Check Point 2

Class: SE17A05

Group BusIt
Leader (& Major) Nguyen Viet Tinh (SE)
Member (& Major)
Nguyen Viet Tinh (SE)

Nguyen Le Hoai (SE)

Nguyen Phan Ngoc Thuan (SE)

Tran Phan Xuan Khai (SE)

Phan Thi Hong Ha (BH)

MARKETING RESEARCH (Qualitative Research)

Qualitative Research - Interview with 1-2 expert(s)
- Interview with 1-2 customer(s)
Expert - The expert is Mr. Pham Duc Linh - CEO of Ecomdy Media.
- Interview at 9 am on February 28, 2024.
- Interview questions :
1. Besides surveys and interviews, what factors do we
need to analyze to provide more general information
about the project?
2. In your opinion, besides students, who are the people
we need to learn about to develop this project?
3. In this project, what market size do we need to
determine?
4. From your perspective, is this project feasible for
development?
- Script (link) Scrip
- Summary

Specifically survey students, determine learning attitudes and

work management needs and whether students are aware of learning
problems and existing solutions. Learn about market
 fit to ensure product fit for the market. Rely on BMC to
better understand the value of the product and that value
must be consistent with the customer segment being targeted.
Determine market size to know the breadth of the market and
their willingness to pay.

- Findings

Clearly identify the customer segment, in this case students,

and are these students interested in this solution? Clarifying
the value of the product needs to match the needs and
payment ability of students. Why do they use our products?
Clearly define market fit to ensure the product provides
solutions to students' actual needs.
- Conclusion

The project needs to focus on understanding customers,

ensuring market fit, and determining market size to ensure
feasibility and development potential. BMC survey,
interview and analysis methods, will help gather insights for
product development.

Customer - Information (Name, Title, Company, vv…)

- Interview at 5 pm on February 26, 2024.
Interview questions:
1. Name, age, major?
2. Do your courses have many teamwork projects?
3. How do you keep track of your and other team members'
tasks?
4. Do you often have problems managing tasks and
assignments for yourself or other team members?
5. How do you think an individual task management website
will help your studies?
6. What specific features do you feel would be most useful to
you when using a task management website?
7. How do you usually handle when there are many tasks that
need to be completed at the same time?
8. Do you have a habit of using any applications or tools to
manage your work?
9. When working in groups, what challenges do you often
encounter in dividing and tracking each member's work?
10. How do you feel when you are unclear about the priorities
and deadlines of tasks?
11. How do you feel about sharing and tracking your work with
 teammates?
12.What task management applications have you used before
and did you encounter any problems?
13.If there was a new task management application, what
features would you like it to have to help you work more
effectively?
14.What do you think about setting restrictions and limits to
ensure every member contributes properly to the project?
15.Are you willing to pay a small amount of money to be able to
use additional functions of the application?
- Video recorder/ Voice recorder (link) Interview
- Script (link) Scrip
Students always have difficulty working in groups and want a
learning management product that can easily do work with their
group.
- Findings:
+The potential of the application if put into practice is supported by
many students. They strongly support the application if their tasks
are met and at a low cost when using the services. special service
from the application.
- Conclusion:
+ Based on the strong support from students and the expectation of
meeting their work needs at a low cost from the application, it can
be concluded that the application has great potential when put into
practice. . Active support from the student community is an
important factor, which can create opportunities for growth and
development for the application in the future. This can also create a
positive environment to attract new users and build an increasingly
strong community of app users.

MARKETING RESEARCH (Quantitative Research)

Quantitative Research The product-market fit (PMF) survey with (at least) 100 people
Research Objective The research focuses on understanding user needs, assessing app
impact on student performance, enhancing user experience,
supporting diverse learning styles, addressing security and privacy
concerns, identifying factors influencing adoption,studying long-
term effects, facilitating collaboration, ensuring accessibility, and
 collecting feedback for continuous improvement and updates.
Population This research project aims to serve the Vietnamese student
community, including students, students and teachers. We aim to
understand needs, assess the impact of our applications, improve the
user experience, and provide ongoing support based on user
feedback.
Sample The survey objectives of the team are FPT students and students in
the learning process who face difficulties in dividing tasks during
teamwork.
Sample size My research project will use a 100-size sample of data, focusing on
the data collection process. The goal is to provide an overview of the
relationship between educational application and academic
performance, in order to better understand the needs and
expectations of students.
Sampling Our team conducted interviews with students, starting by sending
interviews to students in class to gather initial information. We then
expanded the scope of interviews to include students in other majors,
creating a systematic and comprehensive information collection
process. This helps us understand the specific needs of students in
the classroom and also get input from a diverse user base. This
process serves as the basis for application development
Questionnaire
The team did a survey to collect the opinions of students in the
learning process who encountered any difficulties in dividing work
when participating in teamwork projects
Google Form (link): Questionnaire
Data Analysis &
The team did a survey to collect the opinions of students in the
Findings learning process who encountered any difficulties in dividing work
when participating in teamwork projects

Survey results: Survey results

Conclusions & Conclusions:

Recommendations  The research, focusing on user needs and application impact,
 uncovered challenges in teamwork among students. Nearly 90%
faced difficulties in task division and prioritisation, impacting
their ability to meet deadlines.
Recommendations:
 Improve Collaboration Tools: Enhance collaboration features to
facilitate effective teamwork.
 Integrate Time Management: Implement tools supporting better
task and time management.
 User Training: Provide tutorials and support to enhance user
proficiency.
 Continuous Feedback: Establish a feedback system for ongoing
improvements.

VALUE PROPOSITION
Customer Job(s) The task that the students are trying to accomplish is organizing and
monitoring the progress of team members within a group of any
school project, encompassing both functional and social aspects. The
students require basic needs such as a simple and user-friendly
website that can be utilized on smooth platforms for tasks like data
sharing.
Pains Each student has their own time and work schedule, making it
difficult to consistently focus on discussing the project or task they
are working on. Additionally, geographical distance and different
productivity levels of other team members pose further obstacles.
Many members do not participate, communicate and are not
proactive in learning, making group work difficult.
Gains Our website is designed to assist students and teachers in checking
and managing their project progress more efficiently. Students
expect our website to provide support during tight deadlines,
eliminating the need to schedule frequent meetings and distribute
tasks to team members multiple times. Moreover, they don't have to
worry about losing work data, helping to save costs and reduce
wasted time, allowing them to focus more on important tasks.
Pain Relievers Our software helps organize and manage projects, workgroups
efficiently, with features such as tracking the progress of team
members, determining the most recent involvement in the software
to see who is actively working, facilitating task allocation, and
assisting managers in rewarding deserving contributors.
Gain Creators With project management software designed for educational
environments, we strive to provide complete support to both
students and teachers so they can easily manage their projects. The
software offers simple and efficient features along with a user-
friendly interface that helps reduce teamwork time. This helps
students learn more effectively and be more proactive in group
work.
Products & Services
Our website's products and services include features such as task
division, creating work schedules and meeting plans for reviewing
and modifying project information if necessary. It also provides
reporting and progress tracking, group interaction through a
dedicated forum, as well as direct notifications to users.

The website still faces many challenges as creating such a platform

is quite complex, especially with the increasing number of students
working in groups. However not all students are conscious of
studying and working in groups, so not everyone wants to use
learning management tools.