CCGL 9069 – student Journal

Ng Ka Hei Miki (3036224535)

Yesterday was a sunny day filled with the joy of running. I decided to
lace up my Nike shoes and go for a workout. Putting on my Nike running
shoes, I felt a surge of excitement and anticipation for the run ahead. It
was the perfect weather for a run. I set off on my favorite running route
and started running. As I ran, my Nike shoes effortlessly glided over the
pavement, providing the right balance of flexibility and responsiveness. I
was impressed by their performance and wanted to explore more about
the brand.

Nike is a multinational corporation globally recognized as an iconic

brand in the sports and athletic footwear industry. It was founded in
1964 by Bill Bowerman and Phil Knight and has grown to become one of
the world's largest and most influential sportswear companies. With its
headquarters in Beaverton, Oregon, United States, Nike is renowned for
its innovative designs, cutting-edge technology, and commitment to
performance. The company offers a wide range of products, including
athletic footwear, apparel, accessories, and equipment, available in
various countries worldwide.

Nike operates through a network of subsidiaries, affiliates, and retail

partners in numerous countries, allowing it to reach customers
worldwide. The company's products are available in retail stores, online
platforms, and authorized distributors in different regions, ensuring
accessibility for consumers across borders. As a multinational company,
Nike recognizes the importance of adapting to local markets and
understanding diverse customer preferences. The brand tailors its
marketing strategies, product offerings, and collaborations to resonate
with specific regions and cultures. This approach enables Nike to connect
with consumers on a local level while maintaining a consistent global
brand image. Also, the company engages in various corporate social
responsibility initiatives, including sustainability efforts, community
development programs, and partnerships with non-profit organizations.
Nike's commitment to social and environmental responsibility is
reflected in its operations worldwide. Moreover, Nike's multinational
status allows it to collaborate with athletes, designers, and influencers
from different countries and backgrounds. The collaboration with
different parties may bring large influence on their brand and products.

In conclusion, as a multinational corporation, Nike has a vast global

reach, operating in multiple countries and connecting with consumers on
a global scale. The company's international operations, tailored
marketing strategies, and commitment to social responsibility have
solidified its position as a leader in the global sportswear and athletic
industry. Based on my experience and understanding, I am impressed by
the brand's leading position and signature. In the future, I plan to
continue using Nike's products because of their wide range and high-
quality assurance.

List of sources:
Donaghu, M. T., & Barff, R. (1990). Nike just did it: International
subcontracting and flexibility in athletic footwear production. Regional
studies, 24(6), 537-552.
https://www.tandfonline.com/doi/abs/10.1080/00343409012331346204

DeTienne, K. B., & Lewis, L. W. (2005). The pragmatic and ethical barriers to
corporate social responsibility disclosure: The Nike case. Journal of business
ethics, 60, 359-376. https://link.springer.com/article/10.1007/s10551-005-
0869-x

Obenschain, S. P., Bodner, S. E., Colombant, D., Gerber, K., Lehmberg, R.

H., McLean, E. A., ... & Klapisch, M. (1996). The Nike KrF laser facility:
Performance and initial target experiments. Physics of Plasmas, 3(5), 2098-
2107. https://pubs.aip.org/aip/pop/article-abstract/3/5/2098/775227/The-Nike-
KrF-laser-facility-Performance-and