICULTURE FOOD & BEVERAGES AUTOMOTIVE
• Agricultural Commodities • Food • Parts and Components

• Agricultural Machinery & Tech • Beverage • Automotive Technology
• Crop Protection • Manufacturing Processes
• Processed Food
• Fertilizers & Seeds • Automotive Materials & Coatings
• Food Additives & Supplements • Automotive Services
• Food Ingredients • Vehicles
• Food Service • Machinery & Equipment
ANIMAL NUTRITION AEROSPACE & DEFENSE OTHER GROUPS
• Compound Feed • Defense • Logistics

• Feed Additives & Premixes • Airport Operations • Processing Technologies
• Pet Care • MRO • Finance and Insurance
• Pet Food • Technology • Retail
• Real Estate and Construction
• Tourism

MARKETS COVERED IN CONSUMER GOODS AND SERVICES
Ready-to-use Market Reports Customized Market Intelligence

Products
1,600+ off-the-shelf reports for ready consumption on
Tailored solutions for in-depth, unique needs
CG&S
Sports and
Industries Beauty and
Personal Tobacco Apparel Footwear Baby Care Bicycle Leisure
Care Products Equipment
Market Market Product Competitive Investment

Structure Assessment Intelligence Intelligence Intelligence
Intelligence & Customer, distributor, supplier

intelligence
Data collection and analysis
Advisory

5.2 OUR CUSTOMIZED RESEARCH CAPABILITIES
7. CUSTOMER, DISTRIBUTOR, SUPPLIER INTELLIGENCE 1. MARKET STRUCTURE ASSESSMENT
• Identification of potential partners • Macroeconomic analysis
• Shortlisting/finalization of potential partners • Value Chain and Supply Chain Analysis
• Customer need analysis 1 • Regulatory assessment
• Customer's purchase and usage behavior Customer, Market • Technology scouting and assessment*
Distributor,
• Customer/partner feedback and satisfaction* Structure • Sourcing and category intelligence
7 Supplier
• Brand perception analysis* Assessment
Intelligence
2. MARKET INTELLIGENCE SUPPORT
• Key Opinion Leader Insights 2
• Market size and segmentation
• Growth opportunities
6. PRODUCT INTELLIGENCE SUPPORT Product Market
intelligence Intelligence • Market dynamics and new developments*
• Import and Export Intelligence* ADVISORY & INSIGHTS
Support Support • Go to Market Strategies
• Commodity pricing intelligence*
• Product pricing intelligence* • Recommendations 3. COMPETITIVE INTELLIGENCE SUPPORT
6 • Strategic inputs
• Product Positioning Assessment • Company profiling
• Go-to-market support
• New product launch tracker* 3 • Competition assessment incl. market share
Investment Competitive
• Product claims assessment* • Drilled down revenue estimations
Intelligence Intelligence
• Product Concept Testing Support Support • Employer value proposition
Data
5. INVESTMENT INTELLIGENCE SUPPORT Collection and 4. DATA COLLECTION AND ANALYSIS SUPPORT
5 Analysis
• Project feasibility analysis • Data analytics and visualization
Support
4
• R&D and Patent analysis support • Data collection, manipulation incl. web scraping
• M&A, JV support - Scouting, shortlisting, target • B2B and B2C interviews
*Available as one time effort as well as in the form of periodic updates
assessment

DISCLAIMER
Any information and/or material provided by Mordor Intelligence, including any and all the analysis and/or research from Mordor Intelligence, is provided
to a selected group of customers, response to for such information, material, analysis, and/or research. As a customer of Mordor Intelligence, you
acknowledge that information, material, and/or services are for internal use only, and not for any external use and/or dissemination, or general publication,
and/or disclosure to any third parties.
Any and all of the information and/or material provided by Mordor Intelligence are based on primary interviews and/or secondary research, are therefore,
subject to fluctuation and variance. Mordor Intelligence takes no responsibility for any incorrect information and/or material supplied to us by sources we
rely on, and no part of our analysis or research may be given, lent, resold, or disclosed to any third parties, including non-customers, without explicit or
written permission from Mordor Intelligence.
Unauthorized reproduction and/or transmission of our information, material, analysis, and/or research in any form and by any means, including
photocopying, mechanical/electronic recording, or otherwise, without the explicit and written permission of Mordor Intelligence, is expressly and clearly
prohibited.
Any use of the information, material, analysis, and/or research provided by Mordor Intelligence is at your sole risk; you acknowledge that the information,
material, analysis, and/or research is provided "as is" and that Mordor Intelligence provides no warranty of any kind, express or implied, with regard to the
information, material, analysis, and/or research, including but not limited to, merchantability and fitness for any purpose and/or use.

FOR MORE INFORMATION, PLEASE CONTACT
5th Floor, Rajapushpa Summit Nanakramguda Rd,
Financial District, Gachibowli, Hyderabad - 500008, India
+1 617 765 2493
info@mordorintelligence.com
www.mordorintelligence.com
SAMPLE - GLOBAL SHAMPOO MARKET Copyright © 2023 Mordor IntelligenceTM

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GLOBAL SHAMPOO MARKET

Domain: Consumer Goods and Services

Base year: 2022

Forecast period: 2023 - 2028

+1 617 765 2493

SAMPLE - GLOBAL SHAMPOO MARKET Copyright © 2023 Mordor IntelligenceTM

2 SAMPLE - GLOBAL SHAMPOO MARKET Copyright © 2023 Mordor IntelligenceTM

3 SAMPLE - GLOBAL SHAMPOO MARKET Copyright © 2023 Mordor IntelligenceTM

1.1 REPORT’S TABLE OF CONTENTS

2 RESEARCH METHODOLOGY 5 MARKET SEGMENTATION (REVENUE IN MILLION USD, 2018-2028)

4 SAMPLE - GLOBAL SHAMPOO MARKET Copyright © 2023 Mordor IntelligenceTM

1.1 REPORT’S TABLE OF CONTENTS

5 SAMPLE - GLOBAL SHAMPOO MARKET Copyright © 2023 Mordor IntelligenceTM

1.1 REPORT’S TABLE OF CONTENTS

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

6 SAMPLE - GLOBAL SHAMPOO MARKET Copyright © 2023 Mordor IntelligenceTM

1.2 STUDY ASSUMPTION & MARKET DEFINITION

BASE YEAR, REVIEW

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8 SAMPLE - GLOBAL SHAMPOO MARKET Copyright © 2023 Mordor IntelligenceTM

2.1 EXECUTIVE SUMMARY AND KEY FINDINGS

2.2 MARKET DYNAMICS

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RISING AWARENESS FOR NATURAL AND ORGANIC HAIR CARE PRODUCTS

12 SAMPLE - GLOBAL SHAMPOO MARKET Copyright © 2023 Mordor IntelligenceTM

Source: Mordor Intelligence

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2.3 MARKET SEGMENTATION

5 MARKET SEGMENTATION 5.4 Geography

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2.3 MARKET SEGMENTATION

15 SAMPLE - GLOBAL SHAMPOO MARKET Copyright © 2023 Mordor IntelligenceTM

SAMPLE FIGURE DETAILED ANALYSIS WILL BE PROVIDED IN THE FULL REPORT

Standard Shampoo Medicated Shampoo

Source: Mordor Intelligence

16 SAMPLE - GLOBAL SHAMPOO MARKET Copyright © 2023 Mordor IntelligenceTM

SAMPLE FIGURE DETAILED ANALYSIS WILL BE PROVIDED IN THE FULL REPORT

Source: Mordor Intelligence

17 SAMPLE - GLOBAL SHAMPOO MARKET Copyright © 2023 Mordor IntelligenceTM

Source: Mordor Intelligence

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SAMPLE FIGURE Europe XX XX XX XX XX XX XX XX

North America Europe

Middle East & Africa

Source: Mordor Intelligence

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Rest of North America XX XX XX XX XX XX XX XX

United States Canada

Mexico Rest of North America

Source: Mordor Intelligence

20 SAMPLE - GLOBAL SHAMPOO MARKET Copyright © 2023 Mordor IntelligenceTM

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2.4 COMPETITIVE LANDSCAPE

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MARKET SHARE ANALYSIS

Source: Mordor Intelligence

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PROCTER & GAMBLE COMPANY

CORE BUSINESS SEGMENTS

Source: Company Websites, Quarterly & Annual Reports

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