2ND ACHIEVEMENT TEST REVIEWER

Power:

Power is defined as the ability or capacity to influence or control other people's

behavior, events, or situations.

It can take several forms, including physical strength, social influence, authority,
wealth, and knowledge.

Power can be used positively to effect positive change, or adversely to dominate

or oppress people.

Individuals, groups, organizations, and even nations can wield power, which
frequently plays an important part in social dynamics, politics, economics, and
interpersonal relationships.

Challenges:

Challenges are hurdles, challenges, or problems that impede progress, growth, or

goal achievement.

They can be caused by a variety of circumstances, including external forces (e.g.,

economic downturns, natural disasters, regulatory changes), internal factors (e.g.,
a lack of resources, organizational dysfunction, skill gaps), and even human
constraints.

Challenges are unavoidable in both personal and professional life, and they
demand work, creativity, and perseverance to overcome.

While obstacles might be intimidating, they also provide possibilities for learning,
development, and innovation.

Opportunities:

Opportunities are advantageous events, scenarios, or possibilities that offer the

potential for progress, achievement, or pleasant outcomes.

They might arise from a variety of factors, including market developments,

technical advancements, shifts in consumer tastes, networking links, or personal
capabilities and strengths.
Identifying and pursuing possibilities frequently takes awareness, vision, strategic
thought, and proactive activity.

Opportunities can lead to new initiatives, career growth, personal development,

and improvements in many areas of life.

MOOC (Massive Open Online Course):

MOOC refers to a type of online course aimed at unlimited participation and

open access via the web.

These courses typically include video lectures, readings, quizzes, and discussion
forums.

MOOC platforms like Coursera, edX, and Udacity offer courses on a wide range
of subjects, often provided by universities and institutions around the world.

Learners can enroll in these courses for free or for a fee and complete them at
their own pace.

Wearable Technology:

Wearable technology refers to electronic devices that are worn on the body,
either as accessories or as part of clothing.

These devices often incorporate sensors and connectivity to collect data and
perform various tasks.

Examples include smartwatches, fitness trackers, augmented reality glasses, and

smart clothing.

Wearable technology can be used for health monitoring, fitness tracking,

communication, navigation, and more.

Ubiquitous learning:

Ubiquitous learning, often abbreviated as u-learning, is a concept that refers to

the integration of technology into various aspects of learning and education,
making learning accessible anytime and anywhere. It emphasizes the idea of
learning that is seamlessly embedded into daily life and activities, facilitated by
pervasive technology.
Virtual Reality:

Virtual Reality (VR) refers to a computer-generated simulation of an environment

or experience that immerses users in a three-dimensional, interactive
environment. In VR, users can typically interact with this simulated environment in
a seemingly real or physical way, often through the use of specialized hardware
such as VR headsets or goggles.

Augmented Reality:

Augmented Reality (AR) refers to a technology that overlays digital information,

such as images, videos, or 3D models, onto the real world, enhancing the user's
perception and interaction with their surroundings. Unlike virtual reality, which
immerses users in a completely simulated environment, augmented reality blends
digital content with the physical environment in real-time.

Mixed Reality

Mixed Reality (MR) is a blending of the physical world with the digital world, where
virtual objects are seamlessly integrated into and interact with the real-world
environment. Mixed reality combines elements of both virtual reality (VR) and
augmented reality (AR), creating a spectrum of experiences that range from
purely physical to purely digital.

Types of Advertising Media

Offline advertising media include the following channels:

newspaper advertising;

TV advertising;

radio advertising;

leaflets and flyers;

brochures;

posters;
 direct mail;

business cards;

different types of guerrilla marketing (ambush marketing, ambient marketing,

undercover

marketing, experiential marketing).

Programmatic advertising is a form of online advertising that uses technology to

automate the purchase and placement of ads. It has revolutionized the online
advertising industry by making it more efficient and effective. Through
programmatic advertising, advertisers can reach their target audience more
accurately and reduce costs. In the coming years, its importance will only grow.

Targeted online ads are advertisements served to users based on their personal
information, such as their age, location, gender, interests, and browsing history.
These ads are designed to be more relevant and exciting to the user than
traditional ads, which are served indiscriminately to all users. While targeted ads
can be helpful for businesses that want to reach a specific audience, they can
also be seen as invasive or manipulative.

Artificial intelligence (AI) is changing the landscape of advertising. With the

ability to collect and analyze vast amounts of data, AI provides new insights into
consumer behavior and preferences. This, in turn, is helping advertisers to create
more targeted and effective campaigns. Additionally, AI is being used to
automate some aspects of advertising, such as media buying and creative
optimization. As AI continues to evolve, it will likely be increasingly used to drive
decisions in advertising, resulting in more personalized and effective campaigns
to engage consumers better.

As the world increasingly transitions to mobile devices, it is more important than

ever for businesses to adopt a mobile-first advertising strategy. This means
designing ads optimized for small screens and touchscreens and the unique ways
people use mobile devices.

Omnichannel advertising is a new approach to marketing that uses multiple

channels to reach consumers. Unlike traditional advertising, which relies on a
single track, such as television or print, omnichannel advertising uses numerous
channels, including the Internet,
social media, and mobile devices.

As the saying goes, a picture is worth a thousand words. In today’s age of mass
media, that adage has never been more accurate. The power of visual
advertising is vast and farreaching, able to transcend language barriers and
engage viewers on an emotional level. A single image can tell a story, evoke
feelings, and create a lasting impression. It is no wonder that so many businesses
have put visual advertising at the forefront of their marketing campaigns.