Assignment – Unit 2

Course Name: Advertising & Sales Promotion

Module II: ADVERTISING CAMPAIGN

Q1. .What are the reasons behind a campaign?

It involves a series of coordinated activities across various channels with the aim of achieving
predetermined goals. These goals could range from increasing brand awareness and driving
sales to engaging with the target audience on a deeper level.

Q2. What are characteristics of copywriters?

Characteristics of a good copywriter

1) creativity
2) Audience Focused
3) Research
4) writing
5) Time management skills
6) Attention to detail
7) Adaptability
8) Goel settings

Q3. What do you mean by creativity in advertising?

Creative advertising is a form of marketing that uses original concepts, designs, and
storytelling to effectively communicate a message or promote a service or product.
To create an advertising campaign, a team will look at the brand, understand how
they communicate and who their target audience is.

Q4. What are unique advantages of Marketing

Advantages of marketing

Brand awareness
cost
1
market
flexibility
greater ROI
Q5. What is Rural Advertising?
Rural marketing is a systematic process of marketing goods and services to the rural people in
rural areas. It is a subcategory of marketing itself that aims to promote products in rural areas.
This is done in areas where most people are engaged in agriculture and other related activities.