Fanaticdom – Concept Note:

Inspired from: Fandom, Kingdom, Fanatic

Rationale: Brand Fanatics is not just a run-of-the-mill agency; it is a kingdom where fanatics breathe and
rule over the digital as well as social media. We believe that there is art and science behind madness. We
are a creative-first, digital agency who believes that every chaos can be translated into calm if the
processes are well in place.
Our start will comprise of posts with elements of humor, sarcasm, madness and creativity. The tone will
be quirky and witty. Our aim is to show the world that creativity is not just a form of expression but a way
of lifestyle too.

Explore – Concept Note:

Inspired from: Discover, Curiosity, Uncover, Identify, Observe and Reveal

Rationale: As Fanatics, we pride ourselves in discovering new things. We believe that every problem can
have multiple solutions and perspectives to it. Similarly, we have not discovered the world around us
completely. Our aim is to not just discover new things but also provide a different, fresh perspective on
them.

Madness – Concept Note:

Inspired by: Fanatic. Crazy, Zealous, Ardent, Enthusiastic, and Passionate.

Rationale: As our name Brand Fanatics, suggests we are hardcore fanatics.