Assignment – Unit 4

Course Name: Advertising & Sales Promotion

Module IV : SALES PROMOTION

Q1. . what are Opportunities and Limitations in Sales Promotion?

If the product is being discounted significantly, customers can assume that the company sells
low-quality goods. Sales promotion is not a long-term solution; instead, it is a short-term
approach. However, it shouldn't be the exclusive emphasis of your marketing plan. It should
be employed to ensure instant success.

Q2. Discuss the types of consumer sales promotions?

Types of sales promotion

1) sales
2) contests
3) sample
4) coupons and sales
5) Rebates
6) Reward program
7) special discount
8) free perks

Q3 .What are Objectives of Sales Promotion

There are several objectives of sales promotion, including informing consumers
about products, influencing the perceived value of that product, and encouraging the
consumers to purchase the product. The main goal of sales promotion, however, is to
increase sales in the short-term.

Q4. . Explain Premium In sales promotion ?

Another very popular sales promotion for consumers is a premium. A premium is a

product or offer a consumer receives when they buy another product. Premiums may
be offered free or for a small shipping and handling charge with proof of purchase
(sales receipt or part of package).
1
Q5. What are Self Liquidating Premiums?

A form of consumer sales promotion in which money and proof of purchase of a product
(package tops, labels, etc) are traded in for an item of merchandise, usually sold below normal
retail price; also called a self-liquidating premium.