AUTOMANIA

`DRIVEN TO EXCEED EXPECTATIONS`

 How do we drive Sales ?
One wise man once said you cannot catch fish if you
do not throw the rod in the water.
Lead Generation

 We need to generate more leads as much as

we can with the end goal of converting them
into sales,
 The higher the volume of leads generated the
higher the probability of converting them into
sales
1. Brand awareness
We need to be visible to the market
how are we going to do that?
Target market
Successful business people.
Celebrities.
Politicians.
Rich people.
 WEBSITE IS A LEAD GENERATOR

47 % of prospective buyers view 3 to 5 times pieces

of content from a business website before
engaging with a sales rep.
We need to restructure and upgrade the website
in order for it to look more legit and user friendly
for example the technicalities of the webpage
should be improved ,sometimes we get blank
pages where we suppose to be seeing content.
On the first page we will would probably put a
picture of a FERARRI background and quote
`DRIVEN TO EXCEED EXPECTACTIONS` on the note
of being creative and being more informative
about our services.
SEO(Search Engine Optimisation)

We need Search Engine Optimisation in order for

our website to be more visible and be given
preference whenever an audience search luxury
cars .
This is most likely to increase website traffic from
which we generate leads
Paid ads
 We have to spice up our paid ads that pop up
on every platform when ever an audience goes
online, Reason being we likely to get a lead
since they primarily target audience in search of
similar products or services of the advertised
goods. For example
 Google ads
 Facebook ads
 Instagram ads
 Gumtree ads
 You tube ads
 Social Media Marketing
 It is important to keep up our game on social
media platforms, besides posting new products
we also need to be creative on our content,
post videos of our showroom ,events and
engage with the audience.
 At a later stage of our marketing strategy we will
want to engage into Influencer marketing ,were
by celebrities who have influence in the society
to be part and parcel of our content this is going
to help us with brand awareness.
Budget
Mandatory
 Restructure and upgrade website.R2500 once off
payment monthly its (R200 for web maintenance)
 Search Engine Optimisation.R2000
 Social media suggestions.R1500
 Monthly reporting R1000
 Advertising R1000
 Paid ads estimate R800 rands per month on each
social media platforms
THANK YOU